Beautiful New Year's advertising for inspiration / ITech content

Contents:

• Christmas values: skating rink, Christmas tree, Gucci gift boxes
• Not for children: New Year 16+
• A subtle fusion of technology and attractive retro
• Stylized as a favorite director
• Family values: a touching video from a Spanish brand

Brands create a New Year's mood, evoking childhood memories and a desire for miracles. In the modern world, this feeling has become especially important for many people. By creating a festive atmosphere, brands help reconnect with magic and joy, making holiday shopping especially significant during this period.

The New Year's atmosphere began to be created as early as the mid-19th century with the appearance of the first Christmas window displays. These unique displays became a symbol of the holiday, attracting the attention of passersby and giving a sense of magic. Christmas window displays not only showcased products but also created a mood, immersing people in a world of New Year's miracles. Since then, the tradition of decorating holiday windows continues to delight us, reminding us of the magic of the New Year and its cultural significance.

The window display of the London department store Burgess & Keats, decorated in 1843, has become one of the most famous in history. This tradition of window dressing continues and develops to this day. In Paris, for example, window dressing turns into a real performance, attracting the attention of passers-by and creating a unique holiday atmosphere. Window displays become more than just advertising, but art that inspires and delights viewers.

On the appointed day, the windows open with great pomp. Special scaffolding is installed for children so they can fully appreciate the display. Adults are provided with free Wi-Fi, an unusual move in France. This allows them to share impressions and photos on social media, which brings joy to advertisers and helps spread the word about the event.

During this period, the windows are transformed into an amazing fairytale performance. They can feature miniature railways, puppets playing rock tunes, and dancing teddy bears. This is true art that attracts attention and successfully sells products. Each year, window displays attract approximately ten million viewers, underscoring their importance in the retail industry. We present a review of the ten most striking Christmas advertising campaigns of this year. These creative projects will help you feel the approach of the holidays and inspire you to get into the holiday spirit. Each of these campaigns is unique and captures the spirit of Christmas, immersing viewers in an atmosphere of magic and joy.

Christmas treasures: ice rink, Christmas tree, Gucci gift boxes

A unique ice rink, decorated in festive style, has opened in London thanks to the initiative of the perfume brand Jo Malone. The brand's team creatively transformed the site, creating a true winter fairy tale in the urban environment. The centerpiece is a magnificent Christmas tree, decorated with branded Jo Malone boxes, which creates a festive atmosphere. Visitors can also enjoy the coziness of a gingerbread house between skating sessions, which adds a special charm to this event. This rink will be the perfect place for a winter holiday and an unforgettable experience in the heart of London.

Gucci updated its window displays around the world using futuristic gift boxes with the brand's recognizable buckle. In addition to this, they also created a Christmas tree from these same boxes and installed it in the famous Galleria Vittorio Emanuele II in Milan. This creative concept highlights Gucci's unique style and draws attention to the brand during the holiday season.

Not for kids: New Year 16+

Streetwear brand Ssense has turned to an adult audience by launching a Christmas campaign featuring the famous actress Julia Fox, famous for her outrageous looks. In this commercial, Julia embodies the image of a modern symbol of the holiday, bringing brightness and daring to it. This Snow Maiden is able to light up the holiday atmosphere without unnecessary words, drawing attention to the unique style of Ssense and emphasizing street fashion trends.

The Jacquemus advertising campaign must be accompanied by a mandatory disclaimer "Not "Try this at home." In the video, Kendall Jenner, wearing a fur coat and practically nothing else, skis down a flight of stairs. While skiing is possible in a variety of locations, it's a good idea to wear something warmer than underwear under a fur coat to avoid hypothermia.

Jacquemus is a brand known for its unique and stylish collections. The founder of the brand, Simon Porte Jacquemus, brings individuality to each line, combining elements of provincial French style with modern fashion trends. The brand has become popular due to its bright colors, unusual silhouettes and emphasis on femininity. Jacquemus offers not only clothing, but also accessories that perfectly complement any outfit. Each collection reflects the spirit and atmosphere of the south of France, which makes the brand's products especially attractive to fashionistas around the world. The choice of Jacquemus — It's a choice in favor of originality and sophisticated style.

A subtle fusion of technology and attractive retro

Creativity has the power to transform our perception of the world and people around us. A new look at familiar things can lead to positive changes. This idea is reflected in Apple's Christmas campaign. In this context, the latest iPhone becomes one of the most desired gifts for the holidays. Its innovative features and stylish design make it the ideal choice for those who value high technology and high-quality performance. By giving an iPhone, you're not just giving a device; you're opening up the opportunity for creativity and self-expression, which makes this gift especially valuable during the holiday season.

Swiss brand Piaget presented a stylish and elegant collection in a retro design, collaborating with Japanese artist Yukiko Noritake. Their joint work embodies the atmosphere of the 1970s, bringing to life the bright images and style of that time. At the same time, the iconic ABBA song "Happy New Year" involuntarily begins to sound in the imagination. This collection combines elements of nostalgia and contemporary art, bringing uniqueness and charm to the world of watch design.

Stylized as a favorite director

The Bork brand draws inspiration from contemporary directors and presented a video in the style of Wes Anderson, which masterfully creates a festive atmosphere.

Family Values: A Touching Video from a Spanish Brand

New Year is a family holiday that brings people together. The Spanish candy brand Suchard has presented a touching video emphasizing this important truth. The main magic of the holiday lies not in the gifts, but in the loved ones with whom we celebrate it. At these moments, we feel the warmth and support of family, which makes the New Year truly special.

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Check out additional information:

• What to give a designer for the New Year? Editor's Choice
• Where to choose a New Year's gift: 15 amazing Russian brands
• New Year's advertising: 14 examples of classic and witty holiday branding.