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At the conference "A Comprehensive System for Employee Development in the Context of a Personnel Shortage and Limited Budget," organized by Kampus and Lerna.ru on April 7, 2024, experts discussed key aspects of training demand and factors influencing its formation. During the discussion, several theories were presented regarding who the primary customers of educational programs are and what their needs are.
Employees are the Customers of Training
Anastasia Khrisanfova, Managing Partner of UpScale11, believes that employees themselves should be the initiators of training. This implies that before developing a training program, it is necessary to establish a connection between employee needs and how training can impact their work and results within the company. This approach promotes more effective training and professional development, which in turn is reflected in the overall success of the organization.
Ksenia Sokolova, Corporate Training Methodologist and Kampus Platform Producer, noted the importance of taking employees' opinions into account when making training decisions. Even if the initiative does not come from the employees themselves, their opinions should still be taken into account. Otherwise, the training program risks not meeting expectations. Ksenia emphasized that before making a final decision, it's important to discuss the needs and realities of those who will be undergoing training. It's recommended to at least discuss this with the immediate supervisor who oversees the employees' work on a daily basis. This will help create a more effective and targeted training program that addresses the team's real needs.
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Seven key aspects that employees really value in corporate training. Corporate training plays an important role in employee development and improving their professional skills. To make training as effective as possible, it's important to consider the real needs of employees. Employees want a personalized approach that takes into account their individual goals and career aspirations. The opportunity to apply acquired knowledge in practice is also important, which promotes better assimilation of the material. Employees value flexibility in training schedules and course availability. It's important that training be available at a convenient time and in a convenient format, whether online or offline. Feedback and support from management and colleagues also play a significant role in the success of training. Employees want to see that the company is interested in their growth and is willing to support them along the way. Finally, employees want to train not only to improve their skills but also to improve the overall climate within the team. Effective corporate training should foster a friendly atmosphere and strengthen team spirit. By considering these aspects, companies can create a more engaging training program that will meet employee expectations and contribute to their professional development.
Training customers are those who make financial decisions
Creating a training request and identifying its customer is directly related to those who finance this process. Olga Fateeva, Managing Partner of the Confederation of Industrialists and Entrepreneurs of New Moscow, emphasizes that without employees' desire to learn, the training process will not be effective. However, it is the business that is responsible for shaping this desire. It must develop a motivation and engagement system, using tools such as career growth programs and bonus payments. As a result of this approach, employees become active partners of the business, consciously choose training, and achieve high results.
For effective business development, it is necessary not only to create an employee motivation system but also clearly define your own needs, interacting with HR. As Anastasia Khrisanfova noted, specialists involved in development and training often face the problem of taking on excessive responsibility for design and results. A more effective approach is partnering in business strategy development. This requires open dialogue and a deep understanding of both the internal and external contexts. It's important that this partnership also extends to the business side, ensuring synergy and achieving shared goals. Anastasia emphasized that successful examples of integrating learning design into business processes play a key role in organizational development. She noted that when key leaders or top managers recognized the importance of this process, significant results were achieved. Recognizing the importance of learning design not only improves the quality of educational programs but also contributes to the overall development of the company, enhancing its competitiveness in the market.
What is a Stakeholder Map?
Anastasia Khrisanfova proposed considering the interests of all participants in the employee training development process using a stakeholder map. This approach allows for the identification of key stakeholders and their opinions to be taken into account, which contributes to more effective training programs. Creating a stakeholder map helps improve communication between all participants and improve the quality of training.
Each process involves multiple stakeholders and customers within the company. It is important to understand that the customer may not only be the one paying for the services, but also the founder, who makes decisions about training investments. Key roles are also played by members of the top team, who determine which expenses will be included in the budget for the next year, and the board of directors, who approves these decisions. Furthermore, managers willing to invest their own time and the time of their teams in training are also important stakeholders. Therefore, for the successful implementation of the training process, it is important to create a stakeholder map to take into account the interests of all parties involved.
A training map takes into account employees, their experience, skills, and interests. This allows you to tailor the training process to best meet the needs of each employee. This individualized approach helps increase employee motivation and improve their performance.
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