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Game Producer: 5 Steps to a Successful Career in the Industry
Find out moreThe Iconic Hyptrain: The Road to Cyberpunk 2077
The release of Cyberpunk 2077 has become one of the most anticipated events in the gaming industry. The first teaser, unveiled in January 2013, captured viewers' attention with its stylish and dark imagery, as well as the memorable phrase: "Coming when it's ready." This promise became a symbol of hope for many gamers awaiting a high-quality, well-developed project. Anticipation grew with each passing year, and interest in the game grew, ultimately leading to significant excitement leading up to the release. Cyberpunk 2077 promises to immerse players in a unique world filled with gripping stories and diverse characters.
The game, based on the cult tabletop RPG Cyberpunk, was announced in 2012, but did not generate significant interest at the time. At that time, CD Projekt RED was known mainly among dedicated RPG fans. The situation changed after the release of The Witcher 3: Wild Hunt in 2015, which brought the company worldwide fame and recognition in the gaming industry. As a result, anticipation and interest in the Cyberpunk project increased, making it one of the most anticipated releases in the world of video games.
The Witcher 3: Wild Hunt became a significant achievement in the world of video games, winning over 200 awards and selling 30 million copies worldwide. This game not only cemented CD Projekt RED's reputation but also immersed players deeper into the fantasy universe created by Andrzej Sapkowski. The story, graphics, and open world of The Witcher 3 made it one of the best RPGs of all time, attracting the attention of both fans of the series and new players. An important aspect of the game is its ability to combine a deep narrative component with engaging gameplay, which has ensured its popularity over the years.

Following the success of The Witcher, interest in the new game from CD Projekt RED has increased significantly. At E3 2018, the studio showed off a trailer and an extensive demo that showcased a dream game filled with features and exciting gameplay. Audience expectations are growing, and fans are eagerly awaiting more details about the project.
The trailer showcased impressive graphics, a well-thought-out combat system, and a captivating storyline with elements of freedom of choice. The city of the future was presented as a living and dynamic space, where NPCs had their own unique stories and daily concerns. However, it later turned out that this demo video did not reflect the actual state of the project's development and its capabilities.
CD Projekt RED established itself as a leading gamer-focused gaming company by offering 16 free DLC for The Witcher 3. This approach not only attracted attention but also built trust among players who highly value quality content and care for the community. Such initiatives contributed to the formation of a positive image of the company and its reputation among video game fans.
José Teixeira, a special effects artist on The Witcher 3, noted the importance of the relationship with players: “We are gamers ourselves and we appreciate it when people care about us. That’s why we decided to offer free DLC – it was a natural step.” This decision underscored the developers’ commitment to quality and meeting fan expectations, which made The Witcher 3 one of the most successful games of its time.
At E3 2019, CD Projekt RED once again amazed the audience by presenting a trailer for Cyberpunk 2077, starring Keanu Reeves as Johnny Silverhand. This moment became iconic and sparked a wave of memes, including the famous phrase “You’re amazing!” The trailer not only attracted attention to the game but also confirmed the high level of expectations for the project. Keanu Reeves, as one of the most popular actors of our time, has added additional interest to Cyberpunk 2077, making it one of the most talked about releases in the gaming industry.
Cyberpunk 2077 was aimed at being a game of the generation, as evidenced by its record-breaking 8 million pre-orders. However, after its release, the game faced serious issues, sparking heated debate among gamers and critics. Despite high expectations and ambitious plans from the developers, technical flaws and bugs negatively impacted the gaming experience. Discussions about the state of the game continue, and many users are hoping for improvements and updates that will address the initial shortcomings. Cyberpunk 2077 remains a key example of how high expectations can collide with the reality of video game development.
Cyberpunk 2077's Launch Troubles
At E3 2019, CD Projekt RED announced Cyberpunk 2077, which was initially scheduled for April 2020. However, in January 2020, the release date was moved to September. CD Projekt RED founder Marcin Iwiński and director Adam Badowski explained this decision by the need for additional time for testing and fixing the identified issues. This decision underscores the company's commitment to ensuring a high-quality product and meeting player expectations.
Over the following months, the game's release date was changed twice: first to November, then to December of the same year. Each time, CD Projekt emphasized its commitment to improving the quality of the product. This attention to detail and the desire to provide players with the best possible experience have become the developers' main priorities.

As of December 10, 2020, it became clear that the studio had failed to achieve the required level of quality for its product. The game faced a number of serious issues, including characters getting stuck in T-poses, textures disappearing, and critical animation errors. These shortcomings negatively impacted the player experience and led to a decline in interest in the project.
Artificial intelligence in games continues to raise concerns. NPCs do not demonstrate the required activity and often do not respond to player actions. For example, police officers can suddenly appear behind players during chases, leading to many comical situations. Improving NPC behavior and their response to player actions is an important aspect of increasing the realism of the gameplay.
The developers were forced to remove several significant mechanics from the game, including wall running and car customization, in order to meet the release deadline. The Xbox One and PlayStation 4 versions of the game suffered from serious issues, such as frequent freezes and sharp frame rate drops, making them virtually unplayable.
Players began reminding CD Projekt of previously made promises regarding the game's stable operation on console platforms and its high performance. Many users also noted that reviewers did not have access to the console versions of the game, which caused additional discontent among the community.
Public discontent has become a common reaction to unsuccessful game launches, but in the case of Cyberpunk 2077, it led to serious consequences. Despite strong sales, CD Projekt shares fell by 30% between December 4 and 17, which had a negative impact on the company's financial stability. This sharp decline was the result of widespread negative reviews and criticism from players, which undermined trust in the developer and its future projects.

On December 18, Sony decided to remove Cyberpunk 2077 from the PlayStation Store, citing serious technical issues that were negatively impacting gameplay. Unlike Sony, Microsoft did not remove the game from its store, but offered users the option to refund Cyberpunk 2077, thereby protecting the interests of buyers.
These actions led to two class action lawsuits from CD Projekt investors, who claimed that the company concealed the real state of the game and its performance on previous-generation consoles. Two more lawsuits were soon added to these, indicating growing dissatisfaction among investors and players regarding the transparency of information about the project.
Svetlana Voronina, a PR expert, claims that the problems faced by Cyberpunk 2077 arose due to ineffective project management. She notes that top management's demands for meeting release deadlines took priority, leading to developers' input being ignored. As a result, the final version of the game was unfinished and failed to meet player expectations.
CD Projekt faced the need to minimize the impact of the unsuccessful launch. As Stas Pleshchev, co-owner of the mrktng4 agency, emphasizes, it's important to be open with users, acknowledge mistakes, and inform them of plans to correct the situation. Offering compensation, such as unique skins or virtual currency, can be an effective strategy, helping to restore customer trust and improve the company's reputation.
Active community engagement and prompt responses to criticism are key factors in restoring user trust. Effective communication helps establish a dialogue, understand audience needs, and resolve any misunderstandings that arise. Responsible handling of user reviews is key to increasing loyalty and strengthening a brand's reputation.
Issues and Fixes in Cyberpunk 2077
On December 14, 2020, CD Projekt RED published an open letter on social media, apologizing to players for the unsuccessful release of the console version of Cyberpunk 2077. In this letter, the developers promised to fix bugs, improve the gameplay, and provide a refund option for anyone dissatisfied with their purchase. This situation caused a wide resonance in the gaming community and drew attention to the importance of the quality of games released.
This letter is the first in a series of post-launch messages from the company to its fans. In particular, the video "Our Commitment to Quality," released in January 2021, attracted considerable attention. This video highlights the company's commitment to high product quality and demonstrates its willingness to engage with customer feedback.
In a new video, Marcin Iwiński again apologized for the technical issues with Cyberpunk 2077. He explained that the difficulties arose due to the scale of Night City and the fact that the game was originally developed for PC before being adapted for consoles. Iwiński noted: "We were aware of the differences in performance, but underestimated the complexity of the task." This admission underscores the importance of high-quality testing and careful adaptation of games for various platforms, which is a key aspect of the successful launch of gaming projects.
The Cyberpunk 2077 developer studio presented a roadmap confirming their intentions to improve the game. This roadmap includes a schedule of updates, patches, and downloadable content (DLC), giving players a clear idea of upcoming changes and improvements.

The day after the letter's release, Bloomberg journalist Jason Schreier published an investigation in which he claimed that the developers were unsure of the game's original April 2020 release date. Project management, according to him, ignored the team's concerns, which led to growing tension and mistrust within the team.
In the final months leading up to the game's release, CD Projekt RED implemented mandatory crunch, despite earlier promises to avoid overtime. This decision has dealt a significant blow to the company's reputation, undermining trust in its commitment to respecting working conditions and ensuring a healthy work balance.
CD Projekt RED faced serious challenges when, in February 2021, a cyberattack resulted in the theft of source code for Cyberpunk 2077 and an unfinished version of The Witcher 3. As a result, the studio incurred significant financial costs to protect its employees' personal data from possible disclosure. These events negatively impacted the company's reputation and raised concerns among players and partners.
In May 2021, Konrad Tomaszkiewicz, who served as game director for The Witcher 3: Wild Hunt and co-led the development of Cyberpunk 2077, left the company. His departure was prompted by allegations of employee harassment, which was a significant event in the video game industry. This incident highlights the need to create a safe and supportive work environment for all development participants.
Despite all the difficulties, CD Projekt RED continued working on fixes. The first hotfixes were released in December 2020, and at the end of January 2021, the developers released patch 1.1. This updated patch significantly eliminated critical errors and improved the game's stability, which positively impacted gameplay and user experience. CD Projekt RED continues to actively support the game, releasing regular updates and improvements, demonstrating the company's commitment to quality and player satisfaction.
Several patches were released in 2021, the latest of which, numbered 1.31, appeared in September. The updates primarily focused on fixing bugs and improving artificial intelligence. However, patch 1.3 also added three small free DLC packs, including an alternative skin for Johnny Silverhand. These updates have significantly enriched the gameplay and improved the overall experience.
The next-gen console update has been delayed until Q1 2022. In October 2021, CD Projekt RED released an updated version of its January announcement, which presented a new roadmap and answered community questions. This update is important for players, as it promises improvements and new features for next-gen console users. The development team is expected to actively take into account community feedback, which makes the update process more transparent and focused on the needs of players.

The company's management analyzed the technical problems that arose with Cyberpunk 2077 on older consoles, and provided explanations for these difficulties. In response to criticism, the developers promised to avoid reworking the game in future projects. These measures are aimed at restoring player trust and improving the gaming experience. Creating stable and optimized games will be a priority, which will help retain audience interest and increase user satisfaction.
Cyberpunk 2077 Returns: A New Look at Old Problems
The launch of Cyberpunk 2077 was plagued by numerous problems, which became an important lesson for CD Projekt RED. After the game's release in December 2020 and receiving negative reviews, the developers focused on fixing bugs and shortcomings. This process helped restore player trust and improve the overall experience. As a result, CD Projekt RED strengthened its position in the market and demonstrated its commitment to improving the quality of its projects.
June 2021 marked an important milestone for Cyberpunk 2077 and CD Projekt RED, as the game returned to the PlayStation Store. This event attracted the attention of players and was a testament to the developers' commitment to improving the quality of the product. CD Projekt RED has confirmed its commitment to continuing to actively improve the stability and performance of Cyberpunk 2077, particularly on previous-generation consoles. These improvements are intended to ensure a smoother gameplay experience and restore user confidence in the project.
By the end of November 2021, during the Steam Autumn Sale, Cyberpunk 2077 received a significant number of positive reviews, marking a significant milestone in its development. Many players noted that Cyberpunk 2077 fell victim to inflated expectations, which impacted the project's reception. Consequently, the game was able to redefine its reputation and attract audience attention, which is important for its future success and updates.

CD Projekt President Adam Kiciński expressed confidence in the future of Cyberpunk 2077, emphasizing that the game should be perceived as a high-quality product capable of retaining player interest for many years. He noted that the game's launch was an important lesson for the company, which helped identify areas for further improvement. Kiciński also added that CD Projekt is committed to continuously developing and improving the player experience, which will form the basis for successful long-term support of Cyberpunk 2077.
Svetlana Voronina, an expert in the gaming industry, notes that CD Projekt RED has successfully corrected its mistakes, particularly in its marketing strategies. She emphasizes that the company actively engages with the gaming community, publishing detailed roadmaps and sincerely apologizing for previous shortcomings. This focus on user feedback could help restore trust and improve the brand's reputation.
Despite significant improvements, Cyberpunk 2077 still has serious flaws, including limited simulation of life in the game world and an ineffective character progression system. These issues raise doubts about the game's full recovery from the controversy that marred its launch. Players continue to expect further updates and fixes that will help improve the gameplay and increase engagement.

The company's financial results show mixed dynamics. Revenue for the third quarter increased by 38% to $34.7 million. However, net profit decreased by 30% to $3.92 million. This decrease was due to losses incurred by the GOG.com digital store, as well as expenses on finishing Cyberpunk 2077.
CD Projekt shares have fluctuated between 180 and 200 Polish zlotys over the past six months, which is only half of the values observed before the game's release. This fact underscores the fact that it takes time and consistent effort to restore the trust of investors and players. Investors are closely monitoring changes at the company, expecting improvements in its reputation and financial performance. Continued work on the quality of games and active engagement with the community can contribute to positive changes in the stock market.
CD Projekt is actively planning its future. In October 2021, the company acquired The Molasses Flood, the studio behind Drake Hollow. This move allows CD Projekt to leverage the new team's experience and creative potential to create unique projects based on their popular universes. Collaboration with The Molasses Flood is expected to open new horizons for game development and attract the attention of both fans and new players.
The CD Projekt team has begun pre-production on new games in collaboration with CDPR Vancouver, formerly known as Digital Scapes. This studio officially became part of CD Projekt in March 2021. Working on new projects promises to be exciting and innovative, as the combined expertise of both teams opens up new possibilities in game development.
Svetlana Voronina emphasized the importance of active communication at all stages of project development and planning. This will prevent misunderstandings and disappointments among players in the future. Companies should focus on improving communication to ensure process transparency and increase trust in their products.
While this experience was not realized with Cyberpunk 2077, CD Projekt RED and other game studios have the opportunity to learn from this situation to improve the quality of their future projects. Analyzing the bugs and shortcomings identified in Cyberpunk 2077 can help developers create more stable and engaging games that address player needs and current industry trends. This will improve the development process and ensure higher quality standards in future releases.
Game Producer: 5 Steps to a Successful Game Project
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