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Find out moreEvery year, dictionary publishers, research institutes, and other organizations identify the words and phrases that have gained the greatest significance or popularity in the past year. These words can reflect social phenomena, new trends, as well as neologisms or existing terms that have taken on a new meaning. The selection of such words helps to document changes in language and culture, as well as reflect current social and economic processes.
The Word of the Year (German: Wort des Jahres) campaign was first organized by the Society for the German Language in Germany in 1971. Since 1977, choosing a lexical symbol for the outgoing year has become a regular practice, and over time, other German-speaking countries joined this initiative. This event has become an important cultural tradition, reflecting linguistic changes and current societal issues. Choosing a Word of the Year not only allows us to document significant events but also to analyze linguistic trends that shape public sentiment and cultural realities.
Since 1991, the American Dialectological Society has annually chosen English-language words and phrases of the year. In the 2000s, Oxford University Press and Merriam-Webster, Inc. began supporting this practice. Currently, many dictionaries, such as Collins, the Cambridge Dictionary, and Dictionary.com, also publish their own versions of the English-language Word of the Year. These initiatives help track changes in the language and reflect social and cultural trends.
Each year, the A.S. Pushkin State Institute of the Russian Language chooses a Word of the Year. This event draws attention to linguistic trends and changes in the Russian language, reflecting current social and cultural phenomena. Choosing a Word of the Year helps highlight important topics and trends that concern society, promoting a deeper understanding of the language and its development.
The methodology for choosing a Word of the Year is not universal. This process is implemented differently in different places: in some cases, the decisive factor is the opinion of an expert council, while in others, it's the results of a public vote and the analysis of search queries on specialized websites. Some researchers focus on the use of certain words and phrases in the media and social media. As a result, different analysts may identify different words of the year. Exceptions, however, do occur. For example, in 2020, keywords included terms related to global events, such as "pandemic," "lockdown," "quarantine," and "self-isolation." This underscores that context and current events influence the choice of words to reflect the state of society during a given period. We have collected the words that were recognized as "Word of the Year" in 2023 and analyzed them in terms of educational trends. At the time of publication, some participants in the "Word of the Year" campaign had already submitted their versions, and we are presenting them below. This material will be updated with new data.
Collins English Dictionary's Word of the Year: AI
The Collins English Dictionary's Word of the Year is "artificial intelligence," abbreviated AI. This decision is driven by the rapid development of AI-related technologies, which could become the basis for the next great technological revolution. In 2023, the topic of artificial intelligence was actively discussed in various fields, including business, science, and everyday life, highlighting its significance and impact on modern society.
Artificial intelligence is rapidly being implemented in various fields, including education. In 2023, many educational digital platforms and services began using AI-powered chatbots. These technologies serve as assistants and tutors for students, providing a personalized approach to learning and support in mastering course material. The integration of AI into the educational process contributes to improved learning and increased student motivation.
Many experts believe that artificial intelligence has the potential to revolutionize education by offering a personalized approach to learning. AI can adapt educational materials and methods to the individual needs, goals, and interests of each student. Influential figures such as Bill Gates believe this approach could lead to significant changes in the educational system. At the same time, some argue that the potential of AI should not be overestimated. Critics emphasize that technology cannot completely replace the human factor and the importance of personal interaction in the learning process.

Discussions about the impact of artificial intelligence on the labor market continue to gain momentum. This raises an important question about the type of professional education needed to prepare specialists for this new reality. Given that many work tasks can be performed by AI, it is necessary to reconsider approaches to training and identify skills that will remain in demand. It is important to study which professions will be relevant in the future and how to adapt to the changes caused by technological developments.
The impact of artificial intelligence on our reality and work processes is increasingly discussed every day. At the same time, the education system is failing to adapt to these changes, resulting in insufficient preparation for the demands of the modern world. The need to integrate AI technologies into educational programs is becoming urgent to provide students with skills that correspond to modern realities. Education must not only take new technologies into account but also develop students' critical thinking and the ability to adapt to the rapidly changing digital world.
If you are interested in this topic, we recommend exploring additional sources of information. You can find articles, studies, and books that deepen your understanding of the topic. Exploring different perspectives and approaches will help you form a more complete picture. Don't forget to also look for relevant publications and reviews to help you stay up to date with the latest trends and news in the field.
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Merriam-Webster's Word of the Year: "authentic"
The word of the year chosen by the Merriam-Webster dictionary is associated with the development and spread of artificial intelligence. The word "Authentic" Translated from English as "genuine," "real," "credible," and, in some contexts, "sincere." These qualities are becoming especially relevant in the era of deepfakes and machine-generated content, when the lines between real and fake are significantly blurred. This problem concerns not only fictional facts but also other aspects, such as the forgery of images and videos, which raises questions about the trustworthiness of information. In a context where users are faced with increasing manipulation, the importance of authenticity becomes undeniable.
The emergence of ChatGPT has exacerbated the problem of academic dishonesty, including cheating, exam cheating, and plagiarism. This problem has always been a pressing issue worldwide, but instructors have found it easier to detect plagiarism using specialized services for checking uniqueness. Not all students could afford to order unique written papers due to the high cost. Now, ChatGPT offers the ability to quickly and inexpensively generate unique texts, making it difficult to determine whether the author wrote them themselves or whether they were created automatically. In Russia, for example, last winter, a high-profile scandal erupted when a student admitted that his thesis had been generated by a neural network. This raises the question of the need for new methods to combat academic fraud and protect intellectual property in the context of rapid technological development.

Despite the emergence of services designed to detect texts generated by neural networks, such as the function introduced in Antiplagiat in Russia, it is important to note that even the developer of ChatGPT has released a similar tool that does not guarantee complete reliability. Verification services can make errors in their analysis, which calls into question their credibility.
The academic community has become increasingly concerned with rethinking its approach to academic assignments. Given today's realities, it is clear that traditional written work, such as essays, papers, term papers, and theses, requires modification. Assigning such tasks is pointless unless you can be confident that students will complete them independently. This raises the need to develop new methods for assessing knowledge and skills that will foster deeper learning and critical thinking. It is important to adapt educational practices to the actual level of student preparation and modern challenges.
In light of recent changes, universities around the world have begun to implement the principles of using generative neural networks and adapt student assessment methods to the development of artificial intelligence. This allows for improving the quality of the educational process and increasing the effectiveness of learning, taking into account modern technologies.
For an in-depth study of this topic, we recommend reviewing a number of additional materials. This will allow you to gain a more comprehensive understanding of the subject and expand your knowledge. You can find useful articles, studies, and books that detail key aspects of the topic under discussion. Reading these sources will enrich your experience and help you better understand the issues under consideration.
- Researchers: neural networks can resort to sophisticated methods of plagiarism
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- At Tomsk State University, they learned about the experience of teachers and students in using tools like ChatGPT
- At Moscow State Pedagogical University, students were allowed to write their final theses using neural networks
- It turned out to what extent teachers are able to distinguish AI responses from schoolchildren's work
- What could be an alternative to traditional written student papers?
Word of the Year according to Oxford Dictionaries: "rizz"
Experts from Oxford University chose the word of the year through a public vote. The slang neologism "rizz" has become popular among Generation Z. It denotes style, charm, and attractiveness, as well as the ability to attract a romantic or sexual partner. Most likely, "rizz" is an abbreviation of the term "charisma." Lexicographers emphasize that as Generation Z's influence on society increases, differences in their views and lifestyles are reflected in language. This confirms how dynamically modern language is changing under the influence of youth culture.
In the context of education, it's inappropriate to consider the literal meaning of the word "year." However, if we consider the topic of teacher professional charisma, we can see that it has acquired particular significance in the digital age. With the development of technology and online learning, teachers face new challenges that require not only deep knowledge but also the ability to inspire and motivate students through virtual platforms. It's important that pedagogical charisma be demonstrated not only in face-to-face communication but also online, which can significantly improve the effectiveness of the educational process and student engagement. Thus, teacher professional charisma is becoming a key element of successful learning in the modern world.
Research shows that student perceptions of teachers vary depending on the learning format—in-person or remote. In face-to-face lectures, students value the teacher's emotionality and artistry, whereas when watching online lectures, they emphasize professionalism and confidence in the presentation of the material. Importantly, the impression of professionalism can also be influenced by the teacher's appearance: business attire contributes to increased trust among students. Understanding these aspects can help instructors adapt their teaching approach depending on the format, which in turn will improve learning and increase student engagement.
Modern digital technologies offer new opportunities for creating training and courses where the instructor role can be performed not by a human, but by a bot with a custom-generated avatar. In this regard, researchers have raised the question of which avatar would be most engaging and effective for learning. One 2023 study found that learning in virtual reality is easier when the instructor's avatar resembles the student. Characteristics such as gender, age, height, and body type were particularly important. Another study found that students master skills better when digital copies of themselves act as instructors. These findings highlight the importance of personalization in educational technology, which can significantly improve learning effectiveness and student engagement.
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