New Logos 2023: 10 Striking Examples of Corporate Identity

Contents:

• MTS: Rebranding in the digital age
• Kroshka Kartoshka Rebranding: Warmth and modernity in every dish
• Nokia's New Identity: Transition to digital technologies
• Twitter Changes: A New Look at an Old Platform
• Yandex Lavka: Grocery delivery with soul
• Pepsi: A New Breath for a Classic Brand
• Nesquik: Health and Energy for Everyone
• Identity Evolution: Studio Lebedeva in a New Light
• LG Rebranding: New Logo and Its Meaning
• Warner Bros.'s New Logo: Nostalgia and Modernity

MTS: Rebranding in the digital age

Agencies such as UtterDesign, ONY, Signal (a division of ONY) and BBDO play a key role in advertising and marketing. These companies offer a wide range of services, including strategic planning, creative solutions, and digital marketing. UtterDesign and ONY are known for their innovative approaches to design and branding, while Signal, as part of ONY, focuses on digital communications. BBDO, in turn, has a rich history and is recognized for its creative advertising campaigns. Collaboration with these agencies can significantly improve the effectiveness of marketing strategies and strengthen the brand's position in the market.

MTS, formerly known as a mobile operator, today is a multifunctional ecosystem offering a variety of services, including entertainment platforms, Internet services and modern payment technologies. The company's rebranding has become a symbol of this new direction. As part of the visual identity update, the familiar "egg" logo was replaced with a more concise and modern design developed by UtterDesign. This change underscores the company's commitment to adapting to modern market demands and improving the user experience. Thus, MTS continues to develop, offering its customers innovative solutions and services in various areas of life.

MTS's new identity aims to preserve the company's 30-year history and leadership, while emphasizing its evolution as an ecosystem of digital services. The updated logo is more adaptable, allowing it to integrate elements reflecting the diversity of products and services offered by MTS. This approach not only strengthens the brand but also demonstrates its readiness for change in the rapidly evolving digital world.

The creators of the new MTS logo set themselves important goals: to maintain the brand's confidence and character, while also making it more flexible and dynamic. The use of simple geometric shapes, such as a square, allows for the effective placement of the letters M, T, and C at the corners, creating a unique design system. This system highlights the benefits and diversity of the company's products, enhancing brand recognition and adapting it to modern market demands. The new logo reflects MTS's commitment to innovation and development, creating a visual identity that will be easily remembered and perceived by the target audience.

The vibrant red color, originally a key attribute of the identity, has been reimagined, becoming more modern and open. The new font, created by designer Ilya Ruderman, has strengthened the integrity of the brand's visual communication. Eight months after the launch of the updated identity, the results confirm that the concept is working effectively. The updated design not only attracted attention but also contributed to improved brand perception among the target audience.

Varvara Tsarkova, co-founder and managing director of UtterDesign, emphasizes the importance of branding work for large companies such as MTS. She notes that this project was not only a significant challenge but also an honor for the team. Branding on such a scale requires a deep understanding of client needs and the ability to adapt to rapidly changing market conditions. The goal of the project was not simply to create a visual identity, but to demonstrate the power of design thinking and the principles of effective branding. The success of this marathon was the result of the combined efforts of all participants, underscoring the importance of teamwork in building a strong brand.

The MTS rebranding project involved expanding the MTS Sans typeface to 21 styles and developing the company's identity. As part of the rebranding, a 3D style and photo style were developed for the entire MTS ecosystem, contributing to the formation of a unified visual communication. This update has improved brand perception and increased its recognition in the market.

Mila Melkina, Director of Strategy and Insights at Signal (part of ONY), notes that working on a major project for MTS was a unique experience for their team. This project demonstrated the importance of collaboration between agencies and clients, which facilitates the generation of innovative ideas and the search for creative solutions within tight deadlines. Effective collaboration enables us to achieve outstanding results, which is especially important in today's competitive market.

The team faced numerous challenges, but thanks to synergy, constant interaction, and a commitment to a shared vision, the project was successfully implemented. This experience confirms that teamwork is the key to achieving excellent results. Effective collaboration and the exchange of ideas not only facilitate the resolution of complex problems but also the formation of strong relationships between participants, which ultimately leads to success.

Kroshka Kartoshka Rebranding: Warmth and Modernity in Every Dish

The Clients Agency offers a wide range of marketing and brand promotion services. Our team of experts helps clients achieve their business goals by developing customized strategies based on in-depth market analysis and target audience needs. We specialize in digital marketing, content marketing, and social media, enabling our clients to effectively engage with potential buyers.

Using modern tools and technologies, we ensure maximum brand visibility and recognition online. Our goal is to create a unique offer for each client, which helps increase sales and strengthen market positions. We are ready to become a reliable partner for your business, ensuring high-quality execution and ongoing support at every stage of collaboration.

Contact The Clients agency to learn how we can help you grow your business and reach new heights.

The fast food cafe chain "Kroshka Kartoshka" has successfully carried out a rebranding aimed at attracting a youth audience. The updates affected both the visual identity and the menu, which now includes new, modern dishes. The new slogan, "Filling with Warmth," reflects the brand's core philosophy and creates an emotional connection with customers, emphasizing a commitment to quality and customer care.

The updated logo retains the image of the chef as the brand character, but removes the green circle with the duplicate name. The font has become more modern and legible. New characters have been added to the identity, including Kartoshka the cat and other city residents. The color palette has been expanded with warm yellow hues, giving the brand a cozy and inviting look. The updated logo reflects a modern approach and creates a positive image, which contributes to increased brand recognition.

The "Kroshka Kartoshka" project is important to us because it represents more than just a brand, but a significant part of the culture and culinary history of our country. Alexander Cherkasov, art director at The Clients agency, emphasizes that this project reflects the unique traditions and flavors associated with our gastronomic identity. We value delicious potatoes and possess the skills to create high-quality design. Our process followed traditional stages: strategy development, positioning, and the creation of several concepts, which ultimately culminated in a comprehensive brand book. It was a long but fascinating journey, during which we successfully maintained brand recognition and adapted to modern trends. The rebranding of Kroshka Kartoshka is a shining example of the successful renewal of a classic brand. It continues to attract customers thanks to its high-quality products and modern approaches to design and marketing. The new visual style and updated marketing strategy have allowed the brand to stand out from the competition and maintain its appeal to consumers. As a result of the rebranding, Kroshka Kartoshka was able to not only strengthen its position in the market but also attract a new audience, which demonstrates the importance of brand adaptation to changing conditions and consumer preferences.

Nokia's New Identity: Going Digital

Lippincott Agency is a leader in branding and strategic design. Since its founding, Lippincott has helped companies create unique and memorable brands that effectively stand out in a competitive market. Specializing in the development of visual identities and positioning strategies, the agency provides a comprehensive approach to each project. The Lippincott team's experience allows them to work with global brands, integrating innovative solutions and best practices into the brand creation and development process. With a deep understanding of consumer behavior and market trends, Lippincott helps clients achieve their business goals and strengthen their position in the industry.

Finnish company Nokia, with a rich history in mobile technologies, has updated its logo for the first time in six decades. The new design emphasizes dynamic and abstract letterforms, while the vibrant blue color emphasizes the brand's modernity. This rebranding is a strategically important step aimed at changing the company's perception. In recent years, Nokia has focused its efforts on the B2B sector, including the development of network solutions and the digitalization of industry. The new logo reflects this transformation and the company's commitment to innovation in modern technologies.

Our new logo is a bold evolution of the classic design first introduced in the 1960s. It combines dynamism and precision, introducing new meanings and reflecting our mission. The letters combined in the logo form the Nokia name, emphasizing our identity and brand values, which remain relevant in the modern world.

By 2023, over 70% of companies realized the importance of digital transformation for their development. Nokia is actively pursuing a leadership position in this area, emphasizing its role as a pioneer in the development of future technologies. Digital transformation is becoming a key factor for success in the modern environment, and Nokia is focused on introducing innovative solutions that help businesses adapt and thrive in a rapidly changing world.

Nokia's rebranding includes an updated logo adapted for digital platforms, which is becoming a key element in today's marketplace. In the face of rapid technological progress, the company demonstrates its readiness to adapt and evolve, which is confirmed by the new visual style. This change not only refreshes the brand image but also emphasizes its relevance in the digital age, strengthening Nokia's position among its competitors.

Twitter Changes: A New Look for an Old Platform

Twitter's summer rebranding, carried out under the leadership of Elon Musk, caused a wide resonance in the world of social media. The platform is now known under a new name and logo, which symbolizes its updated concept and strategy. The changes have attracted the attention of both users and experts, raising questions about the future of social media and its role in modern society.

The new logo was designed by the talented designer Alexandre J. Tourville. He created the letter X for a joint podcast with Sawyer Merritt, the owner of a clothing brand. This letter represents a new stage in the development of Twitter, which was repeatedly emphasized by Elon Musk himself in his interviews. The logo not only reflects a fresh approach to visual identity, but also serves as an important symbol of the changes taking place on the social network.

Elon Musk stated that the previous logo with a bird no longer reflects the essence of the platform. "Twitter" no longer fits our goals, as users can now exchange not only short texts, but also long videos, conduct live broadcasts, and share various content formats. The transition to the new logo symbolizes changes in the functionality and vision of the platform, which are aimed at expanding the possibilities for users and the creation of more diverse content.

The letter X not only represents a new era in the development of Twitter, but also reflects the imperfection of human nature. This emphasizes the platform's desire for openness and content diversity, which is an important aspect of its evolution. Twitter continues to be a place for the exchange of opinions and ideas, supporting a diversity of views and approaches.

Yandex Lavka: Grocery Delivery with Soul

The new design, created by Tuman Studio in partnership with Yandex Lavka's internal team, emphasizes the importance of creative solutions in modern business. The collaboration between the two teams demonstrates how innovative ideas can transform brands and improve user experience.

The grocery delivery service Yandex Lavka recently unveiled an updated corporate identity, which is centered on a new logo. It includes a heart-shaped symbol, which is associated with the word love and, when turned over, becomes the first letter of the brand name. The new color palette is dominated by blue, symbolizing freshness and purity. Unique hand-drawn patterns have also been introduced, which are actively used in advertising and the logo design. Victoria Primak, Lavka's Marketing Director, notes that the new brand positioning encourages customers to "step out of the daily grind and focus on the important moments in life." The updated style emphasizes the company's desire to create positive emotions and draw attention to quality products, offering not only convenience but also aesthetic pleasure.

Yandex Music has updated its visual style, which emphasizes the trend towards brand adaptation to modern requirements. The new logo has undergone a noticeable change: the note has given way to an image of a sound pulse. This symbolizes the dynamism and modernity of the service, reflecting its desire to meet current musical trends and user expectations. The updated visual style also demonstrates the company's intention to strengthen its position in the streaming services market and attract new audiences.

Pepsi: A New Breath for a Classic Brand

The new Pepsi design combines traditional elements with a modern approach, reflecting the philosophy developed by the in-house team led by Mauro Porcini. This approach preserves the brand's heritage while updating its visual identity to highlight the company's innovative nature.

PepsiCo has undergone its first significant rebranding in 14 years, unveiling a new logo. The company's chief designer, Mauro Porcini, noted that the updated logo symbolizes energy, confidence, and boldness. The new logo is inspired by classic versions that were popular before 2008, emphasizing the brand's continuity and tradition. A vibrant blue color became the primary color in the updated design, while black was added to highlight Pepsi Zero Sugar, reflecting the company's strategic direction for the future. The rebranding aims to strengthen PepsiCo's position in the market and attract new audiences. Our team at PepsiCo developed a new brand that reflects a compelling and global history. Pepsi is a shining example of how a brand can continually evolve to remain relevant in pop culture and in people's lives. Mauro Porcini emphasizes the importance of constant renewal to maintain interest and connection with consumers. This approach allows Pepsi not only to maintain its reputation but also to attract new generations of fans, remaining at the forefront of modern trends.

According to the latest data, Pepsi maintains a strong position in the soft drink market, successfully attracting a youth audience and remaining true to its traditions. This underscores the importance of rebranding in the context of modern trends. The company adapts to changes in the market, which allows it to remain relevant and in demand among consumers. Rebranding helps Pepsi maintain interest in the product and strengthen its image, which meets the expectations of the modern consumer.

Nesquik: Health and Energy for Everyone

FutureBrand is an agency specializing in brand creation and management. We help companies create unique identities that stand out in the market. Our team of professionals develops strategic solutions aimed at strengthening the position of brands and increasing their value. We utilize innovative approaches to provide our clients with a competitive advantage and achieve their business goals. FutureBrand strives to ensure that each project reflects the client's individuality and aligns with modern trends. We believe that a strong brand is the key to successful business development in a constantly changing market.

The company's recent logo update includes a modern font to help attract a new audience. Additionally, the Nesquik rabbit character is now in 3D, making him more appealing and memorable. This update not only refreshes the visual style but also strengthens the brand, which in turn may positively impact the popularity of the company's products.

With the change in visual style, the Quiki brand positioning has been rethought. It has become a true ally for parents, actively promoting the ideas of healthy eating, an active lifestyle, and the formation of good habits in children. The packaging has also undergone changes, becoming more concise and understandable for consumers. The new corporate font, Nesquik Sans, emphasizes the modernity and accessibility of the brand, making it more appealing to the target audience. The Quiki brand is focused on creating a healthy future for children, offering products that meet modern consumer demands and values.

Identity Evolution: Studio Lebedev in a New Light

The in-house team of Studio Lebedev actively introduces innovations in design, developing unique concepts that align with modern trends. These aren't just changes, but an entire philosophy built on the principles of contemporary visual perception. The studio strives to create harmonious solutions that not only attract attention but also effectively convey brand ideas and values. Their approach to design ensures high quality and uniqueness, allowing clients to stand out from the competition and achieve their business goals.

The recently unveiled logo features wide and rounded shapes, giving it a dynamic feel. On the studio's website, the logo is updated in real time, showcasing the team's diverse interests and projects. As noted in the studio's Telegram channel, this approach symbolizes the wide range of interests of the organization today. The updated logo reflects a modern approach to design and better conveys the studio's philosophy focused on innovation and creativity.

An interactive news feed has been launched on the official website, providing users with up-to-date event announcements and inspirational sources. This new service, called "Potokus", functions in real time, allowing users to receive fresh content. The studio is already accepting applications from other companies to use this innovative platform, which indicates its high demand. The interactive news feed helps users stay up to date and receive information that may be useful for their activities.

LG Rebranding: The New Logo and Its Meaning

Wolff Olins is a leading player in the field of branding and strategic design, offering innovative solutions for companies looking to strengthen their market presence. Since its founding, Wolff Olins has established itself as an expert in creating unique brands that stand out from the competition.

Specializing in branding strategy development, the agency helps clients develop a clear understanding of their values ​​and mission. Their approach combines creativity and analytical insight, enabling them to find optimal solutions for each project.

Wolff Olins works with a diverse range of clients, from startups to large corporations, providing services in areas such as visual style, communication strategy, and user experience. Thanks to the team's experience and professionalism, the agency successfully navigates the challenges of today's market, creating brands that inspire and capture attention.

As a result, cooperation with Wolff Olins allows companies not only to increase their recognition, but also to build trust with consumers, which ultimately contributes to business growth.

LG presented an updated logo, which became more minimalistic after nine years of use. The new design removes highlights and shadows, giving the logo a modern look. The traditional burgundy color has been replaced with a bright red, which makes it more noticeable and attractive to consumers. This change reflects the company's desire for innovation and relevance in the rapidly changing world of technology. The new logo emphasizes LG's identity and can contribute to improving brand perception in the market.

LG representatives claim that the updated logo more accurately reflects the slogan "Life's good", emphasizing the modernity and dynamism of the brand. The digital design includes an animated version of the logo, which includes eight unique movements. This solution adds interactivity and a modern approach to visual perception, which helps improve the company's image and attract a new audience.

William Cho, LG CEO, emphasized that the company aims to harmoniously combine innovative technologies with human emotions. This approach allows LG to create products that are not only high-tech, but also significantly improve the quality of life of users. LG is committed to developing solutions that take into account people's needs and feelings, making their daily tasks more comfortable and efficient.

New Warner Bros. Logo: Nostalgia and Modernity

The Chermayeff & Geismar & Haviv agency has developed a new visual identity for Warner Bros. This renowned agency is renowned for its innovative approaches to design and the creation of unique brand identities. Development of a new visual identity for Warner Bros. emphasizes the creative potential and professionalism of the team, as well as their ability to adapt to modern market demands.

For the centenary of Warner Bros., a new logo was developed that organically combines nostalgic elements with modern trends. The updated logo features redesigned letterforms, particularly the B, which now fits more elegantly into the overall design. The studio also introduced a version of the logo featuring the number 100, allowing for the integration of various characters from popular cartoons. This new logo reflects the company’s rich history, emphasizing its heritage and innovative approach to entertainment.

The Chermayeff & Geismar & Haviv team emphasizes that the new Warner Bros. identity spans multiple areas, including films, video games, consumer products, and offline events. An advertising campaign was launched as part of the anniversary events, and merchandise featuring the updated logo was presented. This update not only refreshes the company’s image, but also strengthens its position in the entertainment market and contributes to increased brand awareness.

Sagi Haviv, partner and designer at Chermayeff & Geismar & Haviv emphasized the importance of finding a balance between preserving the brand's heritage and developing a contemporary, future-focused logo. Our goal was to create an image with timeless appeal, combining elements of the past through color schemes and silhouettes with contemporary content formats both digitally and offline. We strive for a balance of tradition and innovation to ensure the brand has a sustainable identity in a rapidly changing world.

The new Warner Bros. logo not only preserves the company's heritage but also symbolizes its commitment to innovation and modern development. This logo is becoming a key element of branding in the 21st century, emphasizing the company's commitment to quality and creativity, which allows it to remain competitive in the market.