Hand Flow: Design of the New Website for Lyag© Massage Parlors

Contents:

• Lie down in the showroom (how the workshops are arranged)
• Lie down in the studio (who made the project)
• Lie down on the website (what the new version looks like)

"Lyag" is a chain of massage parlors operating in Moscow and St. Petersburg. Formerly known as "Lyag.Spinoy," the company recently rebranded, changing not only its name but also updating its website. We offer a wide range of massage services aimed at restoring and improving the health of our clients. Our team of professional massage therapists provides a high level of service and a personalized approach to each client.

The project is a minimalist art piece that combines simplicity and aesthetic appeal. This work emphasizes clean forms and harmonious color schemes, allowing the viewer to focus on the essence of the piece. Next, we will take a closer look at his concept and influence on contemporary art.

You will have the opportunity to:

• Lie in the salon
• Lie in the studio
• Lie on the website

Lie in the salon (how the workshops are arranged)

In 2014, childhood friends Gordey, Alexander, Akim and Andrey founded the brand "Lie. Back". This brand is distinguished by its rebellious aesthetic, which makes it unique in the market. The masters did not simply open massage studios, they created workshops that resemble concept stores or bars. The interiors of these spaces are distinguished by a combination of expensive furniture, bare concrete ceilings and works of art in the style of Yves Klein, as, for example, in the workshop on Bolshaya Polyanka. This approach to design and atmosphere allows clients to enjoy treatments in a relaxed and stylish environment.

Multicolored walls, wooden floors and leopard carpets create a unique atmosphere, as in the interior on Chistye Prudy. This interior design style attracts attention and adds vibrant accents, highlighting the space's individuality. The use of natural materials, such as wood, combined with original textures and colors, makes the interior not only stylish but also cozy.

At "Lyag", they prefer not to call themselves a network, since each workshop is created from scratch. They do not have a uniform style, and many salons were designed and decorated by hand. This approach allows each establishment to reflect its uniqueness and individuality, attracting clients seeking original and high-quality services.

We recently began collaborating with professional construction teams, designers, and other specialists, but retained the core values ​​we've acquired over years of independent work—a clear vision of space and the unique experience of being in it. Each workshop offers its own inimitable experience.

This approach was also applied to the website development. A significant portion of the work was completed by the Lyag© team, while the rest of the project was implemented by Method Zero web studio.

Lie Down in the Studio (who created the project)

Method Zero is an initiative by Pinkman studio aimed at creating websites without programming. Anton Shakirov and Mikhail Rozov from Pinkman have proven in practice that a functional and attractive website can be developed in five days using the Webflow platform. This inspired Rozov to create a separate zero-code division that would operate in accordance with the company's core principles. In this direction, the emphasis is on taking into account business needs, developing product thinking among designers and developers, as well as flexibility in solving emerging problems.

Webflow is a more advanced analogue of the Tilda and Wix platforms, offering users the ability to quickly update content and add new sections without having to write code. Method Zero has implemented a unique "web design subscription" model, whereby clients pay for the required number of weeks of team work. If changes or new functionality are needed in the future, the client can renew the subscription for as long as needed. This scheme provides flexibility and ease of web project management, making Webflow and Method Zero an excellent choice for businesses seeking an effective and high-quality online presence.

The finished product can be obtained in as little as two weeks.

Live on the site (what the new version looks like)

The Lyag© website greets users with a black screen featuring a flashing, updated logo, created with the intention of embodying a classic and timeless design. After the splash screen, users are taken to the homepage, where smooth scrolling provides easy transitions between five sections. Each section presents unique content, creating a user-friendly and intuitive experience for visitors.

Our business has its own unique characteristics, which motivates us to create something extraordinary, similar to how we approach content creation. We strive to stand out from the competition and offer original solutions that reflect our individuality and professionalism.

The website's homepage serves as a navigation menu, providing users with access to various sections and pages. It serves as a starting point for further content exploration, allowing users to easily navigate and find the information they need. An effective homepage structure improves user experience and increases website visibility in search engines.

Andrey Ruzov is the art director of Lyag©. His experience and creative approach play a key role in shaping the brand's unique visual style. Under Ruzov's leadership, the team creates original design solutions that help Lyag© stand out in the market. His vision and professionalism contribute to the successful development of projects and strengthening the company's position in the industry.

The site presents a limited number of pages, as the developers have excluded all unnecessary elements. The price list is available only after clicking on the online recording, which may raise questions. Nevertheless, Method Zero reports a significant reduction in bounce rates from 70% to 10% after updating their website. This is likely due to the dedicated online booking button located in the lower left corner, which consistently attracts users' attention throughout the page. This decision, while controversial, promotes more effective interaction with visitors and increases conversion.

The primary goal is to focus on selling certificates, memberships, and online booking. We believe these three areas are the most relevant and important for successfully promoting our services.

Andrey Ruzov is the art director at Lyag©. His work includes developing creative concepts and visual design for projects. With his experience and knowledge, Andrey contributes to the creation of unique content that sets Lyag© apart from its competitors. Thanks to his leadership, the team implements innovative ideas, which allows the company to successfully develop in the field of design and art.

The website presents impressive 3D graphics developed directly by the Lyag© company.

We collaborated with Andrey Zhandarov, a talented designer, on the graphics. This collaboration allowed us to create unique and engaging visual content.

Andrey Ruzov is the art director of Lyag©. In his role, he is responsible for the visual concept and creative solutions that contribute to the brand's development. With experience in various design fields, Andrey applies innovative approaches to create unique projects that attract attention and leave a lasting impression. His professionalism and creative vision help Lyag© maintain a leading position in the market and successfully implement ambitious ideas.

The resulting short looped videos feature human bodies that resemble wax and transparent synthetic fabric filled with air. These images evoke associations with the artist's touch, giving the client a feeling of lightness and relaxation. This visual series creates an atmosphere conducive to deep emotional and physical relaxation, which is an important aspect in the practice of massage and body therapy.

Learn more about design in our Telegram channel. Subscribe to stay up-to-date with the latest trends and helpful tips!

Also read:

The art of reading and its impact on personal development. Reading books is not only a way to gain knowledge, but also a method of expanding your horizons. Each volume you read helps develop critical thinking and improve analytical skills. The right choice of literature can significantly impact your life, help you make decisions, and develop creativity. Don't forget the importance of regular reading to improve your memory and concentration. In today's information-saturated world, reading is becoming an integral part of a successful life.

• Space, philosophy, and alternating styles: the comic strip "Chronosis" by Reza Negarestani
• "Zhi-Shi" starts with the letter P: animation for a documentary about Pelevin
• What's so special about that? About the design of a poster for the election campaign of Barack Obama