Contents:
- The Difficulties of Defining Plagiarism in Design
- Court Case: Fintech Startup vs. Facebook*
- Design Conflict: Belgian Theater and the Tokyo Olympics Logo
- Walmart and Kanye West Conflict: What's Behind the Logo Disputes
- Comparison: Tableware Store and Artemy Lebedev Studio
- Comparison: AllTime Watch Salon and Sberbank
- Comparison of the Works of Leo Lugansky and Zemfira: An Incident 2023
- Library Comparison: The US Library of Congress and the American Library in Norwich
- Graffiti Artist Futura and The North Face Brand Dispute: The Conflict of Art and Commerce
- What You Need to Know About the Situation?
- Frequently Asked Questions

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This article examines sources, including the works of M. Ya. Fedorov (Oxxxymiron), who has been designated a foreign agent in the Russian Federation. We analyze his work and influence on contemporary culture, as well as the implications of this status for his activities.
Intellectual property theft is one of the most difficult crimes to prove. Every designer is constantly exposed to the work of their colleagues, which inevitably influences their creative process. Even discussing similar topics can lead to similar decisions. However, if ideas are intentionally borrowed, an important question arises: what degree of reworking of someone else's material makes it legal for use in one's own projects? It is important to understand that the line between inspiration and plagiarism is often blurred, and understanding this line is critical to protecting one's rights and interests in the design industry. At the same time, respecting copyright and ethical standards is becoming a top priority for every professional.
The Difficulties of Identifying Plagiarism in Design
For many designers, distinguishing between plagiarism and coincidence is a difficult task. Our review contains examples of similar design solutions that have led to lawsuits or sparked active discussions on social media. These cases highlight the importance of originality in design and the risks associated with borrowing ideas. By analyzing these examples, designers can better understand the boundaries between inspiration and copying, helping them create unique and memorable work.
Court Case: Fintech Startup vs. Facebook*
In 2022, fintech startup Current won a lawsuit against Facebook, accusing the company of copyright infringement. The main subject of the dispute was the logo of Calibra, a subsidiary of the Libra payment system, which is owned by Facebook. This case highlights the importance of protecting intellectual property in technology and finance, as well as the need for compliance in a competitive environment.

Both companies operate in the financial Current is a blockchain-based mobile banking app, while Calibra is a service for managing a cryptocurrency-based payment system. Notably, the logos for both companies were developed by the same agency, Character, within two years of each other: Current's design was created in 2017, while Calibra's was created in 2019. This underscores a unified design concept and attention to visual identity in the rapidly evolving world of fintech.
The startup filed lawsuits against Facebook and the design agency, which were successful. As a result, Facebook rebranded in 2020: the Libra payment system was renamed Diem, and the Calibra crypto wallet became known as Novi. The logo, which was disputed as plagiarism, was replaced with a new one. This move was part of the company's strategic initiative to improve its image and restore user trust in its products. The rebranding also reflects Facebook's desire to adapt to changing market conditions and improve its competitiveness in the financial technology sector.

Design Conflict: Belgian Theater and the Logo The Tokyo Olympics, postponed from 2020 to 2021, have become not only a major sporting event but also a platform for discussing copyright issues. The original logo for the Games sparked controversy due to its similarity to the logo of the Belgian Theatre de Liege. This attracted the attention of both the sports and legal communities, highlighting the need to protect intellectual property in the world of sports. The debate around the logo has become emblematic of the wider issue of copyright compliance at international events, highlighting the importance of carefully checking the originality of design and branding.

Designer Kenjiro Sano, the creator of the emblem, has found himself at the center of a scandal over plagiarism allegations. Belgian designer Olivier Dabie filed a lawsuit, claiming his original work was used without his consent. The situation has drawn attention from the public and design professionals, raising questions about copyright protection and ethics in the creative industry.
The situation sparked widespread public outcry in the international media and among the public. At the same time, questions arose regarding the logo's color scheme, as similar shades were used in a 2011 poster designed by Hey Studio to support Japan after the catastrophic earthquake. This coincidence raises important questions about cultural sensitivity and responsibility in design.

The Olympic Organizing Committee decided to abandon the original emblems without waiting for a court verdict. As a result, a new logo was developed, which underwent minor changes following the postponement of the Olympic Games. This decision is aimed at creating a more relevant and attractive visual image for the upcoming event.

The conflict between Walmart and Kanye West: What's Behind the Logo Controversy? Kanye West, the renowned rapper and designer, has been designing unique sneakers under the Yeezy brand since 2009. His first projects were released in collaboration with Nike, but he later signed a deal with Adidas, which opened up new horizons for his creativity. As part of his new footwear collection, West unveiled an original logo consisting of black dots forming lines radiating from a central point. This design highlights the individuality and innovative approach of the Yeezy brand, which continues to set trends in the world of fashion and athletic footwear.

Logo Yeezy has become the subject of a dispute with Walmart, the largest supermarket chain, which has used its logo since 2007. In late April 2023, Walmart representatives filed a statement with the US Patent and Trademark Office, expressing concerns that the new Yeezy logo could be confusing to consumers. This conflict highlights the importance of brand protection and the need for clearly distinguishable visual identities in the marketplace.
According to CNN Business, Walmart claims that similar design elements could lead to consumer confusion, which, in turn, would negatively impact their brand. The patent office has not yet ruled on this case, and many experts are closely monitoring the situation. Importantly, such design disputes can have a significant impact on the market and consumer preferences, so monitoring the case is crucial for analyzing industry trends.
Conflicts related to intellectual property protection raise key questions about how brands interact in a competitive marketplace. With the fashion and technology industries rapidly evolving, trademark disputes are becoming increasingly relevant. These situations require careful analysis, as they can impact companies' reputations and financial performance. Effective intellectual property protection not only strengthens a brand's position but also creates a healthy competitive environment where innovation and creativity can flourish.
Comparison: Tableware Store and Art. Lebedev Studio
In 2020, Art. Lebedev Studio found itself at the center of a scandal when the founder of the online store Half & Half filed a complaint accusing the studio of plagiarism. The main subject of the dispute was the logo for the Street Hero app, which was developed as part of the express design program. This program offered small businesses affordable design services for only 100,000 rubles. However, the developer had no opportunity to challenge the final result or make changes to the project. This incident highlights the importance of copyright compliance and the need for clear communication between designers and clients.

Half & Half was created by Anna Kulachek, art director of the Strelka Institute and a lecturer at the Higher School of Economics. There are currently no reports of legal proceedings, indicating that discussions on this issue have not escalated to official conflict. This underscores the importance of design and its perception in the context of contemporary trends in graphic art and branding. Artemy Lebedev Studio has once again found itself at the center of accusations of plagiarism. A recent example is the Yaroslavl logo, which was compared to the logo of a well-known American brand of hygiene products. These incidents raise important questions about originality and copyright compliance in design. The issue of plagiarism is becoming increasingly pressing, as in a saturated market, design is becoming not only a tool for a company but also a subject of legal disputes. It's important to discuss these issues and find solutions to protect creative ideas and ensure fair competition in the industry.
Comparison: AllTime Watch Salon and Sberbank
The conflict between Sberbank and the AllTime watch salon chain sparked public debate after the introduction of a new logo featuring a checkmark. Immediately after the logo's announcement, AllTime representatives accused the bank of plagiarism, attracting public attention and sparking heated debate. This incident raises important questions about intellectual property protection and brand originality in modern business.

The AllTime chain's trademark was registered in 2018, which gives additional strength to their claims. The first lawsuit against Sber was filed in the fall of 2020, but was returned without consideration due to procedural violations. In March 2021, AllTime filed a new lawsuit, claiming potential damages of one billion rubles. This case draws attention to the legal aspects of trademark protection and their impact on business. In today's realities, the issue of trademark infringement is particularly significant. According to Rospatent, the number of registered trademarks in Russia is steadily growing, which, in turn, is leading to an increase in the number of disputes related to them. These conflicts can have a significant impact on both business and brand reputation. Protecting trademark rights is becoming key to ensuring the success of companies and maintaining their image in the marketplace. It is important to remember that ignoring trademark rights can lead to legal consequences and financial losses.
A trademark is a designation that distinguishes the goods or services of one manufacturer from those of others. In Russia, trademark protection is carried out in accordance with legislation, in particular, the Civil Code. Registering a trademark grants its owner the exclusive right to use this designation in commercial activities.
The registration process involves filing an application with Rospatent, which conducts an examination for similarities with already registered marks. After successfully completing all stages, the trademark receives legal protection for up to 10 years with the possibility of renewal. It is important to note that trademark protection is valid only within the Russian Federation; however, international registration is possible through special agreements.
Trademark owners have the right to prevent infringements of their rights, including counterfeiting or the use of similar designations, which allows them to protect their reputation and interests in the market. Trademark protection is an important element of branding and helps build consumer trust.
A trademark is a unique designation that helps distinguish the goods and services of different manufacturers. In Russia, the trademark registration process is carried out through the Federal Service for Intellectual Property, better known as Rospatent. In the event of infringement of their registered trademark rights, owners have the opportunity to go to court to protect their interests. Trademark registration provides legal protection and helps strengthen the brand in the marketplace.
Trademark plagiarism can lead to serious consequences for both the infringer and the owner. Firstly, using someone else's trademark without permission can entail legal consequences, including lawsuits and financial penalties. Secondly, the reputation of the infringing company may be damaged, negatively affecting the trust of consumers and partners. Thirdly, trademark owners can initiate proceedings to protect their rights, which may lead to the termination of the infringer's activities in the marketplace. Furthermore, trademark plagiarism can cause confusion among consumers, which reduces brand value and undermines competitive market position. To avoid these consequences, it is important to conduct thorough research and ensure the uniqueness of a trademark before registering and using it.
Consequences for trademark infringement may include monetary compensation, a ban on use of the infringing mark, and, in some cases, criminal prosecution. It is important to understand that the severity of the penalty depends on the nature of the infringement and its consequences for the trademark owner. Protecting intellectual property is a key aspect of business, and ignoring the rules can lead to serious legal consequences.
Comparing the works of Leo Lugansky and Zemfira: an incident in 2023

In 2023, Zemfira was designated a foreign agent in Russia, sparking a wave of discussion around her "Borderline" album cover. The unique design, developed by renowned Georgian designer Demna Gvasalia, attracted significant public attention after Leo Lugansky posted it on Twitter. In his post, he compared his covers to Zemfira's work and added the ironic caption "commercial break." This situation highlights not only the creative value of the design but also the current social and political contexts in which artists operate today.
Despite the similarities in name and concept, no legal proceedings took place. This highlights the fact that such artistic techniques are used by other artists, demonstrating their prevalence in the music industry. Importantly, the use of common elements in music does not always lead to legal disputes, as many artists draw inspiration from each other's work. This creates a unique atmosphere and promotes the development of musical creativity.


Library Comparison: The Library of Congress and the American Library in Norwich
In 2021, The Click designed a new logo for the American Library, located in Norwich, UK. This unique symbol, shaped like an open book, is reminiscent of the American flag, evoking the cultural heritage of the United States. The logo is not only visually appealing but also effectively conveys the ideas of knowledge and freedom, consistent with the library's mission. The new design emphasizes the connection between American culture and the local community, making the library an important cultural hub for the people of Norwich.

The new American Library logo shares similarities with the graphic elements and concept of the previous Library of Congress logo, created by the renowned Chermayeff Studio & Geismar & Haviv. Despite the obvious visual parallels, there are currently no registered lawsuits between these two institutions. This creates an interesting context for discussing copyright and design issues in the field of library services and cultural heritage.
In 2018, the Library of Congress updated its visual identity with the assistance of Pentagram Studio. This update may have contributed to the lack of complaints from this historic institution. The new logo and overall design concept reflect current trends and are noticeably different from the previous design, emphasizing the Library's commitment to modernity and innovation in presenting its cultural value.
Libraries update their logos and branding for several reasons. Modern users seek relevance and innovation in cultural institutions, which forces libraries to adapt to the changing demands of society. Updating their visual identity helps attract new audiences, strengthen connections with existing users, and highlight their mission in a rapidly changing world of information. Effective branding allows libraries to stand out from the competition and demonstrate their importance in cultural and educational contexts.
The Library of Congress has updated its logo to reflect modern trends and improve user engagement. This update aims to create a more attractive and relevant image for the institution in the digital age.
The American Library in Norwich provides broad access to books, educational materials, and cultural events. The library actively organizes educational programs that help visitors develop knowledge and skills. These functions make the library an important cultural and educational center in the community.
Graffiti Artist Futura and The North Face Brand Dispute: The Conflict of Art and Commerce
Leonard Hilton McGurr, better known as Futura, became famous for his vibrant graffiti and became the subject of a legal dispute with the renowned clothing brand The North Face. The artist claims that his unique artwork was used without his consent to create a trademark for a new clothing line called FutureLight. This conflict raises important questions about copyright and the commercial use of artistic works, making it relevant in the context of intellectual property protection.

The FutureLight collection logo includes the atom symbol, a key element of Futura's work. This element not only identifies the artist's work but also emphasizes his unique style. Futura has extensive experience collaborating with major brands such as Nike, Uniqlo, and Comme des Garçons, making his name iconic in the fashion world. His work brings freshness and originality to the industry, attracting the attention of both fans and professionals.
Futura filed a lawsuit against The North Face over its FutureLight trademark registration. He is demanding the cancellation of the registration and triple damages. This case raises important questions about artists' rights to protect their work and how brands exploit art for commercial purposes. The conflict between commercial interests and the rights of authors is becoming increasingly relevant in today's world, where the lines between art and business are blurred.
What You Need to Know About the Situation?
The conflict between art and commerce highlights the complexities arising in the fashion and design industries. Intellectual property issues are becoming increasingly important, requiring brands to take a more careful approach to the use of artistic works. In a world of increasing competition, it is necessary to establish clear boundaries between inspiration and plagiarism in order to preserve uniqueness and protect copyright. Brands should consider these aspects to protect their image and comply with laws governing the use of creativity.
Frequently Asked Questions
Artists have certain rights to their works, especially in the context of commercial use. These rights protect their creative expression and ensure compensation for the use of their work. When using art in commercial projects, it's important to consider copyright, as infringement can lead to legal consequences, including fines and lawsuits. To avoid such situations, brands are advised to enter into formal contracts with artists that clearly outline the terms of use of their work. It's also helpful to conduct preliminary research to confirm the legal status of the works they plan to use. Respecting copyright not only protects artists' interests but also promotes fair and ethical business relationships.
The Futura v. The North Face lawsuit has the potential to set a significant precedent in the area of artist and intellectual property protection. This case highlights the importance of respecting copyright in the creative industry. Stay updated to stay informed about future developments and their impact on artists' rights.
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