Graphic, Web, and UX Design: How to Decide on a Direction

Contents:

• Process dynamics, storylines, and behavior patterns

Graphic design covers a variety of areas, including typography, lettering, logo and identity creation, as well as the design of books, posters, and product packaging. Additionally, his responsibilities include designing navigation systems for both websites and physical spaces. To make informed choices in this area, it's helpful to ask yourself a few questions:

Skillbox offers a course called "Graphic Designer from Zero to Pro," which is aimed at illustrators and graphic designers. This course will teach you how to create a corporate identity for various companies and products, as well as how to develop visual identities, including logos, brand books, and printed materials. In addition, you will gain knowledge on how to effectively interact with clients, and also build an impressive portfolio that will help you attract exciting projects.

Process Dynamics, Storylines, and Behavior Models

If you are attracted to researching user behavior and creating scenarios for interaction with web resources, you should pay attention to the field of UX design.

UX, or user experience, covers the impressions and sensations that a person experiences when interacting with a website or mobile application.

About two to three years ago, UX design began to develop as an independent field. At this time, courses and master classes dedicated to this topic began to appear, and organizations began actively hiring UX designers to join their teams.

The rise in popularity of UX design can be attributed to two main factors. First, the availability of educational resources such as books, lectures, and webinars has increased significantly, making the profession more accessible to beginners. Market competition also encourages professionals to improve their services and delve deeper into specific areas of design. Second, clients have become more informed and conscious. In today's world, clients clearly understand why they need a website, who their target audience is, and what results they want to achieve.

Since user experience and interface design are closely intertwined, these tasks are typically performed by a single specialist – a UX designer. They conduct interviews with clients and potential users, collect and analyze data about the target audience, and develop a CJM (Customer Journey Map) – a map that maps the consumer's journey from the first interaction with the product to achieving the final goal. Sound interesting?

There are a limited number of institutions offering UX training in Russia. Universities do not offer relevant programs, but Skillbox offers a UX design course in partnership with AIC.

In this course, you will master the skills of creating user-friendly and functional interfaces for websites and mobile applications. You will learn methods for developing visually appealing designs, be able to create positive user experiences, and change the way businesses perceive interfaces.