Top 5 Projects on Behance: March 2023

Contents:

• Dayinvest: A Futuristic Approach to Design
• Design Identity by Xenia Hirmer
• Muse: Art and Music in the Heart of Copacabana
• Innovation in Venture Capital: Newtype Ventures
• Innovative App Kurv

In this review, we analyze key and contemporary brand identities in dynamic sectors such as investment, real estate, retail, and beauty. Each of these identities offers fresh ideas and original approaches to design, making them significant in their industries. We explore how contemporary design trends shape companies' images and influence consumer perceptions of brands.

Dayinvest: A Futuristic Approach in Design

The digital investment center Dayinvest attracts attention thanks to its unique design created by Brazilian designer Guilherme Vissotto. The concept of the center combines elegant lines and original elements, which creates an impression of modernity and technological advancement. An innovative approach to design makes Dayinvest not only a place for investment but also a space that inspires new ideas and solutions in digital technology.

Vissotto uses a typeface that visually evokes the smooth curves of financial market charts. This inspiration came from the geometric grid of a calculator, giving the project a unique and evocative character. Each letter in the logo can act as an icon, with the letter "d" (often used in the abbreviated version of the name) particularly prominent. This approach not only emphasizes the brand's individuality but also creates a connection to the financial theme, making it memorable for the target audience.

The project's color palette consists of deep black and bright lime green shades, which create a striking contrast and set the tone for a modern, technological future. The addition of gray expands the design's possibilities and allows for interesting combinations. This harmony of shades emphasizes the style and innovative approach, which makes the project attractive to the target audience.

Xenia Hirmer Design Identity

Gleb Podorozhny, a talented designer from Amsterdam, has created a unique identity for the Xenia Hirmer real estate agency. This agency specializes in the sale and construction of modern mountain houses in a traditional style, located in the picturesque regions of Tyrol and Bavaria. In his work, Podorozhny emphasizes the ascending line, symbolizing ascent and the desire to reach new heights. This line is actively used in advertising materials such as posters, shoppers, and letterhead designs, creating a visual connection with nature and the mountain atmosphere. The designer successfully conveys the spirit of the region and the agency's philosophy, which helps attract clients and strengthen Xenia Hirmer's brand recognition in the real estate market.

The deep turquoise background with a white line creates an atmosphere of depth and tranquility in the design. In the advertising materials, the designer emphasizes photographs of houses, which best capture the essence of the brand. The minimalist, bright orange house-shaped logo, in harmony with the keyline, serves as a welcome contrast to the realistic images in light tones. This approach allows you to create a harmonious visual perception that enhances brand memorability and emphasizes its uniqueness.

Muse: Art and Music in the Heart of Copacabana

Muse is a unique bar located in the picturesque Copacabana district of Rio de Janeiro. The founders of the establishment are a young couple who are enthusiastic about music and colorful carnival traditions. They created a space that reflects the city's dynamic atmosphere, where guests can enjoy live performances, a diverse musical program, and a festive atmosphere. Muse is becoming a hub for music and culture lovers, offering an unforgettable experience in the heart of one of the world's most famous neighborhoods.

To bring their concept to life, the team engaged the talented designer Stephanie Tetiiz. She was tasked with combining elements of music and carnival with modern minimalism. This approach became the foundation for the establishment's unique visual style, which attracts attention and creates a unique atmosphere.

Tetiiz uses rich photographs of Brazilian models to accentuate the local flavor and chooses square shapes in web advertising, evoking associations with album covers. The identity palette is dominated by earthy and sandy tones, from brown to light yellow, perfectly reflecting the skin tone and temperament of Rio's residents. This approach not only highlights the region's uniqueness but also enhances brand recognition.

The Muse logo designer chose an elegant sans-serif typeface that reflects the style of the band Muse. This connection is obvious, but to eliminate potential confusion, Tetiiz added a unique element: the final "E" was mirrored and its length varied, giving the logo a distinct personality. This approach not only strengthens the brand's visual identity but also makes it more memorable.

Innovation in Venture Capital: Newtype Ventures

Newtype Ventures is a venture capital firm that specializes in investing in companies founded by members of underrepresented groups. In today's investment landscape, Newtype Ventures is focused not only on financial returns but also on fostering social change by supporting diversity and inclusivity in business. By investing in startups that represent diverse cultures and ideas, Newtype Ventures contributes to a more equitable and sustainable economic environment.

The project's goal is to develop a vibrant yet understated brand and website that effectively communicate the company's values ​​to customers and partners. In today's image-driven market, Newtype stands out with its unique approach to corporate identity. We strive to create a visually appealing and functional platform that highlights the powerful aspects of our brand and provides users with convenient access to information about our company and its services.

The design team at Anagrama created a cyberpunk-inspired visual identity, drawing inspiration from the aesthetics of the 1980s. The use of professional typography and subdued color palettes lends the project the necessary seriousness, emphasizing the status of the financial institution. The unique combination of shades of green symbolizes support for underrepresented minorities, making the design not only stylish but also socially significant. This approach helps differentiate the brand from competitors and attract the attention of the target audience, emphasizing its values ​​and commitment to society.

Dynamic animations and interactive elements have been implemented on the Newtype Ventures website, allowing the company to stand out from its competitors in the venture capital industry. Anagrama's work highlights Newtype Ventures' commitment to industry innovation and creating a more inclusive business environment. These improvements not only enhance the user experience but also demonstrate the company's commitment to modern investment trends and technologies.

The Innovative Kurv App

Created by Paris-based studio Impulso, Kurv offers an innovative approach to geolocation in retail. Thanks to unique codes for each product, users can pre-build their baskets, significantly reducing the time spent searching for products in the store. This makes the shopping process more convenient and efficient, allowing you to focus on choosing the right products rather than searching for them. Kurv is the perfect solution for those who value their time and want to simplify their shopping experience. Kurv's target audience is young people, which is reflected in the vibrant color scheme. The studio uses contrasting combinations of white and blue, varied fonts, and dynamic design elements that go beyond traditional advertising posters. A minimalist style, complemented by high-quality product photography, creates harmony between the digital and physical worlds, which helps attract attention and generate interest among young consumers.