UX/UI Trends: What 2022 Will Be Remembered

Contents:

• Neural networks
• Large typography and display fonts
• Soft shades
• Microinteractions
• Illustrations
• Conciseness and brightness
• Brand collaborations
• No-code
• 3D

We discussed with experts the main interface design trends that will emerge in 2022. We looked at how to implement these trends in your projects and what skills you should develop to stand out in 2023.

In this article, illustrators share their insights and experiences. They discuss key aspects of working in illustration, including choosing a style, drawing techniques, and using various tools. We also consider current illustration trends that help you attract audience attention. Illustrators offer advice on creating a unique portfolio and finding clients, and also share secrets for successfully promoting their work online. This material will be useful for both beginners and experienced professionals looking to develop their skills and careers in illustration.

• How neural networks simplify routine work;
• How display fonts make your work stand out;
• About new color schemes in interfaces;
• How microinteractions help a designer immerse the user in the product;
• How illustrations blur the line between the real and digital worlds;
• About the blending of opposing design schools;
• How no-code is taking over the market;
• How 3D is penetrating the web;
• What else should designers remember when working with trendy techniques.

Neural Networks

A product designer at Alfa-Bank plays a key role in creating innovative solutions for clients. This specialist is responsible for developing interfaces and user experiences that make financial services more accessible and convenient. The main responsibilities of a product designer include researching user needs, creating prototypes, testing and optimizing designs. Working at Alfa-Bank provides unique opportunities for professional growth and development, as well as participation in the implementation of large-scale projects in the fintech sector. Product designers are becoming a vital part of teams striving to improve customer service and create competitive advantages in the marketplace.

There's a clear trend toward using neural networks in various fields, including design. We've become accustomed to the idea that artificial intelligence can create color palettes, generate illustrations, and process images. Importantly, as technology advances, datasets will expand and algorithms will improve. This gives hope that in the near future, designers will have less routine work to do, allowing them to focus on the more creative aspects of their profession. The use of neural networks not only increases efficiency but also opens up new horizons for creativity in design.

The Design Director of the Beta digital agency is responsible for the visual design and creative solutions that shape the brand's unique style. He manages a team of designers, develops strategies to improve user experience, and monitors modern design trends. Tasks include creating striking interfaces, developing logos and promotional materials, and engaging with clients to achieve their business goals. The role of Design Director at Beta digital agency is critical to the successful delivery of projects and ensuring high quality standards.

In 2023, designers will begin to actively use neural networks as a tool for inspiration, as well as a fast and cost-effective generator of alternative options for their layouts. Generating diverse designs will become more accessible to most professionals, increasing their productivity. Services providing access to powerful models will improve, becoming even more efficient and user-friendly.

We are on the verge of the emergence of a new professional field – prompt engineer or prompt designer. However, it is doubtful that prompts will remain the only interface for interacting with neural networks. Technological advancements can lead to the emergence of new interaction formats, which opens up additional opportunities for professionals in this field.

Large typography and display Fonts

The Design Lead at Osome is an expert in design and creative solutions. With extensive experience, he creates unique visual concepts that help companies stand out in the market. In his practice, he uses modern technologies and approaches to ensure high quality and originality of each project. His skills include interface development, branding, and visual communication, making him an indispensable member of the team. At Osome, he inspires other designers and helps them reach new heights in the creative field.

I am a jury member for an international competition, and in this role, I review and evaluate thousands of entries.

Typography has firmly established its role as an essential element of user interfaces in 2022. It not only conveys the necessary character and atmosphere but also helps to place the right emphasis. We recommend checking out the Readymag Websites of the Year 2022 project, which features numerous inspiring entries. These examples showcase designers using display typefaces effectively, highlighting their importance in modern web design. Studying these examples can significantly enrich your knowledge of typography and its application in interfaces.

Soft shades

The Product Owner of the Rostelecom design system is responsible for the strategic development and management of product design. Their responsibilities include creating and maintaining a unified visual language that ensures the integrity of the user experience across all of the company's digital solutions. The Product Owner coordinates the work of a team of designers and developers, implementing best practices and modern approaches to design. They also analyze user feedback and conduct testing to optimize interfaces and increase customer satisfaction. Effective design system management allows Rostelecom to quickly adapt to market changes and ensure the high quality of its services.

This year, I particularly appreciate the use of natural, more tangible colors in website and interface design. Bright, acidic and digital shades of blue have lost their appeal. Natural colors create a more harmonious perception and improve the user experience, which is especially important for attracting and retaining audiences. Using such tones helps create a cozy atmosphere, significantly enhancing the visual appeal and functionality of websites.

Take a look at linktr.ee, where a pleasant color scheme reigns. From the very beginning, the user is greeted by an attractive green fill. Note the simple yet expressive parallax animation, which adds dynamism. The naturalness of the interface is supported by rounded shapes and harmonious typography, which makes the site not only beautiful but also easy to navigate.

Luch Studio creates digital content and prefers to use calm pastel colors and large rounded shapes on its website. This design approach creates a welcoming atmosphere and helps emphasize the services provided.

Enjoyable microinteraction animations and interactive elements play a vital role in creating a positive user experience. They not only make the interface more appealing but also help users better understand how to interact with the site. Animations can highlight important actions, improving content comprehension and fostering deeper engagement. Using animations and interactive elements like these helps create a unique and memorable user experience, which can increase conversion and retention.

I also like Potion. Note the animation of the text in the first block, as well as the physical effects of the falling tags that can be rotated and thrown across the screen. These elements create a unique user experience and make content more dynamic and engaging for users.

Microinteractions

Daria Prokuda is a talented specialist known for her experience and professionalism in her field. She actively participates in projects aimed at developing and optimizing business processes. In her work, Daria utilizes modern methods and tools, enabling her to achieve high results and improve team efficiency. Her approach to problem-solving is always based on a thorough analysis and understanding of client needs. Daria Prokuda is an expert in her field, as evidenced by successful cases and positive client reviews. She continually improves her skills, stays abreast of new trends, and actively shares her knowledge with colleagues.

Custom cursors, hover micro-animations, sound effects, and the addition of music to projects all help convey a richness of emotion to clients, hold their attention, and create an immersive experience. A striking example of this is the website for Jimmy Nelson's "World of Indigenous Peoples" project. Here, the site's space and interface gain depth, transforming it from flat to multifaceted, opening up new possibilities for storytelling and navigation. Effective use of these elements not only improves visual perception but also promotes deeper user interaction with the content.

Illustrations

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Working with Daria Prokuda guarantees a high level of professionalism and reliability. Her skills enable her to effectively solve problems of any complexity, ensuring project success and client satisfaction. Collaborating with her is a step toward reaching new heights and achieving ambitious goals.

Illustrations play a key role in perceiving emotions, similar to microinteractions. They attract the attention of large services and companies, adding the necessary craftsmanship, naivety, and handmade quality, helping to blur the boundaries between the digital and real worlds. In recent years, Japanese style and graphics have become especially relevant, emphasizing uniqueness and individuality in visual communication. Using such illustrations allows you not only to stand out from the competition, but also to create a deep emotional connection with the audience.

Laconicism and brightness

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I would like to highlight two key aspects: Swiss graphics and their purity, which are currently in conflict with the brightness and emotionality of the new hippie and retro waves. This contradiction not only determines the choice of visual techniques depending on the clients' readiness to perceive a particular style, but also divides designers into progressive innovators and those who adhere to traditions.

The confrontation will certainly end in 2023, as there is a clear mutual penetration of two opposing graphic techniques. This interaction forms new trends in visual culture and contributes to the development of unique artistic solutions. Analyzing current trends, it can be noted that such graphic techniques are becoming the basis for creating original works of art that attract attention and generate interest among a wide audience. It is important to monitor further changes in this area to predict how graphic technologies will develop and what innovations they will bring into the future.

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There is an active debate in the industry between two main schools of design. On one side is a mature and experienced typographic school, and on the other, a young web school, full of an experimental approach to design. These two schools interact and enrich each other: elements from printed materials, such as books, magazines, and posters, are integrated into web design, and methods from the interactive space are being applied to printed materials. Watch this dynamic.

The web is rapidly adapting to mobile devices, which is reflected in both the user interface (UI) and user experience (UX). This isn't just a mobile-first approach, but rather an attempt to create a mobile app-like experience on the web. As a result, websites will offer more intuitive controls and streamlined designs, improving user interaction with content.

Brand Collaborations

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Brand collaborations, which help enhance the metaphorical perception of style, have become a global trend in the fashion world. For example, you can create a playlist that reflects your unique style. This will highlight your individuality and create a harmonious blend of music and fashion. The playlist can include tracks that inspire you, match your mood or clothing style, creating the perfect background for your image.

No-code

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No-code tools are once again aiming to capture a significant market share in 2023. Framer Sites is joining platforms such as Tilda, Readymag, and Webflow, which is currently at the peak of popularity thanks to a new marketing strategy. We look forward to Figma introducing its publisher, which allows you to publish layouts to the web with the click of a button. These changes can significantly simplify the web development process and attract more users to no-code solutions.

We look forward to hearing from Figma. We hope for a quick update and new features that will make working with design even more efficient.

3D

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3D technologies are becoming increasingly accessible. Many modern tools are focused on web development, opening up new opportunities for a wider audience. This trend can be called Easy-Cheap-Web-3D. In addition, generative graphics continues to be relevant in 3D, and programs such as Blender, TouchDesigner, Houdini, and Unreal Engine 5 offer powerful capabilities for working with nodes. Rapid 3D design using assets is also becoming popular, simplifying the process of creating high-quality graphics.