Art director Stas Zhitsky discusses the necessity of changing a logo when the rationale for the changes sounds like a bunch of fancy words.

Read about the Gothic style and its features.

Without a basic understanding of polygonal modeling, it's impossible to design objects more complex than primitives. Let's explore vertices and edges.

A designer, marketer, and botanist, not just a flower seller: we talk about working with flowers and the prospects of the profession.

A few simple rules that are not always obvious to novice designers.

What is UX/UI in simple terms, what kind of profession it is, what you need to do, and how to become a UX/UI designer from scratch.

Apple's bitten apple isn't a logo, and the client isn't asking for a brand book. Read about the confusing terminology in this article.

Spoiler: you can spend five years and a million rubles, but there are other options.

How does Amsterdam's brand differ from Heineken's? We explore how corporate identities are created for cities and locations.

Five tips that helped me overcome self-doubt.

Fashion, food, art, travel: what do they have in common? We'll tell a budding photographer about the latest trends in photography.

For a big undertaking to be successful, you have to start small. For example, with a sketch.