Contents:

Free test: which Is a digital profession right for you? Find out the answer in 15 minutes and try your hand at a new specialty.
Learn moreHow the resort apartment rental market works
Apartments are premises that are not classified as residential from a legal perspective, but they offer all the necessary conditions for comfortable living. These properties can be used for both short-term and long-term rentals, offering a variety of amenities, such as a kitchen, bathroom, and furniture. Apartments are becoming a popular choice for travelers and business travelers looking for an alternative to traditional hotels.
Resort apartments are housing located within an operating or developing resort. These apartments can be used for personal residence or rented out, which allows owners to generate additional income. Investing in resort apartments is becoming increasingly popular, as it is not only a way to improve the quality of your vacation, but also an opportunity to profitably invest in real estate.

Apartments located in tourist-attractive areas offer their residents a variety of amenities. These properties typically have well-developed infrastructure, including swimming pools, saunas, spas, restaurants, playgrounds, as well as sports and entertainment complexes. The presence of these amenities significantly increases the interest of tenants in such apartments.
Investing in resort apartments is an attractive income-generating opportunity. Investors purchase apartments with the intention of subsequently renting them out, which allows them to generate a stable income. There are three main rental options: through a management company, independently, or by power of attorney/agreement. Let's consider each of these options in more detail to help you make an informed choice and maximize the effectiveness of your investment in resort real estate.
Renting out real estate through a management company is a convenient solution for owners. In this case, the management company handles all aspects of renting, occupancy, maintenance, and guest interactions entirely. The owner only receives rental income, while also transferring a portion of the profits, typically around 30%, to the management company. This approach allows owners to focus on other matters without worrying about day-to-day operations.
This option is suitable for investors seeking to generate income without active involvement. The advantages of this approach include professional management, the absence of operational tasks, and passive income. However, disadvantages such as property management costs and limited flexibility in decision-making should also be considered. Investing in professionally managed properties can be an effective way to increase capital, especially for those who prefer to minimize the risks and time spent on asset management.
Self-renting apartments is a popular method of property management. In this option, the owner is responsible for finding tenants, moving them in, and maintaining them. While this approach can significantly increase income potential, it also requires significant time and effort. It is important to remember that successful rentals require not only marketing skills but also the ability to effectively manage customer relationships, ensuring their comfort and satisfaction.
This option is ideal for owners who live near the rental apartment or have experience with short-term rentals. The main advantage of renting out your property yourself is complete control over the rental process and the absence of commission fees. However, the disadvantages are also worth considering: the need for ongoing management involvement and the presence of operational risks. Therefore, before making a decision, it is important to carefully weigh all the factors.

Renting out real estate A power of attorney or agreement is a convenient option for owners who want to delegate the management of their property. In this situation, the owner enters into an agreement with a person authorized to rent out the property on their behalf. This approach is especially relevant if the property is shared, for example, between several investors, business partners, friends, or relatives. Renting by power of attorney simplifies the leasing process and ensures effective property management without the owner's personal involvement.
The main advantage of this option is the small investment. However, there are a number of disadvantages, including complex interactions between owners and potential legal nuances that may arise along the way.
How much can you earn by investing in resort apartments?
Investing in resort apartments can provide a return of approximately 10% per annum. According to PLG analysts, in St. Petersburg, the expected return ranges from 7% to 12% per annum if the apartments are managed by a professional operator and are not located in resort areas. Such investments are an attractive way to diversify a portfolio and generate a stable income.
In regions with high demand and developed infrastructure, the potential income can increase significantly. It is also worth considering that rising real estate prices can become an additional source of income, increasing the overall return on investment.
There are two key investment strategies: short-term and long-term. Short-term investments involve active asset management and generating profits over a short period, which requires analyzing market trends and quickly responding to changes. Long-term investments focus on holding assets for several years, which allows you to take advantage of compound interest and minimize the impact of short-term market fluctuations. Each strategy has its advantages and disadvantages, and the choice between them depends on the individual goals and the level of risk the investor is willing to assume.
A short-term apartment investment strategy involves purchasing during the early stages of sales and reselling closer to the completion of construction. This strategy allows for a profit of up to 40% or more due to the increase in the property's value during construction. After a successful resale, investors can reinvest the proceeds in new projects, which further increases capital and diversifies the investment portfolio.
A long-term real estate investment strategy involves investments for a period of five years or more. The main goal of this strategy is to generate stable rental income, as well as capital growth due to apartment price growth over the long term. This approach not only ensures financial stability but also creates a reliable source of passive income. Investing in real estate requires careful property selection and market analysis, which helps minimize risks and maximize profits.
An investor who purchases an apartment for 8 million rubles in 2025 can expect a rental yield of 12% per annum. Over 10 years, this approach will allow him to earn 9.6 million rubles. Considering that the property value will double over this period, the total income will be 17.6 million rubles. Thus, investing in real estate can provide significant profits from both rental income and the increase in the property's market value.
How to Choose Resort Apartments for Investment
To choose the right investment property, we recommend using an investor's checklist. This checklist should include key aspects that will help assess the potential profitability and risks of the property. Pay attention to such points as location, property condition, market price, potential income, as well as possible maintenance and repair costs. By considering these factors, you can make a more informed choice and increase your chances of a successful investment.
- Check the reputation of the developer and management company;
- Ensure that the ownership and rental model is documented;
- Make sure that the resort attracts tourists all year round;
- Study the variety of infrastructure within the resort;
- Find out whether the resort is family-oriented - if so, it is good;
- Analyze the current and forecast future occupancy of other properties;
- Consider whether the apartments are suitable for personal use;
- Ensure that the purchase terms are transparent and there are no hidden costs.
The success of an investment largely depends on a careful choice of property. It is important to pay attention to a suitable location and an optimal ownership model, which can significantly affect the preservation and growth of capital. Making the right choice will help you create an asset that will work for you and ensure financial stability.
To assess the project's potential, we recommend visiting an operating resort. If the resort is highly attended both on weekdays and weekends, offers a variety of services, has a well-established service, and a strong brand, this is a positive signal for the investor. Such an inspection helps make informed investment decisions. A qualitative analysis of the resort's operations will help identify its strengths and weaknesses, which is important for developing an investment strategy.
How an investor can reduce risks
Investing in resort apartments, like any other investment, is associated with certain risks. It is important to understand the main ones and consider ways to minimize them. The main risks include fluctuations in real estate prices, seasonality of demand, and potential rental issues. To reduce risks, it is worth conducting a thorough market analysis, choosing locations with high tourist potential, and monitoring economic trends. It's also recommended to partner with experienced real estate agencies and utilize professional property management services. This approach will help protect your investment and maximize its profitability.
- Risk of low occupancy. To reduce this, it's worth choosing apartments in resorts with year-round guest flow, thermal pools, diverse infrastructure, good service, and a strong brand.
- Risk of construction freezes. This can be minimized by choosing developers who have already completed projects. Furthermore, you should ensure that you understand the legal structure and that the developer has all the necessary documents.
- Risk of ineffective management. Investors who outsource property management to a third-party company may face this risk. To avoid dealing with an unscrupulous contractor, it is necessary to carefully check the terms of the contract, the company's experience, the occupancy rates of other properties under its management, and read reviews.
It is important for investors to consider not only rental income but also the costs of property maintenance and repairs. In the event of significant damage caused by a guest, the management company may collect a fine from them. However, minor damage, such as scratches on the walls, usually goes unnoticed and is not subject to compensation. Therefore, it is important to plan for the costs of maintaining the property in good condition in advance to avoid unexpected financial losses.
Management companies often advise apartment owners to take out insurance to protect against major incidents, such as fires and floods. However, it should be noted that insurance policies usually do not cover minor damage and normal wear and tear. Therefore, it is important for investors to plan for possible restoration costs in advance and create a reserve fund for emergency situations. This will help avoid financial difficulties and ensure stability in property management.
The Main Thing About Investing in Resort Apartments in 3 Points
- Apartments are premises that are not legally considered residential, but in which you can live. You can invest in apartments: buy them during the construction stage and resell them, or buy them and rent them out. You can rent it out yourself, through a hotel operator, by proxy, or by agreement—through someone else.
- Investing in apartments can yield 10% per annum, and if you choose a good resort, even more. However, there are risks that can reduce returns: low occupancy, ineffective management, and construction freezes. Furthermore, you should keep in mind the costs of maintenance and repairs.
- To choose a good property, you need to check many things—from the developer's reputation to the occupancy forecast. The easiest way to assess the potential is to visit an operating resort yourself. If it is busy on weekdays and weekends, provides many services, has a well-established service and a recognizable brand, these are good signs.
Free test: which digital profession is right for you?
IT, design, marketing or management? Find out the answer in 15 minutes. And then try your hand at a new profession for free.
Find out more
