VKontakte Advertising Formats and Requirements

Contents:

• Where advertising can appear on VKontakte
• Advertising posts in the VKontakte news feed
• Universal post
• Post with a button
• Carousel
• Collecting applications
• Advertising in stories
• Website advertising
• Side advertising (teasers)
• How to understand what format use

Where advertising can appear on VKontakte

Users of the VKontakte platform encounter advertising in four main places. These places are strategically located to attract users' attention and ensure maximum visibility of advertisements. The first place is the news feed, where ads appear among posts from friends and groups. The second place is the sidebar, where banners and teasers are placed. The third place is the "Stories" section, where ads are integrated into short videos and images. The fourth place is group posts, where ads can be presented as articles or posts. Effective ad placement in these areas allows advertisers to reach their target audience and increase brand awareness.

• News Feed Users of the mobile and desktop versions of the site will see advertisements in the feed.

• Community walls (if In the advertising settings, you checked the box "Show also on community walls"). The ad will be displayed on the walls of any communities visited by your audience, and only those users who match your settings will see it.

If you're promoting Korean cosmetics and targeting women over 25, your ads will effectively reach your target audience even if they're posted in non-cosmetics communities like Skillbox. Your ads will only be visible to women over 25, allowing you to precisely target your target demographic. However, men and women under 25 won't see your ads. Advertising materials will be available in both mobile and desktop versions of the social network, which ensures wide coverage and maximum visibility of your products.

• Stories. Advertisements are shown in the mobile and computer versions of the VKontakte social network.

• Side (teaser) advertising in the desktop version of VKontakte. The ad is located under the menu and is not visible in the mobile version of the site.

In this article, we will look at how posts will look in various formats, and also discuss their features and limitations. Each format has its own unique characteristics that affect the perception of the content. Understanding these aspects will help you choose the most appropriate format for your audience and goals.

Advertising posts in the VKontakte news feed

The user will see this advertisement when they go to the "News" section. The news feed offers six targeted advertising formats that can be customized to effectively engage with your audience.

Universal Post

A universal post is a standard post on a community wall, including a text block with an image, video, or animated GIF. Users typically perceive such a post not as an advertisement, but as regular content in the news feed. This makes universal posts an effective tool for attracting attention and engaging with the audience. Using high-quality visual content in combination with informative text increases engagement and improves information comprehension.

In a universal post, you can create extensive text, add active links, and attach up to ten photos, videos, and animations. This feature allows you to effectively share information and visual content, making your post more attractive and informative for readers. Use a universal post to publish articles, reports, or creative materials to maximize the potential of your content.

A universal post allows you to effectively promote community publications that comply with advertising guidelines. Use this tool to increase the visibility and reach of your content while ensuring compliance with all necessary standards and requirements. It's the best way to attract attention to your materials and expand your audience.

• You can insert up to ten photos, videos, or GIFs. You can demonstrate product features in detail.
• The text is long (up to 16,000 characters). Enough space to describe the benefits of your company or product or tell a story.
• You can use images of any aspect ratio. For example, if you have a square photo prepared for Instagram*, you can insert it into your ad.

• There is no button that leads to the company's website or community. You can only add a link in the text.

• Increase the reach of an existing post, such as a contest or giveaway. In your VKontakte advertising account, you can launch targeted advertising for a post published in the community.
• Traffic to the website. If you need to direct the user to a website, include a link to it in the post text. Don't forget to include a call to action. For example: "Go to the website to order the product," "Place an order on the website," "Buy with a discount on the website." Attracting subscribers to a VKontakte community. In the ad text, include a call to action and a link to the community. For example: "Subscribe to the community https://vk.com/skillbox_education and stay up-to-date with discounts." You can also embed the community link in the text, so it looks like this: "Subscribe to the Skillbox community." To do this, enter the community name from your browser's address bar after the @ sign. For example: @skillbox_education

• Lead generation. Using a universal registration, you can collect contacts of potential buyers by motivating users to use a registration form, such as Google Forms. This method is good if you don't have a website where you can collect contacts, but you need, for example, to register someone for an event or collect information for placing an order. Don't forget the call to action: "Fill out the form at xxxxxxxxxx so we can register you for a free master class."

The "Universal Registration" format offers two payment methods, allowing you to choose the most convenient one.

• CPM — you set the price per 1,000 impressions of your ad. For example, with a CPM rate of 70 rubles, 70 rubles will be debited from your advertising account balance for every 1,000 ad impressions. Payment is debited in parts — that is, not immediately for 1,000 impressions, but in smaller portions. Use this method if you are absolutely sure of your audience; otherwise, there is a risk of wasting your budget. The minimum CPM rate for the "Universal Post" format is 30 rubles.
• CPC — you set the cost per unique click on your ad. However, money is not debited for ad impressions. For example, with a rate of 5 rubles, 5 rubles will be debited from your advertising account balance for each unique click. Even if 1,000 people viewed your ad and only one clicked, 5 rubles will be debited from your balance. The minimum rate for the "Universal Post" format is 1 ruble.

I will be happy to help you with text editing. Please provide the text itself to be revised.

• 16,384 characters, including spaces;
• no more than six emoticons.

Image requirements include several key aspects. Firstly, it is important that the image has a high resolution, which ensures clarity and display quality on a variety of devices. Optimal image sizes should comply with web design standards to speed up page loading and improve user experience.

Secondly, it's important to consider the image format. The most popular formats are JPEG, PNG, and GIF. The choice of format depends on the type of image and its purpose. JPEG is ideal for photographs, PNG is better for images with a transparent background, and GIF is better for animations.

It's also important to properly optimize images for search engines. Use descriptive file names and add alternative text (alt text), which helps search engines understand the image's content and improves accessibility for users with disabilities.

Remember to respect copyright when using images. Make sure you have the appropriate licenses or permissions to use the content.

By following these guidelines, you can create high-quality images that will enhance your online presence and have a positive impact on SEO.

• up to ten images in JPG, GIF, TIF, or PNG format;
• if there is text in the image, then no more than 50% of the total area;
• there are no requirements for the image size.

When creating a GIF animation, it is important to keep several key requirements in mind. First, the file size must be optimized to ensure fast loading and smooth playback on various devices. Second, the image quality must be high so that the animation looks sharp and attractive. Additionally, it is important to choose an appropriate color palette that will match the theme of the animation and not overwhelm the viewer.

The length of the animation should also be considered: it should be short enough to hold attention, but informative enough to convey the main message. Effective use of loops and smooth transitions will help make the animation more appealing and professional. Finally, it's worth keeping in mind legal aspects such as copyright on the images and music used. By following these requirements, you can create a high-quality and effective GIF animation that will engage your audience and successfully accomplish its intended purpose.

• must be attached as a document;
• weight - no more than 50 MB;
• size - no more than 1000 px for each side;
• the animation must contain more than one frame, with an interval between frames from 0.01 to 1 second.

Video requirements may vary depending on the platform and the purpose of its use. It is important to consider image and sound quality to ensure the content is as engaging as possible for viewers. It is recommended to use a resolution of at least 1080p to achieve clarity and detail. The audio track should be clear and well-balanced to ensure a comfortable listening experience.

It is also worth paying attention to the video format. The most common formats, such as MP4 and AVI, provide good compatibility across various devices and platforms. Video length should be optimal to retain audience interest, so it's recommended not to exceed 10-15 minutes for informative videos.

Don't forget about metadata: titles, descriptions, and tags should be filled out correctly and contain keywords, which will improve SEO and increase your video's visibility in search engines. Proper structure and design of content will help attract and retain viewers, as well as increase the overall rating of the video.

• Supported formats - AVI, MP4, 3GP, MPEG, MOV, FLV, F4V, WMV, MKV, WebM, VOB, RM, RMVB, M4V, MPG, OGV, TS, M2TS, MTS;
• Weight - no more than 2 GB;
• Maximum resolution - 1080 px;
• Horizontal, square and vertical videos are allowed;
• You can embed videos from video hosting services - for example, YouTube, RuTube, Vimeo.

Post with a button

A post with a button is a compact post containing an image and a button for going to the community, website or lead form. If the button is linked to a phone number, mobile users will be redirected to their phone book. This simplifies the contact process and increases the chances of a response. Using these entries effectively draws attention to your content and improves engagement with your audience. Optimizing entries with buttons can increase conversions and improve the user experience.

Users respond positively to ads with buttons and calls to action, which promotes their engagement, for example, in communities or on Websites. The button name depends on the purpose of the landing page it leads to. If the button includes a phone number, suitable names include "Call," "Book," "Book an Appointment," and "Register." When using the "Join" button, clicking it will take the user to the group and automatically become a member. Correctly chosen button names increase the likelihood of interaction and improve conversion.

In the advertisement, clickable items are Not only buttons, but also images. This allows users to interact with the content more effectively and increases the likelihood of clicking through to the landing page. Using bright and attractive images combined with clear calls to action helps increase conversion and improve the overall perception of the advertisement.

An entry with a button is used to simplify the process of registration or signing up for an event. It allows users to quickly and conveniently leave their details, without wasting time filling out lengthy forms. The entry button attracts attention and encourages action, which increases conversion. In addition, such an entry can be integrated with various management systems, making it easier to organize and track participants. Using an entry with a button helps improve user experience and increase the effectiveness of marketing campaigns.

• driving traffic to the website;
• attracting subscribers to the VKontakte community;
• lead generation;
• collecting targeted calls. If you provide a phone number instead of a link, a call window with your company's phone number will open for the user who clicks on the button. This means that users will be able to call you without taking any additional steps.

The "Record with a button" format offers two payment methods. You can choose the most convenient method for you: a credit card or an e-wallet. This allows you to quickly and easily complete the registration process without wasting time on additional steps. Choosing between two payment options provides flexibility and convenience, making your registration as simple and effective as possible.

• CPM — cost per 1000 impressions;
• CPC — cost per click.

Record with a button is a convenient tool that significantly simplifies the process of registering for events or services. It allows users to quickly and easily register, avoiding lengthy procedures and waiting times. The record button is usually placed in a prominent place, making it accessible to users. Clicking the button opens additional options, such as choosing a time and date, which increases ease of use. Integrating this functionality into a website helps increase conversions and improve user experience. A post with a button is an important element for companies looking to optimize customer interactions and improve service.

• There is a button next to which you can write a call to action.
• The button is a convenient way to direct users to the website, third-party services (for example, a lead form), or a VKontakte community.
• Not only the button, but also the image is clickable.
• You can use an image or video in your ad.
• The text must be short (up to 220 characters). There is no room for a detailed description of the company or product benefits.
• The image is small and non-standard in size. For example, if you insert a square image, it will be cropped. Please take this into account when creating images, especially if the image contains text.
• You can use only one image or video.

• No more than 220 characters, including spaces;
• No more than two line breaks;
• You cannot use links or hashtags in the text;
• No more than six emojis;
• The title (snippet) text next to the button - no more than 80 characters, including spaces.

Image requirements include several key aspects that must be considered to achieve the best visual quality and compliance with standards. Firstly, the image must be in high resolution to ensure clarity and detail. It is recommended to use formats such as JPEG or PNG, which provide good image quality at an optimal file size.

Secondly, it is important that the image dimensions meet the requirements of the platform or website on which it will be hosted. This will help avoid distortion and loss of quality during display. It's also important to remember that images should be compressed to ensure fast page loading, which has a positive impact on SEO and user experience.

Also, make sure your images have appropriate alt attributes. This not only improves content accessibility but also helps search engines better index your pages. Proper use of keywords in alt attributes can lead to increased search engine visibility.

Also keep in mind that images should be relevant and on-topic to maintain user interest and improve website engagement. Following these image guidelines will help you create high-quality visual content and improve your website's performance.

• No more than one image in JPG, GIF (without animation), or PNG;
• Image size: 537×240 px. When uploading a larger file, you will be able to select the desired area of ​​the image before publishing;
• Text on the image (if any) should take up no more than 50% of the total area.

Video requirements include several important aspects that must be taken into account to achieve the best quality and meet standards. Firstly, the video must be recorded in high resolution, preferably at least 1080p, to ensure clarity and detail of the image. Secondly, it is necessary to use high-quality audio, as sound plays a key role in the perception of the content. It is recommended to use external microphones and avoid extraneous noise.

Also, it is important to consider lighting. Uniform and sufficient lighting helps improve visibility and the overall quality of the video. Harsh shadows and overly bright light sources should be avoided. Editing is also worth paying attention to. Smooth transitions, correct use of effects, and proper cutting of materials make the video more professional.

It is also necessary to consider the format and length of the video. Optimal formats for uploading include MP4 and MOV, as they offer good quality at a reasonable file size. The video's length should be appropriate for its content and target audience to retain viewers' attention. Don't forget about metadata. Properly filling out titles, descriptions, and tags helps improve your video's SEO ranking and make it more accessible to potential viewers. Ultimately, meeting all these requirements will significantly improve the quality of your video and its audience perception. Must be uploaded to the VKontakte player; connecting third-party services is not possible. Recommended aspect ratio: 16:9. For other sizes, black fields may be added to the video when displaying an ad on a PC;

When creating a button, it is important to consider several key requirements that will ensure its functionality and effectiveness. Firstly, the button should be visually noticeable and consistent with the overall design of the site. The color, size, and shape should attract users' attention and encourage them to take action. Secondly, the text on the button should be clear and concise, reflecting the essence of the action that will be performed when clicked. The use of active verbs such as "Buy", "Register" or "Learn More," will help users understand what will happen after they click. Third, the button should be responsive and adaptive, displaying correctly on a variety of devices and screens. It is also important to consider the button's accessibility for users with disabilities, ensuring keyboard and screen reader navigation. Finally, the button should be associated with a clear call to action and lead to the relevant page or perform the desired action to meet user expectations and increase conversions.

• The button caption is not editable; you can only choose from the suggested options.

Carousel

Carousel advertising is an effective tool that includes a short text description and cards containing images, text, an action button, and, if necessary, product pricing information. This format allows you to attract users' attention by showcasing several products or services at once, which helps increase engagement and conversions. Optimizing carousel ads with keywords and relevant offers will help improve your search engine visibility and attract your target audience.

Keep in mind that cards can be used not only to present products or services but also to detail your company's benefits. Cards are an effective tool for attracting customer attention and increasing brand awareness. They help highlight key features and unique offerings, which in turn improves the user experience and increases conversions. Use cards to create engaging content that will help your business grow.

This advertising format is ideal for companies engaged in food delivery, sale of clothing, equipment, jewelry and others Businesses with a product or service catalog. Cards stand out from typical posts and ads, helping to attract the attention of the target audience. Using this format allows you to effectively demonstrate products, attracting potential customers and increasing the chances of conversion.

• attracting traffic to the site;
• attracting subscribers to the VKontakte community;
• lead generation;
• collecting targeted calls.

• CPM — cost per 1000 impressions;
• CPC — cost per click.

• The button on each card can lead to different sites: for example, one to a website, another to a community, a third to a phone call.
• Cards attract attention, as they stand out from the standard posts in the news feed.
• You can indicate the old and new price.
• Only square images can be used.
• The price must be indicated on all cards or not indicated on any of them.
• Text — only short (up to 220 characters) and without links.

Requirements for cards must be clearly defined to ensure their functionality and attractiveness. Each card should contain basic information that will allow users to quickly understand what exactly is being offered. It's important that the text is structured and easy to understand.

Cards should include the following elements: a title, a short description, an image or icon, and a clear action button. The title should be concise and informative, attracting the user's attention. The description should contain keywords that will aid in SEO optimization and improve the visibility of cards in search engines.

The image or icon should match the card's theme and be of high quality to attract users. The action button should be noticeable and encourage interaction, for example, "Learn more" or "Buy now".

It is also important to consider the mobile responsiveness of cards so that they display correctly on all devices. A user-friendly interface and clear navigation significantly increase the likelihood that a user will stay on the page and complete the target action.

Thus, compliance with these requirements will help create effective cards that will help increase conversions and improve user experience.

• number - from 3 to 10;
• a card consists of:

• image,
• title,
• link to the site, community, application or phone number,
• button,
• price - old and/or new (optional element);

• card title - from 3 to 25 characters.

• no more than 220 characters, including spaces;
• you cannot use links, hashtags and mentions of accounts or communities (via @);
• no more than six emoticons.

Image requirements include several key aspects. First, it's important to consider image resolution, which should be high enough to ensure clarity and quality when displayed on a variety of devices. It's recommended to use formats such as JPEG or PNG, depending on the image type and its purpose.

Second, file size matters. Files should be optimized for fast loading to avoid slowing down the web page. It's important to ensure images stay within reasonable sizes while maintaining acceptable quality.

Also, consider the alt and title attributes for images. Not only do they improve SEO and make content more accessible for people with disabilities, but they also help search engines better index images.

It's important that images are relevant to the topic of the content, adding value to the material. Images should be clear, informative, and aesthetically pleasing to attract user attention.

Finally, consider image copyright. Use only images for which you have permission, or choose free resources with a license for use. This will help avoid legal problems and ensure the legality of your content.

• image shape - square;
• image size - not less than 400x400 px;
• supported formats - JPG, PNG or GIF (without animation);
• text on the image should take up no more than 50% of the total area.

When creating a button, it is important to consider several key requirements. Firstly, the button should be clearly visible and easily distinguishable from the page background so that users can quickly find it. Secondly, you need to provide intuitive text on the button that accurately describes its action, for example, «Buy now» or «Register». Thirdly, the button should be accessible to all users, including people with disabilities, which implies the use of appropriate attributes and styles. Также стоит обратить внимание на размер и положение кнопки — она должна быть достаточно большой для клика, но не перегружать интерфейс. Наконец, рекомендуется использовать визуальные эффекты, такие как изменения цвета при наведении или нажатии, чтобы повысить интерактивность и улучшить пользовательский опыт. Соблюдение этих требований поможет создать эффективную и привлекательную кнопку, которая будет способствовать достижению ваших целей.

• надпись кнопки можно выбрать только из предложенных вариантов.

Сбор заявок

Реклама в формате сбора заявок представляет собой краткий пост с изображением и кнопкой, направляющей пользователей на специальную лид-форму. Эта форма помогает эффективно собирать заявки от потенциальных клиентов (лидов). Правильная настройка объявления с лид-формой способствует увеличению количества обращений и повышению конверсии. Чтобы узнать, как настроить такую рекламу, ознакомьтесь с нашим руководством.

The format is ideal for registering for events, searching for employees, and collecting applications for consultations. Payment model:

• CPM — payment is charged per 1,000 impressions, taking into account the desired cost per application. This means you specify the desired cost for filling out the lead form. The VKontakte algorithm will determine the optimal cost per impression and show the ad to those most likely to submit an application;
• CPM — payment per 1,000 impressions;
• CPC — payment per click.

• You create and configure the lead form in your advertising account. You don't need to connect third-party services or navigate an unfamiliar interface.
• Lead information is stored in your advertising account.
• You can enable notifications so that all VKontakte administrators receive a message about a new lead form being filled out.
• There is a button and space next to it for writing a call to action.
• You can use only one image or video.
• Text must be short (up to 220 characters).
• The image is small and non-standard size. Square images will be cropped. Please take this into account when planning your ad, especially if the image contains text.

• No more than 220 characters, including spaces;
• No more than two line breaks;
• You cannot use links or hashtags in the text;
• No more than six emoticons;
• The title (snippet) text next to the button must be no more than 80 characters, including spaces.

Image requirements are as follows: the image must be of high quality and clear, relevant to the topic of the content, and optimized for fast loading. We recommend using JPEG or PNG formats, and keeping the file size under 100 KB. When choosing images, it is also important to consider their resolution - optimally, if the width is at least 1200 pixels. You should avoid using images with watermarks or low quality. It is also important that images have appropriate alt attributes to improve SEO and accessibility. Proper selection and design of images will help make your content more appealing and improve its indexing in search engines.

• No more than one image in JPG, GIF (without animation) or PNG;
• Image size: 537x240 px. If you upload a larger file, you will be able to select the desired area of ​​the image before publishing;
• Text on the image should take up no more than 50% of the total area.

Video requirements include several key aspects that must be taken into account to achieve high quality and compliance with standards. Firstly, it is important to maintain an optimal resolution, which should be at least 1920x1080 pixels to ensure image clarity. You should also pay attention to the video file format; MP4 and MOV are preferred, as they provide good quality and compatibility with most platforms.

Sound plays an equally important role, so it is recommended to use stereo sound with a frequency of 48 kHz. Ensure audio volume levels meet industry standards to avoid distortion and ensure a comfortable listening experience. Also, consider lighting and frame composition to create a visually appealing video.

When creating a video, it's also important to consider your target audience and optimize your content for search engines. Use relevant keywords in titles and descriptions to increase your video's visibility in search engines and social media. Finally, don't forget about metadata, which can help improve your video's indexing and attract more viewers.

• Must be uploaded to the VKontakte player;
• Recommended aspect ratio: 16:9. For other sizes, black borders may be added to the video when displaying an ad on a PC;
• Supported video formats are AVI, MP4, 3GP, MPEG, MOV, FLV, F4V, WMV, MKV, WEBM, VOB, RM, RMVB, M4V, MPG, OGV, TS, M2TS, MTS.

The button must meet certain requirements to ensure ease of use and effective operation. Firstly, it must be noticeable enough for users to easily find it. Secondly, the button must have a clear and informative label that displays its functionality. This will help users quickly understand what will happen when clicked. Thirdly, the button size must be optimal: it should not be too small or too large, so as not to cause discomfort during interaction. It is also important that the button has an appropriate color and contrast that match the overall design of the page, which will improve the user experience. In addition, the button must be accessible to all users, including people with disabilities, so it is worth considering accessibility standards. Finally, you should ensure that the button works correctly on all devices and browsers, providing stable functionality.

• The button caption can only be selected from the proposed options.

Advertising in Stories

Stories on VKontakte are similar to stories on Instagram. Although Instagram stories are actively used to announce promotions, showcase products, and reminders about contests, VKontakte stories do not receive the attention they deserve from users. This opens up opportunities for brands and companies that can use this feature to attract audiences and increase engagement. With the right approach to content and regular story updates, you can significantly increase your reach and interaction with your target audience.

You can upload up to three creatives, including photos and videos, in one ad. Each creative has a dedicated call-to-action button. Links on these buttons can direct users to various landing pages, such as websites or VKontakte communities. Correct use of creatives and calls to action increases the likelihood of interaction with the target audience and contributes to an increase in conversions.

Sponsored Stories are integrated into the user's friends' stories feed on social networks. They have a similar format and are displayed on behalf of the advertiser's community, clearly marked "Advertisement." This allows users to perceive advertising in the context of their usual content, which increases the chances of interaction and engagement. Sponsored Stories are becoming an effective tool for brands looking to convey their messages to their target audience while maintaining the natural flow of information.

• to attract subscribers to the VKontakte community;
• to increase traffic to the site;
• to increase reach - you will additionally reach that part of the users who do not look at the news feed, but watch stories.

Payment is made exclusively on a CPM (cost per thousand impressions) model. This model allows advertisers to effectively manage their budget, focusing on the number of impressions of their ads. CPM is a popular choice for brands looking to increase awareness and reach.

• The cost of advertising is generally lower than other formats.
• You can use videos and photos.
• You can use a button to lead users to a website, third-party services (for example, a lead form), or a VKontakte community.
• There are no built-in tools for overlaying text on videos or images; if you need text, create it in advance in Supa or Photoshop.
• Small reach. Few people watch VKontakte stories.
• Non-standard photo and video sizes.

General requirements for content creation include several key aspects that must be taken into account to achieve effective results. Firstly, the text must be unique and original to avoid plagiarism issues and ensure high positions in search engines. Secondly, it's important to consider the target audience and adapt the writing style and tone to their interests and needs. You should also use keywords that match the topic and user queries, which will help improve SEO. The text structure should be logical and consistent, with clearly expressed main ideas. Using subheadings and lists can help organize information and make the text easier to read. In addition, pay attention to the length of sentences and paragraphs to ensure the text is easy to read. It's also important to consider the relevance of information and update content as necessary to ensure it remains relevant and useful to users. It's important to monitor grammar and style to maintain a high level of quality. Following these requirements can significantly improve the effectiveness of content and its visibility in search engines. Content and text should be positioned closer to the center of the ad. For photos measuring 1080x1920 px, the recommended margins are 200 px on each side;

• You cannot add text over photos or videos in your ad account. If you need text, you must process the image/video in advance using third-party services.

Photo requirements include several key aspects. First, images must be of high quality and clarity. Photo resolution must be at least 300 dpi to ensure good detail when printed and displayed on screens. Second, photos must be properly lit to avoid dark areas and overexposed areas. Composition is also important: objects in the photo must be harmoniously positioned and attract attention.

It is necessary to ensure that images are relevant and consistent with the topic for which they are intended. Additionally, it is recommended to use file formats such as JPEG or PNG, as they provide good quality at a reasonable size. It is also important to optimize images for the web so that they load quickly and do not degrade the overall performance of the site. Use descriptive titles and alt texts for each photo to improve SEO and make the content more accessible to users.

• size - minimum 720x1280 px;
• format - 9:16 (vertical);
• supported image formats - JPG, PNG, or GIF (no animation).

Video Requirements

When creating a video, there are several key aspects to consider. First, it is important to monitor the image and sound quality. The video should be clear, high-resolution, and have a high-quality audio track. Second, you should make sure that the content is relevant to the target audience and meets their interests. The script should be well-thought-out and logical to keep viewers engaged throughout the video.

It's also important to optimize your video for search engines. Use relevant keywords in the title, description, and tags. This will help improve your video's visibility in search engines and attract more viewers. Don't forget to adapt your video for different platforms, taking into account their technical requirements and features.

Also, pay attention to the length of the video. Research shows that short and informative videos are more effective than long and drawn-out ones. The optimal video length depends on its format, but in most cases, 2-5 minutes is best.

Finally, it's important to promote your video through various channels. Share it on social media, your website, and in email newsletters to increase your reach and attract new audiences. English: Compliance with these requirements will help create a high-quality and successful video.

• format - 9:16 (vertical);
• size - at least 720x1280 px;
• duration - up to 15 seconds;
• weight - no more than 10 MB;
• codec - h.264;
• audio encoding - AAC;
• supported video formats - AVI, MP4, 3GP, MPEG, MOV, FLV, F4V, WMV, MKV, WEBM, VOB, RM, RMVB, M4V, MPG, OGV, TS, M2TS, MTS.

The button must meet certain requirements. Firstly, it must be visually attractive and stand out from the rest of the page elements to attract the user's attention. Secondly, it is necessary to ensure ease of use, which includes sufficient size and placement to allow the button to be easily clicked both with a mouse and on touch screens. Thirdly, the text on the button should be clear and understandable so that the user immediately understands what action will be performed when clicked. In addition, the button should be responsive and display correctly on different devices and screens. Finally, it is important that the button is associated with appropriate actions, such as going to another page, submitting a form, or performing other functionality, which will improve the user's interaction with the site.

• Buttons with a link to the VKontakte community and external resources (such as a website) are available;
• The button caption can be selected from the provided list.

Website Advertising

The post includes short text, an image, and a button directing the user to the site. It's primarily used for website promotion and has a similar structure to a regular post with a button. The main difference is the emphasis on increasing visibility and driving traffic to the resource. A well-designed post can improve audience engagement and increase interest in your content.

Online advertising pricing models include CPM (cost per thousand impressions) and CPC (cost per click). CPM is used to estimate the cost of advertising campaigns, where the budget is calculated based on the number of ad impressions, allowing brands to reach a wide audience. CPC, on the other hand, focuses on payments for active ad clicks, making it an effective tool for attracting targeted traffic. Both approaches have their advantages and can be used depending on the goals of the advertising campaign and the specifics of the business.

• There is a button next to which you can write a call to action.
• The advertisement leads to the website if the user clicks on any area (except the text above the image).
• You can use an image or video.
• You can create advertisements even if the company does not have a community on VKontakte.
• The text is very short (up to 90 characters).
• The advertisement leads only to the website.
• You cannot crop the image in the advertising account. The system will not allow you to attach an image of the wrong format and will display an error message. Resize the image to the required size in advance.
• You can use only one image or video.

• Main text - from 3 to 90 characters, including spaces;
• Heading - from 3 to 25 characters, including spaces;
• Button text - from 3 to 25 characters, including spaces.

Image requirements are important to ensure the quality and relevance of the content. When choosing images, consider their resolution, format, and file size. It is recommended to use high-quality images that clearly convey information and attract the audience's attention. Formats such as JPEG and PNG are considered the most suitable for web content. Image size also plays a key role in page loading speed, so it is necessary to optimize images before loading. Make sure images are relevant to the topic of your content and help convey key messages. Добавление атрибутов alt также улучшает SEO и делает ваш контент более доступным.

• минимальный размер — 1080×607 px;
• допустимое соотношение сторон — строго 16:9;
• максимальный размер файла — 5 Мб;
• допустимые форматы — JPG, PNG, BMP, TIF или GIF (без анимации);
• минимальный размер изображения логотипа — 256×256 px;
• текст на изображении должен занимать не более 50% общей площади.

Требования к видео включают высокое качество изображения и звука, а также соответствие определенным стандартам формата. Важно, чтобы видео имело четкую и яркую картинку, а звук был чистым и без искажений. Рекомендуется использовать разрешение не ниже 1080p для обеспечения удовлетворительного просмотра. Продолжительность видео должна быть оптимальной для целевой аудитории, чтобы удержать внимание зрителей. Также следует учитывать, что видео должно быть загружено в форматах, поддерживаемых большинством платформ, таких как MP4 или MOV. Убедитесь, что контент соответствует требованиям авторских прав и не нарушает правила платформы, на которой будет размещено видео. Своевременное обновление и оптимизация видео помогут повысить его видимость и привлечь больше зрителей.

• minimum size — 600 px wide;
• acceptable aspect ratios — 16:9, 4:3, or 1:1;
• maximum weight — 1 GB;
• acceptable duration — from 3 seconds to 5 minutes;
• acceptable formats — AVI, MP4, 3GP, MPEG, MOV, FLV, F4V, WMV, MKV, WEBM, VOB, RM, RMVB, M4V, MPG, OGV, TS, M2TS, MTS.

The button must meet certain requirements to ensure effective user interaction with the interface. Firstly, it must be noticeable and easily distinguishable to attract the user's attention. The color and size of the button should be chosen to reflect the overall design of the page, but still stand out from the rest of the elements.

Secondly, the text on the button should be concise and informative, clearly stating the action that will occur when clicked. Using imperative verbs will help users quickly understand exactly what they can do, for example, "Buy", "Register", or "Learn more".

Furthermore, it is necessary to consider the accessibility of the button for all users, including people with disabilities. This includes using sufficient contrast between the text and the background, as well as ensuring keyboard navigation.

It is also important that the button is sized appropriately for ease of tapping - it should be large enough to be easily tapped on mobile devices. It is necessary to take into account the padding around the button to avoid accidental clicks.

Finally, you should consider the interaction when hovering over and clicking: the button can change color or increase in size so that users understand that the action will be performed. These requirements will help create a user-friendly and intuitive interface, which in turn will increase conversion and improve the user experience.

• The button caption can only be selected from the proposed options.

Side advertising (teasers)

Teasers are rectangular advertising units located on the left under the menu in the desktop version of the VKontakte social network. These advertisements include an image and a headline, and may also contain a short description. Teasers effectively attract user attention and help increase the information content of advertising campaigns. Posting teasers on VKontakte allows advertisers to reach a wide audience and increase brand awareness.

Sidebar advertising is particularly effective among a warmed-up audience already familiar with your company and its offerings. It is recommended to use provocative images in sidebar advertising that comply with VKontakte platform rules to encourage users to click. Such visual elements attract attention and can increase target audience engagement, which in turn leads to increased conversions.

Teasers are an effective tool for promoting apps, websites, and communities. They can attract the attention of your target audience and increase brand awareness. Properly written teasers can significantly increase clicks to the advertised resource, which contributes to user growth and improved customer engagement. Using bright and memorable teasers will help you stand out from the competition and increase the conversion rate of your advertising campaigns.

• Ads are cheaper than advertising in the news feed.
• Teasers can attract users who do not read the news feed.
• Most of the audience will not see the ad, since it is visible only in the desktop version of VKontakte.
• The limited number of characters in the text and the virtual absence of a description may lead to users being attracted by the image and headline, but they will not understand the essence of the offer. The result is a large number of clicks and a low conversion.
• Ads may not be visible to users who have a blocking program, such as AdBlock.

Teaser advertising is presented in three main formats. In this text, we will consider the technical requirements that must be taken into account for each of them. Technical characteristics are important to ensure the correct display of advertising and maximize its effectiveness. Correct implementation of these requirements will help attract the attention of the target audience and increase conversion.

Teaser ad with an image measuring 145x85 px file includes a title, the image itself, and a text description. The link can direct users to a website, community, or VKontakte app. Using teaser ads allows you to effectively attract attention to your content, increasing traffic and audience engagement. Proper design of advertising elements helps increase click-through rates and improve the results of an advertising campaign.

To increase the click-through rate of an ad, it is important to include a call to action in the description text. Use phrases such as "Go to the website," "Find out more by following the link," or "Get more information on the website." These formulations will help direct users to the necessary information and increase interest in your content.

• Title - from 3 to 33 characters, including spaces;
• Description - from 3 to 70 characters, including spaces.

Photography requirements include several key aspects. First, the image must be of high quality to ensure clarity and detail. Second, proper lighting must be taken into account, which will help avoid shadows and overexposure. Third, it is important to follow compositional rules, such as the rule of thirds, to make the photo more appealing.

In addition, photos should be relevant and consistent with the topic of the content. This will help improve the user experience and increase interest in the material. Image size also matters: too large files can slow down page loading, and too small ones can lose quality.

Don't forget about metadata, such as ALT tags, which help search engines understand the content of the image. Correct use of keywords in descriptions and file names also helps improve SEO.

Overall, following these photo requirements will ensure their effectiveness and have a positive impact on the overall perception of the content.

• minimum size - 145x85 px;
• maximum weight - 5 MB;
• acceptable formats - JPG, PNG, BMP, TIF or GIF (no animation);
• text on the image should take up no more than 50% of the total area.

Of course, I am ready to help with text editing. Please provide the text itself that you want to redo.

Teaser ad with an elongated image includes A title and a large image. The link can direct users to a website, community, or VKontakte app. This advertising format attracts attention and increases click-through rates, making it an effective tool for promoting products and services.

• Title — from 3 to 33 characters, including spaces.

Before submitting photos, please make sure they meet the following requirements. Image quality must be high to ensure clarity and good visibility. File size must not exceed the established limit to avoid upload issues. Photo format must be compatible, preferably JPEG or PNG. Make sure the image is cropped correctly and has appropriate lighting to highlight key details. It is also important that photos are relevant and relevant to the theme of your project. Remember to check that there are no extraneous objects in the images that may distract attention.

• Minimum size - 145x165 px;
• Maximum weight - 5 MB;
• Accepted formats - JPG, PNG, BMP, TIF or GIF (no animation);
• If the image contains text, it should take up no more than 50% of the total area.

A square teaser includes a title and a square image designed to lead to a community or application on VKontakte. This format allows you to effectively attract users' attention and direct them to landing pages, increasing engagement and activity in the community.

• the name of the advertised application or community is automatically inserted into the title.

Requirements for photographs:

When uploading photographs, you must comply with certain requirements to ensure their high quality and Compliance with standards. The image size must be at least 1200 pixels wide to ensure clarity and detail. JPEG or PNG are preferred file formats, as they provide good quality at a moderate file size.

Photos should be clear and well-lit, without blur or distortion. It is recommended to avoid the use of filters, which can degrade image quality. The background should be neutral and not distract from the main subject of the photo.

It is important to keep in mind that images must be original and not violate copyright. If necessary, you can use licensed stock photos. You should also avoid excessive processing to preserve the naturalness and believability of the images.

Following these requirements, you will ensure a high standard of photo quality, which will positively impact the perception of your content.

• Minimum size: 145x145 px. If the application files contain a suitable image, it is added automatically;
• maximum weight - 5 MB;
• acceptable formats - JPG, PNG, BMP, TIF or GIF (no animation);
• text on the image should take up no more than 50% of the total area.

How to understand which format to use

To determine the most effective format of targeted advertising, we recommend conducting A/B testing. Launch several variations of advertisements for the same audience and analyze the results. This approach will help you identify which format brings the best results, which in turn will help optimize advertising campaigns and increase their effectiveness.

To achieve your goal, you need to follow several key steps. First of all, it is important to carefully analyze the current situation and identify the main objectives. Next, you should develop a strategy that will allow you to effectively implement your plans. It is also necessary to secure the necessary resources and engage specialists who will help implement the plan. It is important to regularly monitor progress and make adjustments to the strategy as needed. Thus, consistent implementation of these steps will ensure the successful achievement of the task.

• Run several ads of different formats with a small budget (for example, 100 rubles per ad). Let's say you need to drive users to a website - then you can use advertising with a universal post, a post with a button, or a carousel.
• When the advertising budget is exhausted, determine which format worked better.
• Relaunch the most effective format (with the highest conversion) and increase the budget for it.

A/B testing is an effective method that allows you to compare two versions of a web page to determine which one better achieves the goals. This approach helps optimize content, increase conversion, and improve user experience. You can learn more about the principles and methods of A/B testing in our article. Don't limit yourself to one content format, as it can quickly become stale and lose your audience's interest. It's important to experiment and try different approaches to maintain user engagement and offer variety. Use a variety of formats, such as articles, videos, infographics, and podcasts, to attract a wider audience and improve the effectiveness of your content. This will help you stay relevant and interesting for your readers.