Design

What does the heart mean? The history of the most popular symbol

What does the heart mean? The history of the most popular symbol

Try 4 top design professions. Free ➞ In 5 days, you will get acquainted with illustration, UX/UI, web, and graphic design. Add 4 cool cases to your portfolio and decide which direction to develop in.

Learn more

Inverted pine cone or liver? The heart in the Middle Ages and Antiquity was significantly different from the Victorian heart depicted on Valentine cards. It is interesting how this organ turned into a symbol of love and became one of the most recognizable signs in human history. For centuries, the heart has been associated not only with emotions, but also with life force. In ancient Greek and Roman cultures, the heart was considered the center of reason and feelings, which is confirmed by many philosophical teachings. In the Middle Ages, with the development of romantic literature and chivalric traditions, the heart began to be associated with love and devotion. During the Victorian era, this symbol gained particular popularity, becoming an integral part of romantic gifts and valentines. Thus, the heart has undergone a long process of shaping its meaning, becoming the symbol of love and passion we know today.

We explored the history of the heart, its evolution, and its significance in human life. The heart, a vital organ, symbolizes not only physical strength but also the emotional sphere. Across cultures, it represents love, passion, and the soul. Over the centuries, scientists and philosophers have attempted to understand its functions and role in human life. The history of the heart includes discoveries in anatomy and medicine that have helped uncover the secrets of its functioning. We also looked at how different eras and societies perceived the heart and its significance, which allows us to gain a deeper understanding of its importance both physically and emotionally.

The Ancient Heart

The heart is one of the most recognizable organs in the human body. Its rhythmic contractions can change depending on a person's emotional state. The ancient Egyptians attached particular importance to the heart, considering it the center of decision-making and the source of life. They believed that the brain was unimportant, so during mummification, the heart was left and other organs were removed. This demonstrates the deep beliefs and understanding of human nature in the ancient culture. To this day, the heart remains a symbol of love and emotion, and also plays a key role in the circulatory system, providing vital functions to the body.

The ancient Egyptians believed that having a heart was vital for survival in the afterlife. Unlike other organs, such as the brain or liver, which could be left behind, the heart was considered a key element of the soul. Its presence ensured the possibility of continuing life after death and determined the fate of a person in the afterlife.

The Egyptians' depiction of the heart was expectedly detailed. Photo: The Metropolitan Museum of Art

The ancient Chinese paid considerable attention the heart, considering it as an important organ. Their depictions of the heart, although anatomically correct, differ significantly from the modern symbol known today.

Photo: Wellcome Images

The ancient Egyptians, Chinese, and Greeks carefully depicted the heart with anatomical accuracy, including all the arteries and elements of its structure. This demonstrates their high level of knowledge in anatomy and interest in the human body.

The Medieval Heart

Modern realities changed the approach to dissections, and the church imposed a ban on both anatomists and artists. The heart begins to acquire new meanings: it became a symbol not only of blood circulation, known to ancient scientists, but also of emotional experiences such as excitement and pain. This symbolism reflects the deep connection between the physical condition and internal feelings of a person, which makes the heart an important object of study in various disciplines, including medicine and art.

In antiquity, the heart was associated with emotions, but in the Middle Ages, a new interpretation of this symbol arose - a connection with romantic love. The first documented image of the heart as a symbol of romantic feelings dates back to the 1250s. This period marked a turning point in the history of symbolism, when the heart began to represent not only feelings but also the ideal of love, which had a significant influence on the culture and art of the time.

The miniature that adorns the capital letter S in the French Roman de la poire manuscript depicts a kneeling lover offering his heart to his lady. This symbol resembles a pine cone and has an unusual appearance: the man holds it upside down. The image illustrates romantic feelings and devotion, making it an important element of medieval art. By analyzing such miniatures, one can better understand the cultural and historical contexts in which they were created.

Image: Atelier du Maître de Bari / Wikimedia Commons

Giotto captured the "cone" shape of the heart in his painting 1305, located in the Scrovegni Chapel. This shape, although unusual to modern eyes, corresponds to anatomical descriptions of the heart presented in the works of scholars such as Galen and Avicenna. The image created by Giotto not only reflects the artistic skill of the era, but also emphasizes the deep knowledge of anatomy that existed in the Middle Ages.

Image: Scrovegni Chapel

Northern Italian artists, inspired by the works of Giotto, will begin to actively use the form hearts in their work. This was especially noticeable in Florence, where over the next hundred years the heart became a popular motif. In the 14th century, the tradition changed slightly, and in the first half of the 15th century, depictions of hearts became rare.

Although the way the heart is held may seem strange and unusual, art historians consider this pose and hand position to be classical. Kings were depicted in a similar manner with scepters and orbs. This tradition emphasizes majesty and authority, creating a symbolic connection between the ruler and his people. This gesture not only reflects status, but also expresses a deep connection with the historical roots of art.

Image: Matthew Paris

The heart turned upside down

Since the mid-14th century, most images of the heart have shown a change in its orientation. Hearts are now depicted in their correct position, corresponding to their natural placement in the chest cavity. Figures holding the heart position the tip downward and the wide part upward. This reflects a more accurate understanding of the anatomy and symbolism of the heart in the art of the time.

The inverted heart symbol became popular in Europe with the spread of playing cards. This coincidence played a key role in shaping the modern perception of this symbol. Over time, the traditional placement of the heart on the cards became established, influencing its use in various contexts and arts.

Read also:

The history of Tarot cards goes back to the 14th century. Tarot cards were originally used as playing cards in Italy, but their meaning changed over time. In the 15th and 16th centuries, Tarot cards began to be associated with mysticism and the occult, leading to their use in fortune telling and divination.

The Tarot consists of 78 cards, divided into two main categories: the Major and Minor Arcana. The Major Arcana consists of 22 cards, each symbolizing important life lessons and archetypal images. The Minor Arcana, consisting of 56 cards, is divided into four suits and reflects everyday situations and emotions.

Over time, Tarot has become a popular tool for self-discovery and spiritual development. Many researchers and practitioners use Tarot cards to analyze life situations and find answers to complex questions. A variety of Tarot decks, created by artists and esotericists, offer unique interpretations and visual imagery, making each deck unique.

Today, Tarot cards attract the attention of not only professional tarot readers but also amateurs interested in psychology, philosophy, and spirituality. Their rich history and multifaceted symbolism continue to inspire people to search for deeper meanings and understanding of themselves and the world around them.

Image: Public Domain

Anatomy continued to influence the visual arts, and the aorta remained a prominent feature often depicted in as a protrusion at the top between the two "chambers" of the heart. This can be seen in some paintings of the Sacred Heart, created up until the 18th century. Such images emphasized the importance of anatomical knowledge in artistic expression and demonstrated the artists' desire for accuracy and realism in their work.

Victorian Valentines

The iconic image of the heart, known throughout the world, was finally established during the Victorian era. This symbol, devoid of anatomical details such as the aorta, became a universal expression of love and affection. The heart became an integral part of culture and art, personifying emotions and feelings. Over time, its meaning has only strengthened, and today it is used in a variety of contexts, from romantic cards to digital communications.

Photo: thebeadgoeson-1 / eBay

What if the real shape of the heart and its symbolic image are two parts of one whole?

A study on the cultural and anatomical aspects of the heart has revealed A striking similarity between the anatomical heart and its symbolic representation is revealed. The authors of the study examined in detail how these two aspects are related at the level of perception and significance in different cultures. Comparing the anatomical structure of the heart with its symbolism opens new horizons for understanding the role of the heart not only as an organ but also as an important element in human culture and emotional life.

Visualization of the right and left coronary vessels of the heart creates an accurate icon of the heart. This symbolic image is based on a deep understanding of the anatomy of the heart and its vascular system. Correct representation of the coronary vessels is important for medical imaging and education, as it helps to better understand the structure and function of the cardiovascular system.

In ancient times, anatomical studies were performed by artists skilled in reproducing their observations in fine art. Scientists of antiquity used plaster to fill coronary arteries and also created detailed diagrams of the vessels and arteries of the heart. These studies became the basis for the further development of anatomy and medicine, reflecting people's desire to understand the structure of the human body and its functions. Artists' creative approach to anatomy contributed not only to scientific discoveries but also to the development of art, making these advances important for both disciplines.

Image: Wapcaplet / Wikimedia Commons

The iconic shape of the heart and its real structure have a remarkable coincidence, Although it is not always obvious. With the arteries removed, we can easily recognize the characteristic silhouette of the heart. This creates an interesting paradox that highlights the connection between symbolism and anatomy. The heart, as a symbol of love and emotion, is reflected in its physical form, making it significant not only in medicine but also in culture.

The Rise of the Symbol in the 1970s

The "I ❤ NY" logo appeared in the mid-1970s, when New York City was experiencing a severe economic crisis. At the time, the city was experiencing significant difficulties, including frequent power outages that lasted up to 25 hours. Despite such challenges, the logo became a symbol of love for New York and an inspiration for its residents and visitors. It represents the hope and resilience of a city that, despite difficult times, continued to attract attention and inspire people from around the world.

Image: Milton Glaser

In an effort to boost tourism, the state turned to advertising agency Wells Rich Greene to develop An effective marketing campaign. Renowned graphic designer Milton Glaser was hired for this project, creating a unique logo. This approach emphasizes the importance of professional marketing and design in attracting tourists and developing the region's tourism appeal.

Glaser arranged for a taxi to drive him across the city to a campaign meeting. On the back of the envelope, he quickly scribbled "I ❤ NY" in red pencil, and the rest is history.

The History of the I ❤ NY Design

The I ❤ NY design, created in 1977, has become one of the most recognizable logos in the world. Its creator, graphic designer Milton Glaser, developed this symbol to promote tourism in New York City. The simplicity and brightness of the design attracted attention, and it soon became not only a symbol of the city but also a cultural phenomenon.

The logo consists of the inscriptions "I" and "NY", where the heart replaces the word "love". This concept expressed an emotional attachment to the city and its culture. Since then, I ❤ NY has become an integral part of city folklore and is used on a variety of products, from T-shirts to souvenirs.

The I ❤ NY design not only became an icon but also inspired many other cities to create their own logos in a similar style. This example demonstrates how effective graphic design can not only promote a place but also shape its image on the international stage. The I ❤ NY logo remains relevant today, embodying the spirit and energy of New York City.

Designed in a rounded slab serif font, known as American Typewriter, the logo has become one of the most iconic symbols in the world. The "I Love New York" design significantly transformed the city's image, drawing attention to its uniqueness and culture. The heart icon that accompanies the slogan has revived interest in the symbolism, making it relevant and appealing to new generations.

The Heart Today

Heart emojis are widely used in written communication and social media to convey approval and other positive emotions. These symbols help express feelings and moods, making messages more emotional and engaging. Using hearts in texts helps create a friendly atmosphere and strengthens the connection between sender and recipient. Emojis have become an essential element of modern communication, allowing positive reactions to be conveyed quickly and effectively.

Designers and marketers actively use heart symbolism in their projects. This image is associated with love, care, and emotional attachment, making it a powerful tool for attracting attention and building brand trust. Using a heart in your design helps establish an emotional connection with your audience, which is a key aspect of successful marketing.

Photo: Dodo Pizza

You don't have to wait until February 14th to buy popular heart-shaped products. Over the past thirty years, brands have regularly introduced new viral products inspired by this symbolism.

Alaïa's heart-shaped bag appeared on the Summer/Fall 2022 runway and has remained a bestseller ever since. Image: Alaïa

The heart-shaped YSL fur coat, worn by Rihanna repeatedly in 2016, became a true fashion hit. This unique piece has inspired numerous designers, and numerous copies continue to appear. In 2024, the Russian brand Planta Rosa presented its interpretation of this bestseller, confirming that the trend for original and bold models remains relevant.

Photo: Planta Rosa / Robert Kamau / GC Images / Getty Images

The heart has become an important symbol and logo in a variety of contexts. This universal symbol is used to convey emotions and feelings, and is associated with love and affection. Logos featuring the heart are often used in areas related to charity, medicine, romantic services, and many others. The heart emblem helps create a positive image and strengthens connections with the audience, emphasizing the brand's values.

Read also:

Mu and Ma are key elements in the history of the Comme des Garçons fashion house, founded by Rei Kawakubo in 1969 in Tokyo. The brand quickly gained recognition for its unique approach to design and conceptual fashion. Comme des Garçons distinguishes itself from traditional fashion houses with its avant-garde collections that challenge accepted standards of beauty and style.

Mu and Ma symbolize two aspects of the brand's philosophy: Mu, as minimalism and purity of form, and Ma, as the space and context in which clothing exists. This concept reflects Comme des Garçons's desire to create not just clothes, but art that provokes reflection on the role of fashion in human life.

Since its founding, Comme des Garçons has continuously experimented with shapes, textures, and concepts, making it one of the most influential brands in the fashion world. The brand's collections often explore the boundaries between menswear and womenswear, as well as reinterpret traditional wardrobe elements. Each Comme des Garçons show is more than just a presentation of a new collection, but a theatrical performance that resonates widely throughout the fashion world.

An important aspect of Comme des Garçons' history is its influence on other designers and fashion trends. The brand has become the foundation for many new trends, inspiring young designers to create unique and bold fashion statements. As a result, Comme des Garçons continues to be at the forefront of the fashion industry, combining creativity, innovation, and a deep understanding of culture.

Profession Graphic Designer PRO

You will learn how to create corporate identity elements and graphics for business. You will put together a portfolio that reflects your style and confirms your design skills. You can start a career in a studio or as a freelancer.

Find out more