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Find Out moreThe Marketplace restaurant chain presents a unique concept that allows you to not only purchase fresh products, but also enjoy dishes prepared on the spot. Suprematika agency was chosen to develop the branding and visual identity for this project, creating a concept that accurately reflects the Marketplace philosophy. This approach combines quality, freshness, and uniqueness, making every visit special.
Who is behind the concept?
Vladimir Lifanov, founder and creative director of Suprematika agency, spoke about the process of developing the new restaurant concept. According to him, the main goal was to create not just a restaurant, but a unique space where every visitor can immerse themselves in the atmosphere of a European market. This place promises to become not only a platform for gastronomic experiments, but also a center of cultural life, where tradition and modern trends will blend.
What is Marketplace?
The concept of Marketplace is similar to the famous Boqueria market in Barcelona, where you can buy fresh products and enjoy dishes prepared on the spot. This space, filled with many small retail outlets, offers a wide range of goods and services, creating a unique atmosphere of interaction between buyers and sellers. Marketplace not only provides an opportunity to buy products but also allows customers to immerse themselves in a culinary world, experiencing new flavors and enjoying the process of choosing.
Beef tenderloin is available at Marketplace, but it is much more interesting to try this dish in a restaurant where it is prepared right before your eyes. This format has not yet become familiar to local consumers, so our task is to explain and demonstrate all its advantages. Cooking meat in front of guests creates a unique atmosphere and allows them to better understand the process, as well as enjoy the freshness and quality of the product. The restaurant experience not only enriches the taste buds but also provides the opportunity to see how professionals work with ingredients, making the meal especially memorable.
Product Quality as the Foundation of the Concept
Marketplace proudly presents its suppliers and high-quality products. Chain representatives note that they have never focused on outstanding ingredients for their dishes, but this has become one of the key aspects we decided to focus on in our branding. The quality of ingredients and customer care are at the core of our approach, allowing us to stand out in the market and attract the attention of consumers.
Frequently Asked Questions
To order dishes from Marketplace, you can select the necessary ingredients and monitor the cooking process in real time. The range of available products includes a variety of categories, from meat to fresh vegetables and fruits, all from reliable and proven suppliers.
Conclusion
Marketplace is a unique restaurant that offers not only dishes but also a complete gastronomic experience. Here, the quality and freshness of the products are combined with the atmosphere of a European market. In this place, every ingredient is important, which allows us to create unique culinary masterpieces. Immerse yourself in a world of exquisite flavors and enjoy an atmosphere in which every moment becomes special.
Suprematika Agency: an individual approach to clients
Suprematika Agency bases its work with clients on a unique philosophy. We do not offer a multitude of options to choose from, but instead actively collaborate with the client to achieve a single and optimal solution. At each stage of the process, we present interim options and justify their selection, relying on in-depth analysis and creative thinking. This approach allows us to create effective and sought-after solutions that fully meet our clients' expectations. The client isn't looking for a choice between three options, but rather one high-quality and memorable one. We create a presentation that clearly demonstrates the entire work process and allows for a discussion of ideas worthy of further development and those that should be shelved. This approach ensures maximum transparency and client engagement, which facilitates more effective collaboration and the achievement of better results. When analyzing the Russian and European markets, we identified a common feature: a brutalist design style. In these markets, ready-made signs are rarely found; they are most often handcrafted on cardboard. This phenomenon emphasizes the uniqueness of local culture and traditions and creates an atmosphere of authenticity and individuality. Handcrafted signs not only attract attention but also create a special atmosphere for the business, emphasizing its connection to the local community.
Modern, glamorous farmers' markets, such as Moscow's Danilovsky and its Leningrad counterparts, are a relatively recent development. Previously, product names such as "meat," "pork," or "cheese" were often displayed in a sans-serif font and complemented with humorous rhymes. This original approach creates a unique atmosphere and emphasizes the connection to local production traditions. Farmers' markets are becoming not only a place to buy quality produce but also a space for cultural exchange, where tradition meets modern lifestyle.
We chose a style based on brutal typography and rough illustrations, which emphasizes the character of manufacturers working with tools, not brushes. This approach allowed us to preserve the recognizable Marketplace logo, which was slightly modified in accordance with the new concepts. This visual style update helps us better convey the spirit of our platform and attract a target audience interested in high-quality tools and products.
During our work, we developed unique copyright, as well as new graphic elements, style, and images for restaurant design. The primary goal was to create attractive graphics for market visualization, which determined the direction of our entire work. We strived to ensure that every design element emphasizes the individuality and concept of the restaurants, creating a harmonious experience for customers.
After analyzing various references, we concluded that a "chopped" style is most suitable for "marketplace" graphics. This approach creates easily perceptible elements. In particular, the receipt became an effective design element that can be easily integrated into product packaging and other marketing materials. Using this style helps improve the brand's visual identity and increase its recognition in the market.
The options were limited, but the receipt image was received enthusiastically. We worked closely with the client on the style of the illustrations and the wall decoration, striving to create a harmonious combination of modern design and traditional elements. This approach allowed us not only to improve visual perception, but also to emphasize the uniqueness of the project, which ultimately led to a positive response from users.
The future of design solutions in the Marketplace
Modern trends in design Marketplaces are actively using unique stylistic techniques, including the "Suprematic" concept. This approach is becoming increasingly popular due to its geometric and minimalist design, which allows for the creation of attractive and functional interfaces. Implementing such solutions improves user experience and increases conversion, making platforms more convenient for buyers and sellers.
We are currently actively developing a new project in collaboration with our clients. Although information about the project is still confidential, we intend to present it to a wide audience within two months. This project promises to be interesting and innovative, and we are confident that it will attract attention and generate positive feedback. Follow our updates to not miss important announcements and details.
Identity is not just a visual style, but a key element shaping the brand image. It plays a significant role in how customers perceive the company. According to experts, brand identity is a kind of "costume" that demonstrates the values and uniqueness of a brand, creating a memorable image in the minds of the target audience. The right identity helps you stand out from the competition and establish an emotional connection with your clients.
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