Practical training: "UX/UI designer specialty with an emphasis on AI"
Learn Rebranding a company is a task that requires special attention. Many aspects must be considered to ensure they are harmoniously integrated into a single concept. However, product designers often become involved in the rebranding process only after it has been approved. If interface nuances are considered from the outset, the process becomes less challenging and more effective. Otherwise, implementing a new identity in applications becomes more complex and requires additional steps and approvals.
If the organization chooses the second option, the UX designer must develop a clear action strategy. It is important to approach the task gradually, "eating the elephant one piece at a time," which will make it less daunting and complex. Having a detailed plan promotes systems thinking. That's exactly what we did: we created a consistent structure for implementing changes to app interfaces.
Margarita Savchenko, Senior Product Designer at Flowwow, shares details on how we broke down a comprehensive app rebranding adaptation process into four key stages.
