
Learn: The Game Designer Profession from Scratch to PRO
Learn MoreWith the release of DayZ as a standalone game, Brendan Greene's project ran into difficulties and found itself in the shadows. In 2015, the game designer was experiencing financial problems, and the future looked uncertain. An additional complication was that Sony Online Entertainment, now known as Daybreak Game Company, released the zombie sandbox game H1Z1 with a battle royale mode, creating additional competition in the market.
Studio director John Smedley contacted Grian and invited him to join the development, which became a key moment in the game's history. In 2017, the landmark game PlayerUnknown's Battlegrounds was released, selling over one million copies just two weeks after its release. A few months later, PUBG was practically known by everyone, and the game gained immense popularity in the global gaming community.
The march of battle royale games across the planet continued with the release of Fortnite in 2017, which transformed the genre into the mainstream. The game quickly gained popularity, overtaking its conceptual predecessor and confidently occupying the top positions on Twitch. Fortnite received recognition at The Game Awards 2018, winning two awards, and continues to consistently top various gaming charts.
Fortnite significantly contributed to the popularity of the genre thanks to its distribution model. Its free-to-play nature attracted a huge number of players, while PUBG required an upfront purchase. Fortnite's vibrant, cartoonish graphics also proved appealing to many, as not all players prefer the gritty realism of PUBG. In addition, Fortnite's dynamic gameplay, particularly thanks to the building system, has made the game more exciting and varied.

With the success of games like Fortnite and Lesser-known studios, like PUBG, began actively developing battle royale projects. In an effort to attract players, companies launched new games one after another. However, many of these attempts proved unsuccessful. A prime example is Radical Heights, developed by Cliff Bleszinski's studio. Just two weeks after its release, the number of active players dropped by 82%. Players expressed dissatisfaction due to numerous bugs and a general feeling of incompleteness. The developers' promises of unique gameplay failed to improve the situation. Thus, the rush to quickly carve out a niche in a popular genre often leads to failure, highlighting the importance of high-quality preparation and testing of games before launch.
Modern trends in the video game industry have significantly changed the face of shooters. The Battle Royale subgenre, which emerged several years ago, has gained widespread popularity and attracted the attention of a significant portion of gamers. Many projects that do not include this mode have begun to lose their competitive edge. Even EA attempted to adapt its Battlefield V game by introducing the Firestorm mode, but this initiative proved unsuccessful. In contrast, Call of Duty: Warzone, which launched later, became a true hit and managed to displace the classic modes from the series itself. Thus, Battle Royale continues to influence the shooter genre, forcing developers to rethink their approaches and mechanics. In the entertainment industry, situations often arise where one project overshadows others, even if they deserve more attention. A prime example of this is Titanfall 2, which, upon its release, found itself between two giants – Battlefield 1 and Call of Duty: Infinite Warfare. A lack of necessary support meant that Titanfall 2 failed to stand up to these blockbusters, despite receiving high praise from critics and players. As a result, Titanfall 2 became one of the most notable failures among AAA releases, which highlights the importance of proper positioning and marketing in the gaming industry.

In recent years, media attention to Battle royale games have become so popular that it's often felt like shooters are confined to this genre. However, this is far from the truth. For example, Rainbow Six: Siege, a tactical first-person shooter, confirms the diversity of FPS games. Furthermore, Counter-Strike: Global Offensive, which has held its position in the gaming market for almost a decade, demonstrates that the classic gameplay formula is still relevant and in demand. Thus, despite the popularity of battle royale games, traditional shooters remain an important part of the gaming industry.
Overwatch, released in 2016, is also a shooter, quickly gaining cult status. Shooters of other subgenres also remain popular: Destiny 2 is firmly established among games-as-a-service, and the developers of Borderlands 3 have once again demonstrated how to create an engaging and dynamic co-op FPS with their third installment. These games continue to attract players thanks to their unique gameplay and vibrant characters.
King of the Hill?
Today, the video game genre demonstrates diversity, despite the fact that studios continue to create numerous cloned projects in pursuit of profit. However, there are also original games whose developers focus on creating unique content, unaffected by trends and mass hype. A striking example of this approach is the game Insurgency: Sandstorm, released in 2018. Despite the lack of a massive online audience, it attracted a devoted community of players, and the developers continue to actively support the project, updating it and improving the gaming experience. It is important to appreciate such initiatives that contribute to the development of the genre and maintain interest in games by creating unique worlds and mechanics.
Despite its considerable age in the video game world, Arma 3 continues to attract players. According to Steam Charts, the game's online presence reached 13,000 users in June. This number isn't a record, as the average online presence in May reached 17,000. Nevertheless, it's clear that interest in the project remains strong, maintaining high quality and maintaining a loyal audience. The game's imminent end is not in question. However, it's worth noting that the entry barrier to Arma 3 is quite high, and the measured pace of combat doesn't encourage a broader casual audience. Nevertheless, devoted fans continue to enjoy the unique capabilities of the military simulator, which confirms its relevance in the market.

Among military shooters, Squad is gaining particular popularity. The online player base increased by several thousand in 2020 and now stands at around five thousand. Escape from Tarkov is also holding its own: a recent wipe revived interest in the bored community, and in July, the game once again climbed to the top of Twitch charts. These projects continue to attract players, offering dynamic and engaging gameplay. Independent developers aren't afraid of competition from popular games. An example of this is the online shooter TinShift, which was recently released in Early Access by MiroWin. Vladimir Khanin, who works on programming and 2D graphics, noted that the team focused on classic games like Quake, Doom, and Titanfall during development. The developer emphasized that survival, capture the flag, and other game modes remain an important part of the project, maintaining player interest and providing gameplay variety.
The video game market has shrunk slightly, but this is due to the battle royale genre offering more randomization and gameplay variety. The existing market allows for the emergence of new products, even clones of popular games like Fortnite, which can still attract a portion of the audience. For example, Hyper Scape is finding its audience. When battle royale was introduced as a new genre, this created additional opportunities for market development and led to its current popularity.
Vladimir Khanin is an experienced developer specializing in the TinShift project. His professional skills and deep understanding of technology allow him to make significant contributions to the platform's development. TinShift offers unique solutions for process optimization and efficiency, making it an essential tool for businesses. Thanks to Vladimir Khanin's efforts, the project continues to grow and adapt to modern market demands, providing users with reliable and innovative tools.
The developer emphasized that the market offers a wide range of tools and opportunities, and that companies are currently primarily focused on the battle royale genre. However, there is no guarantee that a new genre capable of attracting a wider audience won't emerge in the near future. A striking example are games like Genshin Impact, which became real hits and over time spawned many clones and similar projects.

Ivan Radygin, Studio Director Divan Games notes that the battle royale genre has achieved significant success in attracting gamers. However, the current market is overcrowded with this type of shooter, posing a significant challenge for developers of new projects: finding a way to surprise and attract players to maintain their position in this saturated niche. It's worth considering that some games, such as Among Us, only become popular long after their release, highlighting the importance of a long-term strategy and creative approach to development.
Dream Powered Games is confident that the battle royale genre continues to dominate the gaming market, although other genres are also finding their niche. Ludwig Dresch, developer of Warcry Challenges, notes that the popularity of battle royales is due to the sense of excitement that comes from the constant pressure on the player. In a highly competitive environment, even tenth place in a match is perceived as a significant achievement. This makes battle royales especially attractive to players looking to improve their skills and achieve high rankings.

Today, the video game market is saturated with battle royales, As Dresch notes, audience demands remain relevant: some players prefer tactical shooters, team-based games, and realism, while others prefer a lack of strategy, cartoonish graphics, or single-player campaigns. In the Warcry: Challenges project, the developers intend to experiment with the genre, offering gamers a unique time-trial experience. This approach can attract the attention of both fans of traditional genres and those looking for something new in gameplay.
More alive than dead
Every year, projects focused on single-player campaigns end up in the depths of history, while successful releases are perceived as last attempts to survive against the backdrop of the dominance of multiplayer. Analysis of the financial situation confirms that the situation does indeed look alarming.
Call of Duty generated over $3 billion in sales between November 2019 and November 2020. Meanwhile, Doom Eternal, released in March 2020, has grossed $450 million since its release. Despite the discrepancy, the developer and publisher were pleased with the results: the new Doom installment set a launch sales record, doubling its predecessor's opening weekend revenue. Furthermore, the game took first place in the weekly Steam charts and reached a record peak online player count of 104,000. These achievements highlight the success of Doom Eternal and its popularity among players.

According to Ludwig Dresch, the Doom franchise is one of the most significant and influential in the gaming industry, which allows it to maintain high prices for its games. The developer of Warcry: Challenges noted that successful indie projects such as Dusk and Ultrakill confirm audience interest in single-player shooters. However, players are unlikely to be willing to pay more than 30 euros for such games.
In the future, shooters will develop in two main directions. The first direction involves the creation of single-player retro games developed by small teams. These games, inspired by classic shooters, will retain elements of nostalgia and simplicity of gameplay. The second direction is associated with realistic multiplayer games, which will be developed by large studios with high budgets. Such projects will focus on detailed graphics, complex mechanics, and large-scale game worlds, which will provide players with an immersive experience. Both directions are expected to find their audience and contribute to diversity in the shooter genre.
Ludwig Dresch is a well-known developer who made significant contributions to the creation of Warcry Challenges. His work on the project drew attention to the unique gameplay and innovative mechanics that make Warcry Challenges engaging and dynamic. Dresch actively explores new approaches to game development, allowing him to create high-quality content that fosters a growing player community. Thanks to his efforts, Warcry Challenges has become not only a game but also a platform for interaction and competition among fans of the genre.
However, it wasn't only Doom that enjoyed its share of success. Metro Exodus, which appeared on Steam a year after its exclusive launch on the Epic Games Store, achieved impressive sales of 200,000 digital copies. The head of Embracer Group, which includes publisher Deep Silver, noted that the game generated significant interest in "Asia's largest country."
Another well-known franchise from the French developer, Far Cry, is worth noting. The expected release of the new installment confirms that shooters with a focus on single-player campaigns still have a place. Ubisoft continues to experiment with the franchise, striving to find the perfect formula for success. Judging by the trailer, Far Cry 6 promises to be less serious than previous installments, opening up new possibilities for gameplay solutions and plot twists.
In its first week of sales, the fifth installment in the franchise earned $310 million. 50% of this amount came from digital content, making it the most commercially successful game in the series and the second-highest-selling game in Ubisoft history. Only Tom Clancy's The Division beat it to first place. A company representative quickly shared the news on Twitter, emphasizing the significance of the project's success for the brand.
Among the anticipated releases, S.T.A.L.K.E.R. 2 attracts particular attention. Previous games in this series have gained popularity and cult status in the post-Soviet space thanks to their carefully crafted world and unique post-apocalyptic atmosphere. Players are immersed in the dangerous and mysterious Pripyat, filled with bandits, anomalies, monsters, artifacts, and exciting adventures. S.T.A.L.K.E.R. 2 promises to continue the traditions of its predecessors, offering new opportunities for exploration, interaction with the environment, and engaging storylines.
Multiplayer projects have gained popularity, but this hasn't stopped audiences from loving single-player games like Serious Sam, BioShock, and Bulletstorm. Fans are still waiting for a sequel to the legendary Half-Life series, and Valve has answered their expectations with the release of Half-Life: Alyx. This game quickly became a bestseller in the virtual reality video game market, confirming the interest in the franchise and its importance in the industry.
Features and Prospects
The head of the Divan Games studio emphasized that today some developers are actively using neural networks to create cinematic graphics. Artificial intelligence continues to develop, but its mass implementation in the gaming industry should not be expected in the coming years. According to forecasts, for at least five years, we will only see prototypes of such technologies. This underscores the importance of further research and development in the field of AI to achieve a high level of quality and integration into gaming projects.
Access to shooter development has become significantly easier thanks to open platforms such as Unity and Unreal Engine, as well as a variety of educational resources. However, market saturation has created fierce competition, forcing developers to employ various strategies and innovations to attract player attention. With high audience expectations, it's important not only to create a high-quality product but also to stand out from similar games.
To successfully create a shooter, it is necessary to carefully consider the weapon balance and the storyline so that players can complete missions with a variety of options. It is important to ensure convenient controls and smooth animations. Unique game elements must be developed, as well as high-quality models and graphics. An equally important step is to optimize the project to ensure playability on video cards such as the GeForce 1050, as they are currently difficult to obtain.
Ivan Radygin is the head of Divan Games, a studio known for its successful video game projects. Under his leadership, the studio has achieved significant success, developing innovative and engaging games that attract the attention of players around the world. Ivan is actively involved in the game creation process, and his experience and vision help the team achieve high standards of quality and originality. Divan Games continues to evolve and explore new directions in the gaming industry, remaining at the forefront of technology and creativity.
Ludwig Dresch emphasizes that the complexity of video game development is directly related to the scale of the project and the number of team members. Creating a retro game in the style of Ultrakill can take less than a year, even with a small team. However, developing a game with realistic graphics and complex gameplay requires more resources, including a larger team and a longer development time.
Warcry: Challenges took a three-person development team three years to create. Had the art style been simpler, like in Ultrakill or Dusk, Dream Powered Games could have completed the project in just a year. At the same time, Escape from Tarkov, with its realistic setting, requires a lot of time to finalize, and even after several years of production, it remains unfinished, as each small update requires careful testing and planning.

Vladimir Khanin reports that the development of TinShift took two years and was carried out by a team of three experienced specialists. The main challenge in the process was creating an interesting and engaging gameplay experience. The success of the development largely depends on the developer: some see game development as a chore, while others can spend years on a project and not achieve the desired result.
Success largely depends on the team, the professional skills of the participants, and clearly defined goals. An effective team with the necessary competencies can significantly increase the likelihood of achieving the set objectives. It is important that each team member understands their role and contributes to the overall result. Clear goals help focus efforts and direct them towards achieving the desired result. Teamwork based on mutual trust and cooperation is the key to success in any project.
Vladimir Khanin is a professional developer working on the TinShift project. His responsibilities include the creation and optimization of web applications, as well as the implementation of modern technologies to improve data management efficiency. With his experience and deep understanding of development processes, Vladimir makes a significant contribution to the development of TinShift, providing reliable and innovative solutions for users.
Ivan Radygin emphasizes that with the growing popularity of multiplayer projects and mobile games, single-player games have significantly lost their profitability. In today's environment, developers are required to regularly update content and release add-ons to maintain player interest and retain their attention. This requires constant work on new ideas and improvements, which is becoming a key factor in success in the gaming industry.
The knight's move is the transition to online play, where the plot can be forgotten until something new appears, which rarely happens. Online mode remains vibrant only if it is engaging and offers unique features. High-quality tactile controls and regular updates, including new weapons, skins, and other elements, are essential. Creating such content does not require the same effort as writing a plot for a new mission. This helps maintain player interest and keep the community active.
Ivan Radygin is the head of Divan Games. Under his leadership, the studio successfully develops and releases games, attracting the attention of players and critics. Ivan Radygin has deep knowledge of the gaming industry and is actively involved in the creation of unique content that aligns with modern trends. Under his leadership, the Divan Games team creates projects distinguished by high quality and an original approach to gameplay.
The army of fans of the anticipated game Atomic Heart already numbers thousands, which indicates the audience's high interest in single-player games. Radygin noted that currently, shooters and action games continue to be among the most popular genres in the gaming market. However, over time, it is becoming increasingly difficult to surprise gamers who demand novelty and a unique experience.
Battle royale games will not be able to completely replace other shooter genres. Too much reliance on the popularity of this genre does not always lead to success. It is important to focus on the quality of the gameplay and the uniqueness of the project, rather than following current trends. Game development should be based on a deep understanding of player needs and the creation of engaging content that will be interesting and in demand regardless of fashion trends.
Game Designer Profession from Scratch to PRO
A game designer creates the structure of a game. They develop the concept, rules, and gameplay, and decide what emotions the story will evoke in players. You'll master game design principles from scratch and learn how to work with popular engines like Unity and Unreal Engine. You'll learn how to keep players engaged and monetize your games. And we'll help you start a career in the gaming industry.
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