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Marketing
Guerrilla Marketing: What It Is, Methods, and Examples

Do you see marketing? I don't either. But it's there.

Marketing
CTA (Call to Action): What It Is and Examples

We'll cover the key points about calls to action, including what you need to do to create a strong CTA and how to improve it.

Marketing
What is upselling, cross-selling, and downselling?

We'll share three techniques you can use to increase your average order value. We'll also provide examples and recommendations.

Marketing
How to Sell on Wildberries as a Self-Employed Person

A guide for those who want to sell on Wildberries. We'll explore the restrictions, taxes, and when to write checks.

Marketing
Yandex.Metrica: Tool Overview, Key Reports

We analyze traffic sources, target audience, and user behavior on the website.

Marketing
Quote of the Week: On the Objectivity of a "Soulless Machine" During Online Exams

The Director of the Center for the Development of Electronic Educational Resources at St. Petersburg State University spoke about the advantages of proctoring.

Marketing
Is Rutube Marketing Worth It? Marketers' Opinions

We discussed the specifics of promotion on Rutube with experts and heard different opinions on why the platform still can't replace YouTube.

Marketing
YouTube Slowdown: What to Do

We explained what to do about the YouTube slowdown in Russia: what to prepare for next, whether there are alternative video hosting sites, how to transfer videos to other platforms, and how to duplica...

Marketing
"Dad Thought I Worked as a Cleaner at Qlean": Roman Kumar Vyas on Career and Marketing — Articles on Skillbox

Before entering internet marketing, Roman Kumar Vias spent six years working in banks (including Tinkoff, Otkritie, and Citibank). Then, friends offered him a stake in the apartment cleaning service Q...

Marketing
Four Myths About PR: What is PR?

There are many myths associated with PR. Few people understand the word correctly, and even fewer know how to use PR tools effectively. Let's get to the bottom of this.

Marketing
What is a retention manager, what do they do, and how are they different from an email marketer?

Anastasia Gorkaya discusses career opportunities in email marketing and the differences between a retention manager and an email marketer.

Marketing
Where to start website promotion: a step-by-step guide — articles on Skillbox

There are many agencies on the market that specialize in SEO, but their services aren't always affordable for a budding entrepreneur or marketer. Website promotion can be done independently by learnin...