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Milan Design Week 2023: 5 Unique Installations

Milan Design Week 2023: 5 Unique Installations

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The first electric car from Maserati: the Folgore model

The Italian brand Maserati, famous for its luxury sports cars, presented its latest model, the Folgore. This all-electric Gran Turismo was announced during design week. The name "Folgore", which means "lightning", accurately conveys the dynamic and powerful character of the car. The Maserati Folgore combines elegant design, advanced technology and outstanding performance, making it not only stylish but also a high-performance vehicle in the electric car segment.

Maserati designers chose an elegant steel color, which gives the car a unique look. The bodywork features a unique pattern that creates a sense of movement: one section widens, the other narrows, visually emphasizing the car's dynamism. The interior features light tones with a glossy dashboard and futuristic details reminiscent of modern space technology. This design approach emphasizes not only the style but also the advanced technology used in Maserati production.

The Maserati Folgore electric car demonstrates outstanding performance, accelerating from 0 to 100 km/h in just 2.7 seconds. Its top speed is 325 km/h. With a fully charged battery, the Maserati Folgore can travel up to 450 kilometers, making it an excellent choice for both city commutes and long-distance travel. This car combines high performance and practicality, which attracts the attention of both car enthusiasts and those who appreciate eco-friendly technology.

Photo: Maserati

Immersive Landscape: The Journey of Stone From Nature to Art

Stone is not only a building material but also an important basis for art and design. In this context, the Dutch company SolidNature, in collaboration with the architectural firm OMA, presented a unique installation entitled "Immersive Dreamscape." It vividly demonstrates the transformation of stone—from its formation in nature to its transformation into functional furniture. This installation highlights the beauty and diversity of stone, as well as its importance in contemporary interior design.

The installation is located in the historic Brera district, in a building dating back to the 19th century. The project's authors, Ellen Van Loon and Giulio Margheri, have designed seven unique rooms, each demonstrating a different aspect of stone processing. In one room, visitors can see raw onyx in its natural state, while another demonstrates the processing process. This unforgettable experience is completed by an open-air garden displaying stone sculptures and furniture, creating a harmonious blend of nature and art. This installation attracts the attention of art and architecture lovers, allowing for a deeper understanding of the interaction between humans and natural materials.

Photo: OMA architects
Photo: SolidNature

Innovative BOB Solo Booth Chair

Designers Stefan Borselius and Thomas Bernstrand created the unique BOB Solo booth chair for the Swedish brand Blå Station. This piece stands out from other furniture thanks to its functionality and aesthetic appeal. The BOB Solo chair is ideal for modern interiors, offering comfort and style. It offers not only a comfortable place to relax but also a striking decorative element, adding sophistication to any space.

The BOB Solo chair is upholstered in soft fabric, creating a comfortable and cozy atmosphere. Its thoughtful design provides protection from external factors, making it an ideal choice for offices and open spaces. This chair allows you to create a secluded space for productive work or relaxation, combining style and functionality. The comfort and aesthetics of the BOB Solo make it an indispensable element of a modern interior.

The interior walls of the chair are decorated with functional elements, such as a solid oak table, a shelf for books and personal items, a lamp for lighting, and special hooks for coats and bags. This design approach not only facilitates efficient organization of space but also helps minimize clutter, creating a comfortable and cozy environment.

The chair is equipped with a built-in power supply, eliminating tangled cables and ensuring convenient, hassle-free use of electronics. This solution makes using devices more comfortable and simplifies organizing the space.

BOB Solo chair: style and comfort. Photo: Blå Station
Details of the BOB Solo cabin chair. Photo: Blå Station

Installation «Momentum»

The Chinese architectural firm MAD Architects presented a unique installation, "Momentum," at the University of Milan. This remarkable 12.5-meter-tall structure embodies both simplicity and a variety of artistic forms. "Momentum" attracts attention with its original architectural concept and harmoniously integrates into the educational environment, becoming not only an art object but also a place for reflection on contemporary design. MAD Architects continues to explore the boundaries of architecture, creating installations that inspire and engage a wide audience.

The cube, measuring 8 meters per face, is mounted on a flat plinth at a 45-degree angle, creating a unique visual effect. The structure is securely fixed with a sturdy iron frame, and instead of traditional glass, a modern ETFE polymer is used, effectively reflecting the surrounding environment. This approach not only ensures high strength and durability but also creates interesting visual effects by interacting with natural light and the surrounding landscape.

One of the installation's key aspects is its ability to change appearance depending on the time of day. In the evening, the cube transforms into a vibrant beacon, attracting attention and creating a magical atmosphere. Effective lighting and installation design can significantly improve the perception of space, emphasizing its uniqueness and creating an unforgettable atmosphere.

Photo: Moreno Maggi / Matteo Vercelloni / MAD Architects
Photo: Moreno Maggi / Matteo Vercelloni / MAD Architects

Innovative furniture in the style of fruits and vegetables

Austrian designer Robert Stadler presented a unique collection of ceramic furniture called OMG-GMO, inspired by genetically modified fruits and vegetables. This collection includes original interior design pieces such as a lamp shaped like perfect carrots, a chair resembling a watermelon slice, a floor lamp with a base made of ceramic cucumbers, and a coffee table with eggplant legs. Each piece in the collection combines functionality and artistic value, creating a unique atmosphere in any interior. Stadler's work emphasizes the importance of a creative approach to furniture design and also draws attention to contemporary themes related to agriculture and ecology. Stadler not only developed original design elements but also imbued them with significant meaning. His primary goal is to draw attention to society's desire to standardize food, which in turn leads to a distortion of its natural appearance. This raises important questions about how far we are willing to go in altering nature for marketing purposes. It is important to consider how such changes affect our perception of food and its value. We all prefer shiny, perfect apples and seedless watermelons. However, it's worth considering how far we're willing to go in altering nature and turning products into standardized, marketing-focused objects. In an interview with Dezeen, Stadler raises the important question of the balance between aesthetic preferences and natural processes. It is important to remember that the pursuit of perfection can lead to the loss of the uniqueness and diversity of natural products.

Photo: Robert Stadler Studio
Photo: Robert Stadler Studio

Walking with a Sustainable Future: Walk the Talk

During Milan Design Week, the Botanical Garden became a unique venue for the Walk The Talk project, designed by Italian architects Italo Rota and Carlo Ratti. This innovative concept, supported by energy company Eni, emphasizes the importance of collaboration between business and the creative community. The project inspires new ideas in design and architecture, creating a synergy between nature and modern technology.

The 3,500-square-meter space features 400 unique icons and symbols that guide guests along a route dedicated to sustainable development principles. This allows visitors to independently choose their own path, passing by the city's key landmarks. The walk becomes interactive and educational, promoting a deeper understanding of the importance of sustainable development and ecology.

The project stands out for its commitment to environmentally friendly technologies. The paths are made using special luminescent varnishes that accumulate solar energy during the day and emit a soft light at night. This not only creates a unique atmosphere but also reduces the negative impact on the environment. Innovative solutions used in this project emphasize the importance of sustainable development and care for nature.

Photo: Marco Beck Peccoz / Carlo Ratti Associati
Photo: Marco Beck Peccoz / Carlo Ratti Associati

Innovative furniture and interior items made of resin

At Milan Design Week, special attention was drawn to designers who do not limit themselves to playing with shapes, but use unique materials to create their works. Objects of Common Interest, a New York and Athens-based studio, showcased a unique collection of furniture and accessories crafted from a special iridescent resin created using a unique formula. These pieces highlight the importance of combining innovative materials and contemporary design, opening new horizons in interior design and functionality.

The studio's founders, Eleni Petaloti and Leonidas Trampoukis, met Ovidiu Colea, an 85-year-old Romanian craftsman who emigrated to New York in the 1970s and developed a unique resin production technique. After more than 40 years of work, he decided to pass on his knowledge and became a mentor to new designers. The result is a stunning collection including chairs, consoles, unusually shaped bowls, as well as dining and coffee tables. This collection combines tradition and modern design solutions, which makes it unique on the market.

Photo: Objects of Common Interest
Photo: Objects of Common Interest

Resin in interior design has become a popular trend in recent years. This material allows you to create products with amazing visual effects, combining different colors and textures. According to a study by the Institute of Design and Technology, demand for resin furniture has increased by 35% since 2020. Resin furniture not only attracts attention with its unique appearance but is also distinguished by its high strength and durability. Using resin, designers can create both functional and artistic pieces that fit perfectly into modern interiors.

Caring for resin furniture requires special attention and care to maintain its attractive appearance and prolong its lifespan. It is important to remember that resin is a material sensitive to temperature and chemicals. To begin, it is recommended to regularly wipe the furniture surfaces with a soft cloth to remove dust and dirt. Use only gentle detergents, avoiding harsh chemicals and abrasive sponges, which can damage the finish.

If stains appear on the furniture, remove them immediately to prevent the formation of stubborn stains. To do this, use a soapy solution and a soft cloth. Also, avoid placing furniture in areas exposed to direct sunlight, as this can cause fading and discoloration of the resin.

If scratches appear on the furniture surface, they can be gently sanded with fine-grit sandpaper, then restored to a shine with furniture polish. Regular treatment with special protective products will help prevent damage and maintain the shine.

By following these recommendations, you will be able to enjoy the beauty and functionality of your resin furniture for a long time.

To maintain the aesthetic appearance of resin furniture, it is important to use mild cleaning products and avoid exposure to harsh chemicals. This will help extend the life of the piece and preserve its appeal. Regular care and proper cleaning will help prevent damage and loss of shine, which is especially important for preserving the unique design and texture of the furniture.

Furniture can be purchased from a variety of sources, including specialty stores, furniture showrooms, and online retailers. In brick-and-mortar stores, you can evaluate the quality of materials and design and receive advice from sales staff. Online stores offer a wide selection and the convenience of shopping from home, often with home delivery. It's also worth paying attention to ads on social media and on second-hand platforms, where you can find unique options at competitive prices. Don't forget to read customer reviews before purchasing to choose quality furniture.

The Objects of Common Interest collection is presented on the brand's official website and in specialized stores specializing in the sale of designer furniture. This unique collection combines modern design and high quality, making it an ideal choice for those who appreciate aesthetics and functionality.

Art and Sustainability: A Plane Made of Recycled Denim

Inspired by minimalism and the concept of conscious consumption, Dutch designer Maarten Baas, in collaboration with the brand G-Star Raw, presented a unique project that questions modern consumer standards. As part of this project, a 15-meter private jet was covered with scraps of recycled denim, using small bolts to attach the fabrics. This innovative approach highlights the importance of sustainable design and rethinks the relationship with materials in the fashion industry.

The "More or Less" project was presented in the former Catholic church of San Paolo Converso, which now functions as a space for contemporary art exhibitions. This unique space has become a symbol of the interaction between art and the concept of sustainable development. The exhibition highlights the importance of environmental and social themes, exploring the harmony between cultural heritage and contemporary issues.

Baas's work highlights the contradictions in the field of sustainability policy. Every year, world leaders gather for summits to discuss key environmental issues, yet they often resort to private jets, which contribute to an increase in harmful emissions into the atmosphere. This creates a dissonance between stated intentions and actual actions, undermining the credibility of environmental initiatives. Discussing sustainable development requires not only words, but also concrete steps aimed at reducing the carbon footprint.

Photo: Maarten Baas / G-Star Raw
Photo: Maarten Baas / G-Star Raw

Installation "The Shape of Water": Art and Technology

A presentation of the unique installation "The Shape of Water", developed by artist Lachlan Turchan in partnership with Google, took place in the industrial pavilion Garage 21. This multifaceted work was displayed in three different areas, but it was the composition of giant steel speakers filled with water that attracted the most attention. The installation not only demonstrates an artistic approach to interacting with natural elements but also highlights technological advances that unite art and science.The installation consists of eleven large tanks made of high-quality stainless steel. Each tank has its own unique volume and is filled with water, creating a sound wave effect. Speakers operating at different frequencies create an almost hypnotic atmosphere, immersing viewers in a unique world of sound and water. This art installation is not only visually appealing, but also provides an unforgettable audiovisual experience that captures attention and evokes deep emotions.

An installation that is mesmerizing. English: Photo: lachlanturczan.com
Sound composition on the water. Photo: lachlanturczan.com

Each speaker has been professionally calibrated to reproduce specific sound frequencies, which ensures perfect harmony of sound and visual perception. This project illustrates how art and modern technology can interact to create a unique experience for viewers. Using cutting-edge audio technology, we achieve high-quality sound, allowing for a deeper immersion into the work's atmosphere. The installation "The Shape of Water" is a unique artistic expression exploring the interaction of humans with nature and technology. Visiting this exhibition will be a true revelation for art and technology enthusiasts. The experience gained through its study can significantly change our perception of sound and water in everyday life, deepening our understanding of their role in the modern world. This installation not only attracts attention but also encourages viewers to reflect on the harmony between natural elements and technological advances.

An Innovative Fragrance Installation for Les Eaux Primordiales

Italian design studio DWA has unveiled an innovative installation that visualizes fragrances and allows viewers to immerse themselves in the wonderful world of perfumery. This project for Les Eaux Primordiales is an outstanding example of the combination of art and aromatherapy. The installation not only showcases unique fragrances but also creates an atmosphere in which viewers can experience a profound connection between art and the senses. As a result, the project opens new horizons in the perception of perfume, emphasizing its significance as an element of cultural and aesthetic experience.

Designers Frederik de Wachter and Alberto Artesani presented a project that featured two impressive four-meter-tall towers made from sustainable spruce. These frame structures are distinguished by their reusability and recyclability, emphasizing a sustainable approach to contemporary design. The use of natural materials such as spruce helps minimize the negative impact on the environment, making the project relevant in a context of growing attention to ecology and sustainable development.

The first tower is equipped with glass domes, beneath which are clay sculptures infused with perfume. An interactive element in the form of a round fan allows visitors to activate the scents, filling the space with a unique atmosphere. The second tower contains multi-colored beakers of eau de toilette, each representing a separate unique fragrance, which significantly enhances the visual appeal of the project.

Installation Les Eaux Primordiales: photo from the press service.
DWA designers presented a unique concept of a perfume installation.

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