"Everything a designer has touched in an urban environment can be called a design code"

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Brand design director of the Voskhod Advertising Agency, as well as the initiator and active participant in the initiative project of independent designers "Design Code of Yekaterinburg". His work focuses on creating unique and memorable brands that contribute to the development of Yekaterinburg's visual identity and cultural image. The "Ekaterinburg Design Code" project aims to promote local designers and their contribution to the urban landscape, emphasizing the importance of creativity and innovation in contemporary design. Since 2016, a group of enthusiasts has been developing a design code for Yekaterinburg. This project included the creation of a logo, corporate font, navigation system, and other key elements of the urban environment. We discussed the concept of the design code and the team's process for such a large-scale project with Vladislav Derevyannykh. The design code plays an important role in shaping the city's unique image and creating a comfortable environment for its residents and visitors.

In this interview, you will learn about:

• Who owns the Yekaterinburg logo;
• How to make friends with the city administration;
• Who decides what the city should look like;
• And why a design code is needed at all.

We are guardians of our own style and understand how visual elements should harmoniously combine with each other. Creating a unified visual space requires a careful approach to the selection of colors, shapes, and textures, which allows us to achieve aesthetic balance and expressiveness. We strive to ensure that each design element supports the overall concept, creating an impressive composition.