How do I add my own music to the app? How do I edit a video? How do I create a transition? Essential technical life hacks for creating a powerful video.

A major expert survey: What's happening in advertising networks? Will the cost per click increase or decrease? What can we expect from traffic, and will there be conversions?

How to attract new clients? What skills should you master? What will happen to the competition? A wide selection of opinions from marketers, SMM, and PR specialists.

A translation of HubSpot's guide to scripts. What they are, what they look like, and how to write one. Two script templates for common situations.

Pay per Click is a competitor to the Cost per Mille model. We explain PPC: how it works and where you can find it.

We'll show you how to create unique dynamic covers for your VKontakte communities from photos and videos.

Translation of a brand awareness guide. The key information everyone involved in marketing needs to know, from SMM specialists to PR managers.

We'll explore what a Wildberries manager does, how easy it is to find a job, and how much you can earn. Spoiler alert: some specialists earn up to 300,000 rubles.

In August, Yandex released a new algorithm, "Mimicry." This was used as an opportunity to review all algorithms since 2007.

We explain why you need to calculate this metric, how CAC differs from CPA, and how to understand that marketing is making money.

We'll introduce a service that helps you define your product niche, analyze sales metrics, and manage advertising on marketplaces.

We'll explore how businesses use email to not only communicate with customers but also sell their products and services.