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Learn moreSigns and metaphors effectively convey the meaning of simple and objective things. However, the question arises: how to deal with more complex concepts?
Onkyrosu explores the symbolism of time, seeking a deeper understanding of its meaning and influence on human perception. In his works, he focuses on how time shapes our reality and interactions with the world around us. His approach allows us to consider time concepts from new perspectives, opening up opportunities for deep interpretation and analysis.

A designer, artist, teacher, and visualization coach possess unique skills that enable them to create inspiring visual solutions. These professionals not only develop aesthetically pleasing projects but also teach others how to visualize ideas and achieve goals. Their work combines creativity and pedagogical methods, making them indispensable in the fields of art and design. Each of them plays a vital role in shaping visual culture and helping people unlock their creative potential.
Founder of OPEN!Design&Concepts studio, a professional team specializing in unique design solutions and conceptual developments. Our studio offers innovative approaches to interior design, branding, and visual identity, focusing on client needs and contemporary design trends. We strive for high quality and a personalized approach in every project, which allows us to achieve outstanding results and meet our clients' expectations.
Winner of numerous international competitions in graphic and product design, including the prestigious Good Design Award in the USA and Red Dot in Germany. These achievements highlight the high level of professionalism and creativity, and confirm international recognition in the field of design.
Academician of the Russian Academy of Graphic Design, member of the Union of Designers of Russia and the Moscow Union of Artists, has significant experience in graphic design. His work and achievements contribute to the development of contemporary art and design in Russia. An active participant in exhibitions and conferences, he shares his knowledge and skills with young designers, inspiring a new generation of creative professionals.
Co-founder and lead tutor at HSE Art & Design School, specializing in Art Practice and Sketch Thinking. Her deep knowledge and experience in art and design allows her to effectively teach students modern methods and techniques of creative thinking.
Time is often visualized using a symbol in the form of a circle with hands, reminiscent of a clock. This simplified image reflects the device that measures time, but not time itself. It is important to understand that time is not just numbers on a dial, but a deeper and more multifaceted phenomenon that influences our lives.
This is an iconic sign representing a clock: a round dial with two hands, a large and a small one. The depicted clock shows a specific time – ten hours and ten minutes. However, we do not attach any significance to this, since this time is not distinguished by anything special, and the hands, shaped like a bird, are easy to draw. This clock symbol can be used in various contexts, for example, in interface design or graphics, drawing attention to the concept of time.
Watch sellers often use 10:10 in advertising photographs, as it creates an attractive visual effect. In this position of the hands, the brand logo is located at the top of the dial, which makes it more noticeable and aesthetically pleasing. This not only emphasizes the design of the watch but also contributes to a better perception of the brand by potential buyers. Thus, the choice of 10:10 is a strategic decision in watch marketing aimed at increasing interest in the product.
The medieval practice of placing a clock on the façade of the town hall in the central square of the city emphasizes that the ruler of this settlement controls not only space, but also time. In this context, the clock becomes a symbol of power and its influence on the lives of citizens. This tradition reflects the importance of time in governance and emphasizes the status of the ruler as the keeper of order and stability in society.
Clocks cannot explain the essence of time; they only measure its passage. Moreover, the visualization of the clock face raises certain questions for the attentive observer: it always displays a specific time. Watches serve as a tool for tracking time, but do not reveal its philosophical nature. Thus, despite their functionality, they are limited in their ability to convey a deep understanding of time itself.
The clock face, as a symbol of time display, faces a certain problem: smartphone users increasingly prefer to see time in digital format. This leads to the clock face gradually losing its relevance and becoming obsolete.
The hourglass is one of the oldest symbols of time. It evokes associations with various fairy tales, where the moment the next grain of sand falls foreshadows a dramatic conclusion. Hourglasses display a specific moment in a small time interval. With their help, one can clearly illustrate the beginning of processes when all the sand is at the top of the flask, and the end when almost all the sand has already fallen to the bottom. These devices are ideal for demonstrating the flow of time and its limitations.
The falling grains of sand symbolize the passage of time. In reality, time is immaterial and immovable, but we tend to imagine it that way. We live, and time passes, as if we were sitting on the bank of a river, watching its waters flow. This image helps us better understand how time is perceived in our lives.
In historical timelines, the timeline is typically represented along the x-axis, creating the impression of a linear flow of time. However, time is not linear, and this visualization is purely conceptual, intended to be easy to understand. The nonlinearity and complexity of time can be emphasized by breaking the word apart: VR-E——m-ya. This play on meaning demonstrates that the perception of time can be more multifaceted and requires in-depth analysis.
Time doesn't just flow; it can also move forward. This linguistic metaphor compares it to a person, emphasizing its active nature. Sometimes time flies like an arrow, a swift, or a peregrine falcon, reflecting its inexorable movement and transience. It is important to be aware of how we use this precious time, because it does not stand still.
Perhaps we perceive time as cyclical because of the rhythmic beating of the human heart, like a metronome. As long as the heart continues to beat, we continue to live, and it may seem as if time itself does not exist. This rhythm of life creates a sense of permanence and predictability, forcing us to reflect on the nature of time and its true essence.
Time is a complex concept that is difficult to describe and impossible to depict in a still form. Static images poorly convey the dynamic nature of time, unlike animated elements, which can more accurately reflect its essence. For example, a flashing colon on a digital clock or a moving second hand, devoid of a dial, emphasize the continuous passage of time. These graphic elements are able to convey a sense of movement and change, making them more effective for visualizing time.
Looking at animated symbolism can significantly deepen understanding of the concept of time. Many volunteers, after observing a flashing colon for an extended period, will associate it with the concept of "time," allowing them to better grasp its meaning. This attention to detail can stimulate reflection on time and its perception.
The loading wait symbol is another important element for effective time visualization. It appears on the screen, informing the user that they must wait. This graphic element creates a sense of dynamism and movement, repeating in a loop, allowing the user to visually perceive the loading process as a continuous flow. Thus, the wait symbol not only communicates the current state but also improves the overall perception of the interface, creating a comfortable waiting environment. Effective time visualization through such elements contributes to increased user satisfaction.
Time is perceived through waiting, as well as through various units of measurement, such as seconds, hours, years, and centuries. Representing time as infinity is difficult, and there is no single, universally accepted symbol for it. We understand time through its cyclical nature and the segments that help us structure our existence. Understanding time plays a key role in our lives, shaping plans and determining the rhythm of daily activities. Sound symbols of time, such as the striking of a clock or the ticking of a second hand, play a significant role in our perception of time. When a clock strikes 12:00, it is associated with the beginning of a New Year, evoking images of chimes and joyful celebrations. The sounds of time not only signal its passage but also create an atmosphere of anticipation and celebration, emphasizing the significance of each moment.
A small period of time can be visualized as a sector on the dial of a watch. This sector symbolizes a specific part of time, allowing us to visualize its clarity and limitations. This approach helps us better understand how time is divided into segments and how each of them has its own significance in the overall picture.
“It's time to act!” or “Time is running out!” is a gesture in which the index finger taps the outside of the wrist, symbolizing the need to make a decision or take action. This gesture is often used in situations where urgent intervention is required or when it is necessary to remind ourselves of the importance of time.
In physics, time is denoted by the Latin letter t, but it is also used to denote temperature. Thus, t is an ambiguous symbol, which can cause confusion. This emphasizes the importance of context when using physical notations.
Currently, time as a philosophical category does not have a generally accepted symbol. This creates difficulties in its perception and interpretation. Philosophers have discussed the nature of time for centuries, proposing various theories and concepts. However, a single symbol that can fully express the essence of time remains missing. This emphasizes the complexity and multifaceted nature of the concept, as well as its influence on human perception of reality.

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