How to Open a Digital Agency – What to Know at the Start

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The agency's structure is determined by the service offering. For website development, you need to engage a web developer and designer. If the focus is promotion, you will need a marketer and SMM specialist. Regardless of the agency's focus, it also needs a sales manager to find clients and sell services, as well as an account manager to maintain communication with clients. Proper team organization will help effectively meet client needs and grow the business.

Team formation depends on the set goals and available resources. In a large agency with over 700 employees, the structure can be represented by various departments and functional groups, which allows for the effective distribution of tasks and the achievement of high results.

We have prepared a collection of valuable resources to help you open a digital agency.

• For those just starting out in digital: an article on opening a web studio and a webinar on developing one.
• A useful webinar for executives on the role of the CEO in a digital agency.
• Webinars on how to sell your services yourself instead of waiting for clients: web studio sales from AIC and QSOFT, PR, marketing, and agency sales techniques from Skillbox and Tagline.
• Tips on where and how to find clients in digital.
• An interview with the founder of Red Keds about how the agency started—to learn from others' mistakes.
• A selection of resources to boost your strategic thinking, essential for running a business.
• A step-by-step plan for opening a web studio and digital agency on the course "Digital Agency Profession: Opening, Promotion, and Sales" from Skillbox. It will help you analyze cases of market leaders, choose a methodology, calculate a budget, and obtain document templates for your agency.