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Learn: Monetization in Games
Learn moreValve, the owner of the digital distribution platform Steam, responded to the popularity of games with NFTs by adding a strict ban on hosting projects using blockchain and NFT technologies to its rules. This was first reported by the developer of the game Age of Rust. The ban on NFT games highlights the company's commitment to maintaining certain quality and security standards on its platform, which could impact the future development of blockchain-based games.
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According to Steam's platform rules, hosting applications based on blockchain technology is prohibited. This includes any projects that allow users to earn or exchange cryptocurrency or NFTs. These restrictions are intended to maintain a safe and secure environment for players and developers.

The concerns of marketplaces are well-founded, as some NFT game developers have already damaged their reputations. For example, the Evolved Apes project team announced the creation of a fighting game and, after a successful advertising campaign that raised $2.7 million, disappeared in October 2021, deleting the game page and Twitter account. Such incidents highlight the risks associated with investing in NFT games and create mistrust among users, which could negatively impact the future of the industry.
In the Evolved Apes project, everyone involved—the community, artists, and investors—was harmed. The project's creator withdrew 798 Ether, which at the time was worth approximately $2.7 million. In response to this scam, the community decided to develop a new game similar to Evolved Apes, called Fight Back Apes. In this game, players will face off against their archenemy, Evil Ape, who serves as the symbol of the creator of Evolved Apes. Fight Back Apes offers a unique gaming experience and an opportunity to restore trust in NFT projects.

Following Valve's ban on blockchain games on Steam, Epic Games founder Tim Sweeney announced that the Epic Games Store would not have such a restriction. In October, he also clarified that the company does not use cryptocurrency in its games but supports innovation in technology and finance. Sweeney noted that games with such innovations must comply with laws, ensure transparency, and have an appropriate age rating. This statement underscores Epic Games' openness to new technologies and its desire to create a safe gaming environment.

Electronic Arts also expressed its opinion on tokenization technology. CEO Andrew Wilson, speaking with investors, noted that players may be interested in integrating NFTs into FIFA games. This means that in the future, FIFA fans may be able to trade tokenized cards of their favorite football players. The implementation of such technologies could significantly change the approach to collecting and trading in-game items, bringing new opportunities for interaction with content.
Investors are showing significant interest in blockchain technology in games, especially in the purchase of virtual land. In May 2021, the volume of virtual plot sales in the popular game Decentraland exceeded $4 million per month, indicating growing interest in this area. An NFT investor known as Whale Shark, whose collection was valued at over $20 million in February, previously invested 200 ether in virtual land in Cryptovoxels and The Sandbox in 2018 and 2019. Back then, the land in these games was valued at around $60,000, but today it exceeds $400,000, highlighting the significant rise in virtual asset prices. Interest in virtual real estate continues to grow, opening up new opportunities for investors in the digital space.
Crypto Gaming United, co-founded by Russian entrepreneur Sergey Sergienko, recently announced a $1 million investment in the NFT game CryptoBots. This strategic investment reflects the company's confidence in the growth of the play-to-earn gaming segment. Crypto Gaming United expects this market to continue to grow, generating significant future revenue. Investments in NFT games like CryptoBots highlight the growing interest in new forms of entertainment and monetization in the gaming industry.
According to Bloomberg, in CryptoBots, users will be able to access NFT characters after depositing funds. The asset value in this project can reach tens of thousands of dollars, creating high barriers to entry for newcomers. The game is expected to be released in 2022. CryptoBots promises to be an interesting proposition for investors and NFT enthusiasts, making it a significant event in the world of cryptocurrency and the gaming industry.

While corporate executives are exploring NFTs, players and investors are actively exploring this new field. Gaming guild The Club recently made a significant investment in the NFT game Star Atlas, investing $3 million. This is a significant milestone, as the investment exceeds the record set by Axie Infinity, which received an investment of $1.5 million. Interest in NFT games continues to grow, confirming the growing popularity and potential of this segment of the gaming industry.
The guild has invested in support ships of various tiers and has also assembled a fleet of 12 command flagships, which cost between $80,000 and $100,000 each. The Club's roster is highly qualified: the guild includes professional esports players, technical directors, artists, and executives of large companies. Such diverse experience of the members allows the guild to achieve significant success in eSports and develop its projects.

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Earning with NFTs in Games: Examples of CryptoKitties, Axie Infinity, Gods Unchained
NFTs (non-fungible tokens) are becoming increasingly popular in the gaming industry, offering players new opportunities to earn money. By playing NFT games, users can not only enjoy the gameplay but also earn real money by selling unique digital assets. Let's look at a few examples of successful games using NFTs.
CryptoKitties was one of the first games to attract attention to NFTs. In this game, users can breed, collect, and sell virtual cats, each represented by a unique token. The success of CryptoKitties demonstrated the potential for earning money with NFTs, as rare cats achieved significant prices on the market.
Axie Infinity is another prime example of a successful NFT game. In Axie Infinity, players collect, train, and battle creatures called Axies. Each Axie is a unique NFT, allowing players to trade them on specialized platforms. The ability to earn tokens in-game and then exchange them for real money makes Axie Infinity attractive to many users.
Gods Unchained is a collectible card game that uses blockchain technology to create unique cards. Players can earn by participating in matches and selling their cards on the open market. A distinctive feature of Gods Unchained is that players own their cards and can freely dispose of them.
Thus, NFTs in games open up new horizons for earnings, allowing players to turn their passion into a source of income. Successful examples such as CryptoKitties, Axie Infinity, and Gods Unchained show how unique digital assets can change the approach to gaming and finance.
Monetization in Games
You will learn all the tools for increasing the profitability of games from scratch. You'll understand how to integrate advertising and paid products into projects, develop an internal economy, and generate excitement in players. You'll be able to maintain user loyalty and make games successful.
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