Data Transfer to Roskomnadzor: 5 Steps for Bloggers with 10,000 Subscribers

Contents:

• Step-by-step instructions for registering a page in the Roskomnadzor registry
• Risks of not registering a page in the Roskomnadzor list
• Market participants' opinions on the new legislation
• Key points of the new law on social networks

Step-by-step instructions for registering a page in the Roskomnadzor registry

According to current legislation, to register a page in the Roskomnadzor registry, you must submit an application through the portal "Gosuslugi". It is important to remember that this procedure must be completed within 10 business days after the page reaches more than 10,000 subscribers. Registration with Roskomnadzor is mandatory to ensure compliance with the rules and regulations governing online activity. Registration is necessary due to information protection requirements and control over content posted on platforms with large audiences. Therefore, meeting deadlines and completing the application correctly are key to successful registration.

Each business page must be registered separately. If you have multiple social media accounts, you must submit applications for each page, even if the administrators and owners are the same. This is important to ensure proper page management and increase their visibility in search engines. Proper registration of all accounts will help improve your business's reputation and simplify interactions with customers.

Registering pages is a quick and simple process that does not require much time. Pavel Molyanov, owner of the content marketing agency "Sdelemaem", noted in his Telegram channel that he was able to register 4 pages in just 15 minutes after putting this process off for a long time. Let's take a closer look at how page registration works and what you should pay attention to.

To start the process, you should fill out an application on the "Gosuslugi" portal. The application must provide the following information:

• the name of the social network and page;
• a link to the page;
• the phone number to which the page is linked;
• the email address associated with the page;
• the page administrator's phone number (if there are several, then all numbers);
• F. I.O. of the page owner for individuals, and for individual entrepreneurs and legal entities - OGRN/OGRNIP;
• place of permanent residence - for foreign citizens.

If the page owner is under 18 years of age, the application must be submitted by his parents or guardians. This requirement is due to legislation and is aimed at protecting the rights of minors on the Internet.

It is recommended that the phone numbers specified in the application be registered to the page owner or administrator. This is important, as Roskomnadzor may verify the information provided. Infobusiness lawyer Yana Gorkunova noted that many colleagues have expressed concerns: if the phone number is registered to someone else, this may lead to problems with inclusion in the registry. Proper data not only reduces risks but also promotes compliance with infobusiness legislation.

After completing the form, you will be assigned a unique application number. This number must be placed in the page description or in a pinned message. It is important to complete this action within three days of submitting your application, otherwise it may be rejected. Ensuring the application number is correctly placed will help avoid potential issues with processing your application and will expedite its review.

Roskomnadzor processes applications within 10 business days. A notification of the decision will be sent to your account on the Gosuslugi portal.

If your application is approved, you will receive a link to your channel's entry in the official registry. It is important to include this link in your channel description so users can easily verify your channel's information. This will increase trust in your content and help your audience verify its legitimacy.

Registration may be rejected for several reasons, including: insufficient required documents, inconsistency of the provided data with the requirements, violation of the established application deadlines, as well as lack of the necessary qualifications or experience. To avoid rejection, it is important to carefully prepare all documents and carefully read the requirements before submitting your application.

• absence of an application number in the page description;
• errors in the application - incorrect page name, address, or owner information;
• the number of subscribers is less than 10,000.

If your application is rejected, you have the right to submit a new one. The law does not set a limit on the number of attempts, so you can continue submitting applications until you are approved. This gives you the opportunity to improve your chances of success, taking into account the previous comments.

Please note that after registration, if the number of subscribers drops below 10,000, the entry in the registry is subject to cancellation through the "Gosuslugi" portal. The consequences of failure to comply with this requirement remain unclear. It is recommended to closely monitor the number of subscribers to avoid possible negative consequences for your registration.

Risks of Not Registering a Page with Roskomnadzor

Failure to register a page with Roskomnadzor can have serious consequences. If your page has more than 10,000 subscribers, Roskomnadzor has the right to demand that access be restricted. This measure may be applied until the page owner provides all the necessary data for registration. Registering a page with the registry is an important step that helps avoid potential fines and blocking. Therefore, it is important to promptly comply with legal requirements and ensure your page is accessible to users.

Starting January 1, 2025, new restrictions will come into force for page owners who have not registered. According to the new rules, users who have not completed the registration process will face a number of restrictions in accessing platform functionality. This may include restrictions on content publication, the unavailability of analytics tools, and the ability to interact with the audience. Page owners should be aware of these changes and register to avoid negative impacts on their online activities and ensure full use of all available features. Registration will be a necessary step to remain relevant and competitive in the face of these new requirements.

• a ban on posting calls for donations;
• a ban on placing advertising on the page.

Content creators are strictly prohibited from reposting posts from unregistered pages. Administrators are required to carefully monitor published materials to prevent possible negative consequences. This is important for maintaining the site's reputation and security, as well as for complying with copyright and platform rules.

Currently, specific penalties for posting appeals for donations have not been defined. However, advertising on unregistered pages is subject to penalties in accordance with Part 1 of Article 143 of the Code of Administrative Offenses of the Russian Federation. Fines range from 2,000 to 2,500 rubles for individuals, from 4,000 to 20,000 rubles for officials, and from 100,000 to 500,000 rubles for legal entities. Therefore, it is important to consider the potential risks when posting content related to financing.

New regulations provide for penalties for reposts. If the administrator of a page with more than 10,000 subscribers reposts a post from another page not registered in the registry, this may result in the page being removed from the registry. Roskomnadzor is currently not providing clear information on the exclusion period.

Market Participants' Opinions on the New Legislation

New legislation in the information business raises numerous questions and uncertainty. This creates a situation in which some market participants strictly comply with its requirements, while others continue to ignore them. Such differences in approaches can lead to an uneven playing field and create additional risks for those who do not take the new rules into account. It is important to monitor and adapt to changes in legislation to ensure the stability and legality of your business in the information services market.

It is unclear how exactly violations will be identified. The document from the Ministry of Digital Development provides answers to some frequently asked questions, but lacks details on monitoring mechanisms. It only states that Roskomnadzor will monitor compliance with the law. Information on how inspections will be conducted and what methods will be used to identify violations is necessary for a more complete understanding of the upcoming regulatory changes. Yana Gorkunova, an infobusiness lawyer, suggests that Roskomnadzor will be able to identify violators based on complaints received from users. In the event of a complaint regarding advertising labeling, the agency will not only check the labeling itself but also examine the channel's presence in the official registry. If the channel is not listed, the materials will be sent to the antimonopoly service for consideration of initiating an administrative offense case. This practice emphasizes the importance of adhering to advertising regulations and the need for official registration for channels engaged in the infobusiness. It is unclear who will be responsible for violations on blogs. Will it be the administrator, the owner, or the editorial staff? If blogs become full-fledged media, their structure and functionality must be considered. Currently, owners are often not responsible for the content of channels and the advertising placed on them, acting only as investors. Anastasia Burmistrova, founder of the communications agency Ablab.pro, emphasizes the importance of this issue. With blogs becoming a key element of the media landscape, it's essential to clearly define liability rules for all participants. This will ensure higher content quality standards and protect consumer rights.

The lack of precedents and uncertainty regarding liability prompt some channel owners to operate without registering their pages. This creates risks for both the owners and users. Without official registration, channels can face legal consequences and a loss of audience trust. It's best to obtain all the necessary documents and ensure the legality of your activities to avoid potential problems and increase your level of accountability.

I manage a network of thematic Telegram channels, each with a team of administrators, including content managers and advertising specialists. All channels are linked to my work SIM card, and I strive to remain anonymous. If any issues arise, the channel "owner"'s phone number can be identified. If the SIM card isn't registered to me, it could negatively impact someone else, which raises certain concerns.

Many SMM specialists managing brands' social media encounter difficulties and fail to set up their channels, lacking a clear understanding of the next steps. This can negatively impact their promotion strategy and audience engagement. It's important to understand that properly registering and setting up channels is a key step in developing an effective SMM strategy. Therefore, it's worth paying attention to this process to achieve maximum results in your brand's work.

I work as a social media manager for a large company with multiple social media accounts, each managed by a separate team. We have several accounts focused on different areas. However, the owners of these accounts vary: in some cases, it's me, in others, it's my manager. We are still working on the page registration process, division of responsibilities, and potential risks associated with account management. This is becoming an important aspect for effective social media management and minimizing potential problems.

Some bloggers feel uncertain about the need to provide data, as their blogs are not aimed at selling advertising space. However, collecting and analyzing data can significantly improve the quality of content and audience engagement. Understanding readers' interests and preferences will help bloggers create more relevant and engaging content, which will ultimately lead to audience growth and improved search engine rankings.

A TikTok blogger shares fun gaming videos. He has a large following, but he does it purely for fun and doesn't sell advertising. Therefore, he wonders why he should provide his personal information. Furthermore, he notes that since he's under 18, his mother should provide such information. Lawyer Yana Gorkunova advises advertisers to carefully check the pages they place ads on. It's important to keep in mind that placing ads on pages not listed in the Roskomnadzor registry may pose risks. Despite the uncertainty about possible fines, it is wiser to take care of your security in advance and minimize potential legal consequences.

Key Points of the New Law on Social Networks

• Owners of accounts with over 10,000 subscribers are required to register their pages in the Roskomnadzor registry. To do this, submit an application through the Gosuslugi portal, post its number on the page, and, after adding it to the registry, provide a link to the entry in the description.
• Failure to comply with this requirement may result in the page being blocked, as Roskomnadzor has the authority to require social platforms to impose restrictions. Furthermore, owners of pages not registered in the registry lose the right to post calls for donations and advertising materials. Registered users cannot share content from accounts not included in the registry.
• The law contains numerous ambiguities, including questions about who will be held accountable for violations and how Roskomnadzor plans to enforce the law. As a result, some account owners have already submitted applications and registered, while others continue to run their pages without registering.