Top 5 Behance Projects: Second Half of June

Contents:

• Team D's Exclusive Tokyo Olympics Book
• XXL - The Loyalty Program: An Innovative Approach
• Nike's CSL Opening Animation: Inspiration and Hope
• Art and Style: IRNBY Photoshoot
• Illustrations by Cathal Duane for Footlocker

Team D's Exclusive Tokyo Olympics Book

The Düsseldorf-based Morphoria Collective has created four unique copies of Team D's Tokyo Olympics book for key sponsors. More than just a collection of images, this book offers an in-depth look at the lives and training of outstanding athletes, complemented by insightful essays. Each copy captures unique moments of the Olympic spirit, inspiring readers to achieve new heights and emphasizing the importance of sport in people's lives.

Each copy is presented in vibrant colors: black, red, and gold, symbolizing the spirit of competition. These shades are also used for the trim and partial embossing of the stripes on the cover. An innovative approach is the use of recycled plastic in the cover, which gives it a texture associated with the sporting theme. This design not only attracts attention but also highlights the commitment to ecology and sustainable development in production.

To present this project, Morphoria Collective designers created a stylish, minimalist animation that emphasizes the book's uniqueness and modernity. This animation not only visually attracts attention, but also effectively conveys the core ideas and values ​​of the project, emphasizing its relevance in the modern context.

XXL — Loyalty Program: An Innovative Approach

Designer Eirik Eriksen from NoA Ignite studio, inspired by the nature of Scandinavia, has developed a unique loyalty system for the XXL sporting goods store chain. This chain is actively strengthening its position in the Northern European market. The system's interface features vibrant yet calming colors, making it attractive and user-friendly. Thanks to its thoughtful design, the loyalty system helps increase customer retention and improve customer interactions, an important aspect in the competitive sports retail environment.

Eriksen introduced an innovative feature based on a level system linked to customer purchases. Users will be able to track their progress and achievements in the app, with each level reflecting a different athletic activity. For example, a mountain climber will "climb" privilege blocks, while a cyclist will "move" forward along markers. This system not only motivates users to actively participate, but also creates an engaging experience, allowing each user to see their progress and strive for new achievements.

Nike's CSL Opening Animation: Inspiration and Hope

Football in China is facing significant challenges due to the impact of the pandemic. In this difficult situation, Shanghai-based designer Boyang Xu, together with the BY Studio team, created a unique animation for Nike China. With fans only able to follow matches on TV, there has been a significant decrease in motivation among both players and spectators. This animation aims to inspire and maintain the spirit of the football community in China, helping to restore interest in the sport during difficult times.

Xu and Nike have joined forces to support fans and athletes during this difficult time by creating an inspiring message using moving characters. These characters symbolize a first love for football, pride in the new stadiums, and hope for young talent. The commercial ends with a powerful message: "Don't let your dream fade!"

The animation, currently shown on billboards during Chinese Super League (CSL) matches, is effectively attracting viewers to football. It is helping to renew interest in this popular sport and inspiring the younger generation to take up the sport.

Watch the CSL 2022 opening animation created by BOYANG XU on Vimeo. This work demonstrates the author's unique style and professionalism, which attracts viewers' attention. The animation reflects a modern approach to visual art and is an excellent example of creative thinking in design. Don't miss the opportunity to see this work of art in high quality on Vimeo.

Art and Style: IRNBY Photoshoot

Kamilla Khanapova, a professional photographer from St. Petersburg, presented a unique photoshoot called Forever Young for women's sportswear brand IRNBY. Mature model Svetlana plays a central role in this project. In the frame, she not only gets a tattoo but also reads the fashion magazine Dazed, knits a sports scarf, and does exercises. This photo shoot highlights the style and active lifestyle of modern women, demonstrating that fashion and sports are ageless.

The photographs, captured in soft olive and pink tones, perfectly reflect the primary colors of the IRNBY collections. In this series, Svetlana is depicted in white and black, which gives her image a unique and expressive character. The contrast between these colors emphasizes the style and elegance of the collections, making them even more appealing to the audience.

The shoot harmoniously aligns with the informal brand motto EVER(Y)BODY. This allows IRNBY to be perceived not only as a brand aimed at people of all sizes, but also as a brand open to all ages. This approach emphasizes inclusivity and diversity, which is especially important in today's society. With growing interest in equality and self-expression, IRNBY aims to create a space where there's something for everyone, regardless of age or size.

Illustrations by Cathal Duane for Footlocker

Irish artist and designer Cathal Duane has become known for his bright and expressive style. He created a unique series of illustrations for the sports store Footlocker. Nominated for the prestigious 2020 World Illustration Award, Dwayne uses rich colors and geometric shapes in his work to create striking compositions. His art is eye-catching and highlights the dynamism of sports culture, making it particularly relevant to Footlocker's audience.In the three illustrations presented, the artist masterfully captures the image of young people wearing sneakers and trainers from popular brands available at Footlocker. One depicts a girl in Nike dancing to the beat of music, the sounds from her headphones visualized as dynamic "sharp shapes." In another image, a man in Adidas is shown from below, highlighting his stylish sneakers, which seem to explode beneath the ground, creating a sense of dynamism and energy. The girl in Converse, although positioned at eye level, also draws attention with her oversized sneakers, highlighting her individuality. These illustrations not only showcase fashion trends but also capture the spirit of youth culture, where style and self-expression play a key role.

In recent years, there has been a significant increase in interest in illustrations in marketing and advertising. According to Nielsen statistics, visual content can increase user engagement by 80%. This underscores the importance of the work of illustrators like Duane in modern advertising strategies. Effective use of illustrations helps attract attention to brands and improve perception of information, making them indispensable tools in the promotion of goods and services.

Be sure to check out previous issues of the Behance Crescent, which collect outstanding work in various categories. Here you will find inspiration and examples of creativity from talented designers and artists. Each edition is a valuable resource for professionals and art enthusiasts, offering unique ideas and fresh perspectives on contemporary design trends. Don't miss the opportunity to expand your horizons and discover the best projects on the Behance platform.

• Modern Technologies
• Illustrations
• Food and Drinks
• Books and Magazines
• Identity
• Photography and CGI