Design

Modern Architecture: Who Invented It?

Modern Architecture: Who Invented It?

Try 4 top design professions. Free ➞ In 5 days, you will get acquainted with illustration, UX/UI, web and graphic design. Add 4 great cases to your portfolio and decide on your next direction.

Learn more

Adolf Loos is one of the most influential and controversial figures in 20th-century architecture. His ideas on minimalism and functionality changed the approach to building design and became the foundation for the modern architectural style. Loos proclaimed that the desire to decorate everything around him is the source of graphic art, which he considered a manifestation of a naive approach to painting. He argued that art has an erotic nature. In his interpretation, a modern person who decorates walls with erotic images succumbs to inner impulses, which makes him a "criminal" or a "degenerate." These provocative statements highlight his radical approach to architecture and design, which continues to influence architects and designers around the world.

We will tell the story of a man whose personal feelings and ideas about the honesty of form became the basis for the development of constructivism, functionalism, and brutalism. His influence on architecture and design has had a significant impact on modern art, paving the way for new directions that value functionality and simplicity in form. His ideas about the honesty of materials and structural appropriateness continue to inspire architects and designers around the world.

What is criminal in ornament?

At the beginning of the 20th century, decorative styles such as Art Nouveau and Art Nouveau dominated in Europe. However, the architect Adolf Loos believed that a new direction was needed. In 1908, he published the manifesto "Ornament and Crime," in which he condemned the excessive decoration of buildings, calling it not only pointless but also harmful. Loos advocated functionality and simplicity in architecture, which became the basis for the further development of modern design. His ideas had a significant influence on the architectural movement, promoting a shift toward more minimalist and rational forms.

The architect provoked heated debate by comparing the decoration of building facades to the tattoos on the bodies of criminals. He argued that human culture is evolving toward the simplification of forms, which provokes both criticism and support in society. This publication quickly gained notoriety, raising important questions about the influence of aesthetics on architecture and cultural norms.

Cultural evolution implies a rejection of ornamentation in everyday objects. We have overcome ornament and triumphed over its absence. The time is approaching, and this transformation awaits us. Soon the city streets will shine like white walls, reminiscent of the holy city of Zion, the metropolis of heaven.

There are pessimists who will not allow this development. Humanity must free itself from the oppression associated with the slavery of ornament.

In his essay "Ornament and Crime," Adolf Loos expresses a critical opinion on decorative art and excessive ornamentation. He argues that ornament is a sign of cultural degradation and reflects a lack of artistic taste. Loos emphasizes that simplicity and functionality should become fundamental principles in architecture and design. He advocates for purity of form and the absence of unnecessary ornamentation, which, in his opinion, contributes to the development of true art. This work has had a significant influence on modern architecture and design, inspiring many professionals to create minimalist and practical solutions. Loos's essay remains relevant in the discussion of aesthetics and functionality in the modern world.

Adolf Loos at a venerable age. Poster for the lecture "Ornament and Crime"Image: Adolf Loos

Adolf Franz Karl Viktor Maria Loos, born in 1870 in Brno, was a distinguished architect and architectural theorist. He was educated in Dresden and Vienna, although his academic performance left much to be desired. Loos actively practiced architecture in Austria-Hungary, France, and the United States, where he implemented his innovative ideas. In Vienna, he found himself in an intellectual circle, including such renowned figures as Wittgenstein and Schoenberg, which contributed to his creative development. Loos was married four times, to women much younger than himself, and despite frequent illnesses, continued to work until his death in 1933. His contribution to architecture and influence on modern art remain relevant today.

Loos argued that good design should not rely on decorative elements. The beauty of a building is determined by its proportions, the choice of materials, and its functionality. Architecture has the potential to shape a person's personality, and the more laconic it is, the clearer their thoughts and lives become. The purity of architectural forms promotes harmony and understanding, which is especially important in the modern world.

In 1913, this idea revolutionized architecture and design, becoming the basis for the formation of the Bauhaus and the International Style. This approach had a significant impact on the development of modern art, harmoniously combining functionality and aesthetics.

Loos's critical ideas became the basis for the formation of modern minimalist movements in architecture and interior design. His approaches to simplifying forms and rejecting unnecessary ornamentation had a significant influence on the development of minimalism, which is today valued for its functionality and purity of line. Loos emphasized the importance of space and light, which became key aspects of modern interiors.

Despite his radical stance on decor, the architect Adolf Loos did not completely reject aesthetics. In his architectural projects, he used high-quality materials such as marble, wood, and metal, but left them in their original form, without excess or embellishment. This approach emphasized the natural beauty of the materials and created a harmonious perception of space. Loos strove for functionality and simplicity, which makes his work relevant today.

The American Bar in Vienna, opened in 1908, demonstrates the harmony of rich textures and the perfect simplicity of forms. This establishment has become a model of stylish design, where every detail emphasizes elegance and an atmosphere of comfort. The bar's interior attracts attention thanks to the combination of different materials and subtle decorative elements that create a unique atmosphere.

Photo: Hans Dinkelberg / Flickr
Photo: Imagno / Getty Images

He expressed his point of view on the harm of decoration in architecture and interiors back in 1898, the same year when the exhibition hall of the Vienna Secession was completed, which became a striking example of the Art Nouveau style with its abundance of decorative elements. This position emphasizes the importance of functionality and simplicity in design, which has become relevant in modern architectural trends.

Photo: Thomas Ledl / Wikimedia Commons

Read also:

Style: A Visual Guide to the Eras

This visual guide to styles across eras is a fascinating journey through the history of art and design. Each era left its own unique mark, shaping aesthetic preferences and cultural trends. From antiquity to modern times, we can observe how styles have evolved, reflecting changes in society, technology, and philosophy.

Antiquity, the foundation of many modern styles, demonstrated the harmony of form and proportion. The Middle Ages emphasized religious motifs, leading to the creation of magnificent architecture and iconography. The Renaissance revived interest in human nature and classical ideals, reflected in painting, sculpture, and architecture.

Baroque and Rococo introduced elements of drama and sophistication, while Neoclassicism returned to strict forms and classical canons. The 19th century was a time of experimentation, when Romanticism, Realism, and Impressionism opened up new horizons for self-expression. In the 20th century, avant-garde movements such as Cubism and Surrealism radically changed ideas about the form and content of art.

Modern styles continue to evolve, combining elements of different eras and cultures. This visual guide to styles allows for a deeper understanding of how history, culture, and societal changes influence artistic expression. This overview is not only informative but also inspires the creation of new visual solutions based on the rich heritage of past eras.

From 1903 to 1906, the architect Loos carried out a major renovation of the Villa Carma, located on the shores of Lake Geneva in Switzerland. He transformed the old building into a modern geometric composition, adding corner "towers" and a roof terrace. The walls of the villa were made pure white and smooth, and the interior was decorated with wood paneling and marble. This project has become a striking example of the architectural style of the early 20th century and reflects the desire for simplicity and elegance.

Image: Hugo Ehrlich / Legacy of Huge Ehrlich Haz / Architecture History
Photo: Barnes International Realty

When the police called me, I was stunned. Their question about how I, a foreigner, could so insult the beauty of Lake Geneva left me perplexed. This place is famous for its picturesque nature and majestic landscapes, and I never intended to harm it. My visit to this amazing region was filled with admiration and respect for its unique ecosystem. I understand the importance of preserving such natural treasures, and I want to emphasize that my attitude toward Lake Geneva has always been extremely positive.

The house looks too simple. Where is the ornamentation? My modest remark that the lake itself is smooth and devoid of any ornamentation in calm weather, and yet some people find it quite attractive, was not met with any reaction. I was informed that the construction of such simple and therefore unattractive structures is prohibited. I returned home with a feeling of happiness and satisfaction.

In his works, including "Two Essays and a Supplement on the House on Michaelerplatz," Adolf Loos deeply analyzes architecture and its impact on modern society. In this work, he explores the concept of space, design, and functionality, emphasizing the importance of harmony between aesthetics and practicality. Loos emphasizes how architecture can reflect cultural and social changes, as well as the need to move away from excessive decoration in favor of purity of form. He asserted that true beauty lies in simplicity and usability, a key aspect of his design philosophy. These ideas remain relevant in contemporary architectural discourse, inspiring new generations of architects and designers. By 1910, a house for the artist Lilly Steiner and her husband was completed. This building became the first example of rationalist architecture, created in response to the strict restrictions in place in the Vienna suburbs. Local regulations permitted only single-story houses in the area. However, the architect Loos designed the roof in such a way that two more levels were concealed beneath its slope. This solution not only broke the norms, but also demonstrated an innovative approach to the architecture of that time.

From the facade, the house looked nice, one-story... Photo: dalbera / Flickr
…on other sides — futuristicPhoto: Marcelahernandezmoreira / Thomas Ledl / Wikimedia Commons

A home should evoke positive emotions in all its inhabitants. Unlike a work of art, which may not evoke sympathy and seeks to take a person out of their comfort zone, a home is designed to provide comfort and coziness. Art has a revolutionary character, while the home is a conservative space that must serve the needs and interests of its inhabitants.

Adolf Loos was a prominent Austrian architect and designer whose work had a significant influence on the development of architecture and design in the early 20th century. Known for his radical views on aesthetics, Loos opposed excessive decoration and advocated functionalism. His famous concept of "anti-ornamentation" became the basis for many modern architectural movements. In his designs, he strove for simplicity and purity of form, emphasizing the importance of materials and structural elements. Loos's works, such as the building on Müllergasse in Vienna and the "Café Museum", continue to inspire architects and designers around the world. His legacy lives on in contemporary interiors and architectural projects that value minimalism and functionality.

See also:

Art Nouveau is a style that emerged in the late 19th - early 20th centuries and became a significant milestone in the development of art and design. It is characterized by a desire for novelty and the rejection of traditional forms. Art Nouveau manifests itself in various fields, including architecture, painting, graphics, and literature.

The main features of the Art Nouveau style include flowing lines, asymmetrical forms, and the use of natural motifs. Architects and designers sought to create harmony between function and aesthetics, which resulted in the creation of unique and expressive objects. Art Nouveau also emphasizes individuality and self-expression, which made it popular among artists and designers of its time.

Art Nouveau has had a significant influence on subsequent artistic movements and continues to inspire modern creators. Its legacy can be seen in various aspects of modern design, which value creativity and innovative approaches. Thus, Art Nouveau remains a relevant and important movement in the history of art and design.

Raumplan: Other Laws for Space

Loos not only proposed innovative ideas for facades, but also radically transformed the perception of the interior space of buildings. He introduced the concept of the "free plan," which rejected conventional notions of floor plan. This innovative solution allowed for the creation of more flexible and functional spaces, opening up new horizons for architectural design. The free plan became the foundation for modern interiors, where form and function harmoniously blend, providing maximum comfort and aesthetic appeal.

Image: Socks Studio

The architect preferred to avoid a rigid horizontal structure of buildings, designing rooms with a variety of ceiling heights depending on their purpose. For example, in residential buildings, living rooms could be spacious and high, while bedrooms had low and cozy ceilings. This approach created a sense of volume and fluidity, with each area flowing harmoniously into the next. This solution not only improved the functionality of each room but also created a unique atmosphere conducive to comfortable living.

The Raumplan is a spatial organization concept developed by architect Adolf Loos. Unlike traditional floor plans, rooms within a Raumplan have varying heights and form a complex three-dimensional composition. This organization of space provides flexibility in its use, allowing the interior to be adapted to various needs. This innovative concept was a significant step in architecture, offering new opportunities for interacting with space.

The Raumplan is a spatial design concept based on the flow of movement. In this system, rooms are arranged vertically, starting with the least private areas, such as hallways, and ending with the most intimate, such as master bedrooms. The transition between rooms is achieved through steps, creating a spiral effect. Additionally, a parallel "back" staircase provides quick access to the different levels of the building, eliminating long routes through each room. This unique organization of space optimizes circulation and improves functionality.

Image: Julian.Schindler / Wikimedia Commons
Image: Albertina Museum Vienna / Museum of Applied Arts
Adolf Loos, Tristan Tzara House Image: Albertina Museum Vienna / Museum of Applied Arts

The Villa Müller in Prague, built between 1928 and 1930, is an outstanding example of the raumplan. This architectural style is based on three-dimensional planning, which allows for the creation of unique spatial solutions. In this house, floor levels vary significantly in different rooms, which creates interesting visual and functional effects. Villa Müller attracts attention not only with its architectural innovations, but also with the harmonious combination of space and light, which makes it an important landmark in the history of architecture.

This approach creates a unique effect: each room is considered not as a separate entity, but as an element of a complex spatial ensemble. This helps create a harmonious atmosphere and improves the perception of the space as a whole.

Photo: The City of Prague Museum
Photo: Adolf Loos
Photo: Dietmar Rauscher / Shutterstock

The famous Moscow Narkomfin Building implements a multi-level concept. The duplex apartments are built based on the principle of "flow-through" space, which eliminates a clear division into floors. Public, technical, and sleeping areas are located on different levels, which creates a unique layout reminiscent of the "flow" movement in the architecture of Ludwig Mies van der Rohe. This approach to spatial organization emphasizes the functionality and openness characteristic of modern residential design.

While Loos's raumplan was conceived to facilitate civilized socializing and create an intimate atmosphere, the Narkomfin Building had a different goal. Here, the various levels of space were supposed to shape the collective life of the new man, reflecting the ideals of socialist society.

The Narkomfin Building does not copy the raumplan, but uses similar principles of spatial organization in the spirit of modernist architecture. Image: The Charnel House
Photo: Natalya Privalenko / stroi.mos.ru

Read also:

The Narkomfin Building: the fate of an architectural utopia

The Narkomfin Building, built in 1928, is an iconic project that became a symbol of Soviet architecture and the utopian ideas of its time. This unique residential complex was conceived as an example of a new way of life, reflecting the desire for socialism and the creation of comfortable housing for workers.

The architectural design of the building, developed by architect Moisei Ginzburg, combines functionalism, rationality, and aesthetic experimentation. Despite this, the fate of the Narkomfin Building was not easy. Over the decades, it underwent various changes that affected both its interior spaces and exterior appearance. War-related damage and subsequent reconstruction resulted in the loss of many original elements.

Today, the Narkomfin Building is a cultural heritage site and attracts the attention of both architects and historians. Its restoration and preservation remain pressing issues in modern society. The building's condition and future fate spark discussions about the value of historical monuments and how to preserve the uniqueness of architectural heritage in today's world.

The Narkomfin Building serves not only as a reminder of the time of its construction, but also as a reference point for future generations striving to create a harmonious space where it will be comfortable to live and work.

Persecutors and Followers

Adolf Loos actively criticized his colleagues, calling them "aesthetes without an understanding of functionality." Contemporaries noted his serious and persistent character, pointing out the lack of jokes in his statements. This straightforward approach cost him his social life, or rather, his near-total lack of it. Loos emphasized the importance of functionalism in architecture and design, making his approach unique and controversial.

The architect's work was often criticized, and an example is the Looshaus building, built in 1911 at Michaelerplatz 3 for the Viennese firm Goldman & Salach. Its minimalist façade, devoid of traditional Viennese embellishments, sparked heated debate and earned the popular nickname "The House Without Eyebrows." According to some reports, Emperor Franz Joseph I of Austria disapproved of the building and even avoided exiting the Hofburg Palace through the main gate located near this architectural landmark, which he considered unpleasant. Looshaus became a symbol of the confrontation between traditional and modern architecture, opening new horizons in design and sparking widespread debate about aesthetics and functionality in the urban environment.

Photo: Andrew Moore / Flickr

Despite his controversy, Loos had a significant influence on a generation of architects who shaped the design standards of the 20th century. His unique approach to architecture and design became the basis for new directions that changed the perception of space and functionality in a building. Loos brought to architecture ideas about economy of form, the use of modern materials and the importance of context. His work continues to inspire architects and designers, emphasizing the importance of harmony between aesthetics and practicality.

  • Le Corbusier, who was a supporter of "honest" materials and simplified forms.
  • Ludwig Mies van der Rohe, one of the leaders of the Bauhaus, whose projects reflected the principles of Loos's minimalism.
  • Frank Lloyd Wright, who developed the ideas of open space and "organic" architecture, many elements of which rhyme with the "Raumplan".
Corbusier, Mies van der Rohe, WrightPhoto: Joop van Bilsen / Anefo / Hugo Erfurth / Library of Congress

Reading is one of the most important skills that Promotes the development of thinking and broadening of horizons. Books, articles, and other materials open new horizons for us, helping us better understand the world and ourselves. The habit of reading not only enriches our vocabulary but also develops analytical thinking and critical perception of information. In the modern world, where information is available in any format, it is important to choose quality sources and devote time to reading. This is not only useful but also enjoyable, because every page read is a step towards new knowledge and discoveries. Reinforced concrete, Le Corbusier's church, and "glass walls" are important elements in the history of French architecture. French architects made significant contributions to the development of modern construction technologies and aesthetics. Reinforced concrete, as a building material, revolutionized architectural approaches, allowing for the creation of bolder and more innovative designs. The Church of St. Peter at La Turbure, designed by Le Corbusier, is a striking example of the use of reinforced concrete in combination with unique architectural forms. This project demonstrated how functionality and artistic expression could be combined.

The "glass walls" became a symbol of the modern approach to architecture, reflecting a new understanding of space and light. Architects such as Renzo Piano and Jean Nouvel continued the tradition of Le Corbusier, creating buildings that blend harmoniously with their environment and provide maximum natural light.

Thus, the influence of French architects on the development of architectural styles and technologies continues to be relevant, shaping the appearance of modern cities and creating new opportunities for self-expression in architecture.

Loos Would Approve

Today, Loos's ideas continue to influence architects around the world. Minimalism, open spaces, and the use of simple, accessible materials have become the basis of modern design. These concepts are no longer surprising, but remain relevant and in demand in architecture. The creation of comfortable and functional spaces based on Loos's principles continues to inspire new generations of designers and architects.

Loos's influence can be seen in the architecture of prominent modern masters such as Tadao Ando, ​​Norman Foster, and David Chipperfield. His ideas and approaches to design inspire new architects, shaping their style and philosophy. The works of these architects reflect Loos's legacy, emphasizing the importance of simplicity, functionality, and harmony with the environment.

Tadao Ando, ​​Naoshima Island Photo: Seiichi Ohsawa / Chichu Art Museum
Norman Foster, Financial Center BundaImage: Foster + Partners
David Chipperfield, Galerie James Simon in Berlin Photo: Ute Zscharnt / David Chipperfield Architects

Contemporary architecture continues to adhere to the fundamental principles that form its foundation. Modern buildings and structures are designed with an emphasis on functionality, sustainability, and harmony with the environment. Architects actively use innovative technologies and environmentally friendly materials, which allows them to create comfortable and energy-efficient spaces. Attention to detail and aesthetics also remain important aspects, ensuring the uniqueness and expressiveness of each structure. Thus, modern architectural approaches not only preserve traditions, but also adapt to the demands of the time, creating new standards of quality and design.

  • Concrete, "air" and natural light in Japanese minimalism.
  • Natural materials and rejection of excess in Scandinavian interiors.
  • The trend towards open space in residential and office spaces.
Photo: Tadao Ando Architect & Associates
Image: Walk the Room / Behance

In the age of digital technology and smart homes, Loos's principles remain relevant. His ideas about rationality and simplicity continue to inspire modern generations of architects. These concepts form the basis for creating functional and aesthetically pleasing spaces that meet the needs of modern people. Architects draw on Loos's legacy to develop innovative solutions that harmoniously combine technology and minimalism, making their approaches particularly relevant in today's construction environments.

Learn more about design on our Telegram channel. Subscribe to stay up-to-date with the latest news, tips, and inspiration from the world of design.

Read also:

  • What is Organic Modernism?
  • Minimalist Design.
  • The History of Design in the 1990s and 2000s. Part One: Industry and Architecture
  • 5 Famous Projects by Le Corbusier

Profession Graphic Designer PRO

You will learn how to create corporate identity elements and graphics for business. You will put together a portfolio that reflects your style and confirms your skills as a designer. You can start a career in a studio or as a freelancer.

Find out more