The 10 Best Marketing and Advertising Conferences in 2023

Contents:

• Internet Advertising Day: Development of Online Promotion
• Brand Day: Meeting of Market Leaders
• Digital Thaw: Inspiration and Innovations in Digital Marketing
• Conference "Strike": The Future of IT and Digital
• RIF Forum: The Future of Digital Technologies
• AdIndex City Conference: Inspiration and Innovations in Advertising
• Technology Week: Conference for the Future Business
• Baltic Digital Days: Internet Marketing Conference
• Current SMM Trends in St. Petersburg
• Optimization: SEO and Digital Marketing Conference

Internet Advertising Day: Development of Online Promotion

This year the conference will be held in Moscow, and will also provide the opportunity to participate online. In previous years, such as October 2020, the event was held live.

The conference is held twice a year, in the spring and fall, typically in February-March and September-October. Participants have the opportunity to discuss current topics, exchange experiences, and establish professional connections. These events attract specialists from various fields, creating a unique atmosphere for learning and development.

The event is designed for marketers, business owners, and anyone interested in online promotion. It will provide a unique opportunity to deepen their knowledge of digital marketing, exchange experiences with professionals, and learn about the latest trends in online promotion. Participants will be able to receive practical recommendations and tools for the effective development of their projects online.

The conference is organized by TRINET.WebFacultet, known for its successful educational events.

Internet Advertising Day is a one-day conference that focuses on the most important aspects of online promotion. The event program covers topics such as contextual advertising, email marketing, content marketing, SMM, SEO, and analytics. The conference, which has been running since 2017, provides participants with the opportunity to gain up-to-date knowledge and practical skills in internet marketing. Participants will have the opportunity to exchange experiences, discuss new trends and strategies, and meet leading industry experts. The conference offers parallel thematic tracks covering key aspects of internet marketing and management. The "Plan and Launch" track is aimed at internet marketing specialists, providing relevant strategies and tools for successfully running an online business. The "Manage and Delegate" track is designed for executives and product managers, focusing on effective team management and task delegation. Speakers include practicing experts from leading companies such as Yandex, Google, and VKontakte, providing participants with access to cutting-edge knowledge and practical experience.

The conference featured a variety of speakers, including experts in their fields. Their presentations covered relevant topics, which attracted the attention of the audience and contributed to a productive exchange of experience.

• Asya Chelovan is the head of product marketing at Tinkoff Bank.
• Vyacheslav Prokhorov is a digital evangelist at VKontakte.
• Evgeny Kalinkin is a popular blogger (Smetana TV, "Kalinkin!").

The cost of participation in 2020 was 2900 rubles for standard online access and 3300 rubles for access with video recordings of all presentations. Participants could choose the most suitable option depending on their preferences and capabilities. Standard access provided the opportunity to participate in the event in real time, and access with video recordings provided the ability to rewatch the presentations at any time after the event.

Brand Day: Meeting of Market Leaders

Brand Day is a unique conference taking place in Moscow with online participation. Scheduled for spring, this event is aimed at entrepreneurs, marketers, and digital advertising specialists. Participants will have the opportunity to exchange experiences, learn about new marketing trends and tools, and establish useful connections. Join us to expand your knowledge and improve your business's competitiveness in the digital world.

The event is organized by Rusbrand, AdIndex, Mediascope, and the National Advertising Alliance. These organizations are joining forces to create a platform for discussing key trends in marketing, branding, and advertising. Participants will have the opportunity to share experiences, learn about the latest approaches, and gain valuable insights to help them stay ahead in the rapidly changing business world.

The conference is held in a closed format: participants submit applications, which are carefully reviewed by moderators. However, anyone can connect to the online broadcast. After the event, recordings of speeches and presentations will be available on the official website, allowing everyone interested to familiarize themselves with the conference materials.

Previous events featured well-known speakers who made significant contribution to their field. Their experience and knowledge attracted the attention of the participants, creating a unique atmosphere for the exchange of ideas and opinions. Participants had the opportunity to learn about new trends and current issues, as well as ask questions to experts. This made the events not only informative but also useful for professional growth.

• Alexey Khodyachikh — Marketing Communications Director, Nestle Russia.
• Margarita Molodykh — Senior Marketing Director, PepsiCo Russia.
• Violetta Zubkova — Commercial Director, Media-1 media holding (Muz-TV, Yu, and Disney TV channels).

Participation in the online broadcast and access to the recordings will be free of charge, which makes this event accessible to a wide audience. This opportunity allows anyone interested to join and gain valuable information without worrying about financial costs.

Digital Thaw: Inspiration and Innovation in Digital Marketing

Location: Nizhny Novgorod, with the option of participating online.

The event will take place in April 2023.

This course is ideal for professionals starting their careers in the digital field, as well as executives and business owners seeking to expand their knowledge and skills in digital marketing.

The event is organized by the R-Top Digital Agency, which has been successfully operating in the market since 2016, providing a wide range of services in the field of digital marketing and web development.

The Digital Thaw conference brings together leading experts who, over the course of two days, discuss the latest news and trends in the digital sphere. The event will also feature an IT exhibition where large companies and startups will present their innovative products. Participants will be able to learn about the latest technologies and best practices, which will allow them to stay at the forefront of the digital industry. This is an excellent opportunity for networking and sharing experiences among professionals.

Several notable speakers spoke at the conference, including:

• Vladimir Lotsmanov, SMM expert and product manager at TargetHunter.
• Sergey Kuleshov, Deputy General Director of 1C-Bitrix.
• Konstantin Naichukov, paid traffic specialist at eLama.

The cost of participation in 2021 ranged from 99 to 1,000 rubles, depending on the chosen format. The variety of formats ensured that each participant could find a suitable option that suited their needs and budget.

Conference "Strike": The Future of IT and Digital

Location: Ulyanovsk.

The event takes place in the spring, in April and May. In 2019, an additional autumn session was held in Innopolis.

The text is aimed at professionals in the field of IT and digital technologies.

The event organizers include Simtech Group, the Association for the Development of Information Technologies, SimbirSoft, as well as a number of other leading IT companies from Ulyanovsk. These organizations actively promote the development of the IT sector in the region, creating platforms for the exchange of experience and the implementation of new technologies.

The Strike Conference is an international two-day event dedicated to the future of technology. This event brings together both Russian and international experts who share their knowledge in areas such as development, digital technologies, careers and education, as well as current trends. Each year, the conference attracts over 5,000 participants, underscoring its importance and relevance in the professional community. Participants have the opportunity to gain valuable insights while discussing key issues and prospects for technology development.

The event typically features two days of active work. In 2020, the conference was planned to last three days, but was canceled due to the pandemic. Despite this, the organizers assure that the event is not over and are preparing for its return. The Strike Conference will continue its mission, offering participants relevant topics for discussion and new opportunities for networking.

Among Speakers from previous events include:

• Boris Nuraliev — one of the founders of 1C, known for his expertise in software.
• Anatoly Wasserman — publicist and political consultant, winner of popular intellectual television games.
• Sergey Savelyev — professor and doctor of biological sciences, who shares knowledge about the intersection of technology and biology.

The cost of participation in 2019 ranged from 2,000 rubles, depending on when the ticket was purchased.

Recordings of presentations from previous years are available on the conference's YouTube channel. This provides an opportunity for everyone interested to familiarize themselves with the valuable materials and lectures that were presented at the event.

RIF Forum: The Future of Digital Technologies

Location: Moscow Region, with online participation.

The event is usually scheduled for spring, although in 2020 it was held in the fall.

Optimization of internet technologies is becoming a key factor for business success in the modern world. Businessmen, executives, and digital experts must understand how to properly use digital tools to achieve their goals. Understanding internet technologies allows not only to effectively manage resources but also to improve customer interactions, increase competitiveness, and increase profits. It is important to follow the latest trends and innovations in digital technology to stay one step ahead and adapt to market changes. Using SEO strategies, analytics, and digital marketing will help businesses not only attract new customers but also retain existing ones, which is the key to long-term success.

The event is organized by the Russian Association of Electronic Communications, a recognized leader in the field of digital technologies. The association actively participates in the development and promotion of innovative solutions that improve the quality of electronic communications in Russia. Its expertise and experience make it a valuable partner for companies seeking to implement modern technologies and optimize their business processes. The RIF Forum is an internet technology festival with over 25 years of history and is a key platform for RuNet professionals. It brings together industry leaders, government officials, and businesspeople, providing a unique opportunity to discuss new opportunities and trends in the digital space. Participation in the forum allows participants to share experiences, find partners, and explore current topics related to the development of internet technologies. RIF promotes innovation and the creation of effective business strategies in a rapidly changing digital world.

The event is a three-day traveling forum that includes a wide range of activities. Participants will be able to attend breakout sessions, roundtables, master classes, and listen to presentations from leading experts. This approach promotes an in-depth exchange of knowledge and ideas, as well as the creation of effective networking connections.

The following speakers spoke at the forum:

• Ruslan Tagiev, CEO of Mediascope.
• Boris Omelnitsky, Director of Strategic Development at Yandex.
• Ochir Mandzhikov, Vice President of Communications at Mail.Ru Group.

The cost of participation in the forum in 2021 ranged from 14,000 to 65,000 rubles, making the event accessible to a wide range of participants. This allows interested parties, regardless of their financial capabilities, to take part in discussions and exchange experiences.

AdIndex City Conference: Inspiration and Innovation in Advertising

Venue: Moscow. In 2020, the event was held online.

The event is traditionally held in May, but in 2020 it was held in July. This change in the schedule is due to special circumstances that affected the organization of the events. It is important to note that, despite the postponement, the event retained its appeal and relevance for participants and spectators.

The text is intended for professionals in the fields of advertising, marketing, digital technologies, e-commerce, and information technology. These specialists play a key role in shaping modern business strategies and implementing innovative solutions. Their experience and knowledge are essential for the successful implementation of advertising campaigns, brand development, and process optimization in the digital environment. Understanding current trends and technologies allows them to remain competitive and achieve high results in their field.

Event organizer: AdIndex.

AdIndex City Conference is a unique one-day event that has been bringing together advertisers, marketers, top managers, and owners of large companies since 2016. The conference provides a platform for discussing current trends and future prospects for the advertising industry. Participants have the opportunity to exchange experiences, establish business contacts, and find new solutions for effectively promoting their businesses. AdIndex City Conference is becoming an important milestone in the calendar for professionals striving to remain at the forefront of advertising innovation.

The conference features various parallel tracks, encompassing lectures, workshops, and discussions. In 2020, the focus was on the theme "Post-Pandemic World: How Technological and Cultural Evolution Will Impact Humanity, Brands, Advertising, and Communications." This discussion highlights the importance of adapting to the changes in the world caused by the pandemic and explores how new technologies and cultural shifts can transform approaches to business and audience engagement.

A number of renowned speakers spoke at the conference, sharing their experience and knowledge.

• Alexander Kruglov — Deputy CEO for Strategy and Business Development at VKontakte.
• Alexander Malenkov — Editor-in-Chief of Maxim.
• Natalya Sindeeva (recognized as a foreign agent in Russia in 2022) — CEO of the Dozhd media holding (declared an undesirable organization in Russia in 2023).

In 2019, the cost of participation in the offline conference started at 4,500 rubles. In 2020, the event was broadcast free of charge, and recordings are available for viewing on the organizers' official website.

Technology Week: Conference for the Future of Business

Venue: Moscow, Skolkovo Technopark, online format.

In June 2023.

To successfully promote their business in the current environment, entrepreneurs and IT and digital professionals must consider the importance of an online presence. Effective digital marketing strategies help not only attract new customers but also strengthen relationships with existing ones. It is important to optimize content for search engines to increase website visibility and attract the target audience.

Key aspects of SEO are high-quality content, correct use of keywords, and user experience optimization. Entrepreneurs should focus on creating unique, useful content that will answer user questions and satisfy their needs. This not only improves search engine rankings but also increases brand trust.

It's also important to stay up-to-date with current digital marketing trends, such as social media, content marketing, and email marketing. These tools will help maintain strong interest in products and services and expand your audience.

In a constantly changing digital environment, entrepreneurs and IT professionals need to adapt and adopt flexible approaches to achieve their goals.

The event is organized by Technocrat, a company with a proven track record in innovative technologies and projects.

The three-day conference allows participants to explore practical case studies from digital and IT leaders. Participants will hear from experts, participate in master classes, and exchange ideas. Particular attention is paid to innovative marketing technologies, making this event essential for professionals in this field. Join us to expand your knowledge and make valuable connections.

Some tickets include access to practical classes, individual sessions with an expert 30-minute sessions and participation in pitch sessions. This allows each participant to gain individual experience and deepen their knowledge in their chosen field. The opportunity to interact with an expert and exchange ideas with other participants contributes to the development of skills and the expansion of professional horizons.

Speakers who have shared their experience over the years include:

• Boris Kim, CEO and co-founder of QIWI, shares knowledge about financial technologies.
• Dmitry Kibkalo, co-founder of FC Meteor and the Mosigra company, talks about cross-industrial approaches.
• Mukhit Seidakhmetov, COO of Delivery Club, discusses logistics innovations.

In 2021, the cost of participation in the event started at 20,000 rubles, depending on the type of ticket purchased. Given the high caliber of the speakers and the uniqueness of the content presented, this offer remains highly attractive to participants. Investment in such events provides access to valuable knowledge and development opportunities, making them a profitable choice for professionals.

Baltic Digital Days: Internet Marketing Conference

BDD includes master classes and a mini-conference in TEDx format, where participants can hear short and inspiring speeches. These events promote the exchange of knowledge and ideas, allowing participants to gain a deeper understanding of BDD concepts and apply them in their own practice.

The conference emphasizes awards for outstanding achievements in digital marketing. Awards are determined by popular vote and a panel of professional judges, underscoring the importance of recognition from both the audience and industry experts. This event serves as an incentive for professionals striving to develop and implement innovative solutions in internet marketing.

Speakers from previous years include:

• Mikhail Shakin — SEO expert and author of books on website promotion.
• Nikolay Smirnov — Program Director of Skillbox, an expert in the field of education.
• Timur Ugulava — Chief Operating Officer of Mediasfera Group of Companies, a recognized specialist in digital strategies.

The cost of participation in 2021 was: offline — from 5,000 rubles, online — participation is free.

Current SMM trends in St. Petersburg

The event will be held in October in St. Petersburg, with the option to participate online.

The conference is aimed at entrepreneurs, marketers, social media specialists, PR and event managers, as well as bloggers and freelancers. This is a unique opportunity for professionals to exchange experiences, learn about the latest trends, and discuss current issues in business and marketing. Participants will be able to expand their knowledge, establish useful contacts, and find new ideas for implementing their projects.

The event organizers are Natalia Frankel from Eventology and Dmitry Rumyantsev from the Internet Marketing from A to Z project. These experts in event management and internet marketing will ensure the high quality of the event and help participants get the most out of their participation.

This is a significant event for SMM specialists and entrepreneurs, which is being held for the sixth time since its inception in 2020. Participation in this event provides unique opportunities to share experiences, gain relevant knowledge, and establish useful contacts in the field of digital marketing.

Over the course of three days, participants will have the opportunity to listen to presentations from experts who will share modern and effective methods of promotion on social media. The event also includes dedicated networking areas where you can discuss current issues and find potential clients and partners. This is an excellent opportunity to expand your professional connections and gain new ideas for business development in the digital space.

A number of speakers from previous conferences shared their valuable experience. Among them, we highlight the most notable experts who have influenced the development of this topic. Their presentations provided a deeper understanding of current issues and trends in the industry.

• Damir Khalilov is one of the leading SMM experts in Russia, founder of the SMM agency GreenPR.
• Dmitry Kot is the author of bestsellers in the field of marketing and copywriting, head of the agency "Persuasive Marketing".
• Alexey Knyazev is the director of Target-Training courses and the owner of a chain of entertainment centers in the USA.

In 2020, the cost of participation in the event included a free online broadcast and five categories of paid tickets with various options, such as access to video recordings, participation in networking, workshops, and a party in St. Petersburg. Ticket prices ranged from 5,900 to 28,900 rubles. Video recordings of the presentations are currently available for purchase starting at 7,900 rubles.

Optimization: Conference on SEO and Digital Marketing

Location: Moscow region, Skolkovo campus. Also available online.

The best time to visit is autumn, especially in October and November. This period is ideal for enjoying nature and autumn landscapes. The autumn months offer unique opportunities for outdoor activities and excursions.

The event is intended for executives, SEO specialists, marketers and experts in the field of online advertising. It will also be useful for business owners and online project owners who seek to improve their skills and expand their knowledge in these areas.

The conference is organized by the well-known digital marketing company Ashmanov and Partners.

The search engine marketing conference, held since 2001, brings together leading industry experts. Participants will have the opportunity to learn about modern rules for interacting with search engines from experts from Yandex, Google, and Mail.Ru. This is a unique opportunity for professionals to expand their knowledge and skills in SEO and exchange experiences with colleagues and experts.

The conference will also feature the Optimization Award ceremony, which recognizes companies with the highest online visibility and mentions. The awards are based on an analysis of data from the past year, highlighting the most successful organizations in digital marketing and SEO.

Several prominent speakers presented at the conference, capturing the attention of attendees. Each of them made a unique contribution to the topics discussed and shared valuable experience.

• Barry Schwartz is a renowned American SEO expert.
• Andrey Kalinin is the Director of Artificial Intelligence Technologies at Mail.Ru Group.
• Yulia Lazareva is the Head of the Performance Agency Team at VKontakte.

The cost of participation in the conference has varied over several years. In 2019, the price was 6,500 rubles; in 2020, the event was held online and was free for participants. Currently, a recording of the presentation is available for 500 rubles, and a full recording of the entire conference is offered for 11,000 rubles. Participation in the conference provides a unique opportunity to learn about new trends and exchange experiences with professionals in their field.