What to Watch and Listen to About Education and EdTech – September 2024

Contents:

• Is it true that Montessori kindergartens raise "hothouse" children?
• How and why MTS is opening free educational projects for teenagers
• What new AI-based solutions are needed in education
• Is it possible to teach students to learn?
• How do Japanese universities differ from Western and Russian ones?
• What teaching practices are worth trying in the new academic year?
• How adults learn and why ignorance is sometimes more useful than knowledge
• How Foxford came about and what projects are currently Its founder is busy
• What recommendations do experts from the EdTech Expo exhibition give to infopreneurs?

Is it true that Montessori kindergartens raise "hothouse" children?

Ksenia Lavrova — A Montessori teacher and co-founder of a kindergarten in Tbilisi. She actively applies Montessori methods to child development, creating optimal conditions for their learning and growth. In her work, Ksenia focuses on the individual needs of each child, helping them develop independence, creativity, and self-confidence. Thanks to her experienced approach, the kindergarten has become a popular place for parents seeking to provide their children with a high-quality education in a harmonious atmosphere.

Listen to the podcast "From Bell to Bell," where we discuss current topics related to business and entrepreneurship. In each episode, experts share their knowledge and experience, allowing listeners to gain useful tips and recommendations. The podcast covers a wide range of topics, from time management to effective interaction with clients. Join us to improve your skills and expand your horizons in the world of business.

Montessori pedagogy is a unique approach to education based on the principles of freedom, respect, and independence of the child. The main idea is that each child has their own pace of development and unique interests. A key aspect of this method is creating a prepared environment where children can freely explore and learn.

One of the key concepts of Montessori education is its emphasis on hands-on learning. Children learn through experience, which allows them not only to assimilate knowledge but also to develop critical thinking skills. Montessori classrooms use specialized materials that promote the development of motor and cognitive skills.

An individual approach to each child is also an important principle. The teacher acts as an observer and facilitator, guiding children in their learning process without imposing their ideas. This promotes the development of independence and responsibility.

The use of Montessori education helps children develop social skills, teaches them to work in a team, and respect the opinions of others. This approach instills in children a positive attitude toward learning and a desire to learn throughout their lives.

Thus, Montessori pedagogy is an effective method that takes into account the individual characteristics of each child and creates optimal conditions for their development.

In this episode, the guest shares her opinions on the key aspects of Montessori kindergartens and schools. She answers the hosts' questions about what makes this approach unique, what basic rules must be followed, and what elements can be varied. In particular, they discuss methods of conflict resolution in the Montessori system, strategies for teachers to work with difficult behavior in children, and ways to recognize sensitive periods in their development. This approach emphasizes the individual needs of the child and creates an environment conducive to independent learning and harmonious development.

Ksenia Lavrova confidently asserts that the Montessori system is not a utopian concept divorced from reality. In her opinion, this pedagogical approach is focused on effectively introducing children to the world around them and developing their skills for interacting with it. The Montessori method promotes the development of independence and critical thinking, which allows children to better adapt to life situations.

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Maria Montessori: pedagogical approach, destiny and achievements

Maria Montessori — A prominent Italian physician and educator who developed a unique teaching method known as the Montessori Method. This approach is based on respect for the child, their independence, and individual characteristics. Montessori believed that children learn best in an environment where they are free to explore and learn through hands-on experience. Maria Montessori's life was full of challenges and achievements. She was the first woman in Italy to earn a medical degree and showed an interest in education from an early age. Working with children, she noticed that traditional teaching methods often failed to take into account the needs and interests of students. This prompted her to develop her own method, which quickly gained popularity. The Montessori Method emphasizes creating a prepared educational environment where children can independently choose activities and work at their own pace. This promotes the development of their critical thinking, creativity, and social responsibility. Today, the Montessori method is used in schools around the world and is recognized as one of the most effective approaches to education.

Maria Montessori's fame continues to grow, and her ideas and principles remain relevant and in demand in modern education. The Montessori method not only changed the approach to education but also influenced psychological and pedagogical practice as a whole, making it more humane and focused on the needs of children.

How and Why MTS Launches Free Educational Projects for Teens

Olga Yurkova, Head of MTS's Center for Social and Charitable Programs, is actively involved in developing initiatives aimed at supporting society and improving quality of life. Under her leadership, projects are being implemented that promote corporate social responsibility and engage employees in charitable work. Olga Yurkova strives to create a sustainable platform for collaboration with non-profit organizations, fostering a positive impact on communities and solving pressing social problems.

Labmedia's podcast, "Learning Between Things," offers a unique opportunity to learn new things in a convenient format. Each episode discusses current topics related to learning and development, providing listeners with useful information and advice. The podcast is designed for those who want to develop and learn through practical activities without being distracted from their daily routine. Join "Learning Between Things" and improve your skills while listening to interesting and informative conversations.

The online web design school for children offers a unique opportunity to learn modern skills in design and development. Our program is designed with the interests and needs of young learners in mind, allowing them to easily master the basic principles of web design, graphics, and user interface. We emphasize creativity, enabling children to develop their ideas and bring them to life digitally.

In addition to web design courses, the company actively supports other initiatives aimed at developing creativity and technical skills in young people. We organize master classes, competitions, and webinars that help children not only learn but also interact with like-minded individuals. Our goal is to create a community where every child can showcase their talents and receive support in their learning.

Join our online web design school and discover a world of opportunities that will help your child become successful in the future.

In this episode, Olga Yurkova shares ideas about MTS educational projects aimed at teenagers. She emphasizes that these initiatives are not focused directly on career guidance or training future employees; specialized courses, internships, and competitions for university students serve this purpose. The primary goal of the school projects is education and, in part, marketing: teenagers are not only future IT specialists and designers, but also active users of modern digital technologies, which the company aims to introduce them to. These projects help develop digital literacy and interest in new technologies, which is important for shaping an informed and responsible generation of users. The guest not only shares the general concept but also answers the hosts' questions about the process of developing massive online courses. She discusses how preliminary research is conducted, how long it takes to prepare educational content, and who checks the homework submitted by thousands of schoolchildren from across the country. These are important aspects that affect the quality of the educational process and the development of distance learning in general.

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Corporations are actively involved in career guidance for children, creating programs aimed at developing the necessary skills and knowledge from an early age. This approach has both positive and negative aspects. On the one hand, such career guidance can help children better understand their interests and choose a suitable career. It offers the opportunity to gain real-world experience in various fields and develop skills that will be in demand in the labor market. On the other hand, there is a risk that corporations will shape children's preferences according to their commercial interests, which may limit their choice and freedom of career choice. It is important to find a balance between corporate interests and the genuine needs of children, providing them with the opportunity to develop in various directions and make informed decisions about their future.

What new AI-based solutions does education need?

Konstantin Egoshin, CEO of Professor Sneakers, is a key figure in the brand's development. Under his leadership, the company has achieved significant success in the footwear market, offering high-quality and stylish sneakers. Konstantin Egoshin actively implements innovations and monitors the latest trends, which allows Professor Sneakers to remain competitive. His experience and market knowledge contribute to the creation of a unique product that meets the demands of modern consumers.

The Moscow Government University webinar will provide a unique opportunity to delve into current topics and gain valuable insights from experts in various fields. Participants will be able to learn about current trends, discuss important issues, and receive practical recommendations. Join our webinar to expand your horizons and enhance your professional competence. Don't miss your chance to be part of this important event.

Modern educational services rely on a variety of digital solutions that significantly improve the learning process. Key elements of such platforms include adaptive learning, data analytics, artificial intelligence, and interactive multimedia materials. Adaptive systems can adapt to the individual needs of each student, offering personalized assignments and recommendations. Data analytics allows for tracking student progress and identifying problem areas, which facilitates more effective learning.

In the coming years, the introduction of new technologies, such as virtual and augmented reality, is expected to significantly expand the capabilities of educational services. These technologies will create immersive experiences, allowing students to explore complex concepts through hands-on interaction. Furthermore, blockchain can ensure the secure storage and verification of educational achievements, which will simplify the process of obtaining diplomas and certificates.

Given the global trend towards the digitalization of education, the integration of these new solutions will contribute to the creation of a more accessible and high-quality educational environment.

At the beginning of the interview, Konstantin Egoshin, representing a company specializing in the development of IT systems for government customers, particularly higher education institutions, shares his experience customizing the Moodle learning management system (LMS). He discusses which content formats are integrated into this platform and how educational institutions adapt it to their needs.

Artificial intelligence (AI) is increasingly being used in education, and this phenomenon is becoming the subject of active discussion. Konstantin highlights the main use cases for AI, many of which have already been implemented as prototypes. The main role of AI in education is the creation of various tools that help both students and teachers. These tools include AI assistants that facilitate the learning process, systems for adapting educational content to individual student needs, and proctoring technologies for monitoring exams. Furthermore, there are devices for automatic student access to classrooms and AI tutors that can interactively assess students' knowledge by analyzing the use of key vocabulary from the course semantic core. These technologies open up new horizons for the educational process, making it more effective and personalized.

The company "Professor's Sneakers" is beginning development of a system for predicting student academic performance. It is worth noting that the Moscow State University of Psychology and Education (MGPU) previously announced the creation of a similar tool. The new project is aimed at improving the educational process and will help identify students who may need additional support.

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In 2024, several key trends are observed in innovative pedagogy. One of the main areas is the integration of technology into the educational process. This includes the use of artificial intelligence, virtual reality, and augmented reality to create interactive learning experiences. There is also an emphasis on a personalized approach to learning, tailored to the individual needs and characteristics of each student.

Another important trend is the development of 21st-century competencies, including critical thinking, creativity, and collaboration skills. Educators are increasingly focusing on developing these skills in students through project-based activities and hands-on assignments.

Education is becoming more flexible and accessible thanks to online platforms and open educational resources. This allows students to learn at their own pace and time.

Furthermore, there is a growing interest in social responsibility and environmental awareness in educational practices. Incorporating sustainable development topics into curricula is becoming an integral part of modern education.

Thus, in 2024, innovative pedagogy aims to create a more effective, accessible, and holistic educational environment that promotes the development of key skills and competencies in students.

Is it possible to teach students to learn?

Methodologist and educational program developer Irina Yurochkina is an expert in her field. She specializes in creating effective educational solutions adapted to the needs of various audiences. Irina Yurochkina applies modern approaches and methods to ensure high-quality education. Her experience and knowledge allow her to develop programs that not only meet current requirements but also promote the development of skills and competencies in students.

The "University Library Online" channel offers access to a variety of educational resources. Here you will find lectures, seminars, and research that will help deepen your knowledge in various fields. Join us to stay up-to-date with the latest content and updates.

Teaching techniques play a key role in student learning. Effective methods can significantly enhance understanding and retention of material. It's important to diversify teaching approaches to meet the needs of diverse learners. Using active methods, such as group work and projects, fosters a deeper understanding of topics. Incorporating technology, such as online courses and interactive platforms, can make learning more accessible and engaging. Individualized approaches that take into account each student's strengths and weaknesses are also worth considering. Regular feedback allows you to monitor progress and adjust teaching methods based on results. Applying these techniques will help create a more productive learning environment and increase student motivation.

During the webinar, the expert encourages teachers to recall their student years and share their experiences and teaching methods with students. Irina Yurochkina suggests a key approach: changing the format of communication with students and revising educational programs. Instead of the "We will teach you" mentality, we should shift to a more inspiring "You can learn" approach. This approach encourages students to be more actively engaged in the learning process and increases their self-confidence.

The webinar discussed techniques that may seem obvious at first glance, but, as the expert notes, are rarely used in practice. This is because many assume that university students already possess the necessary skills for independent learning. In particular, Irina Yurochkina recommends teaching students the Pomodoro Technique—a popular time management technique that involves short sessions of focused work interspersed with short breaks. She also emphasizes the importance of planning homework assignments using this technique. Furthermore, it is important to ensure that students understand what is expected of them during the learning process, essentially establishing a kind of learning contract with them. This will help increase student responsibility and engagement in the learning process.

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Online course methodologists and curators play a key role in the student learning process. To effectively help students master the material, several important aspects should be considered. First, create a clear course structure so students can easily navigate the content. Second, use a variety of presentation formats, including videos, text materials, and interactive assignments, to enhance learning. Third, actively engage with students by answering their questions and providing feedback, which increases engagement. Fourth, regularly update and adapt content to current trends and student needs. Finally, it is important to encourage students to self-study by providing additional resources and recommendations for in-depth study of the topic. These approaches will help create a more effective and enjoyable learning environment for students.

How Japanese Universities Differ from Western and Russian Universities

Alexander Meshcheryakov is an experienced historian and teacher specializing in the study of key events and figures in history. His deep knowledge and passion for the subject inspire students and listeners. Meshcheryakov actively shares his research findings and gives lectures that make history accessible and engaging to a wide audience. His work contributes to a better understanding of historical processes and their impact on modern times.

The "Aiwa League" podcast is a unique platform for discussing current topics related to technology, culture, and society. Here you will find engaging conversations with experts sharing their knowledge and opinions. By listening to "Aiwa League," you can deepen your knowledge and broaden your horizons by receiving information firsthand. The podcast offers relevant and diverse content that will be useful for both professionals and amateurs. Join us to stay informed about the latest trends and be inspired to develop new ideas.

Working at Japanese universities offers unique opportunities for professional and personal growth. Teaching and research in this country are of a high quality, making them attractive to foreign specialists. Japanese universities are renowned for their innovative educational system and emphasis on research, creating an ideal environment for knowledge exchange and cultural experiences. Working at a Japanese university not only allows you to deepen your professional skills but also gain insight into the Japanese language, culture, and traditions. It also opens doors to international collaboration and networking with colleagues from different countries. Importantly, working at a Japanese university requires a high degree of responsibility and professionalism, which contributes to the development of career skills and broadening of horizons. Furthermore, studying the Japanese approach to education can be useful for implementing new teaching methods in your home country. This experience not only enriches your personal knowledge base but also promotes intercultural communication, an important aspect in a globalized world. Working at Japanese universities is not only a professional opportunity but also a chance to become part of a unique educational environment that inspires achievement and self-improvement.

This issue features an interview with expert Alexander Meshcheryakov, who has spent many years visiting various Japanese universities for study, research, and teaching. In the conversation, he shares his impressions of the Japanese education system, as well as discusses the unique features of Japanese university campuses and his professional career in the country. Alexander describes how Japanese universities integrate tradition and innovation into the educational process, making them unique among global educational institutions.

According to experts, the global trend toward narrow academic specialization is evident in Japan. For example, one can encounter researchers who are entirely focused on studying one specific period in the life of a historical figure, ignoring events from other periods. This approach makes studying in Japan less suitable for those planning to work outside the country. The podcast also discusses interesting aspects of Japanese universities, including the presence of rock gardens, the level of student politeness, and the reasons why the emperor does not lecture at universities.

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The first universities In Europe and Russia, higher education arose in the Middle Ages, marking a significant stage in the development of education. In Europe, the first higher education institutions began to emerge in the 12th and 13th centuries. The universities of Bologna and Paris became models for other educational institutions. They provided students with the opportunity to study various disciplines, such as theology, law, and medicine, and contributed to the development of scientific thought. In Russia, the first universities were founded much later. In 1755, Moscow University was founded, becoming the first in the country. This university played a vital role in the development of education and science in Russia. Its emergence ushered in the evolution of higher education, facilitating the formation of new scientific fields and cultural traditions.

Thus, the emergence of universities in Europe and Russia was an important step in the history of education, which continues to influence modern society and scientific research.

What teaching practices are worth trying in the new academic year

University teachers from Rostov-on-Don, Kira Druzhinina and Alexander Zaytsev, are experienced specialists in their field. They are actively involved in teaching students and implementing modern teaching methods. Their approaches to teaching promote the development of critical thinking and creativity in students, which makes their classes unique and in demand. Kira Druzhinina and Alexander Zaytsev are constantly updating their knowledge and practices, which allows them to remain at the forefront of educational trends.

The "Teachers of the Year" podcast is a unique platform for discussing current topics in education. In this podcast, experts share their knowledge and experience, consider innovative approaches to teaching, and give advice for students and teachers. Listening to "Teachers of the Year" will help you learn about best practices in education and gain inspiration for your own professional development. This podcast will be a valuable resource for anyone interested in current trends and developments in the educational process.

Game-based and digital teaching methods are becoming increasingly popular in the educational environment. These approaches not only make learning more engaging but also help students better absorb the material. Gamification allows students to actively participate in the process, developing critical thinking and creativity. Digital technologies, including online platforms, interactive applications, and virtual classrooms, create new opportunities for interaction between teachers and students.

Unusual approaches to teaching, such as gamification and blended learning, attract student attention and promote engagement. The use of game mechanics in the educational process can significantly increase student motivation and improve learning outcomes.

Digital tools such as educational games, simulations, and virtual reality provide the opportunity to learn in an interactive and dynamic environment. These methods are particularly effective in teaching complex concepts and skills, making the process more practical and accessible.

Thus, integrating game-based and digital approaches into teaching opens up new horizons for education, making it more adaptive and relevant to modern requirements.

This podcast episode discusses effective formats for working with students of various years and specialties, both traditional and new. Theatrical practices, debates in various formats, and team projects prove useful for both future programmers and philologists. Furthermore, the use of role-playing games, such as Dungeons and Dragons, in the classroom promotes the development of creative thinking. It is important to note that entertainment should be accompanied by reflection. The podcast participants emphasize the need to discuss the experience at the end of the internship or in the next lesson so that students can understand and express their findings. This not only deepens understanding of the material but also develops critical thinking.

At the end of the episode, attention is focused on digital interaction with students and the modern use of artificial intelligence in the educational process. Participants have varied views on AI-based tools, but some are successfully integrating chatbots based on generative neural networks into their teaching practices. For example, by teaching students to formulate prompts, they effectively replace traditional course guidelines with more innovative and adaptive solutions. This approach not only improves the effectiveness of training, but also promotes the development of a culture of interaction with artificial intelligence tools in the educational sphere.

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Four Original Approaches to Solving Teaching Problems

Instructors often face various challenges in the educational process. To make learning more effective and engaging, it's important to employ innovative methods. Using active learning methods, such as project work, promotes student engagement and develops critical thinking. Integrating technology, such as educational platforms and interactive tools, can significantly increase interest in the subject and facilitate interaction with the material.

Also worth considering is collaborative learning, where students work in groups, sharing ideas and experiences. This not only strengthens team spirit but also develops communication and collaboration skills. Finally, using game elements in the learning process, such as quests or role-playing games, can make learning more engaging and memorable.

These approaches will help teachers diversify their teaching methods and create a more dynamic learning environment that promotes better knowledge acquisition.

How Adults Learn and Why Ignorance Is Sometimes More Useful Than Knowledge

Elena Tikhomirova, CEO of eLearning Center and an expert in adult learning, has extensive experience developing effective educational programs and implementing innovative learning methods for adults. Elena actively researches modern e-learning trends, which allows her to offer relevant solutions for improving the quality of education. Her professional achievements and deep knowledge of pedagogy make her a valuable expert for organizations seeking to improve the training of their employees.

The "What They Will Say" podcast provides a unique opportunity for an in-depth analysis of current topics and discussions. In each episode, experts share their insights, explore compelling issues, and offer new perspectives. By listening to our podcast, you can learn from industry experts, expand your horizons, and understand how events impact society. Tune in to stay informed about the latest trends and discussions.

Elena became a training specialist through her passion for sharing knowledge and experience. She realized that effective training is key to the successful development of both individuals and organizations. In this field, it is important to consider several aspects.

First, it is necessary to constantly update your knowledge and skills. Training is a dynamic field, and the use of modern methods and technologies can significantly improve the effectiveness of the learning process.

Second, the ability to adapt training programs to the needs of the target audience is essential. Understanding the characteristics of learners allows for a more personalized and effective approach.

Furthermore, training specialists must have the skills to evaluate and analyze results. This helps not only track progress but also make adjustments to curricula to achieve the best results.

The role of feedback is also worth noting. Effective interaction with learners contributes to the improvement of the quality of learning and increased motivation.

Therefore, to become a successful training specialist, it is necessary to develop professional skills, adapt to change, and actively interact with learners.

In this issue, we will discuss three key topics. Elena Tikhomirova shares her experience of how a chance meeting led her to the field of instructional design. She also reflects on how true love for one's profession is formed and whether it is possible for it to be love at first sight.

The second part discusses the basic principles, persistent myths, and potentially dangerous trends in adult education. For example, Elena argues that adults are not capable of absorbing large volumes of information, and the culture of "courseaholism" is not only harmful but also ineffective. The host and guest also explore why the educational field so readily embraces and disseminates myths from organizational psychology, neuroscience, and other disciplines—from the concept of learning styles to the eight-second attention span.

The final section explores the courage to admit ignorance as an important aspect of personal and professional growth. Vulnerability plays a key role in adult learning, allowing one to open up to new knowledge and experiences. Admitting one's weaknesses fosters skill and confidence development and fosters deeper connections with others. These challenging emotional experiences not only help overcome obstacles to learning but also open doors to new opportunities and achievements.

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Asynchronous learning is becoming increasingly popular, but many students choose to drop out of such courses. Let's look at eight subtle reasons why students might abandon the asynchronous learning format.

First, the lack of a clear structure and schedule can lead to difficulties with self-organization. Many students struggle with time management, which can impact their academic performance.

Second, the lack of interaction with instructors and peers creates a sense of isolation. Social connections are important for motivation and support, and their absence can lead to frustration.

Third, not all students have the necessary skills to work with technology platforms, which can lead to difficulties in mastering the course material. Technical problems can be a serious obstacle to successful learning.

The fourth reason is lack of motivation. Without external control and incentives, some students may lose interest in learning and not complete the course.

The fifth reason is a lack of feedback. Learners may feel their efforts go unnoticed, which reduces their motivation to continue learning.

The sixth reason is a lack of practical application of knowledge. If students don't see how the skills they've learned can be used in real life, their interest in the course may wane.

The seventh reason is information overload. In asynchronous learning, a large amount of material is often available, and students may feel overwhelmed, which hinders the learning process.

Finally, the eighth reason is financial considerations. Some students may face problems paying for courses or realize they cannot afford to study in this format.

Understanding these reasons will help educational institutions and platforms improve the quality of asynchronous learning and increase its appeal to students.

How Foxford Came to Be and What Projects Is Its Founder Currently Working On?

Alexey Polovinkin is the CEO of Tsifrium and the founder of the Foxford online school. His professional career combines experience in managing educational projects with a passion for introducing innovative technologies into the educational process. Under Alexey's leadership, Foxford has become one of the leading online learning resources, offering high-quality educational materials and courses tailored to the needs of modern students. Tsifrium is also actively developing projects aimed at digitalizing education, which improves accessibility to knowledge for a wider audience.

In an interview on the EduMakers channel, Mikhail Mordasov shares his views and experience. He discusses important aspects of education and innovative approaches to learning. Mikhail focuses on current trends that influence the educational process, as well as the importance of adapting to new technologies. This interview will be useful for teachers, students, and anyone interested in the development of the educational sector.

In the modern educational business, continuous development and adaptation to change are essential. Many entrepreneurs face challenges associated with the implementation of new technologies and teaching methods. However, successful projects in this area demonstrate that perseverance and an innovative approach can lead to significant results.

Today, key areas in the educational business are online courses, distance learning platforms, and professional development programs. These formats allow you to reach a wide audience and offer high-quality content at a convenient time. Successful projects actively use modern technologies, such as artificial intelligence and data analysis, to create personalized curricula, which improves learning effectiveness.

Furthermore, creating a community around educational initiatives is an important element. This allows for the exchange of experiences, the receipt of feedback, and the maintenance of motivation among participants. The introduction of social functions into educational platforms can significantly improve interaction and engagement.

In conclusion, a career in the educational business requires not only knowledge and skills but also a willingness to experiment and change. Successful projects based on innovative approaches and active interaction with the audience can yield significant results and change traditional teaching methods.

In this interview, Alexey Polovinkin shares his experience of transitioning from a career in IT and teaching at MIPT to creating his first educational project, the "100EGE" school, which later transformed into "Foxford." He discusses his views on online education and highlights the main challenges facing traditional schools and universities. Alexey currently heads the company "Cifrium," which develops digital educational content for public schools, and is launching his own online home school this school year.

According to the interview, Alexey Polovinkin ended his involvement with the Foxford business this year. It was also reported that Cifrium has taken over the management of a private school created by the construction company "Samolet," which was nearly shut down. Tsifrium plans to develop its offline business, demonstrating its commitment to expanding educational services.

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Trends of 2023 and forecasts for 2024 for the children's segment EdTech: Industry Experts' Opinions

In 2023, the children's EdTech segment continues to actively develop, introducing innovative technologies and approaches to learning. Amid changes in the educational environment, there is growing interest in interactive and personalized solutions. Leading market players note that educational platforms using artificial intelligence and adaptive algorithms are becoming increasingly popular.

Forecasts for 2024 indicate a further increase in demand for online learning, as well as for tools that foster creativity and critical thinking in children. Experts also predict increased interest in programming and STEM disciplines, which will facilitate the creation of new educational products.

An important aspect will be the integration of game elements into learning, making the process more engaging and effective. Companies offering solutions that take into account modern requirements and children's preferences are expected to occupy leading positions in the market.

Thus, 2024 promises to be full of new ideas and technologies in the children's EdTech segment, which will guarantee high-quality education for future generations.

What recommendations do experts from the EdTech Expo give to infopreneurs?

Managers of EdTech companies and experts in the field of infobusiness.

Infocast broadcasts will take place during the first two days of EdTech Expo.

In modern infobusiness, audience attraction is a key aspect of successful operation. There are many mechanics that help effectively achieve this goal. One of the most popular methods is the creation of high-quality content that meets the needs of the target audience. It is important to consider that the content should not only be informative, but also optimized for search engines, which allows for increased visibility on the internet.

Another effective strategy is the use of social networks. Platforms like Instagram, Facebook, and TikTok offer unique opportunities to engage with potential customers. Regular posts, live streams, and interactive content can significantly increase audience engagement.

Email marketing is also worth considering. Subscription lists and regular newsletters allow you to stay in touch with potential customers and inform them about new products and services. It's important to segment your audience for a more personalized approach and more effective communication.

Furthermore, affiliate programs and collaborations with other infobusinesses can significantly expand your reach. Joint webinars, promotions, and cross-promotions help attract new customers and build trust in your brand.

In the highly competitive infobusiness market, it's essential to constantly adapt to changes and trends. Data analysis, customer feedback, and testing new strategies will help optimize your efforts and engage your target audience more effectively.

In September, Skolkovo hosted the EdTech Expo, an industry event in the field of online education. For two days, the Infokast channel broadcast live from the exhibition area. The program included not only recordings from the exhibition booths but also interviews with experts and company executives. You can read some of these interviews by following the links below:

• Anastasia Kirichenko, Director of Highlights magazine, talks about her publication and how infobusinesses can use the VKontakte social network. According to her observations, the audience there is more active than on Telegram, but there are some nuances in creating content.
• Artem Zakharov, CEO of PuzzleBrain, explains how the marketplace—or library—of courses on his platform works.
• Maxim Vasilevich, COO of GetCourse, assesses the growth of the infobusiness market and reveals how schools are coping with the YouTube slowdown.
• Suren Albertyan, CEO of GoDigital, talks about which projects are successfully attracting traffic from Telegram.
• Producer and customer service expert Oksana Aksenenko gives advice on how to shape the customer journey in the infobusiness.

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Infobusiness: 9 effective formats for monetizing your knowledge and experience

Infobusiness is becoming an increasingly popular way to earn money, allowing people to use their knowledge and experience to create additional sources of income. There are many formats that can help you successfully monetize your skills. Let's look at nine popular formats that will help you get started in the infobusiness.

The first format is online courses. They allow you to systematize knowledge and offer it in a convenient format for learning. The second format is webinars, which provide interactive interaction with the audience and the opportunity to answer questions in real time. The third is consultations, which offer a personalized approach to clients and the opportunity to delve deeper into their needs.

The fourth format is e-books, which allow you to share experience and knowledge in an easy-to-read format. The fifth is subscription newsletters, which help maintain audience interest and regularly provide useful content. The sixth format is the creation and sale of information products, such as templates and checklists that help solve specific problems.

The seventh format is video content, including training videos and master classes, which attract people with their visual format. The eighth is membership in closed communities, where members gain access to exclusive content and can connect with like-minded people. The ninth format is affiliate programs, which allow you to earn money by selling other companies' products and services.

Choosing the right formats for monetizing your knowledge depends on your target audience and personal preferences. Use these opportunities to create a successful infobusiness and achieve financial independence.