Contents:
Try 4 top professions in design. Free ➞ In 5 days, you'll get acquainted with illustration, UX/UI, web, and graphic design. Add 4 compelling case studies to your portfolio and decide on your next direction.
Learn moreGamification of the interface effectively transforms boring waits for confirmation, delivery, or downloads into an engaging process. Users can, for example, play classic snake or build a virtual fortress, significantly speeding up the perception of time. Furthermore, such game elements can be rewarded with a discount on the next order, making interaction with the service more engaging and memorable. Gamification not only improves user experience but also contributes to customer loyalty.
In this article, designer Lia and I analyzed the interface, graphic solutions, and approaches to case studies at Russian companies. We considered how these elements interact with each other and influence user perception. Our focus is on both visual aesthetics and functionality, which helps create a successful user experience.
A designer at Maryco studio, an experienced gamer and an illustrator striving for professional growth. My experience in design and passion for the gaming industry allow me to create unique and attractive visual solutions. I am actively developing my illustration skills, striving to combine my design skills and gaming experience to create original content.
Plus City from Yandex
The mobile game from Yandex is a city-building simulator in which users can create and develop their own virtual city. Players have the opportunity to construct various buildings, develop infrastructure, and manage resources. For in-game achievements, users receive discounts on Yandex services and other attractive bonuses for future purchases. This game is not only entertaining but also offers real benefits, which helps attract new players and retain interest in the Yandex ecosystem.
Plus City is a full-fledged game integrated into the service. The developers carefully thought out strategic gameplay, including checkpoints and a motivation system in the form of bonuses available in the service. Players can interact with elements of the environment and observe the actions of other players, creating a unique gaming community.
Plus City creates an atmosphere reminiscent of the world of The Sims, where the player becomes the protagonist, responsible for the development and expansion of their city. The architectural objects in the game have a toy-like appearance, which encourages interaction and exploration of their unique details. Players can build, develop, and fill the city with life, creating unique spaces and enjoying the process of city-building.
The color palette includes bright and saturated shades. Pink and orange are used for accents and highlighting key information. Purple draws attention to special offers and promotions. These contrasting combinations enhance the visual hierarchy, which effectively highlights important interface elements and improves the user experience. Proper use of the color palette contributes to the creation of an attractive design that is easily perceived by users.
The game design uses negative space to avoid visual clutter. The modular grid serves as the basis for creating structured and logical layouts, ensuring harmonious perception of content and improving user experience.
Dodo Pizza app
In the app Dodo Pizza offers a variety of mini-games that allow users to earn bonuses. These bonuses can be used to receive discounts on orders or add additional toppings to their pizza. This feature is an important part of Dodo Pizza's marketing strategy, aimed at improving the customer experience and stimulating order frequency. In-app games not only entertain but also make the ordering process more engaging and profitable for customers.
Each mini-game evokes memories of classic "chips and dicers" games, popular on older Motorola, Nokia, and Siemens mobile phones. Many remember the game where you had to build houses by placing them on top of each other. The Dodo team decided to tap into the nostalgia of the older generation and integrated this mechanical concept into their app. This solution not only attracts users but also creates a unique experience that combines simplicity and excitement.
Dodo's games feature thoughtful design, vibrant graphics, and complex mechanics that incorporate a variety of elements. Users can use in-game currency to purchase real goods. Gamification in Dodo is based on the process of earning this currency, which makes interaction with the product more engaging and motivating.
The cards feature signature illustrations that vividly convey the essence of the task or hint at its solution. Their style creates a positive and lighthearted mood through the use of bright and contrasting colors such as red, yellow, green, and orange. Symmetrical elements in the illustrations enhance the sense of order and harmony. The use of simple geometric shapes helps to focus attention on key aspects of tasks, which makes the learning process more engaging and effective.
While waiting for the order, we observe boxes with a unique pizzeria design, which, due to the contrast with the surrounding background, The games are easy to understand and remember. To make it easier to track your score, the designers developed a number panel that allows you to continue playing even after reaching the maximum number of dodocoins. This approach not only improves the user experience but also promotes brand recall.
Alfa-Bank App
The Alfa-Bank app features built-in mini-games that offer users engaging tasks. For completing these tasks, bank clients can receive various rewards, including cashback, bonus points, and discounts on banking products or partner services. The games are not only entertaining but also help you save significantly on financial transactions, making the app even more appealing.
The bank's mini-games offer full-fledged game mechanics, including tasks, levels, rewards, and progress tracking. These games motivate users to perform financial actions by providing in-game bonuses and achievements. The reward system, combined with the interactive format, makes mini-games an effective gamification tool, which helps increase user engagement and improve their financial literacy.
The main feature of "Alfa" is achievements, made in a laconic design using clean lines and geometric shapes. They are not overloaded with unnecessary details and blend harmoniously with the bank's other 3D elements thanks to similar textures and color schemes. These achievements emphasize the bank's modern and strict style, creating an impression of professionalism and reliability.
"Darkstore Dictionary" from Samokat
This is a humorous glossary of terms related to the work of darkstores, or warehouses that service online orders, as well as the internal culture of the Samokat company. This dictionary offers fun, sometimes humorous, definitions of concepts and processes encountered in the daily work of dark store employees. This approach helps better understand the specifics of the work and fosters a sense of humor and friendliness among the company's employees.
The game mechanics are based on motivation, with players achieving a new rank with each new level. The gameplay features unique characters, as well as amusing phrases and titles, adding to the excitement. In addition, app users receive coupons that can be used for purchases in the market, which contributes to additional interest and involvement in the gameplay.
The "Introvert's Right Brain" App
"Introvert's Right Brain" is a unique service designed to develop erudition in the humanities. It covers a wide range of interests, including memes and anime. Users have access to mini-games and activities that are not only engaging but also promote interaction with the team. Additionally, the service offers an interactive mobile app, making the learning process engaging and accessible at any time.
In this text, I will share the most interesting aspects that give the app's mechanics the character of a full-fledged game. Interaction features, gamification elements, and process dynamics create an engaging experience for users. We'll explore how these elements impact user retention and increase engagement, transforming a simple app into an immersive gaming experience.
Student rankings are an effective tool that encourages active competition among participants. The page's user-friendly interface provides instant access to information about top users, fostering a healthy competitive atmosphere. This approach not only motivates students to reach new heights, but also allows them to track their progress in real time.
Awards and achievements are a popular element of game development, widely used in modern interfaces. The service's team uses simple and memorable imagery, such as game characters and historical figures, to make the reward-earning process more engaging and attractive to users. Effective use of such elements can significantly increase player engagement and improve the overall user experience.
When studying a topic, students receive cards with unique 2D illustrations in pastel shades, executed in an animated style. These cards are texture-free, which streamlines the interface and allows students to focus on learning.
With the "Knowledge Progress" platform, students can effectively track their achievements and absences. The "Spark of the Day" function is activated when all assignments for the day are completed. If assignments are not completed, users receive a mark that negatively affects their academic statistics. This approach promotes regular analysis of progress and increases student motivation to study. The platform helps develop a habit of responsibility for one's own learning, which in turn improves results and promotes better assimilation of the material.
Learn more about design by subscribing to our Telegram channel. We share the latest news, helpful tips, and inspiring ideas in the world of design. Join us to stay up-to-date with interesting content and improve your skills in this field.
Read also:
- User Engagement: 5 Tools for a UX/UI Designer
- Interface Design: 8 Principles Every UX Designer Should Know
- Logical Fallacies in Interfaces
- "A Mental Hospital is in the Hands of its Inmates." How to design interfaces correctly
- Nielsen's heuristics: 10 usability principles for interface design
- Motion design in interfaces: why UX animation is needed and what effects are used in it
