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Learn: Using Neural Networks in Professional Activities
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Nikita Loshin, a marketer at Aspro, shared the topic of vibecoding.
Imagine being able to independently implement any concept on a website in one day: create a calculator, develop a widget, or implement an interactive block. And you won't need the help of programmers. Sounds like a dream? I thought so too, until I discovered vibecoding. Now, I simply describe in a chat with the neural network what element I'd like to see on my website, make the necessary adjustments, and then I receive the finished code. Best of all, you don't need any programming knowledge to do this.
In this article, I'll share my experience with vibecoding and present the solutions my team and I successfully implemented on our website without involving developers.
- Vibecoding is a technique that analyzes and interprets the emotional component of content. This approach helps marketers better understand the feelings and associations their advertising or brand evokes in their target audience.
The benefits of vibecoding for marketing professionals include the ability to more precisely target and create effective advertising campaigns. Understanding consumer emotional reactions allows you to tailor messages and visuals to resonate with your audience. This helps increase customer engagement and loyalty, and improves overall brand perception.
Thus, vibe coding is becoming an essential tool for marketers seeking to create a harmonious interaction between their product and consumers, based on a deep understanding of their emotional needs and preferences.
- Vibe coding can be applied in a variety of fields, including software development, content creation, and even marketing strategies. This approach allows for the transmission of emotion and atmosphere through visual and audiovisual elements, making interactions more engaging and memorable. For example, in the gaming industry, vibe coding helps create a unique atmosphere that immerses the player in the game world.
In the context of social media and content marketing, vibe coding can be used to shape a specific brand image, creating an emotional connection with the audience. This is achieved through stylistic decisions, color palettes, and musical accompaniment that emphasize the company's character and values.
Thus, vibe coding becomes a powerful tool for those who strive to express their ideas and create deep interaction with the audience, whether in the digital space or in real life.
- How can you create vibe code using ChatGPT?
- To create high-quality code, you need to consider several key aspects. First, it is important to have a good understanding of the basic programming principles and architectural patterns that help structure the code and make it more understandable.
Second, adhering to coding rules, such as using readable variable and function names and maintaining a consistent formatting style, improves readability and facilitates teamwork.
The third aspect is testing. Regularly writing tests allows you to identify errors early and provides confidence that the code works as intended.
Using version control systems is equally important. They allow you to track changes, manage different versions of a project, and facilitate collaborative code collaboration.
Code reviews are also worth paying attention to, as they provide an opportunity to receive feedback and improve the quality of the result.
Finally, continuous learning and practice are key factors in enhancing skills and improving code quality. Developing high-quality software is not only a technical process but also a creative activity that requires attention to detail and a commitment to excellence.
The Concept of Vibe Coding and Its Importance for Marketers
Vibe coding, which can be translated as "feeling" or "atmosphere," is a method of writing software code using neural network technologies that does not require traditional programming skills. This approach is used in a wide variety of areas, such as business process automation, chatbot development, and the creation of dashboards and interactive components for websites.
It works like this: you formulate your task in simple language when talking to the neural network, for example, by saying, "I want to create a survey for website users," and the neural network then generates code and facilitates its integration.
Marketers constantly strive to find new methods for attracting and retaining audiences. To achieve this, they need to quickly test various ideas and implement new components. However, developers often lack the time for this. Their primary task is fixing bugs and making significant updates, which often leads to minor marketing tasks being put on the back burner.
With vibecoding, marketers have the opportunity to significantly simplify their tasks. Here's what I can do:
- quickly test a hypothesis and determine whether to involve developers;
- create a basic project structure that will subsequently be refined by designers and developers;
- make minor changes and add new features without involving programmers.
Vibecoding allows you to quickly transform ideas into ready-made solutions in just a few hours, freeing users from dependence on programmers and giving marketers the opportunity to work with what was previously perceived as an inaccessible area.
Methods of using vibecoding
The possibilities of digital solutions created using vibecoding are limited only by your needs and creative ideas. Let me share some examples of the solutions we've implemented on our website: various widgets, calculators, and tables.
We implemented an interactive element on the promotional landing page. With the help of the slider, the user can clearly see how the project will progress if he decides to order the website development at this moment.
We have implemented An interactive "before and after" photo slider that allows you to clearly demonstrate the changes that have occurred since the launch of the new website. This widget enlarges the images, allowing for a more detailed examination. The code turned out to be universal, and we intend to use it on other pages of the site, for example, in the case section.
As part of our financial direction, we have developed a convenient calculator that helps calculate the costs of financial accounting. The main goal is to clearly demonstrate the advantages of our service compared to the traditional use of Excel tables. To create the page, we engaged a programmer only for the layout.
After that, we created a more complex calculator that allows you to estimate financial losses, arising from a lack of SEO for a website. This tool takes into account parameters such as the type of website and its age. To attract interest to this section, we recorded a video widget and placed a banner in the menu.
As it turns out, vibe coding is also useful in the context of working with Google Sheets. We continued to develop a service that allows us to audit clients' websites using a dedicated checklist. To more quickly prioritize, we introduced an additional column indicating the severity level. We wanted to automate the change in this column's value when a checkbox was checked or unchecked. We approached ChatGPT with a question about how to implement this, and the neural network proposed a solution using Google Apps Script and provided the corresponding code. The resulting script records the sequence of actions outside the table cells and saves changes even if the file is copied.
The Art of Creating Vibecodes with ChatGPT: A Practical Guide
In this section, I'll explain how to create code using artificial intelligence, drawing on our company's experience.
I use ChatGPT 5 for vibecoding. If designers are unavailable, you can also use neural networks to generate images.
When formulating a request for a neural network, try to describe all the desired results in detail. Based on practical experience, I can note that neural networks are capable of interpreting the tasks assigned to them quite well. In this context, artificial intelligence likely already has a sufficient level of training and understands the specifics of the company's work.
You can observe the result directly in the chat using the preview function. If you are not satisfied with something, make changes to the text and monitor the changes in the code.
When creating a block for a website, it is important that its design harmonizes with the overall aesthetics of the resource. To do this, you can simply send a screenshot of one of the site's pages to the chat with artificial intelligence, and the neural network will automatically suggest the appropriate styles.
If some elements stand out in the overall composition, take a screenshot, mark the flaws with color markers and indicate what exactly the artificial intelligence should correct.
It is important to strongly recommend adapting the code for mobile devices. Otherwise, poor-quality layout may negatively affect the user experience.
Then paste the code into your website editor and test its functionality on various devices. Afterwards, get feedback from colleagues and make any necessary changes.
Key Points for Writing High-Quality Code
On our website, we use HTML blocks to embed code. Therefore, for vibecoding, it's important to have basic HTML and CSS skills—this will help you better understand what needs to be changed and where. If you encounter difficulties, you can always turn to the neural network for advice on how to solve the problem.
I once encountered an issue where a widget didn't take up the entire width of the page. I had to open developer mode by pressing F12 to figure out what was wrong with the layout. As a result, I discovered that the container had a maximum width set, and this could be fixed by adding just two lines of code.
Important Keep in mind that neural networks can create redundant code, which can negatively impact website performance. This, in turn, will impact SEO and may worsen its search rankings. There's also the risk of damaging the source code, but marketers typically don't have editor permissions that would allow them to completely disable the site.
If you're having trouble understanding why the code isn't working, don't hesitate to ask your colleagues for help. Programmers will quickly pinpoint the cause of the problem, as ChatGPT provides comments on each code fragment, explaining its purpose. Designers, in turn, will provide support in improving the visual design to the required standard.
Vibecoding has become an essential and effective tool for me. Now I can quickly implement the necessary features without waiting for help from developers. Of course, vibecoding can't completely replace programmers, but it significantly reduces the number of minor requests to them. As a result, the whole team wins: the marketer can work faster, the website becomes more attractive, and the developers focus on the most important projects.
Additional materials from Skillbox Media, intended for marketing professionals.
- The integration of artificial intelligence into workflows has brought significant advances.
- Metaverses in Marketing: Fad or Effective Tool?
- Working with neural networks can seem like a daunting task, but here are some recommendations from people who regularly interact with artificial intelligence. First of all, it is important to clearly formulate your thoughts and ask specific questions. The clearer your request, the more accurate and useful the answer you will receive.
Don't be afraid to experiment. Try different approaches and wording to achieve the best results. Often, changing even one word can significantly impact the answer. Pay attention to the context you provide. The more information you provide, the better the neural network will understand your task.
It's also helpful to study examples of successful interactions with AI. This can help you better understand which questions most often lead to positive results. It's important to remember to be patient. Sometimes it may take several attempts before you get the answer you want.
Also, don't forget about feedback. If the neural network doesn't understand you the first time, clarify your requirements or rephrase the question. Finally, stay up-to-date with the latest AI updates and developments to make the most of the tools available to you.
- Five unexpected sources of inspiration for creative professionals.
- Ten events, including competitions and conferences, that can attract the attention of marketers and others.
