Design

Unfulfilled Power: Retrofuturism in Style

Unfulfilled Power: Retrofuturism in Style / Skillbox Media

Free access to four in-demand design professions Master design on a free course and create an impressive portfolio Develop in your chosen direction by adding four successful projects in my portfolio

Learn more

Retrofuturism is a cultural and artistic movement that has become a notable trend and a certain aesthetic. This movement has had a significant impact on various fields of design and led to the emergence of several significant visual genres.

In this article, we will discuss the concept of retrofuturism, highlighting the features that distinguish it from cyberpunk. We will also present striking examples of the application of this style in such fields as fashion, interior design, graphic design, and illustration.

The Origins of Retrofuturism: From Past to Future

Throughout history, humanity has been interested in predictions about the future. The Second Industrial Revolution gave impetus to bold dreams and expectations like never before: in the second half of the 19th century and the beginning of the 20th century, advances such as steel, the development of rail transport, oil production, electricity, photography, and pharmaceuticals began to be actively introduced into the life of the Western world and its colonies.

More recently, these amazing technologies have become part of everyday life, inspiring hope that the future promises us only improvements: more speed, comfort, and vivid impressions.

Magazine cover, 1902. "Ocean Express in 2000", design concept by engineer Benz from 1931. Image: Wikimedia Commons / German Federal Archives

The First and Second World Wars demonstrated that technological advances could be used for evil. However, the era of space exploration soon began, the Atomic Age arrived, and the period of economic growth in the 1950s. The Third, or Digital, Industrial Revolution brought new possibilities: nuclear fission became a source of energy for peaceful purposes, humans were able to observe the Earth from orbit, and other people became accessible on screens.

Dreams of incredible achievements of tomorrow are becoming ever more daring. Smart visionaries predict that automated assistants will deliver groceries to housewives, and people will be able to move around the planet at unprecedented speed. In the future, babies will be born in science laboratories, and slender men and women will be dressed in tight suits that protect against cosmic radiation and will find it possible to live both underwater and in the air.

Illustrations by Charles Schridd for a Motorola advertising campaign, 1961 Image: Charles Schridd / Motorola
During the active Cold War, "atomic" and retrofuturistic product design could be not only euphoria, but also paranoia. Pictured: advertisement for a shelter for an American family in case of a nuclear explosion and radioactive fallout. Photo: Underwood Archives / Getty Images

Many predictions turned out to be accurate. During the 20th and 21st centuries, engineers and designers developed a variety of devices, objects, and services that turned dreams of space, high speed, convenience, and entertainment into reality.

Yandex and Amazon delivery robots Photo: Shvicha / Wikimedia Commons / Amazon
Above is the concept of a medical device and service that allows women to administer injections correctly and on time during preparation for IVF. Below is an advertising visual for the Starlink device, which provides internet access anywhere on the planet where the sky is visible. Image: Cambridge Consultants / Chris Harm / Viviane Mosso / Behance / Starlink

Read also:

iPhone: design development from 2007 to 2024

In the middle In the 20th century, a style emerged that reflected utopian optimism about the future and dreams of technological advances. Later, in the 1980s, it became known as retrofuturism. Retrofuturism is a contemporary reimagining of images of the future created in the past, combining real historical events with elements of fantasy. This style includes two interconnected perspectives: the hopes of people of the past for the future and the nostalgic feelings of contemporaries for these aspirations.

For viewers in the 2020s, stills from the film "Guest from the Future" are Soviet retrofuturism Still: film "Guest from the Future" / Gorky Film Studio
Soviet brochure "Facing the Cosmos" for the Brussels Universal International Exhibition in 1958. For people in the second half of the 1950s, this was current futuristic design, but for us, it's international retrofuturism. Image: National Space Centre.

It's interesting to note that ideas about the beauty of the future retained the values ​​that were characteristic and acceptable in the 1950s and 1960s.

Regardless of the supposed technological advances, lifestyle and gender roles in ideas remained familiar: men work and actively participate in public life, while women focus on the home. They have polite and neat children of both sexes, and the desire for aesthetic consumption becomes a central goal. At the same time, alien elements are perceived as threats. In this regard, a distinct retro note can also be discerned in future design concepts.

Another controversial aspect of retrofuturism is its visual perception: concepts of the future are presented through the prism of the past, presented in a graphic style characteristic of previous eras. This phenomenon is observed in both Soviet and Western retrofuturism.

Elements of Retrofuturism in Visual Art

Images created in the retrofuturist style have several key features:

  • Elements of technology and technical achievements of the future in the visual perception of historical eras.

To create retrofuturistic graphics, you can harmoniously combine images of flying vehicles, robotic creatures, and laser technology with visual elements depicting people in the styles of past eras, as well as use retro fonts.

Robot repair, 1954. Poster of a satellite view of North America, 1969. Pocket calendar, 1988. Image: Ed Emshwiller / 1st Dibs / Art. Lebedev Studio.
Animation in the music video for Justice and Tame Impala — Neverender, 2024. Still: Justice / YouTube.
  • Reference to comics.

During the "golden age" of comics in the United States, which spanned the 1930s to 1950s, science fiction became a central theme of graphic novels. It was thanks to these works that many visual representations of the future were laid down.

Comic book covers by Frank R. Paul Image: Experimenter Publishing Co.
References to retro comic book aesthetics in the animated neo-noir film "Mars Express", 2023 Image: Gebeka Films
  • A touch of vintage.

Images created and printed in the mid-20th century have the characteristic signs of the time. These include uneven paint colors, rough textures resulting from analog production methods, and scuffing and fading. In modern graphics, made in the retrofuturist style, these features are deliberately recreated to evoke a certain nostalgic mood.

Also worth mentioning is the glitch effect, which serves as a reminder of the imperfect technologies of the past and illustrates the instability of the signal as it moves away from Earth.

Cover of The Sunday Times magazine with the first man in outer space, 1968. Wiggins Teape promotional kit cover, 1969Image: National Space Centre
Retrofuturistic posters for NASA's Jet Propulsion Laboratory, created by seven illustrators in 2020. They are available for free download in high resolution and printing. Image: NASA / JPL

  • Rich hues and smooth transitions.

In the mid-20th century, the world was dreamed of in bright colors and promised an exciting future. However, it was advances in technology that made these rich hues and complex color gradients possible.

Advertising illustration by Syd Mead for the American Steel Company Image: Syd Mead
Cover of a Croatian magazine, 1977. Illustration by Aline Deguen for Le Cabinet Mobi-dic. Neural network-generated imageImage: Flickr / Aline Deguen / Shusei Nagaoka / Midjourney / Prompthunt
  • Rounded shapes, soft corners, and chrome trim.

The retrofuturistic aesthetic is replete with oval and round shapes, as well as smooth, organic lines. In addition, such images often feature shiny metal, which accentuates these curved elements.

Aeroflot advertising, 1980s. Patch depicting the Falcon 9 launch, 2015. Image: Aeroflot / National Space Centre.
Space Face cosmetics branding and packaging. Image: Maro S / Behance.

Retrofuturist aesthetics in context

The modern perception of retrofuturism arose against the backdrop of such phenomena as urbanization, electrification, space exploration, the development of transistors, the advent of color television, mass production, and the rise of pop culture. The main characteristic of this movement is a desire for optimism and the belief that humanity will be able to colonize the universe, thereby creating the conditions for an amazing new life.

The cyberpunk style is often associated with the term "retrofuturism." In fact, cyberpunk is a genre that has much in common with retrofuturism and can be considered a variety of it.

Retrofuturistic illustrations of the city and transport of the future Image: Fabio Araujo / Behance

Cyberpunk is distinguished by one key feature - pessimistic mood. This visual style imagines a future filled with impressive technologies, flying cars, and robots working for the benefit of humanity, but this future has a distinctly dystopian character.

Cyberpunk is also generated by the Sci-Fi genre, but not by optimistic fairy-tale novels. Cyberpunk is about destroyed societies, super-advanced technologies, ecological collapse, crime, totalitarianism, and the glow of advertising. Still: film "Blade Runner" / Warner Bros.

Visually, cyberpunk has similar characteristics: rich colors, smooth color transitions, glitch effects, matrix structures, reflective surfaces, and holographic elements. Thus, in a neutral setting, retrofuturism and cyberpunk can be perceived as two aspects of the same style.

Retrofuturistic or cyberpunk aesthetics in branding Image: Luis Moreno / Behance
The graphics for the Fallout game have both vintage and fantasy imagery, but the context of the disaster takes it far from optimistic retrofuturism. Image: The Strong National Museum of Play / Google Arts and Culture

Retrofuturism in fashion

Ideas about what awaits us in the future have found their expression in fashion, especially in women's clothing.

Retrofuturistic images are visual concepts that combine elements of the past with a vision of the future.

  • patterns with large-scale geometric shapes;
  • tight and tight silhouette;
  • the shine of metal, latex and holographic effects;
  • references to spacesuits, armor, uniforms;
  • monotonality.

This trend focuses not on the comfort and functionality of clothing, but on the realization of dreams and fantasies.

On the left is the famous dress by Paco Rabanne. On the right is a look from Alexander McQueen's Fall/Winter 1999 Givenchy collection. Photo: The Kyoto Costume Institute / Google Arts and Culture.

Read also:

A day dedicated to the non-existent saint McQueen: the fashion designer who sincerely praised women.

Katy Perry performs at the Australian Football League Grand Final in a space-themed carriage and dress, September 2024. Photo: AFL / YouTube

Retrofuturism continues to be in the spotlight as a popular trend. First of all, this style is not limited to a specific historical era: the idea of ​​a technological future can be relevant at any time. In addition, it has an attractive expressiveness.

Thirdly, in the 2020s, elements of retrofuturism were transformed into the Y2K style.

Read also:

Y2K: style, visual solutions, user interfaces, interior design and household items.

Irnby top and leggings. Diesel dress, shoes and clutch Photo: Irnby / Diesel

Architectural horizons of retrofuturism

Architecture, based on the imagination of future aesthetic ideals, manifests itself in its most vivid and large-scale form. Buildings decorated in the retrofuturist style can be easily identified by a number of characteristic features:

  • metal elements in the exterior finish;
  • geometric LED lighting along the entire perimeter;
  • round and oval windows, as well as rounded radii;
  • elongated or flat outlines;
  • Limited color scheme and large areas of a single color.
Inside the Futuro-Talo house, designed by Finnish architect Matti Suuronen in the 1960s. Photo: Grigur / Wikimedia Commons
Pierre Cardin's Villa in Cannes - "The Bubble Palace". This is an example of futuristic organic architecture: the complex looks like either a termite mound or a Martian colony. Photo: The Palais Bulles.
Rizhskaya station of the Big Circle Line of the Moscow metro. Photo: Nord794ub / "Ruviki"

Many architectural objects created in a certain period of the past are perceived today as something surreal. We have already crossed the Y2K line, which was significant for those idealistic creators, but nevertheless we continue to live in Corbusier's "housing machines" and not in flying saucers.

The Atomium in Brussels was designed for the 1958 World's Fair. Nine spheres-"atoms" are connected by escalators. Photo: o palsson / Flickr.

Read also:

Zaha Hadid: an innovative approach to architecture and concrete structures reminiscent of spaceships

The influence of retrofuturism

Finding flawless examples of retrofuturistic interiors is quite difficult. Both the original designs created in the mid-20th century and modern interpretations always reveal design elements from other historical periods.

The vision of the future created by designers of the 1960s drew heavily on the aesthetics and, as mentioned, ideals of the first half of the twentieth century. The cosmic setting combines the vibrant lines of Art Deco, the flowing forms of modernism, the cozy tones of mid-century, and the light volumes characteristic of the atomic age.

Read also:

Art Nouveau is one of the most significant artistic movements that emerged in the late 19th and early 20th centuries. This style encompasses various fields of art, including architecture, painting, graphics, and design. The main characteristic of Art Nouveau is a desire for harmony and aesthetics, expressed through flowing lines, asymmetrical forms, and the use of natural motifs.

Unlike previous styles, such as Neoclassicism or Romanticism, Art Nouveau emphasizes individuality and originality. Artists and architects of this movement sought new ways of self-expression, moving away from traditional canons. Art Nouveau also became a reaction to the rapid development of technology and industrialization, which was reflected in the use of modern materials and designs.

Art Nouveau left a noticeable mark on culture, influencing the development of many artistic movements, such as Art Deco and Surrealism. This style continues to inspire modern designers and architects, remaining relevant and in demand in our time.

Several styles can be discerned in the design of the space station. Frame: "2001: A Space Odyssey" / Metro-Goldwyn-Mayer
Modernism, retrofuturism, references to Kubrick and Tarkovsky in the design of the StandArt Hotel in Moscow Photo: Standart Hotel

Retrofuturistic interiors are a unique combination of elements of the past and the future. They are inspired by the aesthetics characteristic of past ideas about the future and often include bright colors, unusual shapes, and original textures. Such spaces can be reminiscent of mid-20th-century sci-fi films, where technology and design intertwine in surprising combinations. It's important to note that retrofuturism isn't limited to just one movement; it encompasses a variety of styles and approaches, from Art Deco to Art Nouveau. These interiors create an atmosphere of nostalgia, while simultaneously evoking interest in innovation and progress.

  • chrome,
  • smooth curves,
  • balls and ellipses,
  • bright monochromatic colors,
  • an abundance of artificial lighting,
  • multifunctional things.
The cosmic aesthetics of the Poison Drop corner in Tsvetnaya Photo: DA Bureau

Read also:

The DA Bureau created a unique identity for the Poison Drop jewelry boutique, located on Patriarch's Ponds.

Chair, 1960s. Lamp, 1970s Photo: 1st Dibs / 1st Dibs
Airborne chairs and metal lamps. Pedestal on wheels. Everything 1970sPhoto: 1st Dibs / 1st Dibs
"Space" floor lamp, 1970s. Malm chest of drawers from IKEA, 2024 Photo: Futureantiques / IKEA

Like architectural structures, retrofuturistic objects can look unusual and overly fantastical. In such objects, form is often more important than their practical purpose.

Folding egg chair, 1970s. Egg-shaped trash container, 2022 Photo: 2nd Home / 1st Dibs

Read also:

  • Space and drama permeate every aspect of life. Let's consider the history of the famous fashion brand Mugler.
  • Retro style in interior design
  • Organic modernism is an architectural and design movement that emphasizes the harmony between nature and the man-made environment. The main idea is to integrate buildings and structures into the landscape, using forms and materials that reflect natural elements.

    This style often uses smooth lines and asymmetrical forms, which helps to achieve a sense of unity with the surrounding nature. Architects who support organic modernism strive to minimize the negative impact on the ecosystem and use sustainable construction methods.

    This approach also assumes that the interiors and exteriors of buildings should be functional and comfortable, while also emphasizing aesthetic appeal. Organic modernism thus combines innovative solutions and care for nature, making it relevant and in demand in the modern world.

  • The Eiffel Tower is one of the most iconic symbols of Paris and all of France. Built in 1889 for the World's Fair, it initially sparked controversy and controversy, but over time it has become an integral part of the Parisian skyline. The structure reaches a height of 300 meters and attracts millions of tourists eager to enjoy the panoramic views from its observation decks. Architect Gustave Eiffel created this unique structure, which became a model of engineering for its time. The Eiffel Tower not only symbolizes the romance and culture of France but is also an important research site in architecture and design. VNIITE has a rich history, from the development of the "smart home" concept to the implementation of the first principles of ecodesign. This organization played a key role in shaping new approaches to housing construction and design, focusing on the integration of technology into everyday life. Prototypes created at VNIITE became the foundation for the modern understanding of comfortable housing, where automation and smart control systems ensure convenience and safety for users. At the same time, the institute also actively developed ideas aimed at environmental sustainability, which gave impetus to the emergence of the first examples of ecodesign. These innovations have not only improved the quality of life, but also contributed to a careful attitude towards the environment.

Specialty: Professional graphic designer

You will master the process of developing brand identity elements and graphic design for business. Create a portfolio that will demonstrate your unique style and confirm your design skills. This will allow you to start a career both in the studio and as a freelancer.

Find out more