How a community manager can work with the community and develop a business

Contents:

• Where to start working with the community?
• I found the community. What to do?

Ekaterina Kozyreva is a professional in her field, with significant experience and knowledge. She is actively involved in project development and implementation of innovative solutions. Ekaterina strives for continuous improvement and the study of new trends, which allows her to remain at the forefront of her profession. Her approach to work is always focused on results and client satisfaction. Ekaterina Kozyreva is a name associated with quality and reliability in her field. An expert is a specialist with deep knowledge and a high level of skill in their field. Experts play a key role in various fields, providing professional advice, analyzing data, and developing strategies. Their opinions often form the basis for important decisions in both business and scientific research. Becoming an expert requires not only education but also continuous self-development, practice, and participation in professional communities. Experts are in demand in fields such as technology, finance, medicine, and marketing, where their knowledge helps achieve significant results and improve work efficiency.

About the author. The author of this text has extensive experience in her field and strives to share her knowledge with readers. His professional career includes numerous successful projects and publications that confirm his expertise in this field. He actively monitors the latest trends and new research, allowing him to provide relevant and useful information. The author hopes that his materials will help readers better understand the subject and find answers to pressing questions.

Founder of Soyka Agency, specializing in promoting IT projects on social media and building active communities. My work involves aligning the interests of participants and managing their interactions. I am also a partner and director of SMM and community management at Vinci PR, where I apply my skills to achieve maximum results in digital marketing.

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At each stage of a project's development, community managers face changes in priorities, objectives, and the tools they use to engage with subscribers. In this article, we'll look at how to determine your project's current state and what steps you need to take to successfully move to the next stage of development. Understanding these changes will help you improve your efficiency and engagement with your audience.

Where to start working with your community?

The RACE (Research, Action, Communication, Evaluation) framework remains relevant despite the introduction of Agile into processes. Beginning research within this model requires a systematic approach. First, it's necessary to conduct an in-depth analysis of the current situation and identify the needs of the target audience. This will allow you to formulate precise goals and objectives to be addressed. Next, you should move on to action, where it's important to apply the data obtained to develop strategies. Effective communication with the team and stakeholders ensures transparency at all stages. Finally, evaluating the results allows you to determine the success of the steps taken and make necessary adjustments to the strategy. Thus, integrating RACE into the Agile approach helps significantly improve the quality of work and achieve the set goals.

• Find an existing community. Visit social networks, forums, blogs and read who writes about you, what and how.
• If you haven't found a community, that doesn't mean it doesn't exist. It's quite possible it exists elsewhere: in specialized social media groups, Telegram chats, or even LiveJournal.

A community has been found. What should I do?

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It is important to understand what need or problem unites community members. What is the main goal of their interaction? What exactly are they trying to solve? People come to the community to find support, share experiences, or gain information. Identifying these aspects will help you better understand the motivations of participants and create a valuable space for communication and problem-solving.

Determine how well the image reflects the interests of your brand. Analyze what can be done to improve the situation. This will form the basis of your community development strategy. Now let's return to the stages of the community life cycle.

There are four main stages of development: birth, growth, maturity, and decline. However, I propose adding a zero phase - research. At this stage, as in any successful project, it is important to collect and analyze information to achieve a high-quality result. To determine the stage of community development, you can use various metrics, such as member activity, interaction level, growth rate, and degree of involvement. These metrics will help you better understand what stage your community is at and what steps need to be taken to further develop it.

• The number of messages mentioning the brand over a period of time (for example, per month). This will show how active the community is.
• The ratio of positive, neutral, and negative messages. This will reveal the atmosphere in the community and its mood. By the way, using software like Brand Analytics, you can analyze the tone of mentions of your brand.
• Community size (if possible, preferably over time). This will help you plan resources and actions to improve relations. Compare the number of community members with the share of your target audience on a specific platform and assess the growth potential. Enlist the help of internet marketers. This approach will also allow you to forecast your budget.
• Membership dynamics. If you can find out the sources of traffic, it will be even better. This will show the prospects for community development.
• Dynamics in the number of messages from users. You can see this in the statistics of your social networks or count it manually (at least approximately) by scrolling through the feed and opening old discussions. Make monthly snapshots for the last six months. Adds data on audience activity.
• The number of regular community members who create content. This will show the core audience. In Telegram, for example, Combot can calculate this, in FB the built-in group statistics will show you. In a pinch, you can count it yourself if you read the discussions carefully.
• The number of regular community members who comment on content. Again, through plugins, bots, or independently. This will tell you about your best posts and the most sociable users.
• The number of brand-loyal community members. This will show those who help promote your business. Here you will have to collect comments through software and manually divide the audience into segments.
• The number of haters. We search in the same way as brand advocates. It is important to know haters by sight! By the way, they often make the best community managers, because they know and feel the community very well.
• The amount of content produced by the community itself, and its quality. And again, built-in social media analytics helps. It is better to evaluate the quality yourself, the software calculates any quality metrics very approximately.