Contents:
Full title: "Comprehensive online business training: creation, implementation, design and sale - for yourself, a specialist or a client."
Publishing company: "Knizhkin dom: 1000 popular books."
Year of publication: 2025.
Alexander Solomatin is a specialist in the field of corporate education, as well as a business trainer, consultant and methodologist. He founded a methodological workshop and school for business trainers called A.S.Consult. In his book, he shares practical recommendations for the complete process of creating, designing, and promoting online training courses aimed at employee development. At the beginning of the text, the author explains key terms, examines the functions of a business trainer, and highlights the differences between several online training formats, including video lectures, webinars, training sessions, and video courses. The content of the work is divided into two main sections. In the first part, Alexander Solomatin focuses on methods and approaches to creating online training within a corporate environment. He analyzes two different approaches: developing an online training course tailored to a client's individual request and creating an educational product aimed at the mass market. Each approach presents its own action algorithm. For example, the custom development process begins with clarifying the client's request, goals, and expectations, followed by research into the specific work characteristics of the employees to be trained. While the initial stage of creating an online training course intended for a general audience involves researching current trends and competitor analysis, assessing the trainer's experience and qualifications, and developing a target audience profile, the author further describes his method for developing a concept, structure, and scenario for a training course aimed at achieving expected results. He shares tips for preparing educational materials, creating interactive tasks and exercises for participants, and points out digital tools that can be helpful at this stage.
This section also discusses online training implementation methods. Alexander Solomatin shares recommendations for trainers on how to develop their remote communication skills, handle participant questions without getting flustered, and confidently interact with difficult audiences—for example, how to engage those who are indifferent to the training.
The second chapter of the book is devoted to aspects of marketing and implementing an educational product. The author shares his thoughts on creating a unique offering, selecting a memorable title and formulating a training description, and developing an effective promotion strategy. He then discusses sales methods, including the use of webinar funnels, and emphasizes the importance of long-term client retention.
During the online training development process, each stage is accompanied by detailed examples and recommendations based on the author's personal experience. Thus, this book will be useful not only for those just starting out in the field of business training, but also for experienced professionals seeking to study the approaches of their colleagues.
This material will be valuable for business trainers and methodologists working in the field of corporate training, as well as for training and development specialists (T&D and L&D), and producers in the field of online education.
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- On the bookshelf: "Role-Playing Games and Cases in Business Training" by Anna Gurevich.
- Adapting practical exercises from a traditional in-person training for a synchronous online format requires a special approach and creativity. It is important to consider that interaction in a virtual environment differs from in-person communication, so several strategies must be applied.
First, it is worth reviewing the structure of the exercises. Some activities that work well in the classroom may require modification for the online format. For example, group discussions can be held in small virtual rooms, which will allow participants to interact more actively and comfortably.
Second, it is recommended to use various digital tools to make classes more interactive. This can include polls, quizzes, and interactive whiteboards, which will help keep participants' attention and promote engagement.
It is also helpful to test all technology in advance to avoid technical problems during the class. Ensure that all participants are familiar with the necessary platforms and tools to avoid unnecessary delays.
Finally, don't forget the importance of feedback. After completing practical exercises, it's a good idea to organize a discussion where participants can share their impressions and conclusions, which will help reinforce the knowledge and skills gained.
Thus, careful planning and the use of modern technology will help successfully adapt practical exercises for synchronous online learning, maintaining their effectiveness and efficiency.
- Using online whiteboards in distance learning can significantly improve interaction and retention. These platforms allow participants to visually present ideas, share notes, and collaborate in real time.
First, it's important to choose the right online whiteboard that meets your needs. There are many options, such as Miro, Jamboard, or Trello, each offering different features. Once a platform is selected, it's important to familiarize participants with its interface and capabilities so they can use the tools effectively.
During training, you can use an online whiteboard to create interactive tasks. For example, participants can contribute their thoughts and ideas on the topic being discussed by adding notes, images, or links. This not only promotes active engagement but also allows for visualization of the discussion process.
You can also use a whiteboard for group work. Divide participants into teams and assign them a task to solve together, using the whiteboard's ability to share opinions and ideas. This will help strengthen team spirit and develop collaboration skills.
Don't forget to provide feedback. At the end of the session, you can hold a discussion based on the materials collected on the whiteboard, allowing participants to evaluate their achievements and identify areas for improvement. This approach promotes a deeper understanding of the material being covered and increases student motivation.
Thus, online whiteboards are a powerful tool for distance learning, which helps make the process more dynamic and engaging.
- A collection of active tasks for adult participants in virtual training.