Midjourney Guide: Top Tips from Experienced Graphic Designers

Midjourney is one of the leading neural networks in demand among designers, artists, and game developers. We spoke with Midjourney users to learn how they integrate this artificial intelligence into their work. We explore what tasks this neural network can effectively solve, how to achieve high-quality results, and what new opportunities it opens up.

What is Midjourney

Midjourney is a service that uses artificial intelligence algorithms to generate images based on text descriptions. With it, users can easily create unique visual materials simply by entering text commands. Midjourney offers a wide range of styles and themes, making it the perfect tool for artists, designers, and creatives seeking to express their ideas visually.

To create an image, you need to log into Discord. This platform hosts a dedicated Midjourney server where users can enter text commands, known as prompts. In response to these commands, the algorithm generates images based on its interpretation of the given task. Midjourney offers unique opportunities for artists and creative people, allowing them to experiment with visual content and achieve original results.

The AI didn't quite understand the request to draw a Cactus Case—a box for cacti—literally and produced an image of cacti in a smartphone case. Image: Suri / V5-showcase channel

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Also read about the latest trends in your field of interest. Learn about the latest research, methods, and best practices to help you stay up to date. Get valuable recommendations and advice from experts to help you make informed decisions. Discover helpful resources that will deepen your understanding and help you learn new skills. Don't miss the opportunity to expand your knowledge and improve your results. Using the Midjourney neural network to generate images in Discord is a simple and effective process. To get started, you need to connect Midjourney to your Discord server. First, create a Discord server or select an existing one where you want to use the neural network. Then, go to the official Midjourney website and register or log in to your account. After that, find the section dedicated to Discord integration and follow the instructions to add the Midjourney bot to your server. Once successfully connected, you will be able to interact with the neural network directly in your server channels. To generate images, use the special commands provided by Midjourney. Typically, this is a command starting with a slash followed by a description of the desired image.

It's important to remember that image quality may depend on specific requests, so experiment with wording to achieve the best result. Also, please review Midjourney's terms of use to avoid violations and effectively utilize the neural network's capabilities.

Thus, integrating Midjourney into Discord allows you to quickly and easily create unique images, adding creative potential to your project or community.

How the Midjourney Neural Network Makes Designers' Work Easier

The neural network is designed for image generation, making it especially useful in areas where visualization is paramount. It is actively used in such fields as design, advertising, art and architecture, allowing the creation of unique visual solutions and facilitating the development process.

Midjourney can be used to quickly create layouts, concept art, key visuals and other working visual materials.
AI helps speed up the creation of mood boards and design concepts.

The Lead Brand Designer at Tinkoff is responsible for creating and developing the brand's visual identity. This specialist develops design concepts that reflect the company's values and mission, as well as ensure its recognition in the marketplace. Their responsibilities include working on graphic elements, fonts, and color palettes, as well as adapting the design for various platforms and media. A professional in this role must possess high creativity, skills in working with modern design tools, and a deep understanding of audience needs. As a leading player in financial services, Tinkoff requires its brand designer to possess not only artistic talent but also a strategic approach to shaping the company's image.

I primarily use Midjourney to create concept visualizations and generate photo content. This tool allows you to effectively transform ideas into graphic images, significantly simplifying the process of developing creative content.

I was developing a creative idea for an advertising campaign that was to be implemented in both a video and static formats—posters, banners, and online ads. To visualize the idea properly, I would have needed a complex photomontage in Photoshop, which would have taken a day or two. However, with Midjourney, I was able to accomplish this task in just four hours: I created a visual solution and slightly refined it in a graphics editor.

Finding suitable images online or in personal archives is often time-consuming. However, using neural networks like Midjourney significantly simplifies this process. Simply enter a query, and the system will provide you with a selection of images that meet your requirements. This saves time and increases efficiency, especially when creating content. The use of neural networks for image generation is becoming increasingly popular among professionals seeking to optimize their processes.

Using mood boards and draft designs significantly increases creativity and efficiency, while also saving time. These tools help visualize ideas and concepts, which contributes to a more productive development process.

Advertising agency teams are tasked with not only developing creative use cases but also communicating these ideas to clients. With Midjourney, you can quickly create draft advertising materials, illustrations, and concept presentations.
Designers can quickly generate multiple character designs and experiment with styles, attributes, and emotions. Characters are needed not only in game design: for example, they can be mascots or model images for branding or creative tasks.

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In the beginning of our studio, we experimented with creating images in the styles of famous artists. Gradually, we realized that we could use these skills to generate content suitable for the web and identity. For example, we began developing product visualizations for e-commerce, creating attractive "fish" images. We also design brand archetypes using unique prompts and assemble more precise mood boards from the generated images, which allows us to better reflect the brand's concept and style. This approach helps clients stand out in a competitive market and effectively engage with their target audience.

Learn expert opinions on the impact of artificial intelligence on the design industry. AI can transform the creative process, but it won't replace human creativity. Experts advise: instead of fearing new technologies, see them as opportunities for development and collaboration. Neural networks can become a powerful tool that helps designers uncover their ideas and improve the quality of their work. The use of AI in design opens up new horizons, allowing you to focus on creative aspects, while algorithms take over routine tasks.

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Creating impressive presentations has become much easier thanks to modern neural networks. In this article, we'll look at six free neural networks that will help you create presentations quickly and efficiently. These tools use artificial intelligence to generate slides, design, and visualize information, allowing users to focus on content rather than design. Using such tools can significantly improve the quality of your presentations and reduce preparation time. Neural networks can offer a variety of templates and styles adapted to different topics and audiences, making them indispensable for students, teachers, and business professionals. Explore our recommendations and choose the right tool for your presentations.

The Lead Brand Designer at Tinkoff is responsible for the formation and development of the brand's visual identity. This key role involves creating unique design solutions that reflect the company's values and mission. The specialist analyzes the market, researches the needs of the target audience and develops concepts that help distinguish the brand from competitors. Interaction with other teams, such as marketing and product design, helps ensure a harmonious combination of all brand elements. As a Lead Brand Designer at Tinkoff, I play a vital role in strengthening the company's reputation and building a positive image in the marketplace.

I primarily use Midjourney to create visualizations that align with my ideas, as well as to generate photo content. This tool allows me to effectively transform concepts into visual images, significantly simplifying the content management process.

I was developing a creative idea for an advertising campaign that was to be implemented in both a video and static formats—posters, banners, and online advertising. To properly present the idea visually, I would have needed to create a complex photomontage in Photoshop, which would have taken about one to two days. However, thanks to Midjourney, I was able to solve this problem in just four hours: I generated visual elements and slightly refined them in a graphics editor.

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In the beginning of our work at the studio, we experimented and created various images in the style of famous artists. Gradually, we realized that we could generate content for websites and identities. For example, we began developing visualizations for e-commerce, creating attractive product images. We also design brand archetypes using unique prompts and compile more precise mood boards from generated images, allowing our clients to better present their ideas and concepts.

Step-by-step neural network design: how to generate images in Midjourney

The main place for image generation in Midjourney is the Discord server, where the key element is the Newcomer Rooms channel. These channels are divided into multiple subsections, known as Newbies. In them, users interact with the bot to create and publish unique images. Using Midjourney in such channels allows newcomers to easily master the process of generating images and share experiences with other community members.

To avoid losing your request, it is worth choosing a chat that does not have too many active users.

Newbies sections on the left in the panel. The user can see them only after joining the server. Screenshot: Skillbox Media

The service generates images based on text descriptions known as prompts. For best results, it is necessary to add combinations of commands and parameters to these prompts. This approach allows for more precise control over the image creation process and achieve the desired visual result.

Activate the required version of Midjourney, for example, version 5, so that the generated images have a photorealistic style by default. To do this, enter the /settings command in the chat and select "v 5". You can also simply add "—v 5" to the text of your request.
Enter the /imagine command and formulate your request-prompt. Here it is important to pay attention to details: specify the color and materials you need. For photo content, set the camera parameters.

The generated image is closely similar to product photography. Image: juicy Pyneapple / V5-showcase channel

Artificial intelligence does not create or generate ideas on its own. It operates on the basis of complex mathematical models that analyze and process incoming text data. The primary task of AI is to identify patterns and extract information from the available data, allowing it to effectively process text information and provide results based on the analysis.

The quality, completeness, and clarity of incoming information, or prompts, play a key role in the outcome of working with Midjourney. If a designer plans to use Midjourney for professional tasks, and not just for experiments or hobbies, they need to master the skills of creating effective prompts. The right prompts will help achieve the desired results and optimize the process of working with artificial intelligence, which in turn will improve the quality and speed of design projects.

Experts offer several valuable recommendations. They advise paying attention to key aspects that will help improve your strategy. First of all, it is important to conduct regular market and competitor analysis to stay abreast of current trends. Also, focus on the quality of the content you create, as it plays a crucial role in attracting and retaining an audience. Don't forget about the importance of search engine optimization, which will help increase the visibility of your website. Implementing these tips can significantly improve the effectiveness of your efforts and lead to the desired results.

Co-founder of the remote branding studio Prizma Studio, specializing in brand identity development. As part of my work, I am engaged in art direction, ensuring high-quality visual solutions and the uniqueness of each project. Prizma Studio offers comprehensive brand creation and development services, helping clients stand out in the market and establish a strong connection with their target audience.

Successful prompts are a continuous process of research and experimentation. They require constant analysis and refinement to achieve the best results. Effective prompts provide higher-quality responses and improve user engagement. It is important to regularly test and adapt them based on the data and feedback.

Initially, I actively collected keywords and queries from what I considered successful results generated by other users or using Midjourney. As a result, I built an extensive "library" of keywords, which I continue to use in my work. This allows me to create more effective content optimized for search engines and relevant to the interests of the target audience.

Each keyword I analyzed contributed to my understanding of the tool. This not only deepened my knowledge but also increased the efficiency of its use.

It's recommended to have a library on GitHub containing the styles and tools used by Midjourney. The /Blend command is especially useful, as I often use it for blending images. This allows me to create unique visual solutions based on a set of existing images. Using this command opens up new creative possibilities and expands the boundaries of your artistic ideas.

Request to combine an image of a model in a white shirt and an abstract illustration. Screenshot: Anya Golub

Like this Midjourney combined two imagesImage: Anya Golub / Midjourney

I'm learning how to create prompts through trial and error. For example, I've noticed that listing with double colons (::) is more effective than using commas. This pattern helps improve the quality of wording and increase the accuracy of the answers I get.

I recommend using the "—chaos" parameter, which allows you to generate a variety of responses to the same query. This significantly simplifies the process of searching and obtaining unique information.

I'm collecting information on how to effectively use artificial intelligence. In particular, you can find an extensive guide on writing prompts on Midjourney. Please note that it contains a lot of information and is available in English.

Effective use of neural networks depends on intuition, as well as resources such as Reddit and Telegram channels. These platforms provide a variety of tips and tricks, allowing users to find optimal solutions. Prompt decoders are also useful, helping to highlight non-obvious prompts, improving interaction with neural networks. By using these tools and tips, you can significantly improve the efficiency of your work with artificial intelligence.

The Tyrant Beetle: A Unique Freelance Designer. Known for its striking appearance and amazing abilities, this insect species serves as a metaphor for freelance designers who create original and creative solutions. A freelance designer, like the Tyrant Beetle, has a unique style and the ability to adapt to various projects. These professionals are valued for their creativity and individual approach, making them highly sought after in the market. Working in a freeform format allows designers to realize their ideas and find innovative solutions, which contributes to their professional growth and development.

Art Director Endy introduced me to Midjourney and provided me with a thorough knowledge of the conceptual aspects of working with this tool. Instead of simple instructions like "write this or that," he taught me an important principle: to successfully use Midjourney, you need to create not just a collection of facts, but develop a full-fledged story or visual work. This approach allows you to deeply understand the platform's capabilities and achieve impressive results in creating unique content.

I read friends' and acquaintances' feeds and watch videos, which allows me to gain practical knowledge. For example, I study how different rendering and lighting settings affect the final result. During my work, I use Yandex Translate for writing prompts. This tool helps me better understand the differences between synonyms and choose words appropriate to the context. This is truly important, as words like "enigmatic," "mystical," "secret," "strange," and "unknown" can significantly change the visualization and its perception.

Comparing neural network engineering to literature is very appropriate. Just as writers create vivid images in the reader's imagination, so too must AI engineers masterfully manage the subtle nuances of data. It's important to understand that every change in the algorithms can significantly impact the results of a neural network. The ability to identify and correct subtle nuances in data and algorithms is a key skill for achieving high results in this field.

Don't neglect to activate the latest version. Midjourney is regularly updated and improved. The current version 5.2 adds new features that significantly simplify the image generation process. Updating to the latest update will allow you to take advantage of all the innovations and improvements, making your experience with the service more efficient and productive.

Zoom Out allows you to control the image scale and automatically draws missing elements to improve clarity.
Shorten analyzes and, if necessary, shortens verbose prompts to improve the quality of the user's request.
Variation Mode allows you to choose between high and low variability for the generated images. In high-variance mode, Midjourney will produce more unexpected and unique results, while low-variance mode will produce more predictable results.
The Make Square command converts rectangular images into square ones, preserving all details rather than simply cropping them. This is a useful option if you need to create content for social networks.

Co-founder of the remote branding studio Prizma Studio, specializing in art direction and brand identity development. In our studio, we create unique visual solutions for companies, helping them stand out in the market and create a memorable image. Our team of professionals strives for high quality and originality, allowing clients to effectively engage with their target audience.

Successful prompts are a continuous process of research and experimentation. To achieve the best results, it's important to regularly analyze and adapt your approaches. This allows you to find optimal wording that will be most effective in different situations. Experimenting with different styles and structures will help you discover what works best for your target audience. Continuously refining your prompts helps create high-quality content and increase user engagement.

Initially, I actively collected keywords and queries from successful results generated by other users or the Midjourney bot. As a result, I formed a "library" of keywords, which I still use today. This practice helps me improve my results and optimize my content for search engines. Each individual query becomes an important part of my SEO strategy, allowing me to attract more traffic and achieve my goals.

Each keyword I analyzed gave me a deeper understanding of the tool's functionality.

It's recommended to have a GitHub library containing a collection of styles and tools trained to work with Midjourney. The /Blend command is especially useful, as I actively use it for combining images. This command allows you to create unique images based on existing pictures, which significantly expands creative possibilities and helps generate new ideas.

The Samodur Beetle: A Unique World of Free Design

The Samodur Beetle is a striking representative of the insect world, which has also become a symbol of creativity for free designers. Its adaptability and unusual colors inspire the creation of original and unconventional design solutions. Freelance designers, like the sabre-toothed beetle, strive to stand out and find unique approaches to their work, combining functionality and aesthetic appeal.

Each freelance designer, like the sabre-toothed beetle, has their own personality and style. It's important to be able to express your creativity by exploring new techniques and trends. Using bright colors, unconventional shapes, and innovative materials are just some of the ways designers can highlight their uniqueness.

In the world of freelance design, finding a balance between originality and client needs is key. Like the sabre-toothed beetle, which attracts attention with its beauty, designers must create projects that are not only beautiful but also functional. This requires a deep understanding of the market and the ability to apply modern tools and technologies.

Thus, the sabre-toothed beetle has become a symbol not only of uniqueness in nature but also of creativity in the world of design. Freelance designers, inspired by this insect, strive to create projects that will be memorable and bring joy to their owners.

Art director Endy introduced me to Midjourney and provided a solid conceptual foundation, emphasizing the importance of storytelling. Instead of giving writing instructions in the usual form, he taught me to create stories and visual images. This approach allows me to go beyond simply listing facts, evoking an emotional response and immersing the viewer deeper into the picture being created.

I actively study the channels of friends and acquaintances and watch videos, which allows me to gain practical knowledge. For example, I learned to understand how different rendering and lighting settings affect the final result. In my work, I use Yandex Translate to create prompts. It helps me understand the nuances of synonyms, allowing me to choose the appropriate word depending on the context. This proves crucial, as synonyms such as "enigmatic," "mystical," "enigmatic," "strange," and "unknown" can significantly alter the visualization. Therefore, paying attention to the nuances of language significantly enriches my experience and the results of my work. Comparing neural networks to literature is quite apt. Writers create images and emotions, allowing readers to see the picture in their minds. Likewise, engineers working with neural networks must masterfully manage subtle nuances and differences in data to achieve the desired result. The ability to fine-tune model parameters and account for the slightest changes can significantly impact the final product. In this context, precision and attention to detail when working with neural networks are as important as the writer's artistic approach.

The Definitive Advantages of Midjourney

Midjourney is often called a "co-pilot." This neural network serves as a useful tool for designers, allowing them to effectively solve a variety of problems. It is important to use it as a technical resource rather than delegate complete creative control to it. This approach helps preserve individuality and originality in the work while maximizing the potential of modern technology.

Designers often need to perform multiple iterations to achieve optimal quality. Midjourney offers the ability to quickly change parameters and individual design elements, significantly speeding up the development process. This not only saves time but also increases the efficiency of project work, providing quick access to necessary changes and improvements. Using tools like Midjourney is becoming an essential element in modern design, allowing for high-quality solutions to be created quickly.

Midjourney significantly speeds up the process of testing which layout will be most effective in a given context. In my work, I adhere to the "hypothesis → experiment" algorithm, which requires trying out many options. A neural network is an excellent assistant in this regard. Instead of getting distracted by the details of drawing, I can quickly create visual concepts and evaluate which ones require further attention. Using Midjourney streamlines the development process and allows me to focus on the truly important aspects of a design.

Designers sometimes struggle to find new and creative solutions, especially when they're under pressure from deadlines and budget constraints. Midjourney can be a valuable source of inspiration for creative professionals. This algorithm constantly generates unusual and original visual solutions, allowing designers to expand their horizons and find fresh ideas for projects. Using Midjourney can significantly speed up the development process, helping to avoid creative stagnation.

At first, I used Midjourney to experiment with imagery and meaning. For example, I asked the question: "What would a combination of a banana and a bear look like?"

Currently, we actively use Midjourney at Prizma Studio for both creative projects and work tasks. This tool allows us to develop concepts and create unique content. Midjourney opens new horizons in art, providing the opportunity to experiment with different roles, such as photographer, artist, and director. Thanks to this, we can generate innovative ideas and visualize them in a wide variety of forms.

Experiments with early versions of the algorithm Image: Anya Golub / Midjourney

Visual generated in the summer of 2023Image: Anya Golub / Midjourney

I often immerse myself in a world of fantasy. Midjourney becomes for me not just a tool, but a full-fledged interlocutor, possessing similar freedom of thought. This interaction allows me to explore creative ideas and embody them in visual images, creating unique works of art.

I have decided not to accept commercial orders for neural networks, despite their popularity and potential profit. I prefer to consider this activity as a hobby and a source of inspiration for exploring the possibilities of my imagination.

Midjourney provides the ability to create basic templates and elements that can be adapted for various projects. This ensures that images maintain a consistent style, as the algorithm operates within established standards. Using Midjourney helps achieve consistency in visual content, which is especially important for branding and creating recognition.

Recently, there has been a growing popularity of customized solutions based on neural networks that can create illustrations in a uniform style on a large scale. These technologies are beginning to replace traditional illustrators, offering fast and effective solutions for visual content. Neural networks are capable of processing large volumes of data, allowing them to generate unique images that match specified parameters and styles. This opens up new opportunities for businesses looking to save time and resources when creating illustrations. Midjourney allows you to create variable images based on existing photographs and images. This tool offers the ability to quickly and cost-effectively generate unique visual content, making it especially useful for designers and marketers. With Midjourney, you can easily adapt and transform images, opening up new horizons for creativity in visual communication.

I can create an image in Midjourney based on another photo. For example, if I need an avatar with a person's face for the interface, it is important to avoid copyright infringement. In this case, I can generate a "photo" of a fictitious person, allowing me to use unique visual content without the risk of infringing on third-party rights. This approach ensures the originality and legality of the created image.

In Midjourney, I use mockups by sending images of existing mockups to the chat and requesting the neural network to create variations. This allows me to quickly and freely obtain images to demonstrate my design, making it an excellent alternative to photo stocks. This approach significantly speeds up the process of developing and visualizing projects, while ensuring the diversity and uniqueness of the resulting images.

Disadvantages of Midjourney

Working with neural networks can be exciting for beginners, but with experience, users begin to realize the limitations of this tool. Neural networks, despite their impressive capabilities, have a number of drawbacks, such as dependence on data quality, difficulties in interpreting results, and limitations in training on specific tasks. Understanding these aspects will help users more effectively utilize neural networks and adapt them to their needs.

Designers often encounter "blind spots" in Midjourney, where the platform fails to correctly process certain queries. Even after numerous attempts at reformulation, the result may remain unsatisfactory. This issue may arise due to algorithmic limitations or insufficient query clarity, which makes it difficult to achieve the desired result. To get the most out of Midjourney, it's important to carefully formulate your queries and take into account the system's features.

I've repeatedly asked Midjourney to demonstrate a specific print on the scarf worn by the girl in the picture. I tried changing the word order and spelling, but unfortunately, all attempts were unsuccessful.

The Midjourney algorithm contains outdated "knowledge" because it was trained on a large dataset that included many outdated visual solutions and insufficient modern trends. To ensure the neural network can create images in current styles and reflect the latest fashion trends, additional AI training is required. This will improve the quality of the generated images and make them more relevant to the current needs of users.

The lack of modern trendy solutions affects the quality of generation. For example, I would like to get a fashion photo shoot inspired by the style of the Pasternak sisters. However, the program won't be able to achieve this, no matter how hard it tries.

To work effectively with Midjourney, it's important to strictly follow the instructions and repeatedly adjust the text queries. This approach can limit creative thinking and freedom of search for solutions. However, careful work with the wording will allow you to achieve better results and unlock the potential of the tool.

Working with neural networks is like playing roulette, where the result can vary from one iteration to the next. Interacting with artificial intelligence does not allow you to immerse yourself in creativity the way it is done in traditional processes. Instead, you find yourself in the role of an operator operating a production machine, requiring a strict sequence of actions, constant evaluation, and adjustment. This process is repetitive, making it less flexible and more mechanical than traditional creative expression.

Currently, neural networks take between 3 and 7 minutes to generate high-quality images. This is significantly faster than the time it would take a designer or illustrator to create a detailed image by hand. However, for some users, even this time frame may be inconvenient. With the rapid development of technology, it is possible that image generation time will be reduced in the future, which will improve work efficiency in various fields where visual content creation is required.

The process of making noodles seems slow. I want it to be faster. Although I understand how this waiting time is structured, every minute spent waiting drags on for a long time - anywhere from 3 to 7 minutes. It's like an open kitchen: you watch your noodles being cooked. It whets your appetite and creates anticipation of the taste, even though it's not there yet. With each glance at the progress of the dish, the phantom sensation intensifies. You watch the noodles cook, the images load, and only then, when everything is ready, can you enjoy the result.

Why Use a Neural Network

It's important for designers to use Midjourney, just like other modern tools like Figma, Adobe Illustrator, photo stocks, and Awwwards. Midjourney provides unique opportunities for generating visual content, allowing designers to expand their creative horizons and find new ideas for projects. Integrating Midjourney into your workflow significantly improves the quality and variety of created materials, making it an indispensable tool in the arsenal of a modern designer.

The problem with artificial intelligence is not the tool itself, but the inflated expectations placed on it. Many users expect AI to be able to solve all problems without taking into account its limitations and capabilities. It's important to understand that AI is a powerful tool, but its effectiveness depends on proper application and an appropriate approach. It's important to set realistic expectations and recognize that AI isn't a one-size-fits-all solution. Midjourney isn't just a tool that will do all the work for you. Effective interaction with this neural network requires generating ideas, selecting appropriate references, and carefully formulating prompts. The results obtained require refinement and further development. If you understand and accept this process, working with Midjourney will be successful and productive.

Midjourney is an effective tool for creating images. Problems that may arise are most often related to its use, the lack of advanced commercial tools, and stereotypes associated with building models based on it. To achieve maximum efficiency, it's important to properly utilize Midjourney's capabilities and tailor them to specific needs. The current market is increasingly facing a shortage of strategically minded specialists capable of implementing neural networks in traditional industries. These experts can not only analyze traditional industries but also find innovative solutions for their transformation. It's important that such professionals go beyond creating entertaining images or standard texts, and strive for the practical application of AI technologies to improve efficiency and competitiveness. The implementation of neural networks in business processes can significantly improve the performance of companies and open up new horizons for their development.

Image: Anya Golub / Midjourney

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