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4 top professions in design: pump up your skills in 5 days
Find out moreRecent observations on the Behance platform confirm that in the last two weeks, many designers have been actively using stripes in their projects. This trend highlights how creativity can unite diverse styles and approaches in design. Striped elements are becoming an important tool for creating visual interest and structure, which makes them attractive to designers who strive for innovation.
Zissou Project: Unique Branding for a Production Agency
Spanish design studio Democràcia has developed a unique visual style for the production agency Zissou, known for its creative and memorable commercials. The agency attracts talented professionals with an out-of-the-box mindset, which requires branding that reflects their personality and creative approach. The new identity helps Zissou stand out in the marketplace and demonstrates their ability to create original content that leaves a lasting impression on viewers.
The visual concept, developed by Democràcia designers, is based on the use of bold sans-serif typefaces and a classic black-and-white color palette. A unique design element is the vibrant fragments of hand-applied adhesive tape, which not only add color but also add an interactive element to the design. This expressive accent can be applied to a variety of media, such as business cards and T-shirts, creating a memorable visual experience for the audience. Using such elements helps to highlight the brand and attract attention, making it more recognizable and attractive to the target audience.
What is Frydate?
Frydate is a unique combination of a creative branding agency and the craftsmanship of the deep-fry kitchen. Located in the picturesque town of Knokke-Heist, this restaurant offers a diverse menu featuring not only delicious burgers and fries but also a wide selection of vegetarian appetizers. Frydate creates an atmosphere where every diner can enjoy quality food, executed with a high level of craftsmanship and creativity.
To create an attractive visual identity for Frydate, the Belgian-Dutch agency Skinn Branding Agency developed a comprehensive branding solution, encompassing the on-screen menu interface and social media content. The agency's primary objective was to convey the establishment's unique atmosphere through high-quality visual elements, thereby distinguishing Frydate from its competitors and attracting the attention of its target audience. The resulting brand not only reflects the establishment's individuality but also promotes its digital recognition.
The logo, shaped like the letter "F," consists of three large stripes that animate to create a sense of movement. This dynamic design emphasizes the french fry preparation process, adding an engaging element to the brand experience. Animation not only attracts attention but also reinforces associations with energy and freshness, making the brand more memorable for consumers.
Potatoes, Frydate's core product, are presented in an original style. Burgers and appetizers are showcased through high-quality photography, highlighting their appetizing appearance. To create a unified, dynamic style, the images are animated, making them more engaging and memorable for viewers. This approach improves the perception of the menu and increases interest in Frydate products.
Visual Elements of Frydate
Super Social Innovations: Samsung Design Membership Emergence Project
In August 2023, a landmark exhibition dedicated to the Samsung Design Membership Emergence Project, entitled "Super Social," was held in Seoul, South Korea. This event brought together nine outstanding design teams who were given a unique challenge to rethink the concept of collaboration. The goal was to develop new "super rules" that can help adapt to a rapidly changing world. The exhibition became a platform for discussing innovative ideas and approaches in design, emphasizing the importance of creativity and collaboration in modern society.
The exhibition is presented online, which provides access to a wider audience of creative projects. Importantly, the design used in the exhibition clearly demonstrates the Super Social concept, highlighting its unique aspects and ideas. Each design element enhances the projects' immersion and helps viewers better understand their meaning and value. The Samsung design team presented an innovative concept that combines elements of road signs with individual human characteristics. Familiar, standardized signs were reimagined and transformed into original visual images. For example, blue lines indicating direction now symbolize the diversity of human characters and thinking styles. This project emphasizes the uniqueness of each person and demonstrates how familiar elements can take on new meaning in the context of individuality.
The composition of the road signs creates the illusion of chaos. However, upon closer analysis, it becomes apparent that this disorder conceals a clear structure. The project's central idea is that in the new hyper-social environment, confusion should not be resisted; it can be effectively managed and directed. This approach optimizes interaction and improves road safety, which in turn improves the quality of life in cities.
La Nouvelle Vague: Innovations in Music Design
The music studio La Nouvelle Vague, located in picturesque Saint-Malo, France, has initiated a collaboration with the talented designer Laura Normand to develop an original visual style. This style is intended to reflect the unique spirit and atmosphere of their musical work, creating a harmonious blend of sound and visual art.
Normand uses curved stripes of color that not only frame the logo but also add vibrant accents to photographs of the artists recording in the studio. In her work, the designer limited herself to four primary colors: blue, yellow, orange, and pink. These colors work harmoniously together to create the effect of a bright Christmas caramel candy, making the visual content more memorable and attractive to the audience.
Nike and SebCoe: Art and Sports in One
Nike's world headquarters in Beaverton participated in a unique art project in which artists from Hybrid Studio created vibrant murals. These murals highlight key themes such as community, equality, and inclusivity in sports. This project not only beautifies the space but also serves as an important reminder of the values that Nike upholds and promotes throughout its operations. The murals become a symbol of unity and inspiration, drawing attention to social issues and the importance of diversity in sports culture.
The designers focused on visualizing key marketing campaigns, products, and inspiring stories of Nike athletes. This creative approach highlights the importance of social interaction and diversity in sports, helping to strengthen the brand and engage the target audience. Visual stories based on real-life examples create an emotional connection with consumers and foster brand loyalty.
The hand-painted murals showcase a design reminiscent of graphic design. The artists used a layered patterning technique, which adds depth and texture to the works. This method allows for expressive images, emphasizing the detail and complexity of each element. The artists masterfully combine colors and shapes, creating unique compositions that delight viewers and immerse them in the atmosphere of art.
The initiative highlights the interaction of art and sport, creating an inspiring atmosphere and supporting the values of inclusion and diversity. Nike strives to create a space where everyone can feel part of the community. This not only strengthens connections between people, but also promotes cultural exchange, forming unique initiatives that inspire active participation and support for diversity in sports and the arts.
Check out previous issues of the Behance Crescent, which explore a variety of topics, such as:
- Architecture
- Culture
- Ingenuity
- Dynamics
- Mascots
- Handicraft
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