Top Projects on Behance: April 2023

Mascots play a vital role in creating a unique brand image. A bright, cartoonish, plump woman, a slender bird, abstract geometric creatures, and animated objects—all are mascots that help draw attention to products and services. In our new review, we'll explore contemporary projects with memorable characters that have become symbols of their brands. Their originality and charisma help create an emotional connection with the audience, which in turn increases customer loyalty. Find out how these mascots help companies stand out in the market and strengthen their position.

Panzón Mascot: The Unique Face of a Brooklyn Bar

Brooklyn bar and restaurant Panzón has a unique cartoon mascot of the same name. This funny character, lacking arms and possessing an expressive belly, has become a playful personification of Chef Alfredo. The mascot adorns all brand elements, including business cards, menus, stickers, and labels, creating a bright and memorable image for the establishment.

The branding for Panzón was developed by creative studio Saint Urban, which set itself the task of creating a visual concept reflecting a unique combination of Mexican aesthetics and its characteristic roughness. Saint Urban's designers conducted in-depth research into Mexico City's street culture, including graffiti and hand-made signage, allowing them to develop a unique and memorable style. Panzón's aesthetic is a shining example of how traditional and modern elements can be combined to create an engaging image that resonates with its target audience. One of the most memorable design elements is the hand-drawn, casual logo. This design perfectly captures the atmosphere of Mexico City's bar scene. Furthermore, the use of fonts inspired by industrial printing lends the design a unique and memorable character. This approach creates a harmonious combination that emphasizes the individuality of the establishment and attracts the attention of customers.

Image: Saint Urbain / Behance

Image: Saint Urbain / Behance

Image: Saint Urbain / Behance

Image: Saint Urbain / Behance

Image: Saint Urbain / Behance

Customer Service with Askly

Askly is a modern outsourcing service specializing in customer service for online stores. Located in Tallinn, known as the "Silicon Valley of Europe," Askly offers innovative solutions for effective customer engagement. Our team of professionals provides high-quality support, helping online stores improve their customer experience and increase satisfaction. We strive to build long-term relationships with our clients by offering a personalized approach and modern service methods. By choosing Askly, you gain a reliable partner to grow your online business.

The recent brand redesign was completed by the renowned local studio Tabasco Agency, renowned for its creative approach and original solutions. Their designers excel at creating eccentric concepts while delivering touching and memorable commercial branding. Tabasco Agency's work is distinguished by a unique style that helps brands stand out from the competition and attract the attention of their target audience.

The Askly logo is created using a flexible and fluid typeface. The unique semicircular shapes of the letters "a" and "r" give the logo a playful character. This modern visual style perfectly reflects the company's philosophy of making customer communication more human and accessible. The logo not only attracts attention but also creates a positive brand image, emphasizing its focus on user needs.

The company mascot is a miniature, slender bird that actively participates in everyday life, including shopping and cycling. This character not only creates a friendly atmosphere but also makes the brand more recognizable and memorable to customers. Its simple yet engaging actions help establish an emotional connection with the audience, strengthening the company's image and increasing consumer loyalty. The mascot and surrounding objects are depicted with thin, clear lines, highlighting their details. Three-dimensional elements of the landscape are depicted with broad, light strokes, creating contrast and attracting viewers' attention. This artistic approach makes the composition visually appealing and facilitates better perception of the image. The contrast between thin and voluminous elements helps highlight key aspects and draw attention to the mascot, emphasizing its importance in the overall composition.