How to Develop Content for Corporate Distance Learning in 2022

Contents:

• Format Selection
• Content Production

Knomary, together with Beeline University, presented a study on the content market for corporate distance learning. This study will be useful for training and development (T&D) specialists. It examines optimal content formats for various tasks and identifies situations when it is advisable to outsource course development or use ready-made solutions. In addition, the study offers recommendations for those planning to create content in-house. We share the key findings from the report.

Format Selection

The range of corporate training formats continues to expand, and their demand is constantly changing. Sometimes this is due to fashion trends – “Everyone is creating podcasts, so we should try it too.” In other cases, the reason is an urgent practical need: the transition to remote work requires transforming in-person trainings into accessible presentations and checklists. Moreover, new formats regularly emerge, generating interest and a desire to integrate them into training to increase employee engagement. Adapting to changes in training is becoming a key factor in the successful development of corporate culture and improving team effectiveness.

The authors of the study propose organizing the multitude of content formats, dividing them into two main groups: regular and highly specialized. This division helps better navigate the variety of available options and select the most appropriate format for specific purposes. Regular content ensures constant updating and audience engagement, while niche content focuses on specific topics and interests, offering in-depth insight and expert opinion.

• According to Knomary experts, the first group accounts for over 80% of all corporate training in medium and large companies in the CIS countries. This content is both suitable for the most common tasks and not overly labor-intensive to develop.
• Content in the second group is developed on an ad hoc basis and is used in rare cases – to solve specific and non-standard problems, to achieve a wow effect. Such formats typically account for no more than 20% of total corporate training.

This study focuses on asynchronous learning formats, which are implemented without the participation of a teacher in real time. Various approaches and methods are considered that allow students to independently master the educational material, which promotes flexibility in learning and increases self-discipline. The study also examines the advantages and disadvantages of asynchronous learning, as well as its impact on learning outcomes.

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Asynchronous learning offers numerous benefits that make it a popular choice among students and educational institutions. First, it provides flexibility in the learning process, allowing students to choose their own time and place for studying. This is especially convenient for working professionals and people with busy schedules.

Second, asynchronous learning promotes individualization of the educational process. Students can study at their own pace, which allows them to absorb the material more deeply and focus on topics that are difficult for them.

The third advantage is wide access to educational resources. Students can use a variety of online materials, video tutorials, and interactive assignments, which significantly expands their learning opportunities.

The fourth advantage is the opportunity to interact with instructors and other students through online forums and chats. This creates an environment for discussion and knowledge sharing, which enriches the learning process.

Finally, asynchronous learning is often more cost-effective. Students can save on transportation and housing costs, as well as on course materials, which are usually available in digital format. Considering all these factors, asynchronous learning is becoming an attractive option for many seeking a high-quality education.

The study analyzed the heterogeneity of regular and specialized content groups. These groups differ in their potential learning effectiveness, employee engagement, and the cost of their creation. Regular content can provide basic knowledge, while specialized content offers in-depth knowledge and skills, which increases the overall effectiveness of training. Employee engagement also depends on the type of content, as specialized materials can generate greater interest and motivation. In addition, the costs of creating these content groups vary, which should also be taken into account when planning training programs.

Traditional formats such as text articles, presentations, and video lectures, according to Knomary customer reviews and Beeline University's experience, are characterized by the lowest production costs. However, they demonstrate low rates of employee engagement and knowledge retention. In contrast, more effective formats such as micro-learning videos and software simulations require greater financial investment from external providers and are more difficult to develop in-house. Thus, the choice of a suitable training format should be made taking into account not only the costs, but also the effectiveness of assimilation of the material.

The difference is most pronounced in highly specialized content. Audio podcasts, although relatively simple to produce, are often perceived by employees as background noise, making it difficult to absorb the material. In contrast, engaging and effective VR courses require significant development effort and cannot be implemented without expensive headsets. Currently, adapting these courses to smartphones is not possible. We can expect the technology to become cheaper thanks to the emergence of affordable software for creating virtual reality and the widespread distribution of headsets, but according to Knomary, this will not happen earlier than in 7-9 years.

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Dive In Simulation: Exploring the Potential of Virtual Soft Skills Training. With modern technology, virtual learning has become an accessible and effective tool for developing soft skills such as critical thinking, communication, and teamwork. Simulations in training allow participants to interact in realistic scenarios, which promotes better learning and the development of practical skills. Research shows that virtual learning environments can be just as effective as traditional methods. It is important to consider how to properly integrate simulations into the learning process and which tools to use to achieve the best results. Experts from Knomary and Beeline University analyzed various content formats for solving educational problems, based on their experience in corporate training. The study showed that most content formats are effective only for a narrow range of tasks. For example, educational games can be used exclusively for practicing strategic management skills. At the same time, no traditional content format is capable of achieving similar results in this area. While e-books and podcasts are useful for imparting knowledge, they do not provide high-quality retention when used as the only format. This highlights the importance of a variety of educational tools for maximum effectiveness in corporate training.

Some highly specialized content formats, as shown in Table 4, in addition to educational purposes, also address image issues. The most relevant of these are VR, games, and 360° videos, which allow a company to showcase its reputational achievements and position itself as a progressive employer to external audiences. At the same time, 2D videos are effectively used in training marketing, promoting training activities within the company. These content formats help not only train employees but also improve the company's image in the market.

Popular corporate training formats have been the subject of repeated studies. Specialists from the eLearning Center analyzed the preferences of employees of Russian companies. In their reports, Knomary and Beeline University cite data from a study conducted by Harvard Business Publishing Corporate Learning and Degreed in 2019. These studies provide valuable information about which learning methods are most effective and in demand among employees, allowing companies to optimize their training and professional development programs.

According to the study, employees regularly use passive learning formats both in and outside of work. These formats include watching videos, reading articles and books, and, less frequently, listening to podcasts and reading materials on social media. More active methods, such as training sessions, online courses, webinars, and conferences, are used significantly less frequently, with a frequency ranging from once a month to once a quarter, and their use among respondents is significantly lower.

However, this information is not a set of rules, emphasizes Anton Pavlov, Head of Digital Learning Development at Beeline University.

The frequency of use of a particular format does not mean that one should limit oneself to only the most popular ones. The task of developers resembles the work of chefs – it is necessary to find the optimal combination of various formats to create a high-quality educational product. Effective use of a variety of formats allows content to be adapted to different learning and perception methods, which ultimately increases its value and helps achieve better results. It's important to strive for innovation and experiment with formats to meet audience needs and maximize the potential of the educational process.

Content Production

Experts from Knomary and the Beeline University educational platform identify three effective ways to create asynchronous educational content available to T&D specialists. These methods optimize the learning process, improve retention, and make it more accessible to employees. Proper use of asynchronous content promotes skill development and professional development, which in turn improves overall team productivity.

• using libraries of ready-made e-learning courses;
• developing courses and other content custom-made for the company by third-party contractors (outsourcing);
• developing content internally.

The study analyzes the features of various methods and provides a description of the Russian market in the context of these three areas.

For companies interested in training employees in soft skills, working with universal programs, the basics of security, or sales, there is no need to develop an e-learning course from scratch. There are ready-made solutions that can be purchased or rented. This saves time and resources while receiving high-quality training. Choosing ready-made courses will help you quickly implement effective training programs and improve employee skills.

Knomary experts consider this approach to distance learning as a corporate alternative to massive open online courses. This cost-effective content on a variety of topics allows for quick and easy implementation of a company's distance learning system. This method can be used to quickly train a large number of employees on key topics or improve opportunities for self-development within the organization. This approach helps to improve the skills of personnel and the overall performance of the company, and also allows it to adapt to rapidly changing market conditions.

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Cost-effective corporate training: ideas and approaches

Modern companies Companies are increasingly looking for effective and cost-effective ways to improve the skills of their employees. Optimizing training costs does not mean reducing quality. There are many ideas for implementing corporate training at minimal cost.

One of the most accessible and popular methods is the use of online courses. Platforms with courses on various topics allow employees to study at their own pace, which increases their motivation and engagement. It is important to choose proven resources that offer up-to-date materials and certification.

Another effective approach is to implement a mentoring system, where experienced employees share their knowledge and skills with newcomers. This not only promotes team development but also strengthens corporate culture.

It is also worth considering organizing internal seminars and trainings. Employees can share their knowledge, creating a training program focused on the real needs of the company. This can significantly reduce the cost of attracting external specialists.

Don't forget the importance of analyzing training needs. Conduct regular employee surveys to determine the skills and knowledge they need to succeed. This will help you focus on key areas and avoid unnecessary expenses. Effective use of your training budget requires a creative approach and active employee participation. By implementing these ideas, your company can provide high-quality and cost-effective training for all employees. Developers of ready-made libraries are often the same providers that offer outsourced courses to companies. Such libraries typically include universal basic versions of courses on popular topics, presented in accessible formats. These courses often comply with SCORM standards, ensuring their easy integration into various distance learning systems. This also allows for the effective collection of employee training analytics, an important aspect for evaluating the results of educational programs.

A study by Knomary experts compiled all available libraries of ready-made corporate training courses. This study offers a detailed overview of existing resources that can help companies effectively train their employees. These course libraries cover a variety of topics and are suitable for various skill levels, making them an ideal tool for professional development and growth in the corporate environment.

The ready-made e-learning market offers a variety of offerings that meet the diverse needs of learners. These courses cover a wide range of topics and areas, from professional development to personal growth. It is important to note that the quality and content of courses can vary significantly. Many platforms offer courses with video tutorials, interactive assignments, and the opportunity to earn certificates. Users can choose courses based on their goals and skill level. The e-learning market continues to grow, providing new opportunities for learning and skill development in a convenient and accessible format.

The shortcomings of courses from ready-made libraries are obvious. Research shows that many of them do not cover industry-specific topics and do not provide relevant examples and assignments for specific companies. Furthermore, most providers do not offer content modification services, limiting the ability to tailor courses to individual needs. In some cases, changes are impossible because the content is presented in non-editable formats. It's also worth noting that ready-made courses are often not updated, and outdated materials that fail to incorporate user feedback significantly reduce the quality of the educational process. Therefore, it's important to choose courses that offer flexibility and relevance to ensure maximum benefit for learners. For more complex business challenges than standard instruction, it's necessary to turn to professionals. According to Knomary and Beeline University, outsourcing corporate course development to external contractors is the most expensive way to create training content. The cost of a single distance learning course can reach several million rubles. Therefore, it's important to carefully select course development partners to optimize costs and achieve high-quality results. Custom course development allows you to effectively solve unique business challenges, providing training on both narrow topics and broader areas covering a large number of employees. At the same time, high quality training is maintained, regardless of scale. New educational program formats can also be introduced, which helps improve the company's image as an employer. A key advantage is the digitalization of internal expertise: cooperation with an experienced contractor helps to structure and systematize the knowledge and experience of internal specialists, turning them into a scalable educational product.

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Developing Teachers from Existing Employees: Reasons and Approaches

In the modern educational process, the professional growth of teachers is an important aspect. Growing teachers from among employees not only helps preserve corporate culture but also improves the quality of education.

The main reason for developing internal teachers is to save time and resources. Employees already familiar with the values ​​and goals of the organization can more quickly adapt to new roles and begin working effectively with students. This also helps increase employee motivation and engagement, as they see opportunities for career advancement.

To successfully develop teachers from among employees, it is necessary to develop a training and mentoring system. It is important to conduct regular trainings, seminars, and master classes that will help employees develop teaching skills and deepen their knowledge in their field. The presence of experienced mentors also plays a key role in this process, as they can share experiences and provide valuable recommendations.

In addition, it is worth considering the individual needs of employees. A personalized approach to training will help identify the strengths and areas for improvement of each teaching candidate.

Therefore, developing teachers from within employees is a strategic approach that promotes both the company's internal development and the quality of the educational process.

Over 40 companies developing corporate training solutions have been identified on the Russian market. These companies offer a variety of programs and platforms aimed at improving employee skills and developing corporate culture. In a rapidly changing business environment, effective corporate training is becoming a key factor in the successful functioning of organizations. Choosing a reliable partner for training program development is crucial for achieving high results and increasing companies' competitiveness in the market.

Corporate training developers in Russia play a key role in improving employee skills and optimizing work processes. In a rapidly changing labor market, the need for high-quality training is becoming especially urgent. Companies strive to implement modern training methods, including online courses, webinars, and interactive trainings.

The Russian market offers numerous providers offering a variety of corporate training programs tailored to the needs of various industries. Effective solutions in this field help organizations not only improve employee skills but also increase overall productivity through the targeted development of key competencies.

Choosing the right corporate training provider requires a thorough analysis of their offerings and their alignment with company goals. It is important to consider factors such as the provider's experience, customer reviews, and the availability of relevant programs that meet modern requirements. By investing in corporate training, companies not only develop highly qualified personnel but also create a competitive advantage in their industry.

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With offices in more than 30 countries, EPAM has the global experience and local knowledge to effectively tailor solutions to the unique needs of each client. An innovative approach and a commitment to excellence make EPAM the ideal choice for enterprises striving for digital transformation and sustainable development.

Willgrade Education offers high-quality education focused on current trends and market needs. Our training program includes a wide range of courses developed by professionals in their field. We provide access to relevant knowledge and skills that will help you achieve career success.

Our instructors use innovative teaching methods, which allows students to effectively absorb the material. We also offer flexible learning formats, including online courses and in-person classes, to meet the needs of every student. By choosing Willgrade Education, you have the opportunity to develop in a comfortable atmosphere where a personalized approach and quality knowledge are valued. Join us and discover new horizons for your professional growth. IT Academy is an educational institution that offers a wide range of courses and programs in information technology. We strive to provide students with the relevant knowledge and skills necessary for a successful career in IT. Our academy offers training in such areas as programming, web development, mobile technologies, cybersecurity, and data analysis. We use modern teaching methods, including practical classes, projects, and internships, allowing our students to gain real-world experience and prepare for the challenges of the modern job market. Программа Академии АйТи разрабатывается с учетом актуальных трендов и потребностей индустрии, что делает наше обучение максимально эффективным и целенаправленным.

Присоединяйтесь к Академии АйТи и откройте для себя мир возможностей в сфере информационных технологий. Получите качественное образование и станьте востребованным специалистом в IT.

Discus – это популярная рыба, известная своей яркой окраской и характерной формой. Она относится к семейству цихлид и обитает в пресных водах Южной Америки, преимущественно в бассейне реки Амазонка. Discus привлекает аквариумистов не только своим привлекательным внешним видом, но и интересным поведением. Эти рыбы могут достигать длины до 25 см и требуют особых условий содержания, включая стабильную температуру воды и качественную фильтрацию.

Для успешного разведения Discus необходимо обеспечить им оптимальные параметры воды, такие как pH от 6,0 до 7,5 и температура от 26 до 30 градусов Цельсия. Кроме того, важно учитывать, что эти рыбы предпочитают более мягкую и кислую воду. Кормили их разнообразным рационом, включая качественные гранулы, замороженные и живые корма.

Discus являются социальными существами и лучше всего чувствуют себя в группах. Рекомендуется содержать их в аквариумах объемом не менее 200 литров, что позволит создать комфортную среду обитания и снизить стресс. Соблюдение условий содержания и правильный уход помогут вам наслаждаться красотой и грацией этих удивительных рыб в вашем аквариуме.

Metrafor is an innovative solution for data management and business process automation. With Metrafor, companies can optimize their operations, increase efficiency, and improve the quality of their decisions. The platform offers a wide range of tools for data analysis, performance monitoring, and integration with existing systems. By using Metrafor, organizations gain access to powerful analytical capabilities, allowing them to quickly respond to market changes and customer needs. Its intuitive interface and flexible configuration make Metrafor an ideal choice for companies seeking digital transformation and improving their business processes.

Hypermethod is an innovative approach to training and skills development that combines elements of various methodologies. It provides flexibility and adaptability, allowing each user to find the most effective ways to master information. Hypermethod is based on the principles of interactive learning, which promotes deeper assimilation of material and increases student motivation.

Using Hypermethod allows not only to quickly master new topics but also to consolidate existing knowledge. This is achieved through the integration of practical tasks and theoretical materials, making the learning process more engaging and productive. Implementing the Hypermethod into the educational process can significantly improve its effectiveness, making it suitable for both individual and group learning.

The advantages of the Hypermethod lie in its versatility and adaptability to various educational needs. This makes it suitable for students, professionals, and anyone seeking self-development. Hypermethod opens new horizons in education and helps everyone achieve their goals.

MOZlab is an innovative platform offering advanced solutions for website analysis and optimization. With MOZlab, users can gain detailed insights into the state of their websites, identify problems, and develop strategies to improve search engine visibility. The platform provides tools for keyword analysis, position tracking, and competitive analysis. With its simple interface and powerful analytical features, MOZlab is an indispensable assistant for SEO specialists and business owners seeking to improve their online results. Take advantage of MOZlab to optimize your website and attract more targeted visitors.

FROO (Federal Registration of Educational Objects) is an important tool that ensures the accounting and control of educational institutions in Russia. Registration of educational institutions improves the quality of educational services and promotes transparency and accessibility for all stakeholders.

FROO includes various types of educational institutions, such as schools, colleges, universities, and other organizations providing educational programs. The main goal of FROO is to create a unified database of educational institutions, simplifying the process of monitoring, analysis, and planning in the field of education.

The registration process with FROO requires educational institutions to provide a number of documents confirming their status and compliance with established requirements. This includes licenses, accreditations, and other important documents.

It is important to note that registration with FROO not only ensures compliance with the law but also increases trust among parents and students, and helps improve the image of the educational institution.

Thus, the Russian Federal Public Organization (FROO) plays a key role in the development of the Russian educational system, providing high-quality education and support for all stakeholders.

Modum Lab is an innovative company developing and implementing supply chain monitoring and management solutions. We offer high-tech systems that enable real-time tracking of storage and transportation conditions. Our solutions ensure complete process transparency and security, which is especially important for industries such as pharmaceuticals, food, and logistics. With Modum Lab, you can be confident in the quality and safety of your products at every stage of their movement. We strive to ensure that our technologies help businesses reduce costs and increase efficiency, while ensuring compliance with all necessary standards and regulations.

Uniweb is a modern website creation and management platform designed for businesses and individuals. It offers a wide range of tools for the development, design, and optimization of online resources. Uniweb offers ease of use with an intuitive interface, allowing even beginners to quickly master its functionality. The platform is mobile-friendly, ensuring websites display correctly on a variety of devices.

Uniweb's key features include integration with various services, a variety of templates, and the ability to customize the design to meet individual needs. The platform also emphasizes SEO optimization, which helps improve website visibility in search engines and attract more visitors. Uniweb is suitable for both corporate websites and online stores, providing users with all the necessary tools for successful online promotion.

The limitations of this approach include not only the high cost and significant time investment for development. Outsourcing requires in-house specialists to manage the course creation process. The client must have a competent person to oversee content development, support training, and make edits as needed. There is also a need to provide the contractor with access to information about the company's internal processes and its unique developments. Developing training products in-house is possible, especially for relatively simple formats. This study focuses on tools designed for creating traditional formats, such as slide-based and long-read courses, which are widely used in corporate environments. These formats effectively transfer knowledge and skills to employees and also facilitate their professional development. Internal course development is an effective method for creating specialized educational content to solve specific problems without the involvement of external contractors. This approach reduces costs compared to outsourcing and increases the involvement of company experts in the development process. However, questions arise regarding the quality of the courses created and the need for in-house developers. In recent years, significant changes have been observed in course creation tools, opening up new opportunities for improving their quality and effectiveness. This allows companies not only to create relevant and in-demand educational programs, but also to adapt them to the specific needs of their employees.

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Promising technologies for corporate training

Modern business requires employees to constantly update their knowledge and skills. In this context, corporate training technologies play a key role in improving organizational performance. In recent years, there has been a growing interest in innovative solutions that help optimize the learning process.

One of the most popular technologies is e-learning. It allows employees to learn at their own time and pace, significantly increasing engagement and retention. Online learning platforms offer a variety of content formats, including videos, quizzes, and interactive assignments.

Virtual reality (VR) and augmented reality (AR) are also becoming important tools in corporate training. These technologies make it possible to create immersive training scenarios that help employees acquire practical skills in a safe environment. For example, training in equipment operation or in complex situations can be conducted using VR, which reduces risks and increases training effectiveness.

Machine learning and artificial intelligence (AI) are opening new horizons for personalized learning. These technologies can analyze employee progress and offer customized training programs, enabling a more targeted approach to skills development.

Also worth noting is the importance of mobile learning (m-learning). With employees increasingly mobile, access to training materials via mobile devices is becoming a necessity. This allows employees to learn anytime and anywhere, increasing the flexibility and availability of training resources.

Finally, promising technologies for corporate training, such as e-learning, VR and AR, as well as AI and m-learning, help create more effective and adaptive training programs. Investing in these technologies allows companies not only to improve the skills of their employees but also to ensure competitiveness in the market.

The evolution of corporate training tools, according to Knomary experts, is similar to the development of modern tools for digital content creation. At the beginning, professional solutions with high license prices, available only to specialists, emerged. Then came a significant shift: alongside Adobe Photoshop, Canva emerged, offering entry-level tools accessible online and with free plans for a quick start. The next stage of development saw the emergence of tools like Figma, which enabled teams to collaborate on projects in real time. These changes made training more accessible and interactive, and also allowed companies to optimize the processes of training and employee development.

The evolution of corporate training tools is characterized by key stages, as well as three key tools of each type. According to Knomary experts, these solutions are the most functional in their market segments. Effective corporate training tools help companies optimize training processes, upskilling employees and improving their performance. The use of modern technologies in training contributes to the creation of a more interactive and engaging environment, which significantly increases the effectiveness of educational programs.

Table 6. Evolution of Course Development Tools

In recent years, there has been significant development of tools for creating educational courses. Modern technologies and platforms offer a variety of solutions that enable the effective development, management, and distribution of training materials. In the early 2000s, course development tools were limited primarily to text editors and simple programs. With the advent of interactive platforms such as Learning Management Systems (LMS), course creation has become more accessible and convenient for both instructors and learners. Tools now support multimedia content and integrate video, audio, and animation, making learning more engaging. Platforms such as Articulate Storyline and Adobe Captivate offer extensive functionality for creating interactive courses. Cloud-based solutions are also gaining popularity, allowing teams to collaborate on courses in real time and share materials without the need to install complex software. Adaptive learning, made possible by modern data analysis algorithms, is also an important aspect. This allows for the creation of personalized learning paths for students, tailored to their individual needs and learning pace. As a result, course development tools continue to evolve, offering new features and capabilities, making them indispensable in the education sector.

The course development tool market includes many examples beyond those presented. According to Knomary experts, the largest number of tools are aimed at non-professionals. Notably, the majority of e-learning development platforms are actively developing outside of Russia. This underscores the importance of choosing the right tools for the effective creation and distribution of educational content.

DIY Content Development Tool Map

Content creation is an essential part of digital marketing and online presence. Using the DIY Content Development Tool Map, you can effectively manage the process of creating and optimizing materials. This map includes a variety of resources to assist you with writing, editing, SEO, and visual design.

Key components of this map include keyword analysis tools that will help you identify the most relevant queries for your target audience. You should also consider grammar and style checkers, which will improve the quality of your content. Visual editors and graphic tools will help you create engaging and informative content that will attract users. Don't forget the importance of competitor analysis and monitoring the performance of your content. Use analytics tools to evaluate performance and make necessary adjustments. By following this tool map, you can create high-quality content that will meet the requirements of search engines and the interests of your audience.

Course Development Market Corporate training is expected to undergo significant changes. Experts predict that the shift from outsourcing to in-house development will accelerate. This is due to the insufficient speed and volume of content provided by external contractors, which does not meet business needs. Internal teams are becoming more preferred for creating training materials, as they better understand corporate culture and the specific needs of employees. This change opens new horizons for improving the effectiveness of corporate training and tailoring programs to company requirements. Evgeny Selevich, CEO of Knomary, asserts that experts and internal teams, together with Instructional Design, will be key sources for creating corporate educational content. This emphasizes the importance of integrating expertise and methodology in the development of effective educational programs for organizations. The main task of T&D specialists in the current environment is to provide internal development teams with all the necessary tools. The authors of the study note that over time, these tools will become increasingly functional, improving collaboration capabilities. This will allow teams to interact more effectively, optimize processes, and achieve their goals.

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