Contents:
- Who participated in the survey
- Did the market notice changes in 2023?
- How the LMS market is structured today?
- Has there been import substitution in video conferencing services?
- Have neural networks flourished in corporate training?
- Who develops educational content for Russian companies?
- Have companies started buying more courses from EdTech platforms?
- How is the effectiveness of training demonstrated to businesses?
- How Corporate training costs have changed in 2023
Who participated in the survey
The study was conducted using two methods: in May 2023, a survey of Digital Learning community members was conducted, in which 11 thousand people took part. An anonymous survey was also conducted among Equio clients engaged in online employee training. In total, 350 companies participated in the study.
As a result, a diverse range of respondents was formed.
- 18.7% e-learning course developers;
- 18.1% HRDs;
- 17.5% heads of training departments or corporate universities;
- 17% methodologists (methodologists).
The sample included administrators of distance learning systems, trainers, recruiters, development managers, as well as specialists in the field of T&D and L&D. These professionals play a key role in managing the training and development of personnel, which makes them important participants in the process of improving the skills and performance of organizations.
Has the market noticed changes in 2023?
The researchers asked whether the "block of tasks" of employees working in the field of corporate training had changed over the past year. Most respondents noted that changes had indeed occurred, although they were not dramatic.
According to the survey, 12% of participants noted that their tasks had changed dramatically over the past year. At the same time, about 30% of respondents did not notice any changes in their tasks.
Alexey Vagin emphasized that current indicators differ significantly from last year's results. In 2022, the share of people whose work had not changed was 51%. He attributed this increase to the fact that the changes that began last year have now affected the majority of employees. This indicates that transformation processes in the world of work are becoming more noticeable and affecting a significant number of employees.
Respondents were surveyed about transformations in the processes of training, adaptation, and development of personnel. About 70% of study participants noted changes. However, most of them rated these changes as less significant compared to those that occurred during the pandemic.
The research identified four key areas of focus, and survey participants were asked to rate their significance for companies at the present time. The results were generally as expected. Among the priorities over the past year, the need to adapt training programs to changing business goals has become the most important, followed by the development of corporate universities. These areas are becoming especially relevant in the context of rapidly changing markets and the need to improve the competitiveness of organizations.
The survey revealed an interesting fact: 41% of respondents have never encountered the tasks of motivating and supporting their employees. This suggests that many organizations are not paying enough attention to the importance of creating a motivating work environment. Employee support and motivation are key factors for increasing productivity and employee satisfaction. The need to implement effective motivation methods is becoming obvious, especially in the conditions of the modern labor market.
How the LMS market is structured today
In In 2022, import substitution became a major issue, as many foreign services ceased serving Russian users. About 28% of respondents reported continuing to use foreign software, both licensed and unlicensed. However, most users were forced to seek alternatives. 25% have already made the transition to new services, 21% are in the discussion stage, and 7% are continuing the process of adapting to the new conditions.
According to the survey results, respondents expect flexibility from distance learning platforms, which implies the ability to adapt the system to individual needs. This approach is becoming especially relevant amid the increasing volume of tasks and changes in business processes, notes Alexey Vagin. Flexibility in learning allows users to effectively manage their time and resources, which contributes to more productive learning and improves the quality of training.
Advanced analytics, which allows for assessing the effectiveness of the educational process, ranks second. User-friendly interface and access from various devices rank only third.
Alexey Vagin noted that security ranked last in the expectations ranking, which is contrary to Equio's practice. It's important to understand that security plays a key role in modern business processes. Given the growing threats and risks in the digital world, insufficient attention to this aspect can have serious consequences. Equio must reconsider its priorities and implement more effective measures to enhance security to meet customer and market expectations.
The pain we discuss may remain unnoticed by the audience we spoke with. However, our experience shows that any dialogue with large and medium-sized clients invariably begins with questions about security and compliance with various data protection standards. Many companies faced DDOS attacks and other serious issues last year. Effective security management and adherence to current standards are key to building trust with clients and providing them with peace of mind.
There is a growing demand for training systems with extensive functionality. Alexey Vagin noted an increase in requests for platforms that not only allow for course assignment and training management but also provide communication capabilities, user-generated content (UGC) creation, and social media management. This demonstrates the need to integrate modern technologies into the educational process, which improves interaction between participants and increases the effectiveness of training.
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Josh Bersin presented a new generation of platforms for corporate training. He identified key trends and innovations that are changing the approach to employee training in organizations. Modern platforms offer personalized solutions, integration with various systems, and data analytics, enabling companies to develop their employees' skills more effectively. These tools facilitate the creation of an adaptive and flexible learning environment that meets the demands of the current labor market. Understanding these changes is important for businesses striving for continuous development and increased competitiveness. Respondents identified user retention and motivation as the primary goal of an LMS, with 34% of respondents stating this. However, experts emphasize that relying solely on the platform in this regard is inappropriate. Effective training requires a comprehensive approach, including a variety of user interaction methods and active user engagement. Pavel Bezyaev noted that there is widespread self-deception in the education sector regarding the role of LMS (learning management systems). Many hope that such platforms will help them compete for attention with popular services like Netflix and increase motivation to learn through external tools. However, in practice, the situation is different. The expert emphasizes that motivation and engagement are complex processes, and the impact of educational services on them is not that significant.
Survey participants also identified important goals associated with the use of learning platforms. They seek the ability to create customized learning paths for employees and entire departments. Furthermore, identifying "growth points"—gaps in the knowledge and skills of specific employees—is an important aspect. This highlights the growing trend towards a personalized approach to learning, which is becoming increasingly relevant.
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Personalized education is an approach that aims to adapt the educational process to the individual needs and interests of each student. This method takes into account unique abilities, learning style, and pace of learning. Personalized education includes the use of various technologies and methodologies that help create individual educational trajectories.
With personalized education, students can gain deeper knowledge, as learning is built on their interests and needs. This not only increases motivation but also improves academic performance. In a rapidly changing world, where skills and knowledge are becoming key factors for success, a personalized approach to learning is especially relevant.
Implementing personalization into the educational process requires the active participation of teachers, parents, and, of course, the students themselves. The use of digital platforms and educational technologies plays an important role in this process, allowing for the creation of adaptive courses and providing access to necessary resources. Personalized education helps develop more responsible and independent students, prepared for the challenges of modern society.
Has Import Substitution Occurred in Video Conferencing Services?
Learning platforms have generally proven effective, and most users have not needed to make changes. However, the situation with additional services has proven more complex, necessitating market adaptation.
According to a survey conducted last year, Zoom video conferencing was the top-ranked service, with 65% of users. However, in 2023, the situation changed dramatically: Zoom's user base dropped almost in half, to just 33%. It is being rapidly replaced by the Russian service Webinar.ru, which, although it occupies only 18% of the market, shows significant growth compared to 2022, when it was used by only 5% of respondents.
Global solutions continue to dominate the market, and the reasons for this are obvious. They are familiar to users, are widely used, and were in demand even before the pandemic. However, domestic services are gradually gaining market share, which indicates a change in consumer preferences. Pavel Bezyaev noted that the transformation process continues, and Russian companies are beginning to actively compete with international players.
Have neural networks blossomed in corporate training?
Research has shown that Russian companies are seeing a growing interest in artificial intelligence. Foreign experts predict that corporate training will become one of the largest segments for AI implementation in the coming years. However, opinions are divided: some experts are confident in the rapid integration of technologies, while others are cautious in their forecasts. It's important to note that the adoption of artificial intelligence in business processes can significantly improve the effectiveness of employee training and development.
According to a survey, the Russian market is currently not facing the threat of artificial intelligence takeover. The study shows that the implementation of AI in various sectors of the economy is gradual and controlled, which helps avoid drastic changes and maintain market balance. Thus, we can expect continued technology integration in the near future without significant risks to existing jobs and business models.
Currently, only 13% of study participants have found practical applications for artificial intelligence. The most common use of AI, however, is content creation using neural networks. This indicates a growing interest in automating the generation of texts and other types of content. Neural networks are becoming indispensable tools for copywriters, marketers, and other specialists, opening up new possibilities in the field of content marketing.
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Four Effective Ways to Use Artificial Intelligence in Corporate Training
Artificial intelligence (AI) is becoming an important tool in the field of corporate training, allowing companies to optimize employee training and development processes. Let's consider several ways how AI can be implemented in corporate training today.
First, adaptive learning. AI allows you to create personalized training plans that take into account the individual needs of each employee. This increases the effectiveness of training and helps you achieve your goals faster.
Second, the use of chatbots. AI-powered chatbots can provide prompt answers to employee questions, helping them find the information they need and supporting the learning process at any time of day.
Third, performance data analysis. AI can process large volumes of data to identify trends and areas requiring attention. This allows companies to adjust training programs and improve their effectiveness.
Fourth, virtual reality and simulations. The integration of virtual reality technologies with AI provides employees with the opportunity to train in simulated environments, significantly improving material acquisition and practical skills.
Thus, the introduction of AI into corporate training opens new horizons for improving the efficiency and quality of employee training, which in turn contributes to the company's overall growth.
Who develops educational content for Russian companies?
In 2023, Russian companies continue to follow the nationwide trend, which can be characterized as anti-global, according to Alexey Vagin. In this context, active development of their own educational content is observed. The creation of original educational materials is becoming a priority for organizations seeking to adapt to new economic conditions and improve employee skills. This approach allows us not only to maintain independence from foreign sources, but also to provide more effective training based on the specifics of the Russian market.
According to the survey results, 66% of companies have changed their strategy and stopped purchasing courses. Moreover, 12% of respondents who previously invested in training decided to abandon courses this year. Interestingly, the same number of respondents began to purchase ready-made courses more often. This indicates a change in trends in corporate training and company preferences in choosing a training format.
Pavel Bezyaev noted that the belief that developing in-house courses is more effective and profitable prevails in the market. Alexey Vagin also confirmed this trend, pointing out that Equio offers its clients courses from third-party partners. However, revenue from the sale of such courses has not increased over the past year, indicating stable demand for in-house content.
Experts unanimously agree: it is more practical to direct internal resources to creating specialized programs that are not available from vendors than to develop standard time management courses. This will not only enhance the uniqueness of our offerings but also effectively meet the specific needs of our target audience.
Have companies started purchasing more courses from EdTech platforms?
Last year, survey participants did not demonstrate a systematic approach to working with online schools, noted Pavel Bezyaev during the results presentation. In 2023, changes are observed: 5% of respondents stated that they regularly interact with EdTech platforms, and 14% have begun actively integrating them into their educational programs. This demonstrates the growing interest in online education and its role in modern learning.
Pavel Bezyaev noted the growing interest of corporate training providers in the EdTech market, which, although still insignificant, is driven by the efforts of the EdTech players themselves. Online course providers have begun actively developing the B2B segment in response to declining sales to individuals. This shift to corporate training allows EdTech companies to adapt to new market conditions and offer more profitable solutions for businesses.
Alexey Vagin noted that large EdTech companies have begun to refocus, opening sales departments focused on corporate clients. According to him, Equio has already received proposals for integration, the creation of a course marketplace within its platform, and the unification of analytical data. However, the expert believes that it is still unclear whether this will be a popular service in the market.
Although the study's authors did not emphasize this, it is important to note that in 2023, only a small percentage of companies have begun systematically using online school courses. Overall, it's hard to say that interest in purchasing ready-made digital content for corporate training has increased. According to responses to two questions from the 2023 study, a significant portion of companies—between 67% and 78%—still do not use third-party content in employee training. Only 20% to 33% of survey respondents indicated that they purchase ready-made content and use online school programs, although not systematically. This suggests that many organizations still prefer traditional training methods, opening up opportunities for further development of the digital content market.
Comparing the new data with last year's results is not entirely accurate, as the survey questions were worded differently. However, some conclusions can be drawn. In 2022, 31% of survey respondents reported purchasing third-party content, and 43% used online schools as a learning tool. This may indicate that the share of external digital content use this year may have been lower than last year. This trend may indicate changes in user preferences and training needs.
A recent study by the iSpring Academy confirmed that most companies prefer to develop content for corporate online training in-house. This demonstrates a growing interest among organizations in creating unique and customized learning materials, which allows them to better meet employee needs and improve training effectiveness. This approach also promotes deeper employee engagement in the learning process and the development of necessary skills.
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Corporate universities often show no interest in collaborating with EdTech companies. The main reason for this is the lack of a clear understanding of the value that educational technologies can provide. Many corporate universities prefer traditional teaching methods, as they are time-tested and deliver consistent results.
Furthermore, there is concern that integrating new technologies will require significant investments in both financial and human resources. Corporate universities may lack the knowledge to effectively implement EdTech solutions, which raises additional concerns.
It's also worth considering that not all EdTech solutions are suitable for the specific needs of corporate training. Many companies seek customized programs that meet their unique needs and may feel that mass-market EdTech products lack the flexibility they need.
As a result, successful collaboration between corporate universities and EdTech companies requires more examples of successful implementation, as well as training and support to help overcome barriers and demonstrate the real benefits of using technology in training.
How Businesses Demonstrate Training Effectiveness
This year, the main challenge in corporate training has become metrics for its business effectiveness. Experts and researchers agree that the real benefits of courses and programs are currently not properly measured, and companies do not realize their importance. The results of the current survey confirm this trend: less than half of respondents associate training with business metrics. This highlights the need to implement assessment systems that will help link educational initiatives to specific results and improved business performance.
This year, analytical results leave much to be desired. Improvements are needed to demonstrate the work of T&D specialists, their impact on business, and key business metrics, noted Alexey Vagin. Effective analytics in the field of personnel training and development is an important tool for evaluating results and optimizing processes, which ultimately contributes to the company's growth.
The demand for data analytics continues to grow, a sentiment shared by 39% of respondents. However, the majority of survey participants (66%) are forced to process data themselves, while only 19% have access to specialized systems for analysis. This underscores the importance of implementing analytical tools to improve data efficiency and inform decision-making.
Learning is assessed by several key metrics. The most popular metric is progress in completing mandatory training and onboarding programs. Detailed test analytics, which helps identify knowledge gaps, is second. A third important metric is the change in learning level based on test results. Despite this, these metrics are still far from business results, and some experts emphasize the need for a more objective approach to assessing the effectiveness of training.
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Measuring the effectiveness of training in business: expert opinions
Training effectiveness is key An aspect of business development. Experts emphasize that a comprehensive approach is essential to assessing the results of educational programs. Key criteria include the level of material acquisition, the impact on employee productivity, and the return on investment in training.
Experts recommend using a variety of assessment methods, such as questionnaires, tests, and practical assignments, to obtain objective data on employee progress. Long-term outcomes, such as improved skills and career growth, should also be considered, as they can serve as indicators of the success of the training.
It is important that training be linked to specific business goals. At the same time, programs must be regularly analyzed and adjusted based on the collected data. Implementing monitoring and feedback systems will help respond to changes in a timely manner and improve the quality of training.
Therefore, effective measurement of training in business requires a systematic approach that includes analysis of results, connection with business goals, and continuous improvement of educational programs.
How corporate training costs have changed in 2023
Last year, businesses appeared to be facing a slowdown, and budgets for 2022 events did not have a significant impact. However, in 2023, a trend towards spending reduction is observed. These findings are supported by the results of a survey conducted by Equio and the Digital Learning community. Budget cuts may indicate a change in business priorities and the need to adapt to new market conditions.
According to the survey results, one-third of companies have significantly reduced their employee training budgets. This has led to a significant decrease in external training and the purchase of courses from providers. Furthermore, funding cuts have negatively impacted training departments: 10% of respondents representing companies with reduced budgets reported that they had abandoned hiring as a result of these changes.
According to the survey, 63% of participants noticed no change in their situation. However, 5% of respondents reported an increase in their training expenses. The increased funds are primarily allocated to courses aimed at developing soft skills, external training, and professional development for employees in their departments.
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