Tatyana Yanskaya
SMM manager of Skillbox CIS
Develops social media promotion strategies, comes up with ideas and implements them together with the team. Conducts partner activities and acts in videos. Works together with designers, copywriters and marketers.
Develops social media promotion strategies, comes up with ideas and implements them together with the team. Conducts partner activities and acts in videos. Works together with designers, copywriters and marketers.
Instagram. Trends and Changes in 2024
Instagram has revolutionized the way businesses operate online. Algorithms allow for quick targeting of a brand's products or services.
Now small entrepreneurs can compete with large corporations. The social network has become a digital marketplace where pastry chefs, stylists, and photographers have built their businesses without major investments.
💡 Unlike an online store, which requires a website and a developer, creating an Instagram profile is free and quick.
In 2024, Instagram is a convenient platform for business promotion. Or a huge market. According to Statista, the service has about 2 million visitors daily, which is almost 36% active internet users. The service is one of the three largest social networks and ranks fourth among the most visited sites.
- 80% of Instagram users are between the ages of 18 and 44. This is the most economically active audience, which is confirmed by high engagement.
- 44% of users regularly use the network to search for products and purchases;
- 62% of visitorsare looking for information about brands here;
- 67% of the audienceperiodically view brand stories;
- about 130 million people a month view posts selling various products.
The effectiveness of Instagram as a marketing platform is also confirmed by business activity.
- 98% of fashion brands are on Instagram;
- ВUS97.5% of marketers chose Instagram as one of their working tools;
- More 200 million business accounts registered.
But Instagram is a social network. This means the platform is driven by people, and society does not stand still. New generations are growing up, the views and interests of the audience are changing. The social network itself adapts to these changes. To maintain your audience and develop your brand, you need to keep up with trends.
Promote your business on social media after the SMM Specialist from Scratch course
Learn moreNo. 1. Visual content
Instagram began as a photo-sharing app. Visual content on the platform remains the main trend and way of interacting with the audience.
According to SocialPilot, 72%of publications on the service are photos and videos. Users post millions of posts, stories, and reels. Not only brands but also ordinary people strive to stand out online. Instagram has become overrun with professional photos, which have become synonymous with the social network itself.
Instagram still faces criticism: some believe it promotes artificial beauty standards. It's full of people who are constantly pretending. But things are changing.
— There is a lot of content on Instagram now. Everyone is trying to attract attention and do something brilliant. But ordinary users are tired of the perfect picture.
Videos with real emotions immediately catch the eye. Don't create an illusion, be who you are and people will be drawn to you.
People are tired of perfect content. They have begun to value naturalness. Meaning is more important than form. This is confirmed by the popularity of "Photo dumps" - carousels of unedited and blurry photos.
Pretending is no longer fashionable. You need to be yourself to gain the trust of your audience. Both large brands and influencers understand this.
For example, YouTube star Emma Chamberlain posted a carousel with photos during her illness without processing or retouching.
№2. Short Videos
Reelsis a short video format from 15 seconds to 1 minute. It appeared on Instagram in 2020. This was an attempt to counter the onslaught of TikTok and retain a younger audience.
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