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How micromedia, quizzes, and manifestos are becoming popular in copywriting (and beyond).
July's news digest for internet marketers. We explore tool updates and cover the latest research.
We've read R. Cialdini's iconic textbook, "The Psychology of Influence," and summarized it as concisely as possible. All that's left for you to do is put the techniques into practice.
How to rely on context, an expert, or an interesting story.
Let's explore a basic tool for developing marketing strategies.
We answer the key questions: what, why, and how often you should monitor. Bonuses: a checklist and a list of programs for a self-guided SEO audit.
A roundup of key events in the world of social media for professionals. Tool changes, new formats, expert commentary, and statistics.
We're covering the key points from HubSpot's research on how to attract customers today and how to avoid wasting budget on things that don't work.
We'll explore which advertising format to choose, how to analyze and validate a blogger's audience, how to avoid fraud, and how to evaluate promotional effectiveness.
We explore what end-to-end analytics is, how businesses use it, and how to choose the right tool.
Recommendations from YouTube Festival 2021 experts: how to create strong creatives, analyze conversions, and conduct campaign hygiene.
Yana Sukueva, founder of the AI service for creatives, looks back at how no-code platforms have evolved over the past 20 years and offers a forecast for the next 3–5 years.