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Learn: Personal Stylist
Learn MoreClothing designs presented on the catwalks and in fashion photo shoots often seem extravagant and difficult to perceive. However, many fashion trends, even the most unusual and eccentric, can be successfully integrated into everyday life. Adapting these trends allows you not only to diversify your style, but also to stand out from the crowd of conventional fashion. By following contemporary trends, you can create unique looks that match your personal preferences and lifestyle. Fashion is not only an art form but also an opportunity for self-expression, accessible to everyone. Professional image consultant and stylist Olesya Knysh shares five important tips on the key trends of 2023. She showcases pieces from Russian brands that will help you create stylish and trendy looks. By incorporating contemporary trends, you can easily adapt your wardrobe and highlight your individuality. Check out the tips to stay on top of fashion and look flawless at any time of year.

Stylist and costume designer with 12 years of experience in personal styling and 6 years in the film industry. My professionalism allows me to create unique images that highlight the individuality of each client. I specialize in selecting clothing and accessories, as well as designing costumes for film and theatrical productions. In my work, I strive for harmony between style, comfort, and current trends, which allows me to achieve high results and satisfy my clients' needs.
How I handle fashion trends when working with clients
When working with real people, rather than models for fashion editorials, the key aspect is identifying fashion trends that best suit a specific person. It is important to consider how these trends fit into their everyday wardrobe and lifestyle. The right choice of clothing will not only highlight your individuality but also create a harmonious image in line with current fashion trends. By analyzing a client's style, I can identify items that will be relevant and comfortable in everyday life, making their wardrobe more functional and diverse.
My many years of experience show that interest in fashion and the degree of desire to follow its trends vary among individuals. Some clients have a deep knowledge of fashion trends, which is an important aspect for them. At the same time, others prefer universal and timeless solutions, focusing exclusively on a chosen stylistic theme. Understanding these differences allows me to work more effectively with clients, offering them exactly what suits their interests and fashion needs.
Both approaches are perfectly acceptable.
Most people expect their stylists not only to be knowledgeable, but also to provide inspiration and support in mastering current fashion trends. How to combine clothes correctly? How to adapt your style to your figure? A professional stylist will help you understand these issues and choose the perfect outfits, taking into account your individual characteristics.
A personal stylist's work is closely tied to psychology. It's crucial to recognize and understand a client's needs. If someone desires to be bolder and more fashionable, a stylist should not only offer appropriate solutions but also support them along the way. This includes the ability to create looks that reflect the client's inner aspirations and self-confidence. Stylists play a key role in shaping a client's image, helping them reveal their individuality and style.

Reading is an important part of our lives, and it opens up many opportunities. It is important to devote time not only to fiction, but also to scientific and educational materials. This not only develops thinking, but also contributes to broadening horizons. In today's world, access to information has become easier thanks to the internet, allowing everyone to find the materials they need and delve deeper into topics of interest. Reading deeply helps develop critical thinking and improves analytical skills. Remember to pay attention to quality sources of information to get the most out of your reading.
A stylist is a fashion professional responsible for creating the visual image for fashion shoots. Their primary responsibility is selecting clothing, accessories, and shoes that highlight the concept of the shoot and match the specifics of the project. They work closely with photographers, designers, and models to ensure a harmonious combination of all elements, including color palette and textures.
During fashion shoots, a stylist not only selects outfits but also creates the atmosphere, taking into account fashion trends and the individual characteristics of the models. They may also create looks for advertising campaigns, magazines, and other media formats, which requires a deep understanding of the market and current trends. It is important for a stylist to have a creative mind and the ability to adapt to different styles and client requests.
2023 Trends That Will Fit Perfectly into Your Wardrobe
Suits have been in fashion for several seasons now and continue to attract attention. This is because they serve as a kind of protective shell. Observing myself, I notice how a jacket put on at the right moment helps me concentrate and activate my inner resources. In the context of modern uncertainties and changes, suits and jackets are becoming especially relevant, emphasizing confidence and style.
The fourth wave of feminism is having a significant impact on modern fashion trends, in particular the shape and proportions of clothing. The popularity of oversized suits with accentuated shoulders is explained by this transformation. It is important to note that having at least one jacket or suit in your wardrobe is essential for a modern person. Russian designers offer a wide range of such models, which allows everyone to choose the right option.



Wide-leg pants with voluminous pockets have become a real trend that began to gain popularity several seasons ago. In 2023, this style reached its peak, having gone through all the stages of development and taking its rightful place in the collections of youth mass-market brands. These pants not only attract attention with their unique design but also provide comfort and functionality, making them an ideal choice for everyday wear.
Last year, customers often made snide comments about "ridiculous pants," but this season, interest in them has increased significantly. While cargo pants aren't flattering for everyone or all body types, they are comfortable to wear. These pants can be stylishly integrated into an office wardrobe, paired with jackets and shirts. This approach allows you to create a unique image that will be appropriate in a business setting, while remaining fashionable and comfortable.



Shape, silhouette, and proportion in fashion today are heavily influenced by 2000s style, and this trend is impossible to ignore this season. We are seeing the return of crop tops and skinny knitted tanks, which are harmoniously combined with straight, wide-leg jeans. Swing collars, low-rise jeans, flared trousers, and bootcut jeans are back in fashion. Iconic styles of bags and shoes are also in fashion, taking center stage in wardrobes once again. This style reflects nostalgia for past decades, bringing into the modern era elements that were popular in the early 2000s.
Life has prepared me for many things, but not for such changes. However, I value change and experimentation, so I offer my clients a variety of solutions to combat boredom.



The trend for hypersexualized, body-hugging silhouettes is becoming increasingly noticeable. Open bodies, slits, sheer fabrics, and leather are taking center stage in fashion. We haven't seen such a variety of corsets in a long time. These elements accentuate the figure, creating an attractive and seductive look. It's important to note that such items not only highlight individuality but also allow you to experiment with different styles.
These items combine perfectly with jackets and suits, making them an attractive choice for those who want to add an element of extreme to everyday style. These outfits can become a bright accent in a classic look, adding individuality and daring.



Fashion is constantly transforming the shape and cut of everyday items, and this always arouses interest. Currently, we are seeing a significant change in trends: banana jeans and moms are giving way to bootcuts and wide-leg trousers, which reflects the influence of 2000s style. These new items are best combined with a fitted or skinny top, creating harmonious silhouettes. We seem to be drawn to such shapes again, which emphasizes our nostalgia for past fashion trends.
Denim continues to be in the spotlight in fashion, making it a relevant choice for an everyday wardrobe. This trend is easy to combine with various styles, which allows you to create unique looks. Many people appreciate denim for its versatility and comfort, which makes it popular among a wide range of people. It is important to choose the right models and combinations to emphasize individuality and follow fashion trends.



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Personal Stylist
You'll learn how to work with color, proportions, and different body types. You'll understand fashion brands and be able to create a harmonious wardrobe for any client. Learn how to find your first clients and provide individual consultations on a course on style and image.
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