SMM January 2022: 5 Key Events with Commentary

Contents:

• The European Parliament introduces a ban on targeting using sensitive user information
• Effective advertising on TikTok: Tips for collaborating with bloggers
• How companies use Instagram Stories: data from Socialinsider
• New feature: Telegram posts in Instagram Stories
• The future of social commerce: sales on social networks will reach a trillion dollars by 2025
• YouTube presents a new tool for content creators: Media Kit for promoting channels among brands
• 80 fact-checking organizations expressed dissatisfaction with YouTube due to the spread of misinformation
• TikTok is now in bars, restaurants, and gyms: a new agreement with Atmosphere
• YouTube stops funding Originals: what's next?
• How Meta plans to monetize its metaverse: key ideas and patents
• Social networks: influence and new trends

European Parliament Bans Targeting Using Sensitive User Information

The recent vote by the European Parliament marks an important milestone in the field of data protection users. Lawmakers supported amendments to the Digital Services Act (DSA), which introduce strict restrictions on the use of "sensitive information" in targeted advertising. These changes are aimed at strengthening user privacy and ensuring a more transparent environment for digital marketing. The new rules oblige companies to take users' rights into account when processing their data, which could significantly change the approach to online advertising. As a result, businesses will have to reconsider their strategies to comply with the new requirements and maintain consumer trust.

Sensitive information includes data on race, sexual orientation, religious beliefs, and information related to minorities. This innovation is aimed at creating a safer and more ethical digital environment that promotes the protection of users' personal information and prevents discrimination. Ensuring the privacy of such data plays a vital role in building trust between online platforms and their users.

The amendments require internet companies to simplify the process of opting out of user data tracking. Furthermore, the Digital Services Directive (DSA) prohibits the hidden consent for the processing of personal information, which will lead to significant changes in the operating practices of many companies. These measures are aimed at protecting user rights and increasing transparency in the field of data processing, which, in turn, contributes to a safer online environment.

According to the new rules, consent for the processing of personal data must be obtained in a separate form, rather than included in general terms and conditions. This change allows users to be more informed about the transfer of their data and increases the level of awareness of what information they provide. As a result, users will have greater control over their personal data and its use.

The changes will affect all leading companies in the online advertising sector, such as Google, Meta, and Amazon. The new rules are expected to come into effect in 2023, which will significantly impact the advertising strategies and practices of these platforms. These changes may lead to a reallocation of resources and a change in approaches to audience targeting, which, in turn, will affect the effectiveness of advertising campaigns. It's important to monitor developments and adapt your strategies to new market demands.

Violations of the Digital Services Act can result in significant fines, reaching up to 6% of a company's global revenue. However, as Bloomberg reports, the proposed amendments have not yet received final approval from regulators and the European Commission. Further discussions are scheduled for February, highlighting the need to closely monitor legislative changes for businesses operating in the digital space.

Anastasia Naimushinova, head of the digital agency NAVIAN.studio, notes that the European Union is actively revising its legislation to protect users' personal data. Since January 1, 2023, companies, including ours, located in Prague, have already felt the effects of these changes. Organizations can now store and process only cookie data for which users have explicitly consented. This change highlights the importance of respecting user rights and the need for transparency in data processing.

Many users ignore cookie notifications, making it difficult for advertisers. Therefore, it's worth considering several recommendations for effectively adapting to the new conditions. It's important to remember that compliance with data protection laws and transparency in cookie use can increase user trust. It's recommended to develop a strategy that clearly explains the purposes of cookie use and provides users with choices. This will not only help you comply with regulations but also improve the user experience, which can ultimately lead to more effective advertising campaigns.

• Focus on collecting your own data. Brands must actively work to obtain information from their users.
• Analyze existing customer and user data to optimize targeting and automate communications.
• Use loyalty programs and diverse content to encourage users to share personal information.
• Demonstrate a responsible attitude towards consumer data to earn their trust.

Changing legislation is promoting more transparent and ethical online advertising, which will have a significant impact on the market. These innovations are aimed at increasing consumer trust and improving the quality of advertising content, which will ultimately lead to better interactions between brands and users. The measures taken will also facilitate stricter control over compliance with regulations, which is important for all participants in the advertising industry.

The digital ecosystem today is becoming increasingly strictly regulated, which forces companies to adapt to the new conditions. Regulation in the digital field imposes certain obligations on businesses, requiring compliance with modern standards and requirements. This creates both challenges and opportunities for organizations seeking to improve their competitiveness and meet consumer expectations. It is important not only to comply with established regulations but also to proactively develop strategies that will allow them to effectively respond to changes in the legal framework and use them to their advantage.

Effective Advertising on TikTok: Tips for Collaborating with Influencers

Research conducted by the TikTok team revealed important aspects of successful advertising campaigns based on collaboration with content creators. The platform's analysts compared the effectiveness of videos adapted for TikTok with advertising content created without taking into account the unique features of this social network. They also studied how influencers influence engagement and viewership metrics. Let's consider best practices for brands looking to improve the effectiveness of their advertising on TikTok.

• Creating Unique Content for TikTok. Videos specifically developed for this platform demonstrate significantly better results. User views are 12% higher in the first 2 seconds and 8% higher in the first 6 seconds compared to videos not adapted for TikTok.
• Influencer engagement increases advertising effectiveness. Content created for TikTok with popular creators demonstrates an 83% higher engagement rate (ER) than videos without influencers, and user interest is 27% higher.
• Beauty: Maximizing the impact of collaboration. Advertising related to cosmetics and personal care is particularly effective when influencers demonstrate the product in action and add a touch of humor. These two approaches increase engagement by an impressive 24%.

How Companies Use Instagram Stories: Data from Socialinsider

A recent study by Socialinsider, based on an analysis of one million stories from over six thousand business Instagram accounts, revealed many interesting trends in the use of this content format. The results demonstrate how companies are effectively using stories to engage with their audiences and increase engagement. These findings can help businesses adapt their Instagram promotion strategies and more effectively address user preferences.

• The number of stories published directly depends on the number of subscribers. Accounts with more than 100 thousand followers can post up to 5 stories per day.
• Brands with 50-100 thousand subscribers publish an average of 49 stories per month, which is double the amount compared to 2020 data. Companies with 5 thousand subscribers or less publish only 5-6 stories per month.
• User activity in stories decreases with an increase in the number of subscribers. In accounts with 100 thousand subscribers or more, users watch an average of 7 stories, while for accounts with 5 thousand - 11.
• Almost 40% of viewers leave stories on the first uploaded frames. 17% leave after the first, 12% - after the second, and 10% - after the third publication.
• The reach and engagement of image stories are comparable to video stories, with a slight advantage in favor of the former.
• Stories have reach that is 2-3 times lower than that of regular posts. This difference decreases as the number of subscribers increases.

Stories will continue to be an important marketing tool in 2022. However, a shift in user behavior is already noticeable: time spent viewing content is being redistributed between Stories and Reels. This trend highlights the need to adapt promotional strategies to achieve maximum effectiveness. Anastasia Naimushinova, head of the digital agency NAVIAN.studio, notes that marketers should take these changes into account to remain competitive in the rapidly changing digital landscape.

Instagram Stories typically have lower reach than feed posts. This is because Stories have a limited viewing time, while posts can accumulate reach over time. Posts remain on profiles, allowing users to return to them and engage with them later. Stories, on the other hand, disappear after 24 hours, limiting their visibility. Therefore, it is important to consider these features when planning your content and promotion strategy on Instagram.

New Feature: Telegram Posts to Instagram Stories

Telegram users can now easily share their posts to Instagram Stories. This new feature simplifies the process of transferring content between apps in just a few clicks. Simply select the "Share" option and tap the Instagram icon. Now users can quickly and conveniently integrate their content from Telegram to Instagram, expanding their audience and increasing engagement.

The collaboration between two popular platforms, Telegram and Instagram, creates new opportunities for users. Telegram gets a chance to promote themselves for free, while Instagram is filled with new content that creators can use to attract and grow their audience. This collaboration fosters the growth of both platforms and strengthens their positions in the social media market.

The situation is reminiscent of the previous standoff between Twitter and Instagram, when both social networks limited cross-posting capabilities. As a result, both platforms benefited by allowing users to share links and attractive previews. This decision contributed to increased popularity and user engagement. Similarly, modern platforms can achieve success by opening up opportunities for cross-posting and improving user experience.

Vitaly Weber, Senior Content Producer at KB Palindrom, emphasized the importance of the new feature: "It will significantly simplify the content management process and open new horizons for cross-promotion between the two platforms." This innovation will enable the effective integration of content and improve user interaction, which in turn will increase overall productivity and audience engagement.

The Future of Social Commerce: Social Media Sales to Reach a Trillion Dollars by 2025

According to research by Accenture, global sales through social media are expected to reach $1.2 trillion by 2025. This growth indicates the rapid development of social commerce, which will grow three times faster than traditional e-commerce. Social media is becoming a key tool for business, allowing companies to effectively engage with consumers and increase their sales.

Traditional e-commerce is defined as the process of sales conducted through websites that are not associated with social media. This type of commerce includes various forms of online sales, allowing businesses to offer their goods and services directly to users through their own online stores or specialized platforms. Traditional e-commerce remains an essential component of modern business, providing convenient access to products and services for shoppers worldwide.

The dynamic growth of social media sales is driven by the activity of young people, particularly Generations Y and Z. These generations are predicted to account for 62% of all social media sales, with Millennials accounting for 33% and Generation Z accounting for 29%. This data highlights the importance of brands having an active social media presence to attract and retain the attention of their target audience. Successful social media marketing strategies should take into account the preferences and interests of young people, which will help maximize sales and increase engagement.

Over the past year, 64% of users have made a purchase through social media, demonstrating the significant growth of online shopping. This means that the number of shoppers worldwide has reached 2 billion people who have gone all the way from viewing an ad to placing an order. Moreover, 63% of respondents are willing to make repeat purchases from the same sellers, highlighting the importance of building customer loyalty on social platforms. This trend confirms that social media is becoming a key channel for e-commerce, and companies must adapt their strategies to attract and retain customers.

Accenture predicts that by 2025, clothing will be the most popular category on social media, accounting for 18% of all sales. Consumer electronics will rank second with a share of 13%, while home goods will account for 7%. Interestingly, beauty products will not account for a significant share of social media, but their sales in traditional e-commerce are expected to grow and reach 40% of the total by 2025. This underscores the importance of adapting marketing strategies for different product categories in a rapidly changing digital marketplace.

These data serve as a positive signal for social networks that are actively developing their marketplaces. At the same time, search engines such as Google and Yandex are facing new challenges in attracting customers. This may prompt them to consider creating their own social platforms. The future will tell how these trends will develop.

Vitaly Weber, Senior Content Producer at KB Palindrom, emphasizes the significance of changes in the social media business. These transformations can significantly impact promotion and customer engagement strategies. Companies that adapt to the new conditions have the opportunity to improve their visibility and increase audience engagement. Therefore, it is important to consider the latest trends and practices for successful development in the digital space.

YouTube Introduces a New Tool for Content Creators: Media Kit for Channel Promotion Among Brands

YouTube has introduced a new service called Media Kit, designed to help bloggers demonstrate the value of their channels to advertisers. This innovative tool offers access to key statistics, including the number of subscribers, average video view duration, and the number of unique viewers. Media Kit allows creators to more effectively engage with potential partners and improve their advertising offerings, which contributes to increased revenue from content monetization.

Media Kit provides creators with a unique opportunity to highlight their channel to brands through special descriptions that remain hidden from regular users. Bloggers can upload up to four video samples of their content and also showcase their previous paid integrations. This helps attract the attention of advertisers and increases the chances of successful collaboration. Using Media Kit is an important step for those looking to effectively present their content and develop partnerships with brands.

Access to Media Kit will be granted exclusively to companies connected to the YouTube Brand Connect platform. This platform connects content creators and advertisers, enabling effective collaboration. The new tool will be available through YouTube's Creative Studio in the BrandConnect section, simplifying the process of interaction and advertising integration in videos.

Bloggers will be able to export data from Media Kit in PDF format, significantly simplifying interactions with potential partners. This new feature will allow you to effectively present your metrics and achievements, simplifying the process of establishing partnerships.

The update will be launched in the US, UK, and Canada. The global launch date of the service has not yet been announced.

The bulk of YouTube channel and blogger revenue comes from selling advertising space, while video monetization plays a secondary role. This is especially true for children's channels and popular topics like life hacks and ratings videos, which attract millions of viewers. Advertising significantly increases financial revenue, making it a key element of a successful content monetization strategy.

The video advertising market is a significant niche, and YouTube isn't taking full advantage of its potential to increase revenue. The Media Kit platform was created to connect bloggers and advertisers, allowing YouTube to not only control this market but also receive a share of advertising revenue. This innovation could improve content monetization and increase the effectiveness of advertising campaigns on the platform.

Pavel Bagryantsev, founder of the YouTube for Business agency, emphasizes the importance of developing communication between creators and brands through the BrandConnect platform. This step creates new partnership opportunities and facilitates successful case studies. Effective interaction between content creators and companies optimizes marketing strategies and enhances brand influence on target audiences.

Dmitry Artamonov, head of the video content group at Reg.ru, notes that the significant growth in sponsored content, which reached $13.8 billion last year, is spurring YouTube to invest in new tools. The primary goal of these investments is to improve the user experience and increase transparency in interactions between content creators and brands. Effective collaboration tools will help create higher-quality and more reliable content, which, in turn, contributes to the platform's development and strengthens ties between market participants.

80 fact-checking organizations have expressed dissatisfaction with YouTube over the spread of misinformation

An international coalition of fact-checkers, including recognized organizations such as the Washington Post's Fact Checker and the UK's Full Fact, has identified YouTube as the world's leading source of misinformation. This statement highlights growing concerns about the spread of false information through video content. YouTube, as a popular video-sharing platform, is becoming a vehicle for the dissemination of inaccurate information, which in turn influences public opinion and the information landscape. With this in mind, it is important to develop critical thinking skills and fact-check before trusting information found on such platforms.

One of the main complaints against Doctors for the Truth is the spread of misinformation about COVID-19. Critics argue that the organization promotes unscientific views, which negatively impacts public perception of the pandemic and public health. In the fight against disinformation, it is important to critically evaluate sources and pay attention to scientific data.

YouTube has faced criticism for hosting content that supports conspiracy theories about fraud in the US presidential election. This situation raises questions about the platform's role in the spread of misinformation and accountability for the content posted by users.

Experts emphasize that the most critical situation with disinformation is observed in the "global South," which includes developing countries in the Southern Hemisphere. These regions face significant challenges in combating false information, which has a negative impact on public opinion and decision-making. Addressing the problem of disinformation in these countries is essential to ensure sustainable development and to improve media literacy.

The research identified materials containing inaccurate information about the former president of the Philippines, as well as content that incites hatred against vulnerable groups in Brazil. These findings highlight the importance of critical thinking and the need to combat disinformation, which can have serious consequences for society. Given the urgency of this problem, it is essential to focus on verifying sources and facts to prevent the spread of false information and negative stereotypes.

The coalition sent an open letter to YouTube with four key demands aimed at improving content regulation on the platform. These initiatives are aimed at creating a safer and more responsible environment for users, as well as improving the quality of the content presented.

In response to criticism, YouTube representatives claim significant progress in combating inappropriate content on the platform. They emphasize that such content accounts for only 0.21% of all uploaded videos. This demonstrates the company's commitment to providing safe and high-quality content for its users. YouTube continues to implement new technologies and strategies to improve content monitoring and moderation, creating a safer environment for all users.

Fake news and misinformation exist on every social media platform, but the focus is primarily on the most popular platforms. This has led to billions of dollars in lawsuits against companies like Google. Pavel Bagryantsev, owner of the YouTube for Business agency, emphasizes the importance of combating fake news in the digital space and the need for a responsible approach to content on social media. Given the growing number of users and the influence of online content on public opinion, companies must take measures to reduce the spread of false information.

This raises the question of how fact-checking organizations make money. Perhaps their goal is to draw attention to their activities and increase the trust of sponsors, underscoring the importance of their work in today's information environment. Fact-checking organizations can receive funding from philanthropic foundations, government grants, or private investment, enabling them to conduct independent research and verify facts. This financial support supports their role in combating disinformation and strengthens public trust in the veracity of the information presented.

In 2023, the fight against disinformation remains an important and pressing issue. This is especially true given the upcoming elections and global challenges such as pandemics and social unrest. In the face of modern technology and the rapid dissemination of information, it is essential to develop critical thinking and fact-checking skills to counter falsehoods and manipulation. An effective strategy to combat misinformation involves education, awareness, and active citizen participation in the discussion of relevant issues.

TikTok Now in Bars, Restaurants, and Gyms: New Agreement with Atmosphere

TikTok announced a partnership with Atmosphere, a company that distributes content to screens in gyms, healthcare facilities, restaurants, and hotels. This collaboration opens new opportunities for TikTok, allowing it to expand its audience and improve user engagement across a variety of industries. This agreement will allow TikTok to offer unique content in places where people spend their time, driving engagement and popularity on the platform.

Currently, the partnership is limited to the United States, but expansion to international markets is possible in the future. TikTok is actively working to increase its presence in public spaces, which has the potential to significantly increase its popularity among users. Global expansion will open up new opportunities for content creators and businesses, making the platform even more appealing to a wider audience.

Atmosphere will gain access to TikTok's extensive video library, containing millions of unique videos. During broadcasts, the company will be able to adapt videos by adding or removing sound, inserting captions, and QR codes. This will provide viewers with an interactive experience, allowing them to engage more deeply with the material. The integration of such features will allow Atmosphere not only to diversify its content but also to increase its appeal to audiences, thereby increasing viewer engagement.

Atmosphere will also begin selling advertising space on its screens. It should be noted that bloggers whose videos are included will not receive any compensation during the initial phase of the partnership. This decision is raising discussions and questions among content creators.

YouTube Stops Funding Originals: What's Next?

YouTube Originals, the platform's section dedicated to original shows and series, is stopping funding its projects. The primary focus will now be on developing the Partner Program, which already has more than 2 million participants. This decision is due to the increasing need to monetize content and support creators, which allows them to more effectively develop their channels and engage with their audience.

According to information from YouTube's chief commercial officer, bloggers have earned over $30 billion over the past three years, which demonstrates the high effectiveness of the platform's Partner Program. In this regard, YouTube intends to focus its investments on more cost-effective formats, instead of funding expensive original shows. This shift in strategic approach is aimed at optimizing costs and maximizing revenue, which, in turn, opens up new opportunities for content creators and the diversity of content on the platform.

YouTube is actively abandoning outdated tools and unprofitable projects. Original shows and series require significant financial investment, which raises an important question: how to effectively monetize this content? Pavel Bagryantsev, owner of the YouTube for Business agency, emphasizes the need to find new monetization approaches to ensure the sustainability and profitability of such projects. With increasing competition on the platform, creating high-quality content is becoming a key factor in successful monetization.

YouTube was originally conceived as a competitor to services such as Netflix. However, over time, the platform changed its strategy, focusing on music content and offering it free of charge. This led to investments in original shows becoming less profitable and losing their value. YouTube continues to grow, offering users a diverse range of music and video content, making it one of the most popular platforms for online content consumption. "This news confirms that Google has acknowledged its failure to compete with streaming services like Netflix, Amazon, and Disney. The company will now focus on engaging with its own audience and monetizing it, cutting out intermediaries," notes Dmitry Artamonov, head of video content at Reg.ru. This strategic shift underscores the importance of direct engagement with users and optimizing streaming content to increase its appeal.

YouTube managers are actively working to develop the Partner Program and introduce new features, opening up new horizons for content creators. YouTube CEO Susan Wojcicki recently mentioned the potential introduction of NFT technology on the platform. This innovation has the potential to significantly increase creator earnings and mark an important step in the evolution of content monetization on YouTube. The introduction of NFTs will allow creators to uniquely engage with their audiences and offer new opportunities for the sale and exchange of digital assets. As a result, this could not only increase the financial stability of content creators but also attract new users to the platform.

To learn about the latest changes to YouTube Originals and new initiatives, visit the [official update](https://www.youtube.com). Here you will find the latest information on new projects, original content, and trends on the YouTube platform. Stay up-to-date with the latest news and updates to stay informed about important announcements and opportunities YouTube offers for creators and viewers.

With the end of Originals funding, YouTube is focusing its efforts on more effective methods of supporting content creators and improving monetization. These changes can significantly impact the video and streaming content ecosystem, opening up new opportunities for creators and changing approaches to the creation and distribution of video materials. YouTube is striving to adapt to modern market demands, which may lead to the introduction of innovative tools and strategies that contribute to the growth and development of the platform.

How Meta plans to monetize its metaverse: key ideas and patents

Meta is actively developing its metaverse, having registered a number of patents that can form the basis for effective monetization. These patents open unique opportunities for the development of innovative advertising formats and user interactions, which contribute to the creation of a more attractive and personalized experience in the virtual space. As a result, Meta aims not only to improve user experience but also to secure new revenue streams through creative advertising solutions.

A review of the documents by the Financial Times revealed several interesting aspects. One of the key ideas is the implementation of "hypertargeted" advertising using augmented reality (AR). This will allow advertisers to significantly improve the precision of their campaigns, based on data such as gender, age, interests, and user behavior with content. The use of AR in advertising opens up new opportunities for audience engagement and the creation of more personalized experiences, which in turn can increase the effectiveness of advertising investments and improve target audience response.

Meta intends to give brands the ability to "sponsor the appearance of objects" in a virtual environment. This means that companies will be able to develop digital products that visually match their physical counterparts, as well as recreate the architectural solutions and design of their retail locations in the metaverse. This initiative will allow brands to strengthen their digital presence and create unique user experiences by combining real and virtual elements.

According to the Financial Times, Meta is exploring the integration of user biometric data. The implementation of motion-sensing technologies will synchronize users' actions with their avatars, significantly increasing the level of engagement and realism of interactions within the metaverse. This innovation has the potential to transform the user experience, making it more interactive and personalized. The use of biometrics in the metaverse opens new horizons for social interactions and gamification, which can attract more users and improve their overall experience on the platform.

Vitaly Weber, Senior Content Producer at KB Palindrom, notes that hyper-targeted advertising in metaverses can significantly outperform traditional methods. Using user bodily reactions opens up new prospects for analyzing consumer preferences. One of the patents describes pupil tracking technology, which will allow advertisers to more deeply understand user reactions to advertising. This will make it possible not only to assess interest in a product but also to identify more subtle nuances of advertising perception, as opposed to simple likes or comments. Thus, metaverses represent a new frontier for the advertising industry, where the accuracy and effectiveness of targeting are becoming critical factors for success.

Meta is developing a unique ecosystem that will make advertising more personalized and effective, opening up new opportunities for business. Given modern trends in technology and marketing, such innovative approaches have the potential to significantly transform the digital advertising market, providing companies with better tools for engaging with customers and increasing conversions.

Social Media: Influence and New Trends

New research confirms that 50% of Russians experience negative emotions when using social media. This data was obtained by analysts Perfluence and Zigmund.Online. Similar issues have been documented in English-language studies, with 25% of US and UK teenagers reporting discomfort when viewing Instagram content. These findings highlight the importance of understanding the impact social media has on users' emotional well-being.

According to BrandAnalytics, there has been a significant decrease in user aggression on Russian forums and social networks. Over the past two years, the number of toxic messages has decreased by 55 million. This indicates positive changes in online communication and improved interactions between users.

Instagram is actively testing new features, including a profile deletion option and updated post display formats. The social network intends to introduce three feed options: "Home," "Favorites," and "Followings." These changes will allow users to more effectively customize content according to their preferences, improving the user experience and interaction with the platform. Simplifying navigation and personalizing content can attract more users and increase their engagement.

Instagram plans to move potentially harmful content to the bottom of the feed, which is aimed at improving the user experience and reducing negative impact on users. This change will help create a safer and more positive atmosphere in the app, facilitating higher-quality user interactions with content.

TikTok continues to actively develop its features in the Russian market, having implemented a user feedback form in accordance with Roskomnadzor requirements. This step is aimed at improving audience engagement and enhancing the user experience. The platform strives to take user opinions into account, contributing to a safer and more convenient environment for communication and content sharing.

TikTok is testing a paid subscription feature, which could become an important source of income for content creators. This opportunity will provide content creators with new ways to monetize their work. According to The Information, Instagram is also considering similar features, which could disrupt the social media market and attract more users to paid subscriptions.

In the fourth quarter of 2021, consumer spending on TikTok increased by 115%, reaching $824.4 million. This is double the amount spent in the same period in 2020, when user spending reached $382.4 million. This growth demonstrates the platform's growing popularity and its influence on the digital spending market. TikTok continues to attract user attention, which is driving increased spending on content and services within the app.

According to research by IAB Russia, 52% of advertisers partner with bloggers who create family-friendly content. These bloggers occupy leading positions in influencer marketing. Bloggers in the fashion and humor categories are second in popularity. Partnering with such influential individuals allows brands to effectively reach their target audiences and increase awareness of their products.

A bill is being discussed in the US that could ban the use of data for targeted advertising. This decision could have a significant impact on millions of workers in the online advertising industry, according to the IAB. The bill threatens existing business models and promotional methods, which could lead to job losses and a change in approaches to digital marketing.

WhatsApp continues to follow modern trends and has updated its navigation for business users, introducing an advanced search with filters. This innovation significantly simplifies the process of searching for messages, chats, and media files, making interaction more productive and convenient. Users can now find the information they need faster, which contributes to improved communication and increased productivity.

Social networks continue to evolve, introducing new features and improving user interaction. This development not only changes the perception of platforms but also affects the ways they are used. Innovations allow users to communicate more effectively, share content and find interesting materials, which, in turn, forms new trends in their behavior and preferences.