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4 top professions in design: become a specialist in 5 days
Find out moreNew Movement After the Holidays
With the end of the New Year holidays, life is filled with new opportunities and activity. In this selection, we invite you to immerse yourself in a fascinating world where bicycles, NFT knights, and pictograms take part in exciting competitions. We will also discuss traveling biennials that create unique experiences and attract audiences. Discover new horizons and be inspired by fresh ideas in the world of art and technology.
Jump: A Revolution in Bike Sharing
Jump is an international company specializing in the sale and short-term rental of bicycles. Our goal is to change the perception of sharing and make it more accessible to everyone. We offer convenient and environmentally friendly ways to get around the city. The visual identity of the "Jump On" advertising campaign was created by renowned New York designer Juan Carlos Pagán, who captured our philosophy and passion for innovation. Join us and discover a new level of mobility with Jump.
The designer radically changed the logo's font, stretching and narrowing it, transforming the company name into long lines reminiscent of bike paths. The minimalist illustrative logo features a red Jump bicycle on a white background, creating a striking and memorable image. This approach not only emphasizes the brand's identity but also creates a visual connection with the concepts of an active lifestyle and environmental friendliness, which are important in the modern world.
The campaign's photographs are framed with black stripes, creating a dynamic effect between the images. Narrow breaks do not disrupt the clarity of the overall look, conveying an urban atmosphere and reflecting a revolutionary spirit. The vibrant image of a girl with a flare enhances this perception, adding an element of boldness and energy to the overall concept. This design approach emphasizes the modernity and relevance of the theme, focusing on contrasts and movement in the urban environment.
Atitus Educação: A New Vision of Education in Brazil
Atitus Educação, formerly known as IMED, is a reputable higher education institution in Brazil, focused on To expand educational opportunities and improve accessibility. The rebranding and name change were implemented with the support of Interbrand Brasil, which developed the new brand strategy, emphasizing innovation and the dynamic nature of the educational process. Atitus Educação actively implements modern teaching methods, enabling students to acquire relevant knowledge and skills that meet the demands of the modern labor market.
The visual style developed by Interbrand Brasil designers features a unique dynamic based on two beveled elements of the letter "A." This visual component is present in all animations, creating a sense of movement that draws attention. The typography uses letterforms to enhance this effect, and on web platforms, they are animated, making the user experience more engaging and captivating. This approach not only improves visual perception but also helps create a memorable brand image.
Eco-friendly NFTs: Innovation in the Art World
Freelance illustrator Michael Driver, recognized for his unique artistic works, decided to thank his loyal collectors in an original way at the end of 2022. He developed an NFT collection featuring animated GIFs inspired by the Middle Ages, a logical continuation of his successful Genesis series. These NFTs not only highlight his creative style but also open up new opportunities for collectors in the digital art world.
In this collection, Driver presented a helmet, a sword, and two knights in his unique flat style. He pays attention to numerous details and ornaments, which makes his works particularly expressive. An intriguing feature of his works is the simple animation: butterflies flutter, jewels sparkle, and one of the knights blinks, creating the effect of living art. This collection attracts attention not only with its original style but also with dynamic elements that add depth and interactivity.
Michael Driver's works attract attention not only for their aesthetic value but also for their environmental awareness. He chose the Tezos blockchain to create his NFTs. This platform stands out among other solutions in the crypto market thanks to its minimal carbon footprint, comparable to that of a single tweet. This approach makes Tezos an ideal choice for artists striving for environmentally responsible creativity. By using this blockchain, Driver demonstrates that art and caring for the planet can go hand in hand.
Dynamism in Contemporary Design: Exploring the Work of Ty Dale
Canadian designer Ty Dale demonstrates an original approach to flat illustration that is distinguished by vibrant dynamism and an innovative use of space. In his new series of illustrations, he divides space into a variety of square and rectangular fields, creating a sense of layering and movement. This style attracts attention and generates interest, making Dale's work relevant to contemporary trends in illustration and design.
Dale masterfully creates a sense of movement and dynamism in his work, using bright backgrounds and a variety of geometric shapes. These elements not only enrich the composition but also visually evoke movement, imbuing each illustration with vibrancy and energy. This approach makes his works not only aesthetically pleasing but also captivating, emphasizing the dynamism and activity of each element.
Dale emphasizes symbols such as emojis and peace signs, which he depicts with a trailing effect, creating the illusion of high speed. The yin-yang symbol, for example, is rendered so that it appears to be sliding downwards, adding additional dynamism to the overall composition. This approach makes Dale's work vibrant and memorable, drawing viewers' attention to each element.
UABB 2022: Innovation and Design
The central theme of the UABB Hong Kong Biennale 2022 was “Seeds of Resilience”. This concept aims to inspire an optimistic outlook on Hong Kong's future despite the current challenges and difficulties its residents face. The theme of resilience reflects the local community's desire to overcome difficulties and develop, creating space for new ideas and initiatives. Participation in the Biennale serves as a platform for discussing current issues and finding solutions that support the city's sustainable development.
The design and identity of the event were developed by the studio Thingsidid. The focus was on the Unfold the Green Campus project, the concept of which is to create a mobile robot vacuum cleaner. This robot not only navigates the city but also collects data on its route, thereby reducing its carbon footprint. Through an innovative approach and the use of modern technology, the project aims to improve the city's environmental situation and optimize its infrastructure.
The logos created for the festival visually represent the contours of various districts of Hong Kong. Their open form with a terminal arrow symbolizes movement and progress, emphasizing the city's dynamic development. These graphic elements not only reflect the uniqueness of each district but also demonstrate Hong Kong's commitment to innovation and cultural transformation.
The visual elements of the posters are geometric shapes reminiscent of buildings and forming a grid. These shapes are connected by curved lines that symbolize connections and routes. This approach emphasizes the dynamic life of the city and creates the impression of an active urban space. The use of geometry and lines in poster design helps convey the atmosphere of a modern metropolis.
For additional inspiration, we recommend checking out previous issues of "Behance Crescent." In these issues, you will find a variety of topics and projects that can serve as a source of ideas and creative solutions for your work. Each issue contains unique works demonstrating current trends in design and art.
- New Year's Holidays
- Pop Culture
- Design and Space
- Music
- Space and Organic Forms
- Fonts
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