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Find out moreDriving Conversations: Design Inspired by Communication
Hamburg-based Paperlux Studio presented a unique project for the World Partner Forum, which was originally planned for Vienna in 2020 but was postponed due to the pandemic. As a result, the forum was held in Tokyo and Vienna, which allowed the designers to develop two versions of the project. Both versions are executed in the same style, but differ in color schemes. Vienna was decorated in yellow and violet tones, while Tokyo chose red and mint colors. This approach emphasized the cultural characteristics of each city and created a unique atmosphere for forum participants.
The phrase "Driving Conversations," which translates as "Conversations in Motion," became the main motto of the postponed forum. Paperlux Studio designers interpreted this concept using thin and bold lines reminiscent of running routes, symbolizing the diverse directions a conversation can take. Each booklet can be folded in different ways, creating new patterns and visual movements, emphasizing the dynamics of communication and participant engagement. This unique visualization promotes a deeper understanding of the forum's ideas and topics, making communication richer and more multifaceted.





Updated style of Mimo.Cool
Portuguese studio Erva Design presented an updated concept of the children's clothing brand Mimo.Cool, carrying out a rebranding that corresponds to modern trends in design. Instead of making radical changes, the designers carefully adapted the logo, replacing sharp angles with smooth lines and adding spherical elements. These innovations not only unite the words "mimo" and "cool" but also symbolize the joy and playfulness of childhood, which is especially important to the target audience. The new design approach reflects the current needs of parents and children, making the brand more appealing and memorable.The color palette, based on warm earthy tones like brown and beige, was chosen with a specific purpose. Mimo.Cool is committed to sustainable development, producing eco-friendly products and respecting nature. This approach emphasizes the importance of mindful consumption among parents choosing clothing for their children. The use of natural colors not only creates a harmonious visual image but also promotes environmental responsibility in future generations. By choosing Mimo.Cool, parents contribute to environmental conservation and instill in their children values related to caring for the planet.





Feminist Theater Espace Go: Creativity and Visual Art
Espace Go in Montreal is a unique theater that serves as a platform for the realization of ambitious ideas and creative concepts of women artists. This space offers viewers an unusual experience that combines theater and visual elements. Espace Go actively supports women's voices in the arts, creating a space for innovative productions and interdisciplinary projects, making it a vital hub for the city's cultural life.
The design team from LG2 presented a new series of posters inspired by the principles of minimalism. Inspiration was drawn from the theater's scenography, which required a laconic and expressive approach. This style became the foundation of their work, allowing them to convey powerful emotions through simplicity and restraint of form.
The vibrant red color, prevalent in most of the photographs used in the posters, became a key element of the design. Additional shades of burgundy, green, and orange not only harmonize but also enhance the visual perception, creating a striking "glow" in the works on display. These color schemes help attract attention and create an emotional atmosphere, making the design more memorable.





TailsHood: A Pet Culture Store with a Unique Design
TailsHood is a unique store that embodies the concept of caring for animals and supporting local communities. The brand name combines the words "Tails" and "Neighborhood," emphasizing its core mission: to become an integral part of the lives of every pet and their owner. We strive to create products that not only meet the needs of animals but also support local initiatives, fostering community development. TailsHood is more than just a pet store; it is a platform where caring for animals and supporting neighbors go hand in hand.
TailsHood actively develops collaborations with creative agencies as part of its strategy. A recent partner of the company was Isleless Studio, which developed a new logo for the brand. This interesting solution divides the brand name into two parts using an italic font. The logo's color palette includes two vibrant shades: blue, which serves as the background color, and lime green, used as an accent color. This color combination emphasizes TailsHood's modern style and attracts the attention of its target audience.
Isleless Studio's designers took a minimalist approach, emphasizing details such as the animals' paws, eyes, and noses, as well as toy elements. The light green dots above the logo's letters add a playful touch and make the brand's visual identity more recognizable. This design helps create a unique image and increases appeal to the target audience.





Mosaico Festival: Immersion in Art and Music
Mosaico Festival is a unique multidisciplinary event that takes place in the historic town of Piazza Armerina, famous for its mosaics. For several days, the city transforms into a hub for electronic music, film, digital creativity, and culinary experimentation. This revitalization of Piazza Armerina's cultural significance draws the attention of locals and tourists alike. Festival attendees can immerse themselves in an atmosphere of art and innovation, enjoy performances by renowned musicians, and discover new flavors and culinary ideas. Mosaico Festival is more than just an event; it's an opportunity for cultural exchange and inspiration.
Designer Mattia Zingale, inspired by local mosaics, developed a unique visual identity for the festival. His concept is based on black quadrangles that form a harmonious grid and feature individual details. These uneven, hand-painted mosaic elements bring a fresh and memorable visual style to Piazza Armerina, highlighting the region's cultural heritage. This design approach not only attracts attention but also creates an atmosphere that reflects the rich history of local mosaics.





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