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Find Out moreSustainable Design: Projects with a Focus on Sustainability
In today's world, designers are increasingly incorporating environmental aspects into their projects. We present examples where sustainability has become a key element of the brand. Among them are carbon-free delivery, the production of natural juices using local resources, recycled sneaker concepts, and initiatives aimed at protecting endangered bird species. These examples demonstrate how a sustainable approach can not only increase competitiveness but also attract the attention of consumers who value environmental responsibility. Eco-friendly solutions become an important part of a brand's identity and contribute to a positive public image.
Liefergrün: Sustainable Delivery from Münster
Polish studio Tonic has developed unique branding for the Liefergrün delivery service, which is actively involved in environmental issues. This company specializes in deliveries for online stores and local merchants within a radius of up to ten kilometers, with a focus on the "last mile." Liefergrün couriers use exclusively bicycles and electric vehicles, significantly reducing their carbon footprint. This approach not only helps reduce harmful emissions but also supports sustainable urban mobility, meeting modern environmental and health concerns. Tonic's branding underscores these values, making Liefergrün an attractive choice for environmentally conscious consumers.
When developing Tonic's visual identity, two key aspects were emphasized: a focus on sustainability and adapting the logo for international markets. This challenges the designers to demonstrate flexibility and creativity in their solutions. Sustainability is becoming an important factor in modern business, as consumers increasingly value environmental initiatives. Adapting a logo for different cultures and markets requires a deep understanding of the target audience and their preferences, which makes the design process even more engaging and diverse.
The color green is central to modern visual design. Instead of standard plant motifs, Tonic employs a strategy of using green rectangles on a white background. This approach allows for easy adjustment of the size and arrangement of elements, making it versatile for a variety of design tasks. The use of green not only creates a fresh and modern look but also symbolizes harmony and natural beauty, which positively impacts brand perception. This design style allows the design to be easily adapted to any needs, while remaining relevant and attractive.
The logo is designed in various formats, ensuring its versatility for use on various media. This approach allows the brand to remain relevant and easily adapt to changing market conditions. A universal logo helps increase recognition and strengthen the company's image.
Paia Juicery: Inspiration and Healthy Lifestyle
Mexican design studio Perspectiva has developed a unique visual style for Paia Juicery, a local producer of natural juices without sugar and preservatives. The Paia Juicery brand aims to promote the idea that a healthy lifestyle can be not only beneficial but also aesthetically appealing. The studio's design emphasizes the naturalness and freshness of the products and is aimed at attracting customers who value quality and style.
The designers drew inspiration from the Hawaiian island of the same name, using a bold, bold font reminiscent of surfboards. The main name is black on a white background, creating contrast and attracting attention. Additional design elements are saturated with bright and warm colors, reflecting the variety of beverage flavors. This approach not only emphasizes the brand's uniqueness but also creates a memorable visual experience for consumers.
Paia Juicery business cards reflect not only the product range but also the culture of an active and joyful lifestyle. An energetic photo shoot featuring attributes of youth, such as skateboards, sneakers, and vintage cars, emphasizes the brand's dynamism. Each element of the visual identity strives to create a positive image that attracts attention and generates interest. Paia Juicery inspires a healthy lifestyle by offering not only delicious juices but also an atmosphere of fun and freedom.
The scene of a girl skateboarding with a juice box epitomizes the accessibility and freshness of Paia products. You can always quickly and easily get a healthy drink that will give you energy and vigor.
Vergia's Innovative Approach to Sustainable Investing
Edmash Oslo studio in Norway created an original corporate identity for Vergia, a company that is actively developing sustainable investment strategies. Vergia specializes in managing a portfolio of industrial companies using technologies that facilitate the transition to alternative energy sources. This allows the company not only to increase its competitiveness but also to contribute to environmental sustainability, which is becoming an important aspect of modern business.
Vergia's concept is built on innovation and strengthening ties between environmentally friendly companies. Edmash Oslo designers used the metaphor of "building blocks" as a central design element, symbolizing the integration of various technologies. Abstract visual motifs not only emphasize the name but also illustrate diverse forms of energy, harmoniously blending with natural landscapes. This approach promotes the creation of sustainable solutions and raises awareness of the importance of ecology in the modern world.
The project's visual identity is based on three primary colors: light green, black, and beige. These colors not only reflect the concept of synthesis but also symbolize environmental sustainability. The strict color scheme complies with financial industry standards, emphasizing Vergia's high level of professionalism. Choosing the right color palette helps create a memorable image and builds customer trust, which is especially important in the financial services industry.
Futuristic Sneaker Concepts by UV-Zhu
Digital artist UV-Zhu has created unique 3D sneaker models called Nike Deconstruction. Despite the visual similarity to the products of the famous brand, this project is a creative expression aimed at drawing attention to important environmental issues. Using the Nike logo, UV-Zhu highlights the need for sustainability in the fashion industry, emphasizing the importance of ecology and responsible consumption. UV-Zhu presents a unique concept for footwear created entirely from recycled materials and discarded items. These sneakers feature elements such as rubber watch straps, springs, and miniature disco balls. While their use may seem impractical, these sneakers address the problem of everyday waste and demonstrate how waste can be transformed into innovative and stylish pieces. This design approach not only emphasizes creativity but also emphasizes the importance of sustainability and ecology.
Birdie: Protecting Feathered Friends
Birdie is a non-profit environmental organization specializing in the conservation of birds and their natural habitats. The organization conducts excursions for birdwatchers, allowing them to observe birds in their natural environment. Additionally, Birdie is developing an interactive archive that will be a valuable resource for research and educational programs aimed at promoting conservation and raising awareness of the importance of protecting ecosystems.
The visual identity for Birdie was developed by designers Alexoy Dangoy and Thinh Tran. Concerned about the fact that over 1,400 bird species are at risk of extinction, they focused on the images of "missing birds." Using a cutout technique, the designers created visual solutions that arouse interest and curiosity in viewers. Each design element can be either hidden or placed in any convenient location, emphasizing the uniqueness and originality of the project. This approach not only attracts attention but also helps raise awareness of biodiversity conservation issues.
The logo, created by Dangoy and Tran, is a circle symbolizing a nest. The contrast between filled and empty surfaces, as well as the use of a neat font and a vibrant gradient, emphasize our care for nature and raise the issue of the impact of human activity on birdlife. This design emphasizes the need to protect wildlife and preserve the natural habitat of birds.
Previous issues of "Behance Crescent" have covered a variety of topics, including:
- Contemporary Artists
- Summer Mood
- Sports
- Modern Technologies
- Illustrations
- Food and Drink
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