Top 5 Behance Projects: Second Half of April

Gifs and videos are becoming an important element of creative projects on the Behance platform, adding dynamism and increasing user engagement. Recent weeks have seen an increase in such works, and we have collected the most striking examples for you that stand out for their originality and creative approach. These visual elements not only attract attention but also help convey ideas more effectively, making them indispensable in modern design.

Dynamic Branding by JDE

Founded in 2012 by talented industrial designer Jorge Diego Etienne in northern Mexico, JDE Studio is celebrating an important milestone in its development – a decade of work. To celebrate this anniversary, a new branding wave was launched with the support of Director Studio, underscoring the company's commitment to innovation and contemporary design approaches. The studio continues to develop its ideas and offer clients unique solutions, remaining at the forefront of the industry.

The creation of the new logo began with the development of original typography for the JDE acronym. The designers developed a block font in which the rounded letterforms perfectly complement the square base. This combination ensures the logo's practicality and ease of reproduction on various surfaces, making it universal and memorable. The new logo not only reflects the brand's uniqueness but also promotes its recognition in the marketplace.

The brand's primary color is a vibrant red, which effectively contrasts with the white background and stands out on packaging. The monochromatic palette not only helps reduce production costs but also ensures high product visibility on store shelves. The use of a vibrant red color attracts customer attention and promotes brand recall, an important factor in a competitive environment. JDE is not only a design studio but also a dynamic consulting and industrial research company. The studio's director emphasized these key aspects by developing an animation that clearly illustrates the company's high efficiency and speed. This allows potential clients to better understand JDE's unique offerings and competitive advantages.

JDE animation: dynamics and speed. Image: Director Studio / Behance

Example of packaging with the new logo. Image: Director Studio / Behance

Dynamic visualization of the JDE brand. Image: Director Studio / Behance

A creative approach to packaging design. Image: Director Studio / Behance

Custom font for JDE. Image: Director Studio / Behance

NU: Creative Production Company

NU is a production company that operates at the intersection of art and social initiatives. We specialize in creating television, feature films, documentaries, and experimental films that address important and relevant topics. Our goal is to engage viewers on social issues and inspire change through art. We strive to create quality content that not only entertains but also informs, raising important social debates.

The branding for NU was created by Blok Design to reflect the company's innovative spirit and commitment to creative independence. The final result is bold, memorable, and harmoniously aligned with the brand's values. The identity development included unique visual elements that highlight the company's creative approach and originality.

The logo comprises four separate blocks that combine to form two letters. This design element not only attracts attention but also reflects the studio's name. The variety of letter shapes and sizes is noticeable on business cards and banners, lending the brand a unique and memorable character. An effective logo helps strengthen the company's image and makes it more recognizable in the market.

One of the most captivating aspects of the design is the use of various shades of pink. Blok Design actively uses this bright and provocative color, creating a unique atmosphere where everything appears unusual, but at the same time incredibly beautiful and rich. Pink adds emotional depth and attracts attention, making it an ideal tool for creating memorable visual solutions. Using pink in design helps to emphasize the individuality of projects and create a unique style that will stand out from the competition.

Image: Blok Design / Behance

Image: Blok Design / Behance

Image: Blok Design / Behance

Image: Blok Design / Behance

Image: Blok Design / Behance

The Unique World of Susana Bettencourt

Susana Bettencourt is a renowned Portuguese fashion designer specializing in knitwear, from yarn to finished pieces. She actively explores the relationship between digital technology and traditional textile art, making her work particularly relevant in the modern world. Susana Bettencourt has gained recognition for its unique prints and handcrafted garments, including plus-size collections, emphasizing inclusivity and diversity in the fashion industry. Combining innovative technologies with classic craftsmanship creates stylish and unique pieces that meet modern demands and tastes. Susana follows the philosophy of slow fashion, developing collections that combine aesthetics and environmental sustainability. Her business is based on the principles of sustainable development, which includes ethical production and waste minimization. This approach appeals to modern consumers who are aware of the importance of their impact on the environment. Susana creates more than just clothes; she creates responsible choices for those who value quality and care for the planet. The designers at 327 creative studio drew inspiration from the unique patterns of Susana Bettencourt knitwear, combining them with minimalist typography. A black and white palette was chosen to highlight the pieces themselves and their expressive patterns. Bright yellow accents add contrast and lend a slightly rebellious feel to the collections, making each piece not only stylish but also memorable. This approach highlights the originality and artistic value of the knitwear, creating a unique visual experience for consumers.

The Susana Bettencourt brand logo features a serpentine hook or embroidery, which blends harmoniously with the overall typography. This design element emphasizes the brand's unique and creative approach to fashion. The logo is not only visually appealing but also reflects the Susana Bettencourt philosophy, emphasizing the individuality and originality of each piece.

Image: 327 creative studio / Behance

Image: 327 creative studio / Behance

Image: 327 creative studio / Behance

Image: 327 creative studio / Behance

Image: 327 creative studio / Behance

Arcade: Innovations in the world of multimedia entertainment

Moment Factory is one of the leading studios specializing in the development of immersive content that combines video, sound, lighting and special effects. One of the studio's most striking projects is Arcade, which exemplifies the harmonious integration of motion capture technology and game mechanics, creating a unique and immersive experience for viewers. The studio actively utilizes innovative approaches to create unforgettable experiences, making it a leader in the field of multimedia art.

Caserne Studio was tasked with creating Arcade's visual style, drawing inspiration from Moment Factory's design. Through carefully crafted typography, the studio was able to preserve key elements of the brand identity while adding unique touches. While Moment Factory emphasizes a minimalist sans serif with clean lines and right angles, Caserne chose a more dynamic approach, giving the lines smoothness and roundness, and sharp angles, reminiscent of a space rocket's nose. This approach not only updates the visual style but also makes it more appealing to the target audience, which helps improve the perception of the Arcade brand.

Image: Caserne / Behance

Image: Caserne / Behance

Image: Caserne / Behance

Image: Caserne / Behance

Image: Caserne / Behance

Aleph Farms: Revolutionizing the World of Meat

Aleph Farms is revolutionizing the meat industry with cutting-edge technology. The company creates steaks from the cells of Lucy, an Angus cow who lives in sunny California. This innovative method not only reduces environmental impact but also meets high ethical standards, meeting today's consumer demands for sustainable and responsible food. Aleph Farms is committed to creating meat that combines quality, safety, and animal welfare, thereby changing approaches to meat production.

Aleph Farms is actively developing its strategy, collaborating with creative agency BOND to develop a unique design for the parent brand and its first product, Aleph Cuts. Although both brands are part of the same family, each has its own unique characteristics. This collaboration highlights Aleph Farms' commitment to innovation and high quality, as well as to creating a memorable image that will stand out in the market. The unique design and individuality of the products will help attract consumer attention and strengthen the brand's position in the alternative meat space.

For the Aleph Farms brand identity, the designers opted for a minimalist style, using a straightforward typeface and a restrained color palette. This creates a modern and uncluttered image, reflecting the company's philosophy. In contrast, Aleph Cuts evokes associations with gastronomic pleasures, which is expressed in a more playful and flowing decorative typeface. This approach highlights the diversity and uniqueness of our products, creating an atmosphere of enjoyment and culinary experimentation.

The name Aleph Farms is connected to the roots of civilization, as "aleph" is the first letter of one of the oldest scripts. The company logo features an inverted aleph resembling a bull's head, symbolizing a revolution in the perception of steak. This "moving" element of the logo emphasizes Aleph Farms' core idea—transforming approaches to agriculture and food culture. Aleph Farms is committed to sustainable meat production without the need for traditional livestock farming, offering innovative solutions that meet today's environmental and health demands.