Development

From Marketer to Lead Web Analyst at a Major Bank: How One Course Changed My Life

Original in Russian: blog.skillbox.by
How to become a web analyst after training

Contents:

Victoria Borodavitsina

A talented web analyst, whose experience of changing professions can become an inspiring example for others. Victoria worked in an advertising agency, where a passion for numbers and analytics gradually supplanted an interest in traditional marketing.

A talented web analyst, whose experience of changing professions can become an inspiring example for others. Victoria worked in an advertising agency, where her passion for numbers and analytics gradually replaced her interest in traditional marketing.

She wanted to delve deeper into data analysis and digital marketing.

Victoria graduated with a bachelor's and master's degree in Marketing from BGEU. After that, she worked at the advertising agency "ADV GROUP", where she was involved in marketing and advertising. Victoria managed projects for large companies, including a beer industry enterprise. She created effective advertising, analyzed data and statistics.

Over time, our heroine realized that her true passion lay in the field of data analysis and working with numbers, and not in traditional advertising. This prompted her to change professions and move into the field of web analytics - she wanted to develop not only vertically, but also horizontally, delving deeper into data analysis and digital marketing.

It was important not only to study the theory, but also to work on real cases.

To gain knowledge and skills in her new profession, Victoria chose online courses. She explored different platforms, but ultimately chose the Skillbox course "Web Analyst from Scratch to Junior 2.0."

When choosing, Victoria was guided by the following criteria:

  • Quality of instruction.It was important to her that the course offered high-quality material and was appropriate for her level of training. Because she already had a background in internet analytics.
  • Structured program.Victoria was looking for a course with a well-organized and structured program that would allow her to systematically study the material.
  • Feedback.Prompt feedback from teachers was an important criterion for successful learning.
  • Price.Although the quality of education was a priority, Victoria also took her own financial capabilities into account when choosing.
  • Real projects. For Victoria, it was important not only to study the theory, but also to work on practical tasks in order to immediately improve her acquired knowledge.

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Thanks to quick feedback, I completed the training a month earlier

Victoria liked the way the training program was implemented at Skillbox, that the platform itself is convenient and you can track your learning progress.

At first, I didn't like the fact that I couldn't access the next module's homework until I finished the previous one, but over time I got used to it, and it even became a plus.

The "Web Analyst from Zero to Junior 2.0" course is designed for two months, but our heroine completed it in a month. She studied non-stop, and the active feedback helped her with this. Victoria even submitted an assignment during the day, and the mentor checked it in the evening. He left comments and explained where mistakes were made and what could be improved.

The teacher's prompt responses and very quick feedback are what helped me complete the course faster. The only nuance at that time that I would note was the lack of career support, which slightly complicated the process of finding a job in the future.

But as far as I know, the platform now offers job placement assistance after completing the courses. And this is a great opportunity to start in a new profession, which I lacked three years ago.

Victoria believes the course included some really cool modules that gave her deep knowledge in her current profession. For example, regular expressions are a must-have for a web analyst. The course included tasks that were as close as possible to practice, to the real work of a web analyst.

Of course, learning wasn't always easy. Some tasks, especially those with an asterisk, where I had to look for additional information myself, took time. But I don't consider this a negative, because I understand that this is a course, not a university educational program where knowledge was literally forced into my head.

The courses provide basic information and set the direction for my learning. Anything I didn't understand, I looked up myself. The course also provided additional materials for independent study.

From a junior at a small company to a leading web analyst at a major bank

After completing a web analytics course, Victoria began actively looking for a job in a new field and chose LinkedIn. She created a professional profile, detailing her education, skills, and work experience. I also placed an electronic certificate from Skillbox there.

At that time, I didn't know how to best present myself to employers. I had to figure it out on my own. For example, what professional qualities are best to indicate in the profile and what tags to write on LinkedIn so that my profile gets noticed.

As a result, Victoria found a small company that needed a junior. A little later, she moved to Skillbox as a web analyst, where she gained invaluable experience that was useful to her in her future career.

In her new position, Victoria continues to develop her skills and use the knowledge she gained in Skillbox courses.

I wasn't specifically looking for a job at this bank — they found me on LinkedIn. I believe that 90% of success in employment depends on the individual's own efforts. If you think you'll be snapped up after completing the course, you're wrong. It took me three years to reach the level I'm at now.

Don't be afraid of difficulties and fully immerse yourself in the learning process.

Victoria now works for a large bank and is actively developing her skills as a web analyst. She advises anyone looking to change careers to be persistent and fully immerse themselves in the learning process—this will be the key to success.

Don't be afraid of difficulties, manage your time, and fully engage in the learning process. Don't take a course just for the sake of a certificate, without having an interest in the profession or without putting in the effort to independently learn and grow professionally.

If you've decided to change your profession, do everything you can to become a top-notch specialist. Listen to instructors and HR specialists who will not only provide you with the necessary knowledge but also help you take the first steps on your career path.

Master in-demand professions with Skillbox

If you've decided to change your profession, you'll find suitable courses in sought-after areas at Skillbox. They meet modern market demands—the curricula are constantly updated. You'll gain the skills that are in demand for employment right now. The courses are taught by experienced instructors who have an excellent theoretical understanding, practical experience, and the ability to clearly explain even complex material.

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